Jaz Lee Jun Chieh_Joshua Prakase.jpgTwo lucky young creatives from Asia will be making their way to Las Vegas early in October thanks to Campaign Brief Asia and the London International Awards.

Jaz Lee Jun Chieh from Leo Burnett Kuala Lumpur (on left) will represent Malaysia at the 2017 London International Awards' Creative LIAisons program in Las Vegas and representing Indonesia is Joshua Prakasa from Hakuhodo Indonesia (on right).

Creative LIAisons features some of the world's most respected creative directors as speakers.The speaker line-up includes advertising legend Bob Isherwood, Ogilvy Worldwide CCO Tham Khai Meng, Droga5's Ted Royer, Ogilvy India's Sonal Dabral and Global CCO at Leo Burnett, Mark Tutssel amongst others.
Anil S Nair- CEO L&K Saatchi & Saatchi.jpgAnil S Nair, the CEO and Managing Partner of L&K Saatchi & Saatchi India (pictured left), has been inducted into the new Global Leadership Team of Saatchi & Saatchi.

The new team under the leadership of Magnus Djaba, Global President , Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.

United by the "Nothing is impossible" spirit, the new Global Leadership Team represents Saatchi & Saatchi's major offices and clients. All within the Publicis Groupe's crucial path of transformation under the PubCom Umbrella, and focus on being the most valued partner for clients.

Praveen Kenneth, Co - Owner, Chairman and Managing Director L&K Saatchi & Saatchi said "I am extremely pleased and proud of L&K Saatchi & Saatchi being among the top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil on the Global Leadership Team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil will be the worthy flag bearer going forward, of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future.
Sheilen Rathod.jpgOgilvy & Mather is undergoing a global transformation into one single Ogilvy brand as part of Worldwide Chairman and CEO John's Seifert's Next Chapter strategy. Within the new structure, Ogilvy will create a connected organization comprised of modern marketing experts that work seamlessly together to make brands matter.
 
China, one of the first major markets to implement this new structure, last week unveiled the new structure of staff at a town hall meeting in Shanghai. The plan is to complete the full integration across China by the end of 2017.
 
Following the launch of the new structure in China, Ogilvy China has announced several key leadership appointments to activate the company's Next Chapter strategy in this important market.
Siddharth Gowda.jpgIn line with its strategic expansion plans, Zirca Digital Solutions has appointed Sidharth Gowda as Strategic Head - Content and Brand Solutions based in Mumbai. Having been Director - Media Strategy and Innovation with Carat, New York, Gowda arrives with the rich experience of managing giant brands such as P&G, Mastercard and Diageo.

Gowda (pictured) has also worked with Ogilvy in New York and Mumbai, supervising the GlaxoSmithKline and Unilever accounts respectively. Earlier in his career, he had a stint with HSBC, managing national and international customer acquisition programmes.
Kasikorn.jpgKasikorn Bank prides itself on it's dedicated services and a customer centric philosophy since 1971. To show that this philosophy hasn't changed in a rapidly changing world, a film portraying a couple's journey from the 80's was made by GREYnJ. The changes are seen thorough their interactions and a remix of a classic Thai song from the 80's is used to add to the nostalgic and heartwarming mood.

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Serene Koh.jpgPerformance Motors Limited has choosen Leo Burnett Singapore as their agency just weeks following the agency's appointment to handle BMW Asia in July 2017.

Performance Motors is the authorised BMW dealer for BMW cars and motorbikes in Singapore.
The scope of work includes handling integrated communications for Performance Motors for two years with effect from 1 September 2017.

Commenting on the appointment, Horst Herdtle, Managing Director, of Performance Motors said, "Leo Burnett checked all the right boxes for us. They demonstrated a deep level of understanding into our business; starting from the fundamentals of our operations, to a spectacular perspective on innovation in our market. We were highly impressed with the dynamics of the team and look forward to new and exciting ways to bring Sheer Driving Pleasure to our customers."
Big Bazaar.jpgBig Bazaar is a household name and is a synonym to home retail shopping in India. Their three main categories namely- home, food, and fashion meet the requirements of a typical Indian home by offering the best products for all kinds of budget. Similarly, Big Bazaar's home décor category is gradually establishing its base with Indian demographics.

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mcgarrybowen China's playful print for Playboy

Love to Play Combined.jpgmcgarrybowen Shanghai has created this 'Love to Play' print campaign for Playboy.


Credits - Chief Creative Officer: Jeffry Gamble. Group Creative Director: Danny li. Art Directors: Bingo Xu, Lucky Guo, Huangzong Duan. Copywriters: Shireen Zhou, Sihan Jin. Chief Executive Officer: Simone Tam. Account Service: Carol Ma, Twinkle Lin . Illustrator: Illusion Bangkok.

Fran Clayton: Postcard from Australia

Fran Clayton.jpeg
Fran Clayton (left), chief strategy officer at DDB Sydney asks since when did advertising become a dirty word?

If advertising is the art and craft of selling products and building brands, then I'm proud to say that I work at an advertising agency.

As he often did, Bill Bernbach spoke the truth when he said, "The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business."

When I first read this quote, it struck a chord. It reminded me to be proud, not apologetic for what we do. It made me think of the euphemisms that people in our industry use to distance themselves from the word advertising. They'd rather use words like 'content' and 'ideas', but what's the point of content and ideas if they do not sell? I'm not talking about short, spikey results, but real sustainable business growth. That's what we should be paid to do, that's the whole point of our industry and lately it seems we've lost sight of that.
Souvik Datta, Executive Creative Director, Creativeland Asia.jpgCreativeland Asia has appointed Souvik Datta as Executive Creative Director. Based in Delhi, Datta will spearhead the creative leadership for Delhi-NCR.
 
Anu Joseph, Chief Creative Officer, Creativeland Asia said, "We have been looking for good creative leadership in Delhi-NCR for some time now. Souvik is a strong creative strategist with tremendous experience in this market. He has created some memorable work and is unafraid to try new things. I am pleased to have him on board. He will be working in close partnership with Manas Lahiri who we recently brought on board to lead the branch."
 
Datta (pictured left) said, "I am excited to be a part of a fiercely independent ecosystem. Creativeland comes with a legacy of good strong work and culture. I look forward to leading the Delhi-NCR creative duties and strengthening the Creativeland legacy in the market."
Dalmia.jpgW+K Delhi has won the creative duties for Dalmia Cement, a leading Indian cement manufacturer, following a multi-agency pitch.

Speaking of the win, Sidharth Loyal, MD, Wieden+Kennedy said, "The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it's a territory that we haven't yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months."
TheLENS396_The Havas Media Malaysia Team.jpgHavas Media KL has launched the first edition of its brand new book series: The Lens. A publication engineered to be a catalyst for insights and value, The Lens will become a Havas Media annual book featuring some of the most meaningful and cutting edge studies to benefit partners and clients and the industry at large.

In its first edition of The Lens, Havas Media KL offered a deep dive into the hearts and minds of the Malaysian Millennials. This Malaysian study was part of a larger Asia Pacific effort of Havas Media Group to study and understand each country's Millenials in their own environment in a deeper and more meaningful way.
Stand Up.jpgReaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message sure was a novel feat. This is exactly what McDonald's did this Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging yet not preachy style.

McDonald's partnered with DDB Mudra Group for an innovative, experiential campaign to bring this message alive among a captive audience base.

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From left to right- Qiu Jing, Kezia Augusta, Maria Isaeva, Luke Somasundaram, and Skanda Lokeswaran.jpgSingapore-based independent agency, BLK J has made five new hires to service its growing list of clients.

Qiu Jing and Luke Somasundram join as Art Director and Copywriter respectively from Publicis Singapore. They have also had stints at Ogilvy and BBDO. The brands they have worked on include Tiger Beer, Guinness, Mercedes-Benz and Scoot. The duo are winners of the Best of Show at the Creative Circle Awards 2015.
Zombie.jpgThis film is a work of fiction to show the ideal of UTokyo Nursing: "Encourage the power of life, and protect until the final days." This work of fiction uses the paradoxical theme of helping a zombie. Dentsu Tokyo created this for the purpose of showing that a holistic approach is necessary in nursing that faces both life and death on a daily basis so that people can live better lives.

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My India.jpgTo mark the 70th Independence Day of India, One India Foundation Centre for Design & Innovation created a powerful and moving song called Vande Mataram - a prayer for the nation. Conceptualised by Creativeland Asia and composed by the legendary advertising jingle maker Rupert Fernandes, the lyrics have been penned by noted lyricist Amitabh Bhattacharya through powerful verses.

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McCafe.jpgMcCafé, the innovative brand extension by McDonald's, has been ruling its patrons' hearts with handcrafted coffees since the concept was launched in 2013.
 
