Leigh Reyes: 5 highlights from my Cannes Lions

Leigh Reyes.jpgHere are five highlights from Leigh Reyes' judging experience at Cannes Lions 2016. Reyes (pictured left), is President & Chief Creative Officer at MullenLowe Philippines and a Member of this year's Outdoor Jury.
John Gutteridge.jpgAfter a high-profile career in Asia, J. Walter Thompson APAC CEO Tom Doctoroff is handing leadership of the region over to John Gutteridge (pictured left), who's long been marked as one of the J. Walter Thompson network's rising stars.

Doctoroff, who has spent 24 years with the J. Walter Thompson Company, including 22 years in Asia, and 18 in China, is moving back to the U.S to pursue a new opportunity, which he will announce in due course.

"Tom's indefatigable passion for building domestic and global brands, and his expertise on China has set him, as a business leader, and our agency, apart in this critical, high-growth market. He has left a real legacy of robust growth and thought leadership, not just in China but across Asia, for our network as a whole," said J. Walter Thompson Worldwide CEO Tamara Ingram. "I'm confident John will build on that momentum.  He is a strategic thinker and a decisive leader who injects a very infectious energy and passion into everything he does."
Jean Lin (left) and Jane Lin-Baden (right)-small.jpgIsobar has promoted Jane Lin-Baden, CEO of Isobar China Group, to Asia Pacific CEO of Isobar, with immediate effect.

Lin-Baden (pictured right) will take over responsibility for the region from Jean Lin (left), Isobar Global CEO, who held the position from 2010 and retained the role following her promotion to Global CEO in 2014.

In her new role, Lin-Baden will drive strategic growth to expand Isobar's capabilities and accelerate business growth throughout the region. She leads the Isobar Asia Pacific team headed by Sven Huberts, Regional Managing Director and Sandipan Roy, Regional Strategy Director.
Shormistha Mukherjee.jpgAxis Bank has shifted its social ​media duties to Flying Cursor Interactive in Mumbai. The account moved in May 2016,​ following a multi agency pitch, and the mandate includes consistently strengthening Axis Bank's social presence with relevant, interesting and progressive conversations and solutions.

Shormistha Mukherjee, Director, Flying Cursor (pictured), said, "We're very excited to work with Axis Bank. They are the third largest private bank in India. And more ​re​importantly, they have an energy and ambition that's infectious. They also understand social and are very clear about how it can impact their business, and also how it help them connect with their consumer. We believe that strategically and creatively this account will give us the opportunity to not just build on their positioning of progress but actually find multiple interpretations of it, which are fresh and relevant to today's youth."
Clockwise from top left - Andrew Ryder, Geoff Dossor, Masaki Gunnarson, Tetsu Fujikawa.jpgEdelman Digital has appointed four top strategy, digital account and creative talents in North Asia. They are Andrew Ryder, North Asia strategy director, Geoff Dossor, Japan digital creative director; Tetsu Fujikawa, Japan creative director; and Masaki Gunnarson, Japan digital social, paid and analytics director.
 
"With these new hires, Edelman Digital now fully covers North Asia to achieve critical mass," said Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa. "Andrew, Geoff, Tetsu and Masaki will continue to move Edelman Digital up the value chain for the benefit of our clients across the region."
VW Ameo.jpgVolkswagen, Europe's largest automobile manufacturer recently launched the Volkswagen Ameo, the made-in-India and made-for-India compact sedan. Kick-starting the multi-media campaign for the Ameo, is a TVC that aptly captures the essence of the carline through a storyline that taps into the relationship between a modern day father and his son.

VIEW THE SPOT
Vishal Jacob - National Director, Digital, Maxus.jpgProving once again that great content trumps and a thoughtful engaging campaign always yields results, Maxus creates a refreshing campaign for Lee to pave a path of change in tumultous urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for Lee's latest innovation - Jade Fusion Denims. The campaign has been receiving applause worldwide and has already won a bronze at the Edison Awards 2016.

