Screen Shot 2014-10-02 at 12.52.34 pm.jpgGPY&R Sydney's global climate change campaign climaxed at the UN Climate Summit, when its video composition of auditions received from 87 countries, was watched by the business, political and religious leaders and representatives from all UN member countries gathered at the Summit's Opening Ceremony.
 
This is the first time that the voice on climate from the world's youth was presented at such a summit in this way.

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spain.jpgMcCann Erickson Mumbai's campaign 'come back richer' depicts how travelling makes a person richer in experience, memories, learnings etc. To visually bring the idea to life, they designed 3 board games in 3d, showing 3 exciting destinations - Spain, Japan and Egypt. A 3d board game was the perfect visual depiction of this idea, since much like travelling, a person moves from place to place while playing a board game and stands to gain something and feels that thrill.

Credits - Chief Creative Officer: Prasoon Joshi. Executive Creative Directors: Raylin Valle, Akshay Kapnadak, Rahul Mathew. Senior Creative Director: Anshumani Khanna. Art Directors: Harshada Shinde, Soumen Nath. Copywriter: Anushree Chaitanya. Illustrator: Antoni Tudisco.
hrithik_roshan.jpgOne of India's fastest growing online linen stores, BedBathMore.com leveraged an opportunity to garner eyeballs and attract traffic to their site in an interesting manner. Conceptualized by Scarecrow Communications, the brand tweeted the dare and put up the tweet on just one hoarding at Juhu - in Bollywood heart throb, Hrithik Roshan's neighbourhood.

As part of the promotional campaign for the movie, Bang Bang, Roshan (pictured) has been challenging his celebrity friends and fans with crazy bang bang dares. For example, Roshan dared King Khan to share an image of his favourite abs exercise. Shah Rukh Khan went a step ahead and shared a video of his complete workout regime that helped him develop his envious eight-pack abs for Happy New Year. Among the celebs who took up Roshan's challenge were actors Shah Rukh Khan, Farhan Akhtar, Nargis Fakhri, Priyanka Chopra and Ranveer Singh.
Warren Brown 2013 shot.jpgBMF Australia co-founder Warren Brown has been named president of the prestigious TV/Cinema/Online Film jury for the 2014 LIA Awards, to be judged at the Encore Hotel in Las Vegas starting this weekend.

Brown joins some of the best in the business, the likes of Amir Kassei (president of Integration), Mark Tutssel (Non-Traditional), Rob Reilly (The New) and Jimmy Smith (Branded Entertainment).

Judges from Asia include David Guerrero (BBDO Guerrero Philippines), Thomas Hongtack Kim (Cheil Korea), Gigi Lee (Y&R Malaysia), John Merrifield (Google), Santosh Padhi (Taproot India), Sonal Dabral (DDB Mudra India)

Part of the judging week is the inspirational 'Creative Conversations' junior programme. It is a four day event held during the LIA judging week at the Encore Hotel, Las Vegas. It is geared towards newcomers in the industries of advertising, design, digital and production. This educational initiative is fully funded by LIA including airfares and accommodation. It is LIA's way of giving back to the industry and places are limited to no more than 80 juniors worldwide.

Mobius Awards extends deadline to Friday, Oct 31

6984921_300x300.jpgMobius Awards, a competition for international advertising, has extended its 2014 deadline until Oct. 31. 

The competition began in 1971, and this year offers expanded entry opportunities in digital and new categories that include Apps, Branded Games and Mobile Phones. It also added a $500 cash award for a Student Best of Show winner.

Advertising professionals and designers and photographers and current high school, college or graduate students are eligible to enter.

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Tor Myhren.jpgTor Myhren, the worldwide chief creative officer of Grey and President of Grey's flagship office in New York, has been confirmed to judge the Singapore Gong CCA 2014.

A two-time TED speaker, Myhren (pictured) was just named on Fast Company Magazine's "Most Creative People in Business" list, chosen as one of Fortune Magazine's '40 Under 40', and made the elite 'Creativity 50' list, honoring the 50 most influential creative minds of 2010.

