Nutchanun Chiaphanumas.jpgDentsu Media Thailand has hired Nutchanun Chiaphanumas as its first ever Executive Creative Director. Nutchanun (Nut), who has already started in his new role, will be leading the creative efforts for the 11 year old Bangkok based media agency.

Dentsu Media Thailand CEO Mitsuyuki Nakamura, who was recently appointed President for Dentsu Media Southeast Asia, said, "With the rapid growth of our content business unit we have been expanding our creative capabilities. We established our Content Ideation and Acquisition (CIA) division to expand communication opportunities for our clients. Bringing on Nut to lead our creative efforts, not just for our content divisions but for all the Dentsu Media Thailand brands, is one more step on this journey. Our clients are looking beyond traditional media solutions, and we are more than happy to innovate and grow with them by amping up our strengths in that area. Nut, with his experience, talent and standing in the industry, is the perfect addition to our team."

ITSA.jpgOn the anniversary of Sir David Ogilvy's death, ITSA India released a strategically placed billboard outside Ogilvy & Mather's office in Gurgaon.

Emmanuel Upputuru, Founder, Chief Integrated Officer, ITSA said, "We did this as a light take on the father of advertising's rule on outdoor. Alot of times we hear that the outdoor medium is a transit medium and therefore we needed to keep the message short. While it's true, as a general principle, but in many places in India there is a huge amount of traffic moving slowly. ITSA also believes in practicing what it preaches. Have a point of view and flaunt it."  

Clarence Chiew.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in the region, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The 19th interview is with Clarence Chiew, Executive Creative Director, Leo Burnett Singapore.

What's the most exciting thing about working in Asia?
I don't see why working in Asia should be any more exciting than working anywhere else in the world, especially in such a globalised context.

What inspires you?
The internet and its ability to completely disrupt everything we hold to be true.

How has social media impacted creativity in the region?
I think it used to have a positive and democratic impact in terms of the level playing field it created - if people loved what you created, it would get noticed, shared and amplified. Since then, the algorithm seems to have been tweaked to favour those with more money than ideas.
AB 2.jpgAxis Bank and Lowe Lintas Mumbai have unveiled, one of the largest consumer engagement initiatives undertaken in the banking industry. The initiative will see the entire network of Axis Bank actively promoting the philosophy along with a 360 media campaign on TV, digital, outdoor and radio to reach out to as many people as possible.

The website, built by Indigo, is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs and to reach out to them so that they get to like the bank for what it does.
Mulberry MainImage_landscape.jpgBritish luxury leather brand Mulberry has partnered with the brand's lead China digital agency Hot Pot Digital to bring a richer digital experience for Chinese consumers through the launch of the brand's official WeChat account.

The WeChat account allows users to explore Mulberry's collection of iconic leather goods and new products while providing exclusive rich content unavailable on other channels. Mulberry launched on Weibo last year as a first step into the Chinese social media world and creating a WeChat account was a logical next step.
Beer1.jpgBeer shampoo believes that every man is entitled to buy his own manly Beer Shampoo for his "manhair". While every man would be tempted to, there was a practical barrier. In most cases, the lady of the house reserves the first right to the shopping cart. Hence, it becomes critical for the brand to encourage the lady of the house to buy into Beer Shampoo. This new tvc from Publicis Worldwide India was developed as a tool to warm up the lady to the needs of her man.

d062fff0823dc80690f625cf7254e450.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Pringle, creative director at Grey, New York.

It's unpleasantly early in the morning here in New York, so I've caffeinated and eaten a pastry with an unpronounceable filling. In light of the pressing 12pm deadline, I'm going to try and keep short and sweet-ish. READ MORE...
VW POLO.jpgA drive in the New 2014 Polo is quite indescribable. In fact, very few things feel as good. This is the premise behind DDB Mudra West's latest Volkswagen commercial for the Indian market. The idea was born out of drawing parallels to the few moments in life that feel as good.

