12 Questions : 20 People - #3 Ted Lim, Chief Creative Officer, Dentsu …
Iris Worldwide crowned Ad Agency of the Year + Digital Agency of the Y…
The Indonesian Citra Pariwara Advertising Awards sees 7 Golds handed o…
Fun and games at the Citra Pariwara Awards
Merlee Cruz-Jayme to represent The Philippines on New York Festivals E…
Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, "Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency's creative-effectiveness credentials and I am sure together they will take it to greater heights."
During his decade long stint with the DDB Mudra Group Kanthy has contributed to some of India's most loved brands and trusted companies including Johnson & Johnson, Wrigley's, Volkswagen, Future Group, Godrej, Dabur and ITC. He has also led the effort to secure campaigns from Nestle, Philips, Reliance BIG TV, L&T, Femina, Yamaha and Emirates. Featured in BusinessWorld magazine's cover story on the 'best and brightest' in Indian advertising, he has over a dozen wins across categories (including health & digital) at the Effies.
The Network of the Year award was presented to DDB. Second place went to BBDO and third to Publicis.
Interactive Agency of the Year was awarded to Forsman & Bodenfors Gothenburg, with SMFB Oslo in second and Try/Apt Advertising Agency Oslo taking third.
Agency of the Year was given to Serviceplan Munich. Heimat Berlin took second and DDB Paris were in third place.
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What's the most exciting thing about working in Asia?
I work with 20 offices across 8 countries. There's something to keep me up every night.
What inspires you?
Bright people, brilliant ideas. Steve Jobs, Neil Gaiman, Tim Burton, Bill Bernbach, Shakespeare, Sun Tzu.
Targeted purely at women, the campaign idea, created by Happy Bangalore, stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough.
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The women's category launch campaign is a departure from Flipkart's inimitable kids who have become their brand identity.
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"We wanted to encourage children by showing them that the more you imagine, the more your dreams take shape," said Yuki Kobayashi, General Manager of Konica Minolta's CSR, Corporate Communications & Branding Division.
Featured this year in Campaign's "40 Faces to Watch", Mokhnar's new role comes after seven years at BBDO Singapore. She joined from BBDO Malaysia as an account director in 2006 and five years later, took on the role of general manager.
Mokhnar (pictured left) was most recently responsible for BBDO Singapore's day-to-day office management while also handling the Blackberry account regionally. During her time at BBDO Singapore the office has tripled in size, and has won awards at all major competitions.
"I am looking forward to having Intan in our office to raise the bar of our work and services to all our clients. She has the credentials, the energy and passion to make that happen", said Ricky Subrata, CEO of BBDO and Proximity Indonesia.
Iris Worldwide Indonesia took out the Advertising Agency of The Year title, snatching 15 awards across the advertising categories with their two highly awarded campaigns - "Monsters Playground" and "Banana Republic". They edged out JWT and other high performing agencies including BBDO and Leo Burnett for the Agency of The Year award.
"Monsters Playground" is literally a big idea for the client - a mall in West Jakarta with giant LED screen outer wall that can be seen from miles away. The LED screen is turned into a playground for "monsters", and public can interact with the monsters via social media, even having a monster tuk-tuk (traditional transport) race.
At Friday's presentation work created by iris Worldwide Indonesia attracted 3 Golds; A television spot from Leo Burnett Jakarta for McDonalds picked up 2 Golds and JWT Jakarta and production company Flex Films scored 1 Gold each.
Film Gold went to McDonalds "Holding Hands" from Leo Burnett Kreasindo Jakarta.
Print Gold went to "Spot The Burglar" for Krisview via JWT Jakarta (top).
Congratulations to the organisers for a professional and great awards night. See coverage here and here.
Plush Film's haul of awards in the Film Craft category included 2 Silvers and 7 Bronze awards. They also had several finalists.
Runner up for Production Company of the year was Nayfosindo Productions. Flex Films were placed third, followed by 25 Frames.
...is the agency Christmas card.
Why? Well there are plenty of briefs on which creatives complain "everything's been done."
But in the case of the agency Christmas card, that might just be true.
You can see a mahoosive collection of them here and here.
For the fourth year in a row, NYF will assemble a "dream team" of elite worldwide chief creative officers. They will all meet together on one panel in New York City April 25th - 29th to select the World's Best Advertising across all mediums.