To bring the sheer range of the McCafé premium offerings to life, McDonald's India has rolled out a thematic, digital-led campaign 'There's A McCafé For That'. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there's always McCafé for it. Need a break from shopping? Meeting a long lost friend? Celebrating a good exam result? Dealing with a break up? Sympathising with a friend who has broken up? Want to blow the first-ever paycheck? There's a McCafé for that, and more. The new campaign has been conceptualised and executed by Leo Burnett India.

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Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks does Hong Kong have a problem?

Just recently, Spencer Wong, uber-guru of McCann & Spencer, published an article expressing concern about the demise of creativity in Hong Kong and how the city is at risk of losing its identity within the Mainland China bigger picture of huge budgets and sheer size and scale of brand campaigns.

He's got a point and it's something I touched on in my book 'Made in Hong Kong' whereby I did ask the question of various creative leaders - what's Hong Kong's future role? Which was answered rather neatly I thought, by Eddie Booth who was then Chairman of Leo Burnett Hong Kong. Eddie said "If China is the factory, whereby they turn out Fords by the thousands, Hong Kong should be the home of hand-crafted where we make the Bentleys."
Ahmad Nawab - Liana Azwa .jpgThe Cooler Lumpur Festival, Kuala Lumpur's annual multi-disciplinary celebration of culture and ideas is once again partnering with TBWA\ Kuala Lumpur, while PopDigital will curate the event.

Now in its fifth year, the festival takes place on August 19 and 20th at the White Box, Publika. This year's theme; 'Notes from the Future' aims to capture the essence of KL providing an insight and understanding on how the country will shape itself in the years to come, especially with rapid changes the city undergoes each year.

TBWA's involvement includes; re:cover, a creative interpretation of 12 local classic albums by 12 designers such as Driv Loo, Tan Sueh Li, Ellie See, NS Foon, Liana Azwa, Zoe Lee, Faridz Husaini, Amirul Halim, Izmeq Fenner, Chun Boon, Olivia Ariferiani and Aida Sa'ad (@yellowmushmellow). Supported by The Recording Industry Association of Malaysia (RIM), the initiative looks to explore how music transcends time through creative interpretations. re:cover hopes its reimagined renditions can inspire compelling conversations and bridge the gap between younger and older generations.
HSBC.jpgJ. Walter Thompson Singapore has created an integrated campaign for HSBC's Visa Infinite Credit Card that reframes the value of luxury for discerning travelers. The campaign tells personal stories of card members' special experiences, inspired by real accounts from a HSBC Visa Infinite's concierge service.

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Opening.jpgArcade takes a different approach using a series of dioramas for the launch of Shiseido's new Synchro Skin White Cushion Compact. The campaign will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

As women go about their daily activities, the needs of their skin changes. To keep their complexion healthy and bright, Shiseido's Synchro Skin White Cushion Compact is made with Advanced Sensing Technology that makes the compact adjust intuitively, accordingly to skin's needs and condition.

Arcade's solution to launch the product across the region is a series of real-life, relatable scenarios using 3D-rendered diorama figurines. Five scenarios bring the product story to life through digital film and lifestyle visuals. Each one highlights a product benefit in changing environments and during different times of the day.

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(L-R) Ameer Ismail, Vikas Mehta and Asheesh Malhotra.jpgThe Indian advertising and marketing industry has been witnessing some high decibel moves over the past few months. News of agencies firming up their leadership teams, to that of prominent names making an exit, have been constantly doing the rounds in the media. Amidst this action, what catches the attention of the industry is news of adlanders looking out for greener pastures in other marketing disciplines or outsiders making a switch to test waters on the advertising side of business.
 
One such senior name that has parted ways with advertising to pursue a career shift is Asheesh Malhotra. He leaves his role as President at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Malhotra (pictured above right), who's spent his entire career in creative agencies, as he ventures into the landscape of PR. At GolinOpinion, he will lead the strategic planning function and oversee the agency's social media centre-of-excellence, the Bridge.
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

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Screen Shot 2017-08-17 at 8.10.21 am.jpgFacebook continues to grow its Creative Shop with the announcement of four significant senior hires to support the Australia and New Zealand business. The move brings an increased level of skills and experience to the ANZ team. Andy Simpson joins as Creative Shop lead. Simpson is joined by two creative strategists, Dan Walton and Karen O'Leary, as well as Lara Andrews who joins the Creative Shop team in the newly created role of creative research lead.
Rojana, Sanpathit, Damisa.jpgAn interesting sub story to this week's announcement of the Spikes Asia 2017 juries is that for the first time all of Thailand's representatives on the jury are all from independent agencies.
 