Like all Volkswagen commercials, this one too needed to be endearing and simple, yet entertaining at the same time. Taking forward the thought of 'Feels that good', the film illustrates the story of two brothers. The younger of the two always gets the raw end of the stick, as he ends up with all the 'hand-me-downs' from his cooler older sibling. From school books to uniforms to shoes and even bicycles, it's always second-hand. Ultimately, the story takes a big turn. The younger brother, now all grown up, comes into his own when we see him driving the sparkling New Polo, while his older sibling is still using a nondescript old car.

MelvinKuek_2.jpgY&R Singapore has followed up yesterday's Land Rover account win with more good news - retaining the large M1 telecommunications account, which will extending their agency-client partnership until 2016.

Originally appointed in 2008, Y&R Singapore's creative work for M1 has included brand campaigns such as the animated 'Welcome to the World of M1', and 'M1. For Every One' which recently launched its latest TVC and webisodes  the first campaign of its kind for a homegrown Singapore brand.

The relationship has also seen a number of award wins including Gold Integrated Campaign for 'The Friendlier Telco' at Marketing Excellence Awards 2012 and Silver at the Creative Circle Awards 2013 for 'M1. For Everyone'.
Danny Higgins_2.jpgAli Grayeli.jpgMcCann Worldgroup Singapore is making another change at the top of the creative department with Senior Creative Director Ali Grayeli (pictured right) taking over sole responsibility as Executive Creative Director from Aussie expat Danny Higgins (left), who has exited the agency.

Higgins joined McCann Singapore overseeing creative on a number of local and regional pieces of business but took over as ECD from Todd Waldron in 2012 when Waldron moved sideways within the group to run Craft. Waldron had only joined McCann as ECD in April 2011.

Screen Shot 2013-10-26 at 10.46.50 AM.pngphoto[2].PNGThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
GoogleUK.jpgGoogle has released an integrated campaign, including an online spot, online media and website, for the Google UK Impact Challenge.

Hundreds of applications from charities were received and a shortlist of 10 finalists are now guaranteed to receive a £200,000 grant as well as mentorship and training from both Google and Nesta.

The public now vote on who will receive the full £500,000 funding. Join in and vote here.

Jason_Cheng.jpgTBWA\Shanghai has appointed Jason Cheng as General Manager of TBWA's Digital Arts Network (DAN) Shanghai.

Cheng has an outstanding track record of leading digital businesses in China. He was formerly Managing Director of OgilvyOne; Director of CRM and Digital at DraftFCB; and most recently, Managing Director at Saatchi Labs. Cheng joins the TBWA team in Shanghai, reporting to Managing Director, Brian Swords.

"DAN is experiencing explosive growth, both from existing and new clients," commented Swords. "Given our ambitious growth plans, we're delighted to have Jason on board. This is also an important step in bringing digital to the center stage at TBWA in a seamless, integrated way."
Bernbach.jpgDDB Mudra Group Mumbai has announced the launch of Bernbach Fridays, a tribute to a man who is the Father of Modern Advertising, a brilliant advertising mind of the 20th Century and DDB's founder, the great Bill Bernbach.

The sessions take place on the last Friday of every month at the DDB Mudra Group office, and so far a total of four successful sessions have already taken place.
赵建德Kevin Chiu.jpgSaatchi & Saatchi continues to grow its creative capabilities in South China, enlisting Kevin Chiu and Paul Ho to further raise the profile of the agency with their digital creative expertise and shopper marketing savvy.

