Samaritans_Robin.jpgDepression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can't get better, Ogilvy & Mather Vietnam set out to give them the proof they needed.

These 5 first-hand testimonies came from depression sufferers who'd tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.

Click on the links below for the high-res files.

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Shriram Iyer Amer Jaleel & Virat Tandon - Mullen Lintas.jpgFollowing the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO (pictured centre), Mullen Lowe Lintas Group has unveiled more details about the new agency.
 
Mullen Lintas officially launches on August 1, and will be headquartered in Mumbai with offices in New Delhi (NCR) and Bengaluru. Speaking of the new agency, Joseph George, Group CEO-Mullen Lowe Lintas Group says, "India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our "big agency" ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT".

Bertolli olive oil and Salt Digital India join forces

Rizwan Burji.jpgSalt Digital India, part of Salt Brand Solutions, has won the mandate for Bertolli olive oil.

Bertolli has grown into an international brand of Italian and mediterranean food and is the global market leader in olive oil. The business is owned by the Deoleo Group, Spain's second-largest food group.

Salt Digital will be responsible for putting together the perfect recipe for engagement and conversations between Bertolli and its consumers across various online and social media platforms.

"It's an interesting time for Bertolli to enter the market in India. Our cuisine is going through a transformation with a lot of openness towards international flavours and influences. Cold cuts and salads share table space with hot baingan bharta and aloo tikkis! We look forward to creating engaging food conversations and bringing alive the promise of the world leader, Bertolli," said Rizwan Burji, Business Head, Salt Digital (pictured above).
Jureeporn & Edmond.jpgThe Spikes Asia Festival of Creativity has announced the first names that will make up the juries at this year's Festival. Details have been released for the Film, Print and Print & Poster Craft; Outdoor and Radio; Direct and Promo & Activation and Design juries.

Says Terry Savage, chairman Lions Festivals: "This is a collection of unequivocal regional talent, with each individual a high-achieving creative campaigner in their own right. We look forward to bringing them together in Singapore to judge the best of the region's creative communications."

Film, Print and Print & Poster Craft Jury
Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson, Global - Jury President
Paul Nagy, Executive Creative Director, Clemenger BBDO, Australia
Kitty Lun, Chairman & Chief Executive Officer, Lowe, China
Reed Collins, Chief Creative Officer, Ogilvy & Mather, Hong Kong
Bobby Pawar, Managing Director, Chief Creative Director, Publicis Worldwide, India
Yuka Tsukada, Creative Director, Dentsu, Japan
Jureeporn Thaidumrong, Creative Chairwoman, nudeJEH, Thailand (pictured left)
Edmund Choe, Chief Creative Officer, Singapore and SE Asia, TBWA\Asia Pacific, Asia Pacific (right)
Screen Shot 2015-07-28 at 7.33.07 am.jpgM&C Saatchi London has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.
 
The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or 'genes', such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

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Vivek Rao.jpgL&K Saatchi & Saatchi India has appointed Vivek Rao as Chief Creative Officer - North. Rao comes with a 15 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands.
 
Commenting on the appointment, Anil S Nair- CEO and Managing Partner, L & K Saatchi & Saatchi said, "Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition."
 
On his new awaiting challenge Rao (pictured) said, "Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe and Satbir Singh over the years, I was keen to apply and use all that I've learnt in a place that's growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi's global might to that and you can see why it's a place that's hitting top gear right now."
Woodlland 2.jpgLowe India sends motocross riders on an urban adventure through the city of angels for Woodland Clothing.

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Sajan Raj Kurup.jpgEight year old Independent agency Creativeland Asia (CLA) known for its work on large brands like Cinthol, Frooti, Audi, Mercedes and MTS telecom has picked up six new accounts.

CLA has signed on the integrated mandate for Domino's Pizza, Godrej No1 soaps, the Rs. 1000 cr soap brand from Godrej group, the Indian Express Newspaper, She comfort Sanitary Napkins from Emmami Group and the digital mandate for Jet Privilege.

On the big wins, Sajan Raj Kurup, Founder & Creative Chairman of Creativeland Asia (pictured left) said, "We stepped up the game when it was required. Every one did their bit as planned and the results are quite obvious. We have added substantial new business in the first two quarters of the year. Not a bad way to start a year I suppose. We have surpassed our target for the year in the first two quarters, so we have decided to opt a slightly different business strategy for the rest of the quarters."
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Screen shot 2010-06-22 at 6.41.20 PM.pngAustralia: After 2 1/2 years in the role, Ten Network Executive Chairman and Chief Executive Officer Hamish McLennan (pictured) has stepped down from both roles. 

As a result Non Executive Director David Gordon has been appointed Chairman and Paul Anderson has been appointed Chief Executive Officer, of the Australian commercial television network effective today.

McLennan joined TEN in February 2013 (replacing James Warburton) from his New York based role as executive VP, Office of the chairman, News Corporation. Before that he was the global CEO of Y&R.
Vin Farrell.jpgQ&A with Vin Farrell, global chief content officer at Havas Worldwide, who is set to speak at the ADMA Creative Fuel conference to be held in Sydney on Thursday 6th August.
 
Two years ago you were described in AdWeek by your boss as "someone that gets production, gets creation, gets narrative and storytelling, gets digital and social media. There's no one like him in the industry." Tell us about you.
My first job was the summer before my 8th grade year in school.  I was 13.  My dad started providing for himself at that age so he (and mom) felt it was good for me to as well.  I liked it because the money meant a sort of independence. 

I worked for a contractor who built residential homes.  I was on a renovation project.  My three main jobs were cleaning up after the roofers, helping the tile guys grout and fill in three 12 feet deep ditches that were dug with a backhoe.  I was cheaper than re-renting the backhoe. I always had "service industry" jobs growing up.
Airbnb_SG50_Biggest Fan Winner'sView.jpgSG50 has launched an online search for the country's most passionate fan. Titled "SG50's Biggest Fan", the contest will reward one lucky winner and 3 loved ones with an experience of a lifetime - a one night Airbnb staycation at the Esplanade Theatre stage and four tickets to the National Day Parade over the Jubilee Weekend.

Leveraging Airbnb's expertise at providing unique experiences, the Esplanade Theatre stage will be transformed into a home. Styled to the theme "A Night through Time", the home will remind its guests of 1960s Singapore, in all its elegance and simplicity.
Yupin M July 2015.jpgMcCann Worldgroup has appointed Yupin Muntzing to the role of chief executive officer, McCann Worldgroup Thailand, effective September 1 2015. Muntzing was managing director at Muntzing Agency, an agency she founded in 2013.

Muntzing (pictured left) has emerged from a dual role of being managing director at Muntzing Agency, as well as CEO of Geometry Global. Prior to this, Muntzing was managing director at OgilvyAction, a role she held since 2010, following a number of senior positions at Ogilvy Group in both strategic planning and management since 2003.

Muntzing replaces Monica White. White will remain with the agency while completing a thorough handover to ensure a smooth and full client/management transition with her successor.

Charles Cadell, president McCann Worldgroup Asia Pacific said, "McCann Worldgroup is one of Thailand's leading integrated agencies and recognised globally for its creativity. Yupin's successful client achievements and extensive experience working across multi-platforms for a portfolio of clients consisting of both local and multi-national, makes her a fabulous fit for our agency."

Does this end the logo size debate forever?

Chicago-Apple-iPhone3-6 (1).jpgBy Simon Veksner
Creative Partner, DDB Sydney

It's just possible you may have seen this campaign for the iPhone.

It has apparently run in 70 cities and 24 countries, in magazines, newspapers, billboards, transit posters and more.

I attended some research groups the other day. The first question was "have you noticed any ads recently?" and the answer came back "Apple, Apple, Apple, Apple." Always Apple. READ ON...
CenturyPly.jpgCenturyPly, the leading brand of plywood, laminates and veneers in India has introduced a new plywood brand - Sainik, for the value segment. The campaign, titled 'Hamesha Taiyaar', has been conceptualized by DDB Mudra West India.