The brand has been known to come up with remarkable products that take into account the evolving urban consumer lifestyle and create campaigns that take the philosophy of 'innovations with a visible impact' on ground. Stemming from the fact that we belong to a generation of the 'curious', Maxus re-imagined the global campaign in the Indian context that encompassed creativity, sense of purpose and helped reinvent and redefine Urban lifestyle.

The campaign submissions in India has overtaken all other participating countries (Hong Kong, Vietnam, Taiwan, Philipines, Indonesia, Malaysia and Thailand) with 552 video/image entries and 503 text entries in just over a month from across the brand's social media platforms and the campaign site.
Deb Ryan Executive Director New York Festivals 3576_0064-Edit_lr (1).jpgInside the Midas Awards with Deb Ryan (left), executive director

The Midas Awards is celebrating its 15th year of honoring the World's Best Financial Advertising, in your opinion, to what do you attribute the longevity and success of this competition?

The longevity comes from the quality of the work being submitted every year, combined with the expertise of the Midas Award Grand Jury. Having the work judged by agency leaders and incredibly well-respected industry experts from around the globe lays the foundation for the winners to know, with confidence, that they've earned their Midas Award.  

This is your inaugural year at the helm of the Midas Awards, what are your goals to continue the legacy of Midas and expand its global footprint?

I'm really excited and motivated to continue the fine job done by my predecessors, while making sure that we're exploring the financial advertising landscape with open minds and open eyes. So much attention goes to new mediums (which is warranted), that we must not lose sight of traditional methodologies that are still netting the results desired. It's easy to get caught up in the shiny new object in the room, and it's my job to make sure we're covering all of the industry bases.

Sir Martin Sorrell: Rethink needed on Cannes

Sir Martin Sorrell.jpgThe head of the giant holding company WPP, Sir Martin Sorrell says the company will rethink how it participates in Cannes.

In a video interview with Ad Age in Cannes, Sorrell qhestions their involvement in future Cannes Festivals: "Maybe we take a breath and a pause, maybe stimulated by the results of the (Brexit) referendum, to think again, you know, what we do here and how we do it and dare I say whether we do participate or not."

VIEW THE INTERVIEW
Screen Shot 2016-06-29 at 7.38.00 am.jpgBy Graham Jenks, UK creative director at We Are Social

We Are Social has updated our Cannesogram, an interactive cartogram based on Cannes Lions wins during the past decade, to include the 2016 results. Our Cannesogram skews country sizes and colours based on Lions success during the past decade - so the bigger and darker the country, the more successful it has been.

Overall, the clear winner for 2016 is the United States, which scooped 1 Grand Prix, 43 golds, 87 silvers and 88 bronze awards. Running second is Brazil, which scored 19 golds, 24 silvers and 74 bronze awards, and third is the UK with one Grand Prix, 15 gold, 42 silver and 48 bronze awards.
R.CARRASCO_16 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Rebecca Carrasco, head of Facebook & Instagram Creative Shop for Australia and New Zealand.

BEST TV
There are some beautifully crafted pieces of advertainment in here, but as my fingers push thoughts through the keyboard, the one that sticks in my head is the Emotional Pet Campaign. It might not be the first time a PSA has told a story backward to rug-pull on the heartstrings, but the thought justifies the means and makes for a nice idea. Harder to choose a second spot but Coke Rain (a neat little package of almost-branded-golf-content in TVC wrapping) is probably my next pick. READ MORE...

Asia Pacific wins 263 Lions in Cannes this year

Award presentation_Cannes.jpgThe Asia-Pacific region ended the Cannes Lions Festival with a total of 263 Lions, with Australia, New Zealand, Japan, India and Thailand leading our performance. The total is 54 Lions more than Asia-Pacific's 209 haul at last year's festival.

In total 1360 Lions were awarded with Australia ranking #4. The top performing countries were USA (354), UK (164) and Brasil (90). Germany picked up 63 Lions and France 55.