"This year's Executive Jury once again brings together the most innovative leaders in advertising that are responsible for the world's most ground-breaking and highly awarded campaigns," said Michael O'Rourke, President, New York Festivals. "As members of the Executive Jury, they join together to evaluate work across all competitions and categories, allowing them to curate a body of work that represents that year in advertising. These prominent creatives raise the bar by providing entrants the opportunity to have their work evaluated by this incredible brain trust."
Think you know all about ads? Then enter The Gunn Report's 2013 Christmas Quiz.
The ten highest scorers (alternatively the first ten all-correct answers "out of the bag" on Jan 1, 2014 in the case of a tie) will each get one year's free subscription to The Gunn Report website (worth £295). If already a subscriber, winners will get a free 2013 Gunn Report Book plus a free 2014 Book (worth 2 x £150).
Entries close at 10.00pm California time on December 31st.
Forbes asked 1,850 CMOs and other marketing executives from mostly domestic companies to weigh in on ad agencies, via an online, multiple-choice survey. Included in the choices were the top 30 advertising agencies as ranked by trade publication Advertising Age based on revenue. Respondents could also write in their selections. The survey was conducted Nov. 19-25, 2013. Read more
The D&AD White Pencil rewards creative ideas with a social purpose. The Award is the world's top prize for design, advertising or digital work that addresses key social, political or ethical issues.
In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is collaborating with The International Exchange (TIE) to offer two placements to White Pencil nominees.
TIE is a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change. It takes talented communications leaders and enables them to share their experience and skills in areas of urgent need.
TIE counts many of the world's top agencies as clients. Alice Hooper, now Board Account Director at Leo Burnett London, co-founded Leo Burnett Change on the back of her TIE experience back in 2011, in which she helped to develop a communications campaign for a small grassroots NGO working with extremely vulnerable children and adolescents within Recife, Brazil.
The Metro for Children campaign conceptualised by Grey Group Singapore, runs until 24 December 2013, and hopes to bring to attention the plight of the villagers in Lamongan. As part of the campaign teams of 5 will complete in a 5km walk within 2 hours. The team members will carry a pail of water on their heads, symbolising the walk that people in rural areas like Lamongan have to take in order to get access to clean water.
VIEW THE LIST OF JUDGES
The One Show is widely considered one of the most prestigious advertising competition worldwide, with a reputation built on the caliber of the judges and the fairness of the judging process. This year, The One Show has fine-tuned that process even further by introducing juries for specific areas of practice, adding for the first time a dedicated print jury.
"Sebastien has the perfect expertise for this role," said Murray. "He has a strong track record for success in the type of markets he will be managing having helped Duval Guillaume and Publicis Belgium get to a position where in the last two years they've won over 30 Cannes Lions combined, posted healthy financials and received high client satisfaction feedback."
This week's guest judge is Sergio Gordilho, founder and creative lead of Agencia Africa in Brazil.
READ HIS REVIEW
The theme for the festival which started today is "A Celebration of Human Stories". In the era of ever changing technology, platform, and channels, one thing remains: our innate desire to consume, create, and share stories. "This year we want to remind everyone in the industry that human stories are still the most powerful force of all, an essential prerequisite to and aftermath of great communication ideas", said Lulut Asmoro, Chairperson of Citra Pariwara 2013 Committee and also CEO of JWT Jakarta.
Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year's survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally and at the global level.
Download the full survey:Wave7 Survey.pdf
Developed by VML Qais, part of Y&R Group Indonesia, the campaign aims to bring sunshine and fun to people stuck indoors during the unpredictable rainy season that has just started in Indonesia. Through the use of branded content on Facebook and online media, desktop users are directed to the Mizone CocoPina website, where they can install the bookmarklet game.
Wyper moves to AKA from London's The Good Agency, which specialises in corporate relations, sustainability counsel and professional advocacy. Her experience includes providing strategic direction for new community focused initiatives for American Express and Tesco, advocacy for Wrigley's health products, environment and sustainability counsel for Forest Footprint Disclosure Project, and community building work with international development agency Plan UK.