Chiu (pictured left) comes on board as Group Creative Director of South China, applying his sharp digital creative acumen to the agency's clients, including Pampers, Head & Shoulders, Swire Properties and Mead Johnson etc. Having honed his digital skills in the industry for over 15 years, Chiu not only has a flair for digital creative, but is also adept at providing clients with fully integrated creative solutions. Prior to joining Saatchi & Saatchi, he worked at DDB's Hong Kong and Shanghai offices. His impressive client portfolio includes Volkswagen, McDonald's, Unilever, Hershey's, Qoros, Coca Cola, Pepsi, Johnson & Johnson, Microsoft, Philips, Disneyland and more.
MyHKGuidePR_Image1.jpgDDB Group Hong Kong has developed a digital campaign that gives Facebook users in Southeast Asia and Taiwan a fun and creative engagement to win a four-day and three-nights trip to Hong Kong, and plan the trip using the Hong Kong Tourism Board's (HKTB) new 'My Hong Kong Guide' app. The contest challenges participants to write creative leave requests to get time to visit Hong Kong.

The 'My Hong Kong Guide' app is a virtual, customisable guide that better enables travellers to conveniently plan their trips, explore all Hong Kong has to offer, get inspired by user-generated itineraries and share their experiences socially.
ECDs_Sydney.jpgGeorge Patterson Y&R, Sydney has promoted creative directors Bart Pawlak (right) and former Leo Burnett Singapore creative David Joubert (left) to the role of joint executive creative directors, finally filling the role left after the departure of Julian Watt in November last year.
Says Andrew Dowling, Y&R Group Sydney managing director: "Dave and Bart have been an integral part of the Sydney operation since joining forces in 2010. The guys have been highly influential in a string of new business successes, including recent NSW Government wins and the soon-to-be announced global campaign for Al Gore's Climate Reality Project. Their creative approach and leadership style have made them favourites amongst the team and clients alike, making them a very valuable asset."
GLOTT 3.jpgMediaCom APAC has appointed Gabrielle Lott as Associate Marketing Director for the region. Lott will be responsible for MediaCom's overall marketing and public relations as part of the Business Development team. Lott (pictured) will be based in Singapore.

After an early beginning within production, Lott began her career in 2004, working alongside Paul Kemp-Robertson on the launch of Contagious Magazine. Since then, she has worked in both editorial and PR within the UK, USA and, most recently within Hong Kong where she launched the Asia Pacific office of LBBonline.
TSF KV - Horizontal .jpgiris Singapore has created Tiger Beer's new regional Tiger Street Football campaign which was launched on 14 July.

In its fourth year, Tiger Street Football showcases the best in Asian street football talent. This year, it will rally football fans across Asia to change the rules of football to bring the beautiful game back with a new concept taking the  game to a new level:

Harshad Hardikar RS.jpgDigital agency Indigo Consulting has aappointed Harshad Hardikar, former Sr. VP, Ecommerce and CRM at OgilvyOne India as Chief Operating Officer.

In the newly-created position Hardikar will work closely with Managing Director Vikas Tandon, to help strengthen and grow the agency's business nationally and internationally, and help clients get more from their digital marketing.

Hardikar (left) comes with over 17 years of experience in the industry. He is credited with launching India's first coalition loyalty programme, iMint (now Payback). In his previous role as Senior VP, Ecommerce & CRM at OgilvyOne India, he led the agency's ecommerce and CRM practice nationally, managing clients' needs end to end.  Prior to this, he worked for, heading the company's online sales division, Rediffshopping.

Entries still open for London International Awards

Santosh.jpgLIA Entries.jpgEntries are still open for this year's London International Awards.

Act quickly and go to the website and register. For Entrants that have already completed the entry process, there is still time to enter newly released work.


Asia is well represented on this year's jury with John Merrifield (Google Asia Pacific), Thomas Hong-tak Kim (Cheil Korea), Joji Jacob (DDB Group Singapore), Yang Yeo (JWT China), David Guerrero (BBDO Guerrero/Proximity, Manila), Santosh Padhi (Taproot India, Mumbai - pictured above), Sonal Dabral (DDB Mudra India), Morihiro Harano (Mori Japan) and Marcus Rebeschini (Y&R Asia) all joining the judging. They will all convene for the judging at the Encore Hotel in Las Vegas in October this year. The top class 2014 LIA juries will be lead by these Jury Presidents listed below:


Y&R Singapore lands Land Rover account

LandRoverLogo.jpgY&R Singapore has been appointed to the Land Rover business as the luxury SUV brand prepares for a significant brand push into Southeast Asia.