It was a great performance overall for Asia Pacific's top ranking countries with Australia, New Zealand, Japan, India and Thailand all beating last year's performance. New Zealand, India and Thailand all saw big increases. New Zealand scored 57 Lions compared to 20 in 2015; India increased from 15 last year to 27; and Thailand's 23 Lions was up on last year's tally of 9.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgIn our latest "postcard from..." series, Chris Kyme investigates the origins of an online film for Nescafe.

In this day and age, it's almost unheard of to come across an eye-catching piece of work in the midst of the daily media jungle as you go about your day. So used are we to only observing and admiring award-aspiring contenders when showcased within the relatively closed doors of our favourite creative magazines and websites.

So it was with a measure of pleasant surprise that someone recently shared a very entertaining and I think rather good online film with me that has currently been getting some attention in Hong Kong.

Even more surprising was, it was a client who was showing me and raving about it (I mean c'mon, whatever next?).
ADK Global Workshop.jpgADK Japan will be hosting an "ADK Global Workshop" for children in the atrium at Toranomon Hills, where it is housed. With the aid of an intellectual picture book, gaining popularity both at home and abroad, the author of the book and ADK staff will work together with children, helping them create original art works. The workshops take place in multiple languages of English, Japanese and Chinese.
Will_Railton.jpgDigital communications agency Dog, has hired Will Railton as Senior Digital Strategist, based in the agency's Singapore office.

Appointed this month, Railton (pictured left) will lead the strategy and planning of client campaigns and digital projects across the APAC region. With 7 years' experience working with global brands at agencies in London, Railton will apply his skillset and strategic vision to deliver campaigns and digital solutions that are both effective and creative for Dog's roster of client brands.

Before Dog, Railton was Senior Creative Strategist at Holler/Leo Burnett. He has also worked at Haygarth Group and Grand Union, building a portfolio of client brands that, to date, includes Gillette, Garnier, Sony Mobile, Organic and Arla, Mercedes and Redbull.
ChrisChu.jpgJ Walter Thompson Singapore has named former Leo Burnett CEO and chief creative officer, Chris Chiu, as new chief creative partner.

The appointment has seen current executive creative director Victor Ng leave the agency as of Friday last week. It is the second major creative hire over the past month with Marco Versolato joining in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for Lux.

J Walter Thompson's worldwide chief creative office, Matt Eastwood, told Campaign Brief in Cannes that Chiu and (previously) Versolato joining the Singapore office was a great coup for the network.

"We are really doubling down on our creative strength in Singapore. Quick on the heels of bringing on Marco Versolato at Chief Creative Officer, we have added the incredible talent of Chris Chiu as Chief Creative Partner. Chris and Marco are absolutely passionate about building on the creative momentum coming out of Cannes this year. Our unashamed plan is to explode the creative potential of J. Walter Thompson Singapore," said Eastwood.

Chiu resigned from Leo Burnett Singapore in March this year, after less than a year in the job, over the restructure of the network by Publicis Communications and the impact this would have on the Singapore office.
Bas Korsten_Matt Eastwood_Cannes Grand Prix.jpgThe J. Walter Thompson network has had an emphatic creative turn around this year at the Cannes Lions Festival.

J. Walter Thompson has been under performing over the past few years, however they enjoyed a very creditable performance this year with a total of 79 Lions - 60 more Lions than last year's performance.

The network rose from a low 13th Network ranking last year to 7th overall this year. At Cannes Lions 2015 they only managed to win 19 Lions.

Of the 79 lions this year, the agency earned two Grand Prix, an Innovation Lion, a Product Design Lion (by Bangkok office), nine Gold Lions, 23 Silver Lions and 43 Bronze Lions alongside 122 shortlists.