AKA Asia has conceptualised and executed a number of notable CSR projects for clients locally and in the region. Earlier this year, leveraging Social Media Week, AKA Asia rolled out an award-winning digital activation to communicate Diageo Asia Pacific's regionwide women's empowerment initiative, Plan W. Having already picked up awards for its digital, experiential and community focused work, AKA Asia is no stranger to creating exciting and relevant campaigns that resonate with the media, consumers and multi-level stakeholders.
An agency pitch was undertaken in August 2013, and saw participation from 12 leading creative and media buying agencies. A comprehensive campaign brief was shared with the agencies in July 2013 and were given more than a month to present their creative plan. After several rounds of rigorous evaluation of all the proposals, DDB MudraMax was chosen as the preferred partner by South African Tourism.
Vitagen Less Sugar is a cultured milk drink made of fermented skim milk with billions of live probiotic cultures imported from Chr. Hansen Laboratory in Denmark, a leading cultures laboratory supplying high quality probiotics worldwide (good bacteria i.e. Lactobacillus acidophilus and Lactobacillus casei) to help maintain a healthy digestive system. MDI and its subsidiaries manufacture distribute and market a wide range of food products such as sweetened condensed milk, evaporated milk, UHT milk, juices and Asian drinks, pasteurised milk, juices, cultured milk, soft yoghurt, yoghurt drink, jelly and pudding.
Grey Group Singapore's Chief Executive Officer, Subbaraju Alluri, (pictured) said, "Our goal is to showcase the winning and superior attributes of Vitagen to increase their reach in the Singaporean market. Vitagen is backed by real science and we are incredibly excited to be working alongside Malaysian Dairy Industries to reach out and engage consumers to pursue better food choices".
BEING was awarded brand leadership responsibilities for Tiger Biskuat biscuits and Jacob's biscuits, following a six-week pitch process, involving agency teams from Indonesia, Malaysia, the Philippines and Singapore.
The agency has been tasked with brand strategy and integrated creative development for the two brands.
Prasoon Pandey, (pictured) Film Director at Corcoise Films, will head up this year's Film Craft jury. A renowned Indian director, his work for clients, that amongst others include Fevicol Glue, The Times of India, Perfetti and SBI Life Insurance, has seen him break new ground in Indian advertising. He has been ranked among the top 25 advertising directors in the world by the Gunn Report and has picked up awards at Cannes Lions, Clios, Adfest, New York Festivals and other international awards shows. Commenting on his appointment, Pandey said, "Sitting with the rest of the jury members, watching and discussing some of the brightest work over zillions of cups of coffee, is always an enriching as well as exhausting experience at the same time. It is that pleasurable pain that one can't help looking forward to".
The new CRM drive has been conceived and developed by OgilvyOne in Singapore, combining for the first time sophisticated marketing technology and consumer analysis. It will target existing customers of the coffee machine and capsule maker with tailor-made content and specially-designed offers. Christian von Alten, Regional Nescafé Dolce Gusto Manager at Nestlé, said, "We know that in other markets where CRM products for the brand exist, customers are more engaged and report higher levels of satisfaction with the product.
Nescafé Dolce Gusto recently celebrated its second anniversary in Singapore and we are in the top ten most liked branded facebook pages here. On top of that, the Island provides us with a great launch pad for CRM in the region, not just because of its size but also because it is so highly-connected digitally."
M&C Saatchi Direct & Communications Mumbai's 'Karva Clauth' and 'Laxmi Papad' campaigns were both shortlisted in the Direct Mail/Collateral category as well as its 'Hastakshar Mudra' campaign for Aditya Birla Money. JWT Mumbai's 'Death Track' campaign for Birla Life Insurance was shortlisted in the Public Service category and its 'Even Gods Can Feel Insurance' campaign for Birla Life Insurance was shortlisted in the Insurance category. Ayudhya's 'The Precious' campaign for Krungsri Auto was shortlisted in the Financial Services category.
Lavender Sydney's 'Pay Pig' campaign for Westpac has been shortlisted in the Digital, New Product/Service launch and Mobile categories and its 'Altitude Black' campaign has been shortlisted in the Credit Card, Integrated (Mixed Media), Direct Mail/Collateral and Direct Response categories. M&C Saatchi Direct & Communications' 'Things Can Change Overnight' campaign for Home Loans has been shortlisted in the Advertising: Newspaper category; its 'Pay with Points' campaign for Commbