Asia scores seven finalists at the shortlist round of LIA Branded Entertainment category

October 8 2015, 10:18 am | BY Lynchy | No Comments

NAVY.jpgLondon International Awards (LIA) has today announced the shortlist for the Branded Entertainment category. As judging continues in Las Vegas, 51 entries have been shortlisted in the Branded Entertainment category, with Asia scoring seven.

Japan has scored three, Taiwan two and The Philippines and Malaysia one each.

3 second cooking.jpgJapan’s shortlists are for Mori Inc’s, UNI-CUB – “OK Go: I Won’t Let You Down”, TBWA\Hakuhodo, Wet Suits – “True Wetsuits” and Tokyu Agency Inc, Advanced LTE Network – “3-Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling”.

Taiwan is shortlisted for ADK Taiwan’s, Uni-Noodle – “House of Little Moments”, and Dentsu K Inc’s, 7-Eleven – “7 Lessons About Single Life”.

Malaysia scores a shortlist for TBWA Group KL, Eveready Batteries and Torchlights – “The Eveready Book of Play”, and The Philippines for Ace Saatchi & Saatchi, Manila’s, TV5 – “Jasmine”.

Jesse Coulter, chief creative officer of Samsung USA, presided over the jury which also included Thomas Busch, Mel Clements, Kerstin Emhoff, Laura Gregory, Renaud Skalli, Jimmy Smith and Jonathan Woytek.

Winners will be announced on November 10th.