It's a great performance from the network's Worldwide Chief Creative Officer Matt Eastwood, who is just two years into the role. (Eastwood is pictured above on right with Bas Korsten, Chief Creative Officer of J. Walter Thompson, Amsterdam).
AdamHodgsonPhoto1.jpgOmnicom Media Group China is pleased to announce the appointment of Adam Hodgson, as Head of Measurement - Marketing Sciences. In his new role Hodgson will lead the ROI measurement team, focusing on measuring the impact and performance of client marketing investment, through the establishment of systems and processes designed to optimize communication effectiveness and budget efficiency across OMD and PHD.

Hodgson (pictured) joins Omnicom Media Group from Ipsos Australia where he was the Media Technical Director, leading a unit focused on building a cross-channel media research platform enabling both media owners and agencies to conduct smarter strategic planning and buying.
AXA.jpgIn a first for Hong Kong, the launch of AXA's Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness and creates an engaging, empowering journey of recovery.

The campaign from Publicis Hong Kong leverages the unique 2-in-1 benefits of the innovative product to dramatize the different paths cancer and stroke survivors walk as they recover from their illness.

VIEW THE SPOT

Cannes. A cathedral of confidence?

img_0310-2 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"All you need in this life is ignorance and confidence, and then success is sure." Mark Twain.

It is a strange thing flying 30 hours to France to be welcomed by a thick Russian accent. My driver, Ivan, was a tour guide originally from Vladivostok now living in Nice. I am not sure Russians make great tour guides. Even when they say have a nice day, it sounds vaguely threatening and sinister.

This is the strangeness of Cannes. Russian tour guides, hustlers, believers, charlatans and sometimes you occasionally meet a genius who may or may not be a hustler.

My Russian tour guide was originally an electrical engineer but could not get qualifications in France. I asked why he stayed. He replied, the weather, the woman and the fact that he could say whatever he wanted. He could have an opinion. And Cannes is certainly the right place for that.

Karen Sproul's Cannes Diary: Wrap

Jury boat.jpgExit Films producer Karen Sproul is Australia's representative on the Film Craft jury. Sproul, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

It's the day after the awards presentation - everyone is shattered after such a big week, and looking forward to getting home.  Nice airport was evacuated this morning with a bomb scare, so can only hope all goes smoothly on everyone's return trips.

My mind is still a bit of a blur after our 6 days locked in the jury room, but I am feeling very proud of the choices our jury made.  I feel there was some very strong work this year, with some exceptional craft in every category.

I have learned that the process the craft jury follows is different to many other jury processes, so I'll try to explain a little.  I think understanding this process will help for future entries.
Ogilvy_Cannes.jpgThe 2016 Cannes Lions Festival of Creativity ended tonight with the presentation of the Network of the Year, awarded to Ogilvy & Mather for the fifth year in a row. 

The network picked up 120 Lions across 31 offices. The haul included one Titanium, one Glass Lion, four Grand Prix awards and 31 Gold Lions. They also won 39 Silver and 44 Bronze awards.

The four Grand Prix wins came from four different countries: Ogilvy & Mather UK for Phillips 'Breathless Choir'; INGO Stockholm, an Ogilvy & Mather/Grey joint venture, for The Swedish Tourist Association 'The Swedish Number';  'Manboobs' campaign for The Breast Cancer Health Movement by the Network's DAVID Buenos Aires office and 'The Everyman Meal' for KFC by Ogilvy & Mather Johannesburg.
Droga5_IndependentAgency.jpgDroga5 New York has taken out the Independent Agency of the Year for second year in a row at this year's Cannes Lions. The award was presented just a few moments ago in Cannes at the final awards presentation of this year's Cannes Festival of Creativity.

Jung von Matt Hamburg came second and Wieden + Kennedy Portland third.

Pictured left with their award is creative chairman David Droga and chief creative officer Ted Royer.
High School Girl.jpgThe Cannes Film Craft category, awarded tonight in Cannes, has seen 77 lions handed out. Asia has a good night winning 1 Gold Lion and 6 Bronze Lions.