Y&R Singapore will be responsible for the development and management of Land Rover's marketing communications including TV, print, digital engagement, activation, direct marketing and related collaterals.

Melvin Kuek, Managing Director Y&R Singapore said: "Land Rover is one of the most iconic automobile brands and we relish the opportunity to be their partner in boosting the marque's presence in Singapore."
Petronas1.jpgPetronas_2.jpgLeo Burnett Malaysia has launched its Petronas Hari Raya campaign to celebrate the upcoming Aidilfitri celebration.

The national oil company marked the launch of the month-long campaign with the release of this three-minute Hari Raya web film specially produced to rejoice the celebration.

The web film entitled Ke Pangkuan Bonda features a seamless journey of a family in welcoming Aidilfitri celebration and is accompanied by timeless classic song Suasana Hari Raya, which has been rescored to give it a fresh new spin. Set around a humble kampung house, this film takes us through the growing years of a small family and their young daughter on the eve and the first day of Raya.

Jungle Wakudoki1.jpgJungle.jpgDentsu Aegis Network has launched Toyota's first completely digitally-led campaign, Wakudoki, across eight Asia-Pacific markets - India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam to cultivate a youth fan base for Toyota.

Featuring popular Japanese dance group World Order, the first installment of the campaign - a dance video titled "Jungle Wakudoki" - garnered over 200,000 views on YouTube within a few days of going live.

The video also features a Gorilla dancing alongside World Order in the video.


Running across several digital channels, including social media, web browsers, and mobile, the campaign aims to engage tech-savvy youth in the region.

Linen wins creative duties for Tupperware India

Jaideep Mahajan.jpgOver the years, Tupperware has been making a difference to the lives of millions of consumers through its innovative storage products and extremely attractive business opportunity. With India delivering well on the growth front, Tupperware is seeking to raise the popularity bar further as part of its mission and passion of enlightening, educating and empowering customers and have appointed Linen at its creative partner.
On choosing Linen as its creative partner, Chandan Dang, Chief Marketing Officer, Tupperware commented, "We are very pleased to welcome Linen on board as our creative partner. We are excited by the energy and insights they bring on board and we look forward to a long and mutually fruitful association. Tupperware is at a very interesting phase in the brand journey and India being a focus market globally, needed a partner agency to deliver not just creative excellence but business solutions to us. In Linen, we found that able partner."
GAWDS.jpgSixteen aspiring filmmakers are in the running for the first D&AD Next Director Award, a new award created in partnership with Youtube and supported by MOFILM.

Selected by an all-star panel of industry leaders including Dougal Wilson, David Bruno, Ringan Ledwidge and Juliette Larthe, the following films comprise the first shortlist:

#ViolenceIsViolence, web film directed by David Stoddart
Bitch In Heat, a short film directed by Anna Carpen
Chevrolet - Power Of Play - Bandung, branded content directed by Monatomi (Duncan
Christie & Ben Perry)
Daughters, a commercial directed by Ben Fouassier
Disclosure: "Grab Her" music video by Emilie Somin
Gawds, a documentary directed by Christine Yuan
Rollin' Wild 'Safari', an animation directed by Kyra Buschor & Constantin Paeplow
Living Moments, branded content directed by Paul Trillo
Me + Her, a short film directed by Joseph Oxford
MeTube: August sings Carmen 'Habanera', a Web Film directed by David Moshel
Moon, a commercial directed by Jabril Muse
Mr Flash: 'Midnight Blue', a music video directed by Pensacola
Mr X, a short film directed by Alex Nicholson
Walking Contest, a short film directed by Vania Heymann
We Are Shining: 'Killing', a music video directed by Ed Morris
What Goes Around, a short film directed by Oliver Briginshaw
Nescafe.jpgIn collaboration with Publicis Vietnam and director Damon Escott, Sudest Production in Ho Chi Minh City has delivered a bigger and better version of Nescafe's popular Café Viet 'Blown Away' campaign.