Plywood is a commoditized but complex category. Consumer involvement is very low, there are multiple products at different price points based on various technical parameters. A consumer does not understand those technicalities but knows his budget. The role of the brand in this category is limited to passive reassurance.

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new-google-logo-knockoff-thumb-300x117-156335.jpgGoogle has ranked top in the public's estimations of the world's largest listed companies for a second year, pipping Apple and Microsoft according to The FutureBrand Index 2015.

The Index is an annual measure by brand consultancy FutureBrand of how PwC's Global Top 100 Companies are perceived across a set of 18 attributes. A company's average perception score dictates its Index position and acts as a proxy to understand its prospects in a way that complements its market capitalisation.
CHARM-WALL-Vietnam.jpgFormer Sydney-based executive producer Charm Wall has joined Filmbase Asia in Vietnam as EP, taking over the role following the departure of Malcolm Soh.

Says Charm: "I chose Filmbase Asia because I have a great deal of respect for the young Vietnamese owner who has the license for the company for Vietnam and respect for the owners of Filmbase Asia (Malaysia) as well."

Charm has a successful history as a producer. Producing TVC's extensively in Australia and Asia over a period of twenty years shooting in Thailand, Singapore, Vietnam, China, Taiwan, France, Italy, Spain, Greece, USA and Canada. Shooting TVC's for SOCOG, Allied Domeq International, Heineken International, British American Tobacco, Asia Pacific Breweries, Mars, SC Johnson, Unilever, Reckitt & Benckiser, Kellogg's, Suzuki Automobiles. Most recently producing 8 x 1hour episodes for the Lifestyle Channel.

Filmbase Asia offers film and video production as well as support for visiting productions.

Charm can be contacted on: +84 1203 423 860
Email: charm@filmbaseasia.com
100 days of zen.jpgRazorfish Hong Kong has worked with ASUS to create 100 Days of Zen - a 100 day long creative initiative led by Instagram sensation Robert Jahns. The campaign launched on the 7th July and already Jahns' fans have uploaded thousands of striking images to the campaign site using the hashtag #100DaysOfZen. In its first week, 100 Days of Zen has garnered record-breaking engagement for the ZenFone 2, connecting the brand with millions of photography fans and establishing a relationship with a whole new audience.

Inspired by Jahns' work and showcasing the incredible photography capabilities of the ZenFone 2, the worldwide initiative encourages everyday artists to create and share an incredible image of their own, using a series of photos taken on the ZenFone 2 as their inspiration.
NTUC_Enterprise_Logo.jpgTBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited ("NTUC Enterprise") and NTUC FairPrice Co-Operative ("NTUC FairPrice").

NTUC Enterprise was set up in July 2012 by the Labour Movement and is the holding cooperative of NTUC Social Enterprises such as NTUC FairPrice, NTUC Food Fare, NTUC Income, NTUC Health, NTUC First Campus, NTUC Learning Hub and NTUC Link. The NTUC Social Enterprises' aim is to enable people in Singapore to live better and more meaningful lives through their work, which covers four major areas: daily essentials and cooked food, insurance, health and education.

Monetary Authority of Singapore picks Addiction

MAS.jpgMonetary Authority of Singapore has chosen Addiction Advertising as its creative agency for its integrated campaign on the risks of unsecured credit debt under MoneySENSE.

The MoneySENSE National Financial Education Programme was launched in October 2003 and aims to help Singaporeans become more self-reliant in their financial affairs. It does this by helping Singaporeans acquire the knowledge and skills to manage their day-today finances, plan for their longer-term needs and exercise their rights as consumers of financial services.
HeaderCF_EN (1).jpgCristal Festival has launched the call for entries and registrations as well as naming four of its jury presidents confirmed to judge at this year's festival.

Their mission will be to discover and award the most creative and innovative campaigns from the past year.