A worthy Gold went to Watts of Tokyo for Shiseido Co. "High School Girls?" in the Achievement in Production category.

endacidsale.jpgHigh School Girl.jpgThe Film Lions at the Cannes Festival of Creativity has seen 5 Lions awarded to Asia. The finals awards presentation of this year's Festival concluded just moments ago.

Ogilvy & Mather Mumbai and Watts of Tokyo both scored Gold Lions for two of the best film campaigns to come out of Asia for years. A Silver Lion went to Nitto Tokyo and Bronze Lions went to BBDO India and Projector Tokyo.

Ogilvy & Mather won a campaign Gold for their Make Love Not Scars anti-acid attack film campaign. Two executions were awarded - "How to Apply Eyeliner" and "How to Get Perfect Red Lips".

Watts of Tokyo won Gold for their brilliant Shiseido "High School Girl?" film. The film proves that anyone can be pretty with the right make-up. It opens with a classroom full of pretty girls and then spools back in time to reveal that they are actually boys, magically transformed by the power of Shiseido products. The film's twist delivers a surprise the first time around, and repays repeated viewing with its layers of detail and superb direction.
House of cards.jpgThe prestigious Cannes Integrated Lions, presented tonight in Cannes, saw just 13 entries awarded from the 278 entries received. Asia came away empty handed but Australia managed a Silver Lion and New Zealand scored a Gold and Bronze Lion.

The Grand Prix was awarded to BBH New York for Netflix 'House of Cards - FU 2016'. While many entries succeeded in clever integration across a range of mediums, the winner took this further. "This brilliant work leveraged current culture in the US to draw in its audience. Every element was brilliantly executed," said Sir John Hegarty.

The toughest category in Cannes to win in is the Titanium Lions category. It saw only 5 entries awarded from the 254 entries received.

The Grand Prix went to REI "#OptOutside" created by Venables Bell & Partners, San Francisco. This campaign also claimed the Cyber Grand Prix earlier in the week. The jury looked for winning work that marked a new direction, got people to reconsider the norm and connected with the cultural zeitgeist. "The work drew on what was happening in the outside world and attached the brand to the conversation,"said Jury President, Sir John Hegarty, Founder of BBH.

VIEW THE INTEGRATED WINNERS LIST: Integrated Lions Winners.xlsx
VIEW THE TITANIUM WINNERS LIST: Titanium Lions Winners.xlsx

IMG_0542 (1).jpgPat Baron, newly appointed chief creative officer at McCann Melbourne catches up with McCann Worldgroup NY executive creative director John Mescall (left) in Cannes.

This week I caught up with John Mescall Global Executive Creative Director for McCann Worldgroup based out of New York at a McCann think tank who shared his thoughts on Cannes this year and more broadly what it takes for agencies to conceive and bring to life great campaigns.
 
John said, "It takes a village. The best ideas need a village to bring them to life, just read the credits of any of the best campaigns from Cannes this year."
 
Collaboration is so important, John added, "We have to be educators, sometimes showing agencies awarded creative work doesn't inspire them it can cripple them."
08ukraine-slide-WQUZ-articleLarge.jpgLeading virtual reality studio, Vrse.works LA, has won a Grand Prix at Cannes Lions for Innovation in Visual Storytelling and Branded Entertainment with "The Displaced", its New York Times collaboration, which places viewers directly inside the global refugee crisis.

Vrse.works sent creator Imraan Ismail along with New York Times journalist Ben Solomon to South Sudan, Ukraine, and Syria to follow three children as they navigate their way through the largest refugee crisis since World War II.

THE DISPLACED is available to watch on the Within app www.with.in.

VIEW THE 360 VR VIDEO ON YOUTUBE
VIEW THE CASE STUDY
House of Little Moments.jpgOrangeaid.jpgAsia has scored 3 Lions in the new Entertainment Lions category in Cannes. Previously known as the Branded Content Lions the category attracted 1843 entries, with 61 Lions finally awarded.