Some examples of Myhren's work are the E*Trade Baby, the Oprah car giveaway, Directv's darkly comical 'Cable Effects' campaign, making Ellen DeGeneres a CoverGirl at age 50 and his award-winning ESPN documentary City Lax: An Urban Lacrosse Story. While in Singapore, Myhren will also be speaking to creative and design students on NexGen creativity. The talk has been scheduled for Tuesday 21st October.
Iain Mackenzie PR.jpgThe Sweet Shop has added world-renowned director Iain Mackenzie, ACS, to their roster of global talent. Highly-regarded across the industry for his nuanced, carefully observed spots, Mackenzie (pictured) has created a multitude of award winning pieces for such high-profile clients as Lexus, Mercedes, Sears, Campbell's, Visa, DOW, Qantas, Chrysler and the Citigroup.

When asked about what drew him to The Sweet Shop, Mackenzie said, "The people. We took the time to get to know each other. Paul put me in touch with the management team and I could see how well they worked together across the world."
Matt Eastwood 2014.jpgWith a career that spans numerous agencies and three continents, globally celebrated Australian adman Matt Eastwood has found a new home in JWT, in the role of Worldwide Chief Creative Officer. At the time of our interview, Eastwood is in Sydney gearing up to take part in JWT's Global Creative Council meeting. It presents a great opportunity to review all of the network's regional work and also offers him the chance to talk about his creative goals with the agency's global leadership team.

Still based out of New York with an office already established in London and Singapore, Eastwood is keen to devote as much time as possible to all key regional markets to make sure he spends quality time with JWT's leading global clients. He plans to allocate a fair amount of time to the Asia-Pacific region overlooking the work coming out of this region.

After working at DDB for eight years, and as chief creative officer of the flagship New York office since 2010, Eastwood explains he wasn't necessarily looking for a new job but after being ranked in Ad Age's Global Creative Report as the 5th most awarded CCO worldwide - and #2 on the global Bestads Rankings over the last two years, the offers if you like came to him.

"I got this amazing introduction to JWT global president Gustavo Martinez and we just connected," he said. "It seemed like the next big thing - I'd been living in New York running DDB (New York) for nearly four years so I was thinking about what was next for me," he explained.
Bram Holzapfel2.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam.

It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week. READ MORE...
FerdinandGutierrez.jpgEdge Asia, part of Australia's STW Communications Group, has appointed Ferdinand (Ferdi) Gutierrez as its new Managing Director for Thailand.

Gutierrez (pictured) has an impressive and distinguished track record in the digital industry, having previously lead client engagements for Coca-Cola, Unilever, IBM, and Mastercard,at Ogilvy, McCann and Mindshare in assignments across South East Asia over the past 14 years.

"We are excited to have an executive of Ferdi's calibre lead our business in Thailand," said Patrick Looram, Edge Asia Group CEO. "The digital advertising market in Thailand is growing tremendously - and not just in the dollars spent online. Our clients now regard digital as an indispensable part of their marketing mix and are no longer interested in simply building a website, making fragmented online media buys or adding a Facebook brand page as an afterthought. Ferdi's experience in developing and leading digitally-led integrated marketing strategies is what our clients are asking for every day and we look forward to his leadership inside and outside the agency."
 
Tommy Liou.jpgCheil Opentide has appointed Tommy Liou as Executive Creative Partner (ECP) in the Beijing Creation Team reporting to Peter Shen, the Chief Creative Officer (CCO) of Cheil Opentide China.

The appointment of Liou (pictured) will lead to a more comprehensive strategy for digital creation in Cheil OpenTide.

Liou has 15 years advertising experience in both traditional and digital creation with Beijing Dentsu, Isobar and BBDO. He's especially experienced in serving China's local and international brands. When e-commerce first began to popularize, Liou provided an idea for Yahoo! Taiwan kimo customer development as "With everything, sell everything, nothing feels strange" which was selected as the Golden Sentence in Taiwan and has been used ever since.
3.jpgThe Global Awards, in honor of its 20th anniversary, has launched the Young Globals competition & internship program.