Shot in Saigon over the course of three long days, the spot for the creatives at Publicis Vietnam was conceived as the next step in their popular 'Blown Away' series of commercials.

Tribal WW Australia - Phil, Rich, Darwin.jpgAustralia: DDB Group Australia has officially re-launched Tribal Worldwide Australia; an inspired new offering that aligns with Tribal's global digital focus, harnessing technology and creativity to effectively engage today's astute consumers.
Like all DDB Group brands, Tribal Worldwide Sydney and Melbourne will also feed into a national structure, Tribal Worldwide Australia, which will spearhead the Group's technology-led creative offering.
20120717051529_ING_Sydney.jpgAustralia: ING Direct is evolving its advertising platform as part of a drive to be positioned as a primary bank in Australia. As a result ING Direct's digital agency Soap will take on interim advertising responsibilities from Droga5, which has held the business for the last three years.

Head of marketing at ING Direct Chris Kenny says Soap has shown great capability in creative and understanding where to take the brand.

Says Kenny: "We have an excellent working relationship with Soap and had good success in building customer advocacy. Soap is well positioned to take on the interim role.
Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can't recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the 'right answer' was, and him saying there was "no right or wrong," and it was an achievement that the poet had created something that was "open to multiple interpretations." READ ON...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Kam Fan Can.jpgThe Kam Fan Awards (formerly known as the HK4As Creative Awards), is organized by the HK4As every year to recognize the best works in the market. Kam Fan, literally meaning "Golden Sail", is highly regarded as the "Grand Prix" accolade of the Hong Kong advertising industry.

2014 marks the official 30th anniversary of the Kam Fan. Call for entry is now open. This HK4As' flagship event invites impressive line-ups of international professionals to judge the industry's works every year.

The judging panel will award each finalist with a Gold, Silver, Bronze or Merit. This year, Kam Fans will be awarded for Print, Outdoors, Design, Film, Radio, Cyber, Crafts, Media, Integrated and Promo & Activation categories. The Grand Kam Fan of the Show will be chosen from the above various categories of Kam Fan winners.

Judging for the 2014 Kam Fan will commence in September and the winners will be unveiled at the awards presentation on 28 November at the Hong Kong Convention and Exhibition Center.
Rory Sutherland and Sonal Narain.jpgOgilvy & Mather has expanded its global footprint of #ogilvychange with an office in Singapore. #ogilvychange is a Behavioural Sciences Practice born in London in 2012 that utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to influence people's behaviour and purchase decisions in the real world. Singapore is the third city globally to launch the Practice following Prague, and marks the first in Asia Pacific.

Building on the behavioural economics agenda long championed by O&M UK's Vice Chairman and Co-Founder of #ogilvychange Rory Sutherland (left), the Practice has the largest, most active community of behavioural experts in the world, available exclusively for Ogilvy clients. O&M Asia Pacific's Regional Planning Director, Sonal Narain (right), will oversee the practice in Singapore along with Sutherland and Jez Groom, also Co-Founder of #ogilvychange and Director of Strategy Integration, O&M UK.
Katherine & Christina.jpgGrey Group Hong Kong has expanded its account management team with the hire of Katherine Wong as Business Director and Christina Kwok as Group Account Director. Wong will report directly to both Desmond Chan and Keith Ho, Managing Partners of Grey Group Hong Kong, and Kwok reports directly to Chan.