Three independents representing Thailand this year:

Rojana Chuasakul (pictured left) Founder and Chief Creative Officer, Storyteller Bangkok in the FILM, PRINT & PUBLISHING AND PRINT & OUTDOOR CRAFT.

"I am ready to be inspired from all the great jury inside the judging room, and excited to witness fresh ideas that can be a solution for human, create opportunity for the brand and come up with such an inspiring creativity that brings those lives." said Rojana.
This Bloody Line.jpgToday is the 70th anniversary of the partition of British India, and the creation of India and Pakistan as two independent countries. To mark this momentous event, director Ram Madhvani and Equinox Films/Great Guns, showcase a short film for India Today that shines a light on Sir Cyril Radcliffe - the man responsible for drawing the dividing line that led to the largest mass migration in human history.

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Laxman, Dudeja.jpgLeo Burnett India has strengthened the senior leadership in its North operations. The agency has appointed Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President - North, Leo Burnett India. Their last stint was as marketers; Laxmani comes in from ABP News where she was the Marketing Head, while Dudeja's last role was as the Head of Brand and Marketing at Fortis Healthcare.
 
Leo Burnett India has made these key hires at a time when the New Delhi operations are undergoing a strategic restructuring to leverage the strength of Publicis Groupe's Power of One strategy. Power of One offers real business solutions and drives growth through integration across all the offices in the Groupe's network. Operationally, the Delhi office will transition to a two-unit structure with Laxman and ç heading a unit each.
Dominic Ng.jpgDominic Ng has been appointed chief executive officer of Vizeum China.

A media veteran with nearly 30 years of experience in the communications industry, Ng's scope of work spans across strategic planning, agency management, key account management as well as business development in leading agencies including GroupM's MediaCom and MEC. Prior to joining Vizeum, Ng (pictured left) was Managing Partner of MediaCom China, overseeing the agency's business development, marketing communications, and key accounts like Nikon, SAIC-SKODA, P&G and Shell.

In his new role as CEO of Vizeum China, Ng will accelerate the agency's rapid growth and drive the continued development of services and capabilities for the disruptive environment. Based in Shanghai, he will report to Phil Teeman, Group Managing Director of Dentsu Aegis Network China.
Ratna Puspita.jpgBates Chi&Partners, Jakarta has hired Ratna Puspita as Executive Creative Director beginning August 2017. She replaces Hendra Lesmono who resigned in June after 15 years leading the creative department.

Until recently, Puspita was the only female Senior Creative Director at Mullen Lowe, Jakarta playing the creative leadership role on prestigious corporates like Unilever, Garuda, Indofood and Danamon.
 
Previously, Puspita has had stints at JWT and Ogilvy & Mather. Her huge interest and passion in talent development and innovation also led her to initiate internal learning & development platforms for the companies; JWT Discovery for JWT and Lowe Space for Mullen Lowe. She has, over the years, won consistently at both local and international award shows like Citra Pariwara, LIA, Busan, Adfest and Spikes, amassing a total of more than 60 awards and nominations.

BBDO Hong Kong partners with AIDS Concern

BBDO HK AIDS Concern Pitch Team copy.jpgBBDO Hong Kong has won the AIDS Concern business following a 4-agency pitch. AIDS Concern is the first non-government charity organization established in Hong Kong to address HIV-AIDS care.

BBDO will be responsible for delivering a 2-year campaign to achieve "TRIPLE ZERO" - Zero new infections, Zero stigma, and Zero AIDS deaths - through increased HIV-AIDS testing in Hong Kong.

iris Jakarta and FiberCreme make friends again

Cheesecake.jpgFiberCreme, a multipurpose creamer (made from plant oils and enriched with fiber) and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that have been vilified for so long - with the message of 'let's be friends again'. Sparking an idea that something delicious, can be healthy too in a spot via iris Jakarta.

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Tencent.jpgTencent and J. Walter Thompson Shanghai have leveraged a popular children's folk song to encourage consumers to choose Tencent mobile top-up feature - and help keep rural children, left behind by parents seeking a better livelihood, connected with their families.
 
Over 60 million children are living with aging relatives in China's remote, rural villages, left behind by parents who've migrated to cities to seek work.  These villagers are often too poor to afford phones to help stay in touch. 