ADK Taiwan was the star of the night for Asia winning a Gold Lion for Uni Noodle "House of Little Moments".

BBH Singapore was also a big winner picking up a Silver Lion for NTUC Income "Orangeaid - Last Day of School".

And BBDO India added another Lion to their cupboard, with Bronze for Ariel Dads#ShareTheLoad".

Safe and Sound.jpgLandmines 3.jpgBBDO Thailand's "Safe & Sound Music Player" campaign for LMG Insurance has been handed a Gold Lion in the Entertainment Lions for Music in Cannes. The film won in the Use of Music App/Device sub-category.

Grey Group Singapore's DCA Mine Action film "Never Walk Alone" won a Silver Lion in the Use of Remastered Music for a Brand of Campaign category.

These were the only Lions for Asia in this newly introduced category.

The new Entertainment Lions for Music, recognising original production, promotion or distribution of music for brands and creativity where music is at the core, saw 636 entries, 32 Lions and a dual Grands Prix. The first went to the "Formation" music video by Prettybird for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.
Share the Load_PG.jpgBBDO India has Asia's only shortlisted entry in this year's Cannes Integrated Lions competition.

The Integrated Lions is considered one of the Festival's toughest and most prestigious categories and only 26 entries made the shortlist.

BBDO India is shortlisted for Ariel "Dads#ShareTheLoad" campaign.

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xlsx
Cannes_Palais_Sign.jpgThe Cannes Lions Festival of Creativity has released three more shortlists.

You can download the shortlists below.

Asia only has one shortlist in the Titanium and Integrated Lions. BBDO India is shortlisted in Integrated. These are toughest and most prestigious categories with only 22 and 26 shortlists respectively.

VIEW THE TITANIUM SHORTLIST: Titamium Shortlist.xlsx

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xlsx

VIEW THE FILM CRAFT SHORTLIST: Film Craft Lions.xlsx
Common-Ground-logo-Black copy.jpgIn an unprecedented step for the industry, the world's biggest advertising and marketing services groups will put aside competitive differences at this week's Cannes Lions Festival to launch a major new initiative - "Common Ground" - in support of the Sustainable Development Goals (SDGs) adopted at the United Nations last year.
Screen Shot 2016-06-24 at 1.30.06 pm.jpgCampaign Brief catches up with Malcolm Poynton, global CCO of Cheil, who is president of the 2016 Cannes Mobile jury.

VIEW THE CB INTERVIEW

Tata Cliq sells camels in a spot by Cartwheel India

Tata Unistore.jpgTata Unistore promotes their Certified Authentic Merchandise Everybody Loves with the help of a camel in a spot from Cartwheel Creative India.

VIEW THE SPOT
NDS_hero_image.jpgOn Thursday 23 June at 11am, Saatchi & Saatchi premiered the 26th edition of the annual New Directors' Showcase (NDS) at the Lumière Theatre in Cannes, to an audience of more than 2,300 Cannes Lions delegates.

The NDS 2016 Showreel and a behind-the-scenes video showing how Saatchi & Saatchi and Team One pulled off the short film conceived, directed and edited by machines, available on YouTube.
Wardah.jpgWardah, one of Indonesia's leading cosmetic brands, has worked with Advantage on a new positioning for its brand communication since the middle of last year, based on its quality, philosophy and halal products. Beauty is not just skin deep, it comes from the heart. After "halal from the start" at the beginning of this year, here's "soul deep", a beautiful piece of communication launched during Ramadhan."

VIEW THE SPOT
NCSS See The True Me Amara 1.jpgNational Council of Social Service (NCSS) collaborates with Clear Channel Singapore, Mediacom and WILD to launch a meaningful digital out of home campaign for "See The True Me" on Clear Channel Play digital network.

"See The True Me" aims to change the mind set of Singaporeans towards persons with disabilities - recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
Big Bazaar3.jpgThe holy month of Ramzan marks the spirit of goodness in us. Prodding the feeling of empathy, care and neki (goodness) within people; Big Bazaar- India's leading hypermarket chain and DDB Mudra West have etched a warm and compassionate campaign 'Neki Mubaarak' (Best wishes of goodness), which stays true to the brand's promise of 'Making India beautiful'. The film features the amazing star cast comprising of Sayani Gupta (of Margarita with a Straw fame) and veteran actress Archana Puran Singh.

VIEW THE FILM
Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on his highlight seminar from Wednesday.

It wasn't "brand purpose" that attracted me to this session because let's face it, everyone is trying to shoehorn that expression into their case study or talk this year.

No, it was partly the title; "Beyond Brand Purpose: Moving from Awareness to Activism" and very much the fact that one of the speakers was Sir Ken Robinson. His presence guaranteed this would be grounded.

In what has become an annual event at Cannes, Richard Edelman introduced the latest Edelman Intelligence Earned Brand Study. This points to the fact that the global average for brands on Edelman's Brand Relationship Index is a paltry 38. So on a scale that ranges from 'Indifferent' to 'Committed', most brand are only just starting to bring customers into the 'Involved' segment.

Rory Sutherland resists the urge to throw a punch

Rory Sutherland.jpgOne of the ad industry's great minds, and one of the good guys, explains the Cannes Lions phenomenon perfectly...

VIEW RORY'S EVALUATION OF CANNES LIONS

Rory Sutherland is the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK. He is a regular public speaker and writes a column for The Spectator.
High School Girl.jpgFirefly Man.jpgendacidsale.jpgAsia has a total of 13 entries to make the shortlist of the Cannes Lions Film category. The shortlist, released just a few minutes ago in Cannes, sees 247 entries survive to progress through to the Lion discussions.

India leads the way with 7 shortlists, followed by Japan with 5 and China with 1.

Surprisingly, there are no shortlists from Thailand.

The 12 shortlists from Asia are:

INDIA
BBDO Mumbai for "#ShareTheLoad" for Procter & Gamble Ariel Matic.
Law & Kenneth Saatchi & Saatchi Mumbai for Thomas Cook "Man".
Publicis Communications Mumbai for Ambuja Cement "A Giant's Story".
Ogilvy & Mather Mumbai for Make Love Not Scars "How to Apply Eyeliner"
Ogilvy & Mather Mumbai for Make Love Not Scars "How to Get Perfect Red Lips"
Leo Burnett Mumbai for Bajaj "Sons of Vikrant"
BBDO Mumbai for "#ShareTheLoad" for Procter & Gamble Ariel Matic.
Orangeaid.jpgThe Cannes Entertainment Lions shortlist has been released and Asia has four entries included - one each from Singapore, India, Japan and Chinese Taipei.

BBH Singapore have been shortlisted for NTUC Income's "OrangeAid - Last Day of School".

BBDO Mumbai for Ariel Matic's "Dad#Sharetheload".

Dentsu Inc Tokyo for Matsuko Deluxe's "Natural Eight".

And ADK Taiwan for Uni Presidents "House of Little Moments".

VIEW THE ENTERTAINMENT LIONS SHORTLIST: Entertainment Lions.xlsx
Landmines 3.jpgGrey Group Singapore, Dentsu Inc Japan and BBDO Bangkok make it to the shortlist stage of Entertainment Lions for Music.

Grey Group Singapore are shortlisted for their film "Never Walk Alone" for DCA Mine Action,  Dentsu Inc for "Play the Pingpong" for TV Tokyo Table Tennis and BBDO Bangkok for LMG Insurance Public Company's "Safe and Sound Music Player".

VIEW THE ENTERTAINMENT LIONS FOR MUSIC SHORTLIST: Music Shortlist.xlsx

MediaMonks_Shanghai_ENG.jpgMediaMonks is officially open for business in China. Headed up by Executive Producer, Niels Monsieurs, MediaMonks Shanghai caters to the growing demand for high-end production work in the Chinese creative industries. The office follows after extensive working relationships with leading Chinese agencies based out of the company's Singapore office, which launched in 2013.