The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn a prestigious Global Award, and the experience to test drive their career in healthcare advertising.
travel-mobile-apps1.jpgCriteo, the performance advertising technology company, has today revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.

This report provides insight on both the share and value of bookings generated from mobile devices for travel websites, including airlines, hotels, car rentals, cruises and apartments, and the impact this has on marketers' advertising campaigns.

Dragon Rouge to help brand DiGi

Zayn Khan.jpgDragon Rouge has picked up the brand consulting duties for Malaysia's 3rd largest mobile telecommunications player, DiGi.

The work is being handled by Dragon Rouge's Southeast Asia team, based in Singapore.

"DiGi is a true innovator and has continued to grow its share of the Malaysia mobile market by staying relevant to the consumer and offering good value. Brand has always been a key ingredient to their business success, and we are proud to have been asked by them to engage in this exciting project," commented Dragon Rouge Southeast Asia CEO, Zayn Khan.
BBDO_Spikes Network of the Year.jpgSpikes Asia 2014 proved to be a big night for Omnicom Group agencies with two of their networks filling the top two positions in both Network of the Year and Media Network of the Year.

For the second time in three years BBDO was named Network of the Year at Spikes, with DDB coming second followed by Dentsu in third. Last year McCann Worldgroup beat all comers riding on the back of the McCann Melbourne's "Dumb Ways To Die" phenomenon.

Omnicom also had the top two highest awarded media companies with PHD winning Media Network of the Year and OMD placing second. Starcom MediaVest Group placed third.

Dentsu Tokyo collected the Agency of the Year award following a strong performance that included five Grand Prix awards - four for 'Sound of Honda / Ayrton Senna 1989' for Honda Motor Co. A single Grand Prix award went to Mother Book and sister agency Dentsu Y&R Tokyo won the PR Grand Prix for Dole Banana. Runners up for Agency of the Year were DDB Group New Zealand, coming in second place and Y&R Beijing in third.
FlipKart.jpgCome October 6th India will witness an event unlike any other in the history of shopping. Flipkart is bringing 'The Big Billion Day' to Indians in a never before seen fashion. One day of crazy deals, unbelievable offers and a mad extravaganza for everyone.

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Screen Shot 2014-10-01 at 12.53.49 AM.png40 entries have been shortlisted for the 2014 Warc Prize for Asian Strategy. The Grand Prix for the region's best strategy case study carries a $5,000 cash prize, plus five further Special Awards of $1,000 each. Now in its fourth year, the Prize received more than 180 entries in 2013, a record high for the competition.

Shortlisted entries came from 11 different markets around Asia, and from a mix of major networks and local independents. For the fourth year running, India supplied the largest number of shortlisted entries with 19 of the 40 shortlisted, well ahead of China (5) and the Philippines (4).
Center Fruit.jpgCenter Fruit is one of the biggest brands in the sugar confectionery category in India today and has achieved exponential growth over the last couple of years. The brand has made tongues go 'laplap' and audiences go 'LOL' for nearly a decade through crazy commercials like Phone Booth, Human ATM and Jugalbandi.

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maccas.jpgTribal Worldwide Shanghai has won the first-ever "Best Campaign in Asia" Dragon at this year's "Promotion Marketing Awards of Asia" (PMAA) held in Kuala Lumpur last night with their "I See Fries" campaign created for McDonald's China.

"I See Fries", co-created by Tribal Worldwide Shanghai and DDB Sydney, was a simple game showing Chinese consumers first-hand "When you really crave fries, you see them everywhere". Partnering with Meitu, China's largest online photo editor, McDonald's China created a custom-built "fry-finder" APP. Players were encouraged to look for anything that resembled McDonald's French fries, place the McDonald's box template in position, and then take a picture, sharing it on social platforms bringing users the opportunity to win free real McDonald's fries.
 LeoBurnettParty -025.jpg LeoBurnettParty -015.jpgThe Leo Burnett sponsored party at Spikes Asia was a magnificent way to bring a close to the best Spikes Festival yet (well, at least outside of the two Bali staged Spike awards!).