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BENOIT_WEISSER.jpgOgilvy & Mather Asia has appointed Benoit Wiesser as its new Asia Chief Strategy Officer. His appointment takes place as Ogilvy accelerates its transformation agenda globally and in the Asia region.

Core to Wiesser's brief will be the continued innovation and integration of Ogilvy's breadth of strategic capabilities as a market-leading, modern marketing offer. Ogilvy & Mather Asia co-CEOs Kent Wertime and Chris Reitermann commented, "Benoit is an excellent and natural choice for the role, having led integrated strategy on numerous accounts that have led to award-winning success globally as well as across the region."
Ride your independence.jpgThe Indian woman of today has come a long way from the yesteryear as she increasingly portrays a dominant and authoritative persona around her peers and surroundings. Whether at the workplace or at home or other mundane affairs, her opinion and influence is of essence especially when it comes to taking crucial decisions. But while her progress is being celebrated by an India that is getting modern by the day, she is being increasingly challenged by external forces in terms of deciding what's right or wrong for her. The freedom to do or express as she wills is what is being questioned on an everyday basis.

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hug digital.jpgGrey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by Oussama Jamal, Chairman (pictured left) and Tim Baker, Chief Executive Officer (pictured right), hug digital is one of the largest and fastest growing 360°digital agencies in the MENA region.

hug digital provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening.

"Grey Group's acquisition of hug digital enhances our leadership position in the MENA creative and digital space," said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa (pictured centre). "It underscores Grey's commitment to expand our offering and deliver quality, value-added services to our clients."
Ben Welsh copy.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ben Welsh, chief creative officer, DDB Group, Sydney.

BEST TV
Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.

I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.

I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.

It's not. (But then how can anything actually be infinitely better?) READ MORE...
Susan Ruse Glass Associate Executive Director NYF Adv Awards (002).jpgNew York Festivals, now in its 61st year, announced the appointment of Susan Glass Ruse (pictured) to the position of associate executive director of NYF's International Advertising Awards competition.

Ruse, an accomplished creative strategy leader will work in tandem with SVP executive director, Michael Demetriades spearheading the global development of NYF's flagship competition.
 
Ruse joins NYF after 19 years with HBO where she served as creative marketing executive producer developing campaigns for many of HBO's highest-profile films for use across all platforms.
Ted Royer_Campaign Brief 2016 .jpgLondon International Awards (LIA) has today announced the line-up of speakers for the 6th annual Creative LIAisons program, taking place at Encore/Wynn, Las Vegas from October 4th through October 7th.

Creative LIAisons is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives.

Says Barbara Levy, president, LIA: "All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry.

2017 Spikes Asia announces 98 jury members

Terry Savage.jpgSpikes Asia has released the names of the 98 jury members from 17 countries who will judge entries from across the Asia Pacific region, 40% of whom will be female.

The Asia Pacific region once again had notable success at Cannes Lions 2017, bringing home four Grands Prix awards at the International Festival of Creativity: Dentsu Y&R Tokyo won in Mobile for Recruit Lifestyle's "The Family Way"; AP Thailand was awarded a Design Grand Prix for "The Unusual Football Field", and Clemenger BBDO Melbourne took home two Grands Prix (Cyber and Health & Wellness) for the much acclaimed "Meet Graham" for the Transport Accident Commission Victoria.
Straw.jpgFirst launched in 1974, the popular dairy/ice cream brand Binggrae's Banana Flavored Milk is one of South Korea's most iconic beverages and has long been loved by consumers, regardless of age, for its refreshing flavor.

As a brand with a long history, one contemporary concern for its makers is that it might come across to a younger generation as an everyday drink. To address this insight, Innored Korea created the 'MyStraw' campaign, with a new approach to engage Korean millennials as the new generation of Banana Flavored Milk consumers.

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Nurobin Forte.jpgWATConsult Mumbai takes a look at the stories of these four #HelpingTrueHeroes in this campaign for Neurobion Forte.

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Potholes.jpgOne of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, with an objective to make roads and mobility safer, CEAT Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA) has undertaken an eco-friendly initiative, 'CEAT Happy Roads' along with Ogilvy & Mather to repair potholes in Mumbai city by recycling old and worn-out tyres.

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LIindt.jpgLindt Chocolate has just appointed Leo Burnett Hong Kong for creative duties to launch a regional campaign for Lindor across Asia. The appointment followed a four-way pitch in early June this year.

Lindt is currently one of the top three players in terms of market share in Hongkong according to Nielsen's latest data report in June. Its Lindor range has long been recognized as a premium praline by Asian consumers.
jiyoun Lee.jpgKorean CGI animation/ VFX company, Locus, has opened an office in Shanghai.

Jiyoun Lee (pictured), who leads the Shanghai office, said, "We understand the Chinese culture and industry very well as we've been working for the China market since early year 2000. The unique recipe of Locus comes from our own in-house design centre, animation centre and R&D centre. This combination bring us a huge and effective synergy which allows us to achieve, 'Art in Technology' - the strength of Locus."

Lee said the Shanghai operation will be fully backed up by over 300 experts from Seoul in real time through Locus' unique pipeline, 'Locman'.

Locus Seoul was founded in 2009 with only had 40 artists. Now, they boast over 300 talented and professional artists in two offices; one in Gangnam and in Sungsu in Korea.
Kartik Iyer.jpgSuzuki Motorcycle India Private Limited, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.

Happy Mcgarrybowen, has been roped for creative duties, while Dentsu X, is the new media-buying agency for Suzuki two-wheelers, both are a part of Dentsu Aegis Network. MSL India, Publicis Group's strategic communications and engagement network also comes on board as the public relations partner.

Sajeev Rajasekharan, EVP, sales and marketing, Suzuki Motorcycle India said, "These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufacturers in India, but also on the cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them."
Peter Grasse.jpgThirty advertising executives are making their way to South Korea to judge the 10th Ad Stars Awards next week, including Peter Grasse, Executive Producer at Dictionary Films in Tokyo.

Grasse (pictured left) arrived in Japan last year after shaping the reputation of award-winning production companies in New Zealand, Australia, Hong Kong and Singapore.

Since then, the one year old Dictionary Tokyo has already produced commercials for Diesel, Nike, Adidas, H&M, Unesco and BMW. 

At Ad Stars next week (which runs 24th to 26th August), Grasse will be judging the Film, Film Craft and Video Stars categories. Ad Stars' Barbara Messer caught up with Grasse to find out how he's been settling into life in Tokyo.
KAZAKHSTAN.jpgThe world is huge and there are enough places for everyone to enjoy vacations. Somebody likes to walk across the city and enjoy the architecture and its monuments. Others like to lay and sleep on exotic beaches and get alive at night. While others just like to see girls, girls and girls... And also Kazakhstan offers something unique: the beauty of nature, clean skies, and mountains! At Global Air, we are sure you will find the best destination to enjoy your vacations all included... day and night!

VHQ Singapore.jpgVHQ Singapore has appointed Kevin Hui as Senior Online Artist and Desmond Seow as Lead Motion Graphic Artist.

Armed with almost 3 decades of experience, Hui's exposure ranges from TVCs, branded content, long form & films! Originally from Hong Kong Hui's forte lies in Beauty & Lifestyle, working on brands such as L'Oréal, Pantene and Olay. In VHQ Singapore, Hui hopes to hone his skills in beauty further with the clients VHQ works on like SKII, Ponds, Clear, making beautiful effects so desirable yet natural looking for consumer. Hui reports to Country Head Michael Tan.

Racold appoints WATConsult for digital duties

Racold.pngWATConsult won the digital marketing duties for Racold, India's Largest Water Heating Solutions Provider. WAT Consult will manage creative, internet and social platforms including website, search optimization, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from agency's Mumbai office.
Veradit Vinyaratn.jpgVeradit "Mike" Vinyaratn, Executive Creative Director from TBWA\Thailand will lead the judging panel for this year's Thailand Adman Awards & Symposium 2017. This year marks the 14th Adman and it is  themed 'No Format Creativity'.

The theme revolves around the dramatic change of modern day communications, in which audiences, rather than merely be at the receiving end, also own media platforms and are capable of creating their own ways of immediate communication. Advertisers and marketers are struggling to impress this kind of consumers. The solution to this, thus, lies in the no-format creativity. Ideas must be in free form - not necessary serving any particular platform.

A core to Thai advertising and marketing communication circle, Adman Awards & Symposium directs the next steps of the country's advertisements. Adapting to the constantly changing era and serving social benefits, the symposium elevates the standard of Thai advertising works, as well as trains the industry's resources, and optimizes their potential in accordance to the constant growth of global technologies.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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