MediaMonks CEO, Victor Knaap said, "We're hugely excited to be in China and announce this news. China is a unique market with its own digital platforms and culture. As a technology-driven company in advertising, we need to be close to the prevailing platforms and agencies we do business with to stay current and produce culturally relevant work. With a Shanghai office, we are doubling down on innovative advertising platforms such as WeChat while extending our footprint as a global production partner to creative agencies and their brands."
Crowbar PR_v2-02.jpgAwards can do a lot for you. They can help you attract admirers, open up new opportunities, and inspire you to do great work. But for young creatives, it can often be a case of too much, too soon. Many of them become complacent. Cocky, even. Losing their appetite for hard work and learning.

That's why the folks behind Singapore's Crowbar Awards, a student award show, are making their awards from 100% chocolate this year. They want the winners to 'eat up, move on and stay hungry'. Michael Wee, Co-Organiser, explains, "Frankly speaking, there's no point in keeping your Crowbar; yes it helps you pry open the doors of the biggest agencies; but once you're in, all it does is take up space".

VIEW THE AWARDS CAMPAIGN VIDEO
Young Lions Cyber.jpgChristine Lim and Joanna Ortega from DDB Singapore have clinched the country's first-ever gold in the Young Lions Cyber Competition at the 63th annual Cannes Lions Festival of Creativity 2016 in France.

The Young Lions competitions, organised by Media Corp, offer young creative minds from around the world an opportunity to compete and showcase their talent globally. This year's competition challenged 50 teams of young creatives aged 30 and below representing different nationalities, to create an impactful Cyber campaign for the United Nations to mobilise women and girls around the world to stand up against sexual violence. Cyber competition saw the biggest number of teams competing of all categories such as Young Lions Print, Film, Media, PR and Design. Team competing at Cannes Lions represent the best of the best usually qualified through a national-level competition.
OLX.jpgCommercials and content production company, Sniper, and ad-filmmaker and activist Ram Subramanian's Handloom Picture Company, have entered a strategic partnership to coproduce TV commercials and digital content. The partnership commenced earlier this month with Subramanian directing the new OLX Mundi Dance commercial.

Subramanian has previously served as Director at Nirvana Films. His past agency stints also include Trikaya Grey, Contract and Ogilvy - where he ventured into direction from copywriting.
Vivek Ballabh_ General Manager_Digital, Maxus North.jpgMaxus has appointed Vivek Ballabh as General Manager for Maxus Digital for North India.
 
Ballabh (pictured) joins Maxus from Cheil India, where he managed the media operations for multiple clients. Ballabh brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies - these being Cheil India, Monster.com, Webchutney, Digitas and Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.
 
Ballabh started his career with the online marketing domain with Careercommunity.com which launched India's first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, Ballabhk launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group's business needs worldwide.
Love is Trap 10.jpgLove is Trap 13.jpgSeven Sunday Films has just completed "Love Is A Trap", a short film produced for Toyota and in partnership with renowned film director Hanung Bramantyo.

Filmed on location in Jakarta and Tokyo and featuring real-life Indonesian celebrity husband and wife duo, Rio Dewanto and Atiqah Hasiholan, the film takes us from Indonesia to Japan and follows Rio's character as he desperately tries to unravel the mystery of his wife's sudden disappearance.

The closer he gets to his wife the further he seems to be from solving the puzzle, until a series of cryptic clues lead him to an unexpected rendezvous.

VIEW THE TRAILER
VIEW THE 6 MINUTE FILM

CAMPAIGN BRIEF G Sponsors

CAMPAIGN BRIEF S Sponsors

CAMPAIGN BRIEF B Sponsors

Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue

CB-COVER-JUNE-2016.jpg