In terms of the acts that night, Leo Burnett had a Singaporean artist, Joshua Goh, creating illustrations and animating them live at the event. It was then projected onto the ceiling of the Clifford Pier, in the Fullerton Bay Hotel.

DJ Seng Wei, resident DJ at The W Hotel Singapore, and The Monarchy at ME@OUE were spinning the music for the party.

Guests were welcomed by roving acts including stilt walkers, contact juggler and a light artiste  and group performances.

The photo booth was quite a hit, where guests could get their freak on for the camera.

Well done to Leo Burnett's Asia Pacific PR Director Karen Lim on a brilliantly organised event.

 LeoBurnettParty-033.jpg

Schmitten.jpgYoung people today are very comfortable with the sentiment that what's theirs is theirs. In this tv campaign from Publicis Mumbai Priyanka Chopra gives voice to that thought for the love of Schmitten Chocolate.

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Red_Dot_Rosa_Uchima+Naoto_Ichikawa3.jpgTBWA\Hakuhodo\Quantum Tokyo has won 'Best of the Best' at the Red Dot Award: Design Concept 2014 for a unique prototype called 'City Firefly'.

City Firefly is a bicycle chain lock system that instantly turns into wearable safety gear for cyclists. It offers improved visibility in the dark, while maintaining style and individuality.
 
"With the number of cyclists around the world increasing especially in urban areas, more than ever before there is a growing awareness of the necessity to enhance cyclists' safety," said Rosa Uchima, Chief Product Designer at TBWA\Hakuhodo\Quantum (pictured left). "However, safety gear for cyclists tends to be unattractive and restricting. Inspired by fireflies, which use their flashing lights to signal and warn off danger in a beautiful way, the City Firefly was developed to make safety gear more appealing to people with style."
Ciclope logo.jpgDue to a high number of requests and a great interest shown by many agencies and production companies from all over the world, the deadline to enter works to Ciclope Festival 2014 has been extended to Friday 3rd October, 2014. So far, hundreds of entries have been registered, and it seems like the number will keep on growing.

Ciclope Festival's fifth edition will be held in Berlin, on 6th and 7th November, 2014. As in previous years, the event will continue honoring the art of execution in more than 20 categories, including Direction, Visual Effects, Character Design, Editing, 3D Animation, Stop Motion, Sound Design, Music Video, Titles Sequence, New Talent and Branded Content, among others.
GAMES.jpgThe most highly anticipated showdown at this year's Asian Games in Incheon is the three matchups between Chinese swimmer Sun Yang and his main rival Park Tae-hwan from Korea. Both swimmers are the first men from their countries to win an Olympic gold, which has catapulted them into sports stardom in their respective countries. Amongst sports fans, the pair has become recognized for their rivalry as much as for their friendship.

As an official sponsor of the Asian Games for the first time, Chinese sports brand 361° has teamed up with Ogilvy & Mather Beijing to create a series of five amusing TV ads - playing off the pair's friendly rivalry to generate public interest about 361° and the Games.

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are-you-a-winner.jpgAWARD has launched its call for entries campaign for 2014 via McCann Melbourne - with the deadline Friday, October 31.

A 15% late fee applies for all entries submitted after that date.

Extended and final deadline is Monday, 10th November 2014. All material must be uploaded to the site and delivered to the AWARD office by 5.00pm. The site will close and no entries will be accepted after this deadline.

VIEW THE CALL FOR ENTRIES VIDEO

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June Laffey.jpgThis year Spikes Asia introduced the new Healthcare category to the awards program. Chairing the inaugural jury was the Executive Creative Director at McCann Health in Sydney, June Laffey. Here Laffey gives her thoughts and advice on this new addition to the Festival.

I feel really blessed to have been asked to preside over the first ever healthcare jury at Spikes Asia., great ideas here can not only improve quality of life - but can save lives.