Wong (left) brings with her 15 years of experience in the advertising industry, focusing on beauty and personal care category for the Greater China market. She has worked on internationally recognised brands such as Neutrogena, Pantene, Kao, Wella, Pampers, as well as consumer electronic brands such as Samsung.
Eve Lo, Principal Brand Strategy, Isobar China.jpgDigital marketing agency Isobar has announced the appointment of Eve Lo as Principal of Brand Strategy for Isobar China group. Based in Shanghai and reporting to Isobar China group CEO Jane Linbaden, Lo will build and lead the agency's new brand strategy consulting division across the group.
The agency has also set up a data mining team under Lo (pictured), to marry real time data with traditional brand tracking and measurement capabilities, which Isobar believes is a key enabler for growing brands and business in the digital era.
Ad Stars logo.jpgAd Stars has announced this year's finalists consisting of 1,666  (1,288 professional and 378 amateur entries). All finalists will be exhibited during the festival and winners will be announced on August 23.

Ad Stars Organizing Committee stated that 1,666 entries, which accounts for 13.2% of 12,591 submissions for preliminary screening this year, have advanced to the finals.

A number of outstanding works that have been awarded at world renowned festivals such as Cannes and NYF, have made it through as finalists such as the work of Volvo Trucks "Epic Split" by Forsman & Bodenfors Sweden, and "Sound of Honda" by Dentsu Japan. "Human Traffic Sign" for Shanghai GM created by Lowe China is a multiple finalist including public service advertising and print craft categories. In addition, "Invisible People" of UNHCR by Cheil Worldwide and "Saddle Blossoms" of COGOO - clean city organization - submitted by TBWA Hakuhodo are finalists in over 10 categories.

An unbald old man.jpgDentsu Plus Bangkok has created new print work for Velform natural hair tonic that promotes a remedy for baldness and thinning hair problems.

Credits - Chief Creative Officer: Subun Khow. Creative Director: Supparat Thepparat. Copywriters: Pattarapong Lapjarupong, Viraj Swaroop L K, Subun Khow. Art Directors: Nattagorn Thairattanasuwan, Supparat Thepparat. Producer: Parinya Ruenruay. Client Team Director: Kiatniyom Sawangcharoen. Account Director: Pasinee Vithayaveroj. Photographers: Anuchai Secharunputong, Nok Pipattungkul. Retoucher: Chanchay Aussawanuchit.
ssanga.jpgBig data company AdNear and Mindshare have joined forces to take audience and location based mobile advertising services to brands across Asia Pacific.

Mindshare is leveraging AdNear's location-based audience technology, with a database of more than 245 million user profiles across Asia-Pacific.

AdNear's technology classifies mobile users into specific audience segments - such as professionals, the affluent, students and homemakers - based on their location data, enabling superior targeting across mobile devices. As a result of the partnership, brands will be able to reach out to their target customers through the most personal and engaging medium - mobile.
Subbaraju Alluri_V1.jpgGrey Group Singapore has launched its own state of the art in-house production facility, GreyWorks Singapore. A one-stop shop for all post-production work, GreyWorks Singapore has the capability to carry out end-to-end production, all in one facility.

Greyworks provides convenience to brand owners by centralising advertising implementation with capabilities ranging from transcreation to post-production, to talent and usage management, to censorship and clearance- all the way to final delivery to station. This unified production model ensures the process stays effective from beginning to end and allows for greater control and alignment of campaigns across geographies.

GreyWorks Singapore is redefining the post-production process for companies in Asia with its brand of 'streamlined effectiveness'. Traditionally, account managers had to travel to different outlets in order to see through each production process, as most post-production outfits manage only a singular aspect of production. This process used to take anything, from a couple of days to weeks depending on how many edits were needed.
Fun.jpgBeacon/Leo Burnett Tokyo have walked away with the prestigious Grand Prix award for its campaign "Funfair in your mouth" created for Ebara at the newly revamped Code Awards 2014 held in Tokyo last week.


Beacon/Leo Burnett Tokyo saw off competition from agencies including Dentsu, Hakuhodo and TBWA for the top accolade at the Code Awards ceremony which saw over 350 attendees.

Code Awards, formerly known as Japan Mobile Ad Award, is created by digital marketing company D2C in 2002 and is held annually in Japan to recognise excellence in digital marketing.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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