Click here for more information.
Bobby Pawar & Partha Sinha.jpgPublicis Worldwide South Asia has promoted Bobby Pawar and Partha Sinha to Managing Directors. This move comes as the Indian agency consolidates following a period of sustained growth that has seen it double its size in the past two years.

In their new roles Pawar (pictured left) and Sinha (right) will continue to report to Nakul Chopra CEO of Publicis Worldwide South Asia as they will take on larger responsibilities to partner him in managing all business units in the region. A key focus will be to elevate the agency's effectiveness in communication that helps lead the change for clients.
RADIO.jpgSome real-life dramas have become all too familiar. The Virgin Labfest "Familiar Drama" radio campaign from Leo Burnett Manila depicts three: the driver with a sob story to avoid a speeding ticket, the baby-kissing politician wooing voters and the fortune teller who dishes out cliché predictions.

For new drama, the listener is invited to watch the Cultural Center's Virgin Labfest, a theatre festival that features plays that have never been staged before.

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LISTEN TO THE FORTUNE TELLER SPOT
LISTEN TO THE DRIVER SPOT
Nike 1.jpgEvery start line is a green light. Every race is another record to beat. It's a time to lace up and buckle up. Japan, start your engines. To build up the hype around the Nike Zoom Elite 8, Nike Japan took to the streets of Japan.

Tokyo racers are invited to create their own world of street racing and push their boundaries of fast with a film "Night Racers" for Nike's campaign "So Fast".

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Screen Shot 2015-07-23 at 8.54.00 am.jpgExperienced Australian creatives Rod Vallis and Peter Jacobsen today launched GooRoo Advertising to offer marketers the wealth of their creative experience and cut price production.

Billed as the Australian agency in India, GooRoo is an idea-driven creative agency with a digital, print and video production studio in Bangalore, India. GooRoo offers high quality creative assets at around 50 percent of the cost of other Australian agencies.

GooRoo creative partner, Rod Vallis, said that having spent many years working in India and around the world, the pair had seen offshoring in the advertising industry grow year-on-year with mixed results.
JW.jpgJohnnie Walker has redefined its approach to luxury mentoring, with an Ultimate Immersive Mentoring Tool created by iris for its rarest blend, Johnnie Walker Blue Label.
 
Mentoring is an important and unique brand distinction for Johnnie Walker, providing opportunities to educate and immerse consumers in the brand across relevant points in the shopper journey.

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Alvin Ng & Alvin Ho.jpgAs part of ongoing plans to rejuvenate the agency, which began with appointing highly regarded agency leader Shaun Tay as its new Managing Director earlier this month, FCB Kuala Lumpur has added two senior award-winning creative talents to its ranks. Alvin Ng (pictured left), creative director, and Alvin Ho (right), creative group head, both joined in July and are working with Head of Creative Nick Gordon to continue to raise the creative bar across all accounts.

"We're thrilled to grab 'the Alvins'. Both are great thinkers with impressive track records and come loaded with energy and positive attitude. These guys mark the beginning of the FCB KL resurgence with renewed focus on smart ideas, beautifully executed," said Gordon. "We're all about behaviour change at FCB and these guys will help kick start this internally too."
hnKm6WN2.jpgRalph van Dijk, founder and creative director of Eardrum, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Joining an already impressive line-up of industry speakers, including Matt Eastwood, Pum Lefebure and Keynote speaker Daymond John. van Dijk will also act as the program's moderator, injecting his appreciation of powerful production and performance into bridging together this year's eclectic line-up of speakers.

Says van Dijk: "It's always an honour to be invited to speak at Creative LIAisons. The program is one of our industry's most generous initiatives and if you're an ambitious creative, it's like getting a backstage pass to the ultimate advertising gig.
Air France KLM logo.jpgKLM recently appointed Havas Worldwide Siren as their lead public relations agency for Singapore, Malaysia and Indonesia.

Havas Worldwide Siren is set to provide a broad scope of services that include corporate communications, strategic counselling, content creation and coordination of various media strategies across Singapore, Malaysia and Indonesia.
Spikes Asia logo.jpgThe first wave of superstar creatives and agency heroes have been announced as speakers at this year's Spikes Asia Festival. They've worked for some of the world's biggest brands, helped establish the reputation of APAC's most respected agencies and won sought-after industry awards time and time again; meet the creative visionaries ready to deliver inspiring sessions from the Spikes Asia stage:

Taylor's University appoints Creative Juice KL

Taylors_Uni_Logo.jpgTaylor's University, one of Malaysia's leading universities with over 46 years of excellence in the education industry, has recently awarded Creative Juice Kuala Lumpur the business following a three-way pitch. The comprehensive pitch required the agency to redefine the Taylor's brand for its University and Schools.

Creative Juice's General Manager, Yee Hui Tsin, who led the business pitch said, "It was an intense pitch from start to end. We wanted to approach the business differently, earning back its competitive edge yet being honest to its brand. Bringing data into the student equation was a huge part of this pitch success."
Sixpad 1.jpgAuditoire and TBWA's Digital Arts Network China have launched a new fitness training device called 'SIXPAD', co-developed by Cristiano Ronaldo and Japanese health and beauty manufacturer, MTG. SIXPAD is exclusively distributed in China by Thakral China, a subsidiary of Thakral Corporation Ltd., a Singapore listed company.

Healthy living is an important part of Chinese culture, but now specifically, fitness is gaining momentum and more Chinese are working and toning their bodies in gyms.

SIXPAD is a fitness training device that uses Electronic Muscle Stimulation (EMS) to activate muscles.

Bethal Thakral, Chief Executive Officer of Thakral Corporation commented, "We are honoured to be the exclusive distributor of SIXPAD in China. According to our consumer research, we believe SIXPAD is a great solution not only for fitness enthusiasts and athletes, but also office workers who care about their figures, but just don't have the time to work out. EMS technology can enhance training and a SIXPAD can make fitness easy to do anywhere, any time."
Forecast growth, 2015.jpgWarc expects global advertising spend (based on 12 major markets) to increase by 2.3% at current prices in 2015, according to its latest International Ad Forecast. This represents a downgrade of 2.5pp from the 4.8% growth forecast in our previous report in December. They anticipate further growth of 4.5% next year.

If inflation is taken into account, global adspend in real terms is expected to rise by 1.2% this year and a further 2.4% in 2016. The 12 markets studied comprise 75% of all advertising expenditure tracked by Warc.

ITSA Gurgaon hires Ritu Sharda as ECD

Ritu.jpgITSA India has appointed Ritu Sharda as Executive Creative Director to be based in Gurgaon.

"ITSA had a great year in numbers - both on paper and on stage. And we are in the middle of changing the gear, albeit very slowly and carefully. And I am delighted to welcome Ritu to ITSA at this strategic moment in our journey. The advantage is that we have worked together before and we have some unfinished business. She is a real lion and I am looking forward to some big campaigns that win the hearts of both Julie and Jury." Emmanuel Upputuru, Creative Chairman, ITSA.

Sharda (left) previously worked with Upputru at Publicis India

"Emmanuel has been a great mentor for me. And many times after we stopped working, I wondered why. So, for me ITSA is all about unlearning the usual and learning something new everyday. Emmanuel has a sound effect for when someone cracks a good idea. Unfortunately I can't put it on paper, but I m really hoping to hear a lot of it," said Sharda.
Ng Tian It.jpgDDB China Group has hired Ng Tian It as its new chief creative officer for the Beijing office.
 
DDB has seen a rapid growth in Mainland China in recent years and continues to build a solid creative base, winning the title of the Best in Asia and China at the 2014 Promotion Marketing Awards of Asia, receiving multiple international and domestic awards. Having over 16 years of experience, Ng Tian It (left) is expected to bring the company's profile to a higher level making DDB Guoan a major advertising agency in the market.
 
"Tian It has always been one of those creative minds I wanted to recruit. We have been friends for years, so I am glad he finally joins DDB's team." says Jimmy Lam, Chief Creative Officer at DDB China Group. "Tian It is a proven leader with hard-core marketing values, and I have no doubts he will be the one to find fresh compelling insights and solutions. We believe he will be the one to strengthen DDB Guoan's creative standard."

LIA extends entry deadline to Friday, July 31

LIA Logo.jpegLondon International Awards (LIA) has announced today that the deadline for entries has been moved to the 31st July.

All companies and/or individuals involved in the creative process are eligible to enter. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.

There is still time for entrants that have already completed the entry process to enter newly released work.

Judging will take place in Las Vegas from 1st October to 10th October. The shortlists will be announced as each judging session concludes, with winners being announced 10th November. For more information on submissions and eligibility please visit http://www.liaawards.com/enter/eligibility/.

To find out more about LIA Awards, visit http://www.liaawards.com/.
DMZ wire to play a tune unification_Cheil Worldwide_3.jpgKorean Ministry of Unification joins hands with Cheil Worldwide to unveil project 'Piano of Unification.' The project commemorates Korea's 70th anniversary of liberation from Japanese occupation, and aims to enhance people's interest in national reunification of South and North.

After Korea's dark period ruled by Japan from 1910 to 1945, Korean War broke out in 1950 and lasted for three years destroying lives of people living in. Ever since then, the Korean Peninsula has been divided into two. As The Liberation Day, when all Korean races became one in joy for the country's freedom, as a momentum, the Piano of Unification aims to make people give a thought of national reunification and hope for the peace.

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Alvaro_Rodrigues_Africa.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Álvaro Rodrigues, executive creative director, Africa, Rio de Janeiro, Brazil.

BEST TV
It was hard to choose a winner in TV. I have picked the most simple and smart idea. Just the way I like it. So my winner in TV was "Harvey Nichols, Shoplifters". The idea is enough powerful to capture my interest as a viewer till the end of the ad. "Nike, Short Guy" is my runner-up. What to say about it? I loved the craft in edition. Yes, Nike did it again. READ MORE...
Sing Video.jpgA song by an indie Filipino band, inspired by their visit to Singapore, has hit the pop music charts in the Philippines.

Award-winning indie band Up Dharma Down's song, "All the Good Things," entered Philippines radio station Magic 89.9's Top 30 chart on May 28, and climbed to number 14 in mid-June. The song, which is now at number 21, is about to enter its eight week on this highly popular Top 30 chart. The song also hit No.7 on the country's Mellow 94.7's Top 10 on July 5.

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VIEW THE INSPIRATIONAL VIDEO
Sameer Mehta.jpgDDB Mudra Group has promoted Sameer Mehta to the post of President TracyLocke India. TracyLocke is the DDB Mudra Group's Shopper Marketing, Field Marketing and Retail Solutions agency. In his new role, Mehta  will report to Madhukar Kamath, Group CEO & MD, DDB Mudra Group.

Mehta (pictured) has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the Field Marketing, Retail Solutions and Shopper Marketing services for the group. Over the past decade, he has led the business transformation of this agency to offer the entire spectrum of these services under one roof. With 17 years of experience in this field, Mehta has knowledge and experience in helping businesses grow through interventions at the point of purchase and this has been utilized extensively for brands like Samsung, Motorola, Hindustan Unilever, Marico, Panasonic, Sony, Spice, Canon, Ricoh, Castrol, Nerolac, LG and TVS.

Post the Mudra Group's acquisition by Omnicom, Mehta has been a part of the team that has been entrusted to build the TracyLocke brand in India.
DittoTV.jpgdittoTV has rolled out its new campaign '#TVBuddy' which showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it. Based on this insight, in the campaign by Scarecrow Communications Mumbai, the term 'TV Buddy' was coined. TV Buddies could be your mom, dad, relatives, childhood friend or just about anyone. And they could be living in any part of the world.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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