The Spikes Asia healthcare jury was treated to some great work. Without doubt the APAC region is punching above its weight in this space. There was a lot of work that I personally, hadn't seen before - even though I've been lucky enough to have judged in many healthcare shows this year. The standard was high - and the winners were easy to spot.

Barry Owen: Rest in Peace

BarryOwen.jpgSad news today that Barry Owen - the Godfather of Thai advertising back when Campaign Brief Asia launched in the late 90's - has died. Owen moved to Bangkok in the 1970s before retiring after two and a half decades in the industry.

He was the Executive Creative Director of Ogilvy & Mather Thailand and mentored and trained many of the greats of Thai advertising including Suthisak Sucharittanonta and Jureeporn Thaidumrong. He was also the person behind the emergence of creative Thai advertising on accounts like Singha Beer, Black Cat Whisky and Counterpain.

Does collaboration actually just screw things up?

Veksner-5.jpgBy Simon Veksner
Creative Director, DDB Sydney

We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work 'in silos'.

But hey, long-term readers will know that I get a kick out of questioning received wisdom.
 
So - just as a thought experiment - let's ponder for a moment, what would our industry be like without any collaboration?  READ ON...
NSW-GOVT-1.jpgAustralia: A bloodied victim of alcohol-fuelled violence carries a high impact message to would-be aggressors and their friends in a new campaign launched by the NSW Government and JWT Sydney; "Stop Before it Gets Ugly".

Developed for the NSW Government, the campaign targets potential aggressors and those who can influence their behaviour in an attempt to reduce the number of people that are victim to alcohol-related acts of violence in NSW.  The campaign will run throughout summer.

This is the first NSW Government advertising campaign to focus specifically on alcohol-fuelled violence.

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Togetherco.jpgSimone Bartley, former CEO Saatchi & Saatchi Singapore & Sydney and founder We Think, Gary Hardwick former co-founder IKON Communications and founder IKON3 NY and Tim Berriman, Viscious co-founder, former producer Saatchi & Saatchi London have joined forces to create a new company they claim is the basis of a new industry model - Together Co.

Says Together Co CEO Simone Bartley: "The radical forces reshaping our industry are driving media and creative together again. Clients are more aware of what they need and have also begun bypassing creative agencies and dealing direct with content makers. Media buying has also moved to a faster more efficient programmatic model with dynamic creative versioning becoming commonplace.
Spencer Wong.jpgThe troubled times on the streets of Hong Kong has shocked the world... and it has also brought out a remarkable show of leadership from

Spencer Wong, McCann Erickson CEO/Chief Creative Office. Wong told employees and posted online that no action will be taken against any employees who decide to strike in support of the protesters on the streets of Hong Kong. He said employees can self-determine whether to come into work.

Respect Mr Wong!
Breast Cancer Foundation_facebook.jpgAsk women what's the first thing they check in the morning, and more often than not, it's Facebook, Twitter or Instagram. The Breast Cancer Foundation (BCF) in Singapore wanted to remind women of the importance of regular breast self-examinations in the midst of their busy social media lives.
 
DDB Group Singapore designed posters that featured social media logos with a twist. At first glance, the graphics resemble the famous logos. But on closer inspection, we realize each logo shows a hand doing a breast self-examination. The copy urges the reader to spend time checking her breasts instead of social media.
 
To engage the digitally savvy as influencers to drive awareness, BCF and DDB Singapore also launched an online appeal  to Facebook, Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.
Here's a closer spotlight on all the big winners at the 2014 Spikes Asia Awards, held on Friday night in Singapore. 4,984 entries across 18 categories, were cut down to total of 472 entries awarded. Here are all the Grand Prix and Gold winners.

3019660-inline-i-1-remote-control-tourist.jpgI touch myself.jpgBranded Content & Entertainment
There were 20 winners in Branded Content & Entertainment: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze. The Grand Prix went to Clemenger BBDO Melbourne for 'Melbourne Remote Control Tourist', Tourism Victoria.

The 3 Golds went to:
Dentsu Tokyo 'Sound of Honda / Ayrton Senna 1989', Honda Motor Co

JWT Sydney for 'I Touch Myself Project' for the Cancer Council of New South Wales (a personal favourite of Spikes Jury President Ted Royer).

Apollonation and Saatchi & Saatchi Auckland for 'Tui Catch a Million' for Tui Beer.

Claire Davidson's Spikes Asia Diary: Day Four

Claire4_L1090608.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the fourth day of seminars at the Festival.

A big thank you to Dentsu Aegis and Massive Music for hosting their spectacular Kosumosu party last night. Jurors, speakers, delegates and clients were treated to a very special evening at the magical Chijmes Hall with 2ManyDJs.

Today marks the fourth and final day of Spikes Asia's 2014 Festival of Creativity.  The shortlists are all out and there are a lot of excited (and somewhat nervous) people wandering the convention centre today ahead of tonight's awards ceremony.
Thumbnail image for ayrton_senna_soundofhonda.jpg3019660-inline-i-1-remote-control-tourist.jpgThe Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year's winners were honoured onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades.

Commenting on the work, jury president Ted Royer said: "There was some really great work this year. Work that will inspire for years to come. It's great to see Asian creativity thriving."

Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda 'Sound of Honda / Ayrton Senna 1989'.

Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria 'Melbourne Remote Control Tourist' campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile 'Fair Go Bro'.
Johnnie Walker.jpgThis film was created to promote an exclusive Johnnie Walker driving master-class, run through a new retail partnership with Tesco, and dramatize the experience of driving with a world champion in a Jenson, one of the fastest cars in the world.

The global campaign created by Iris Singapore is launching in the UK initially.

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McCann Taipei takes a lemon fridge to the beach

Lemon Fridge.jpgMcCann Taipei helped Nestea bring the Big Lemon Refrigerator to a beach in Taiwan, where beach goers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold Nestea.

The agency had no TV budget and relied on this video to deliver the branding message.

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Dog.jpgMcCann Worldgroup Mumbai has created a series of print ads for Harman Kardon noise reduction headphones, which show daily sounds getting muted out, to demonstrate the effectiveness of the noise-cancellation feature.

The ads use the imagination of situations facing these sounds, and what they would wish for to drown the noise out, making the situations funny and relevant. The design works simply and humorously to depict noise-cancellation. The art direction has been kept simple to sharply and effectively communicate the idea. The photography has been used to lend a real feel to the daily situations where one faces noise.

Credits - Chief Creative Officer: Prasoon Joshi. Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles. Creative Director: Anshumani Khanna. Copywriter: Anshumani Khanna. Art Directors: Raylin Valles, Soumen Nath. Photographer: Amol Jadhav. Retouchers: Nitin Sawant, Sandeep Poyekar.
Social Matters.jpgSocial Matters 2014 will see the biggest global names in digital descend on Hong Kong, all ready to share their secrets to examining the true business value and ROI of social and digital marketing

The world's leading social media experts will come together in Hong Kong on 14-15 October for the third annual Social Matters - Asia's biggest digital marketing conference to critically examine the use of social media as a powerful business tool.
rotis being served.jpgPantene.jpgOnly 11 shortlists from a possible 31 entries have been shortlisted in the Creative Effectiveness category at Spikes Asia with Australia scoring 5, New Zealand 4 and only two from Asia.

The two shortlists from Asia are from Geometry Global Mumbai for Hindustan Unilever's 'Lifebuoy Roti Reminder' and Leo Burnett Solutions Colombo for Wijeya Newspapers 'Unity Paper'.

Out of the 59 entries submitted to the Integrated category only 9 shortlists were awarded: Australia scored 4, Asia 3 and 2 for New Zealand.

Asian shortlists came from Party Tokyo for Sankyo's 'Haruhi Hunting', BBDO Guerrero Makati City for P&G Philippines' 'Labels Against Women' and Ogilvy & Mather Singapore for Philips' 'Air-Oil'.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST: Creative Effectiveness Shortlist.xls
VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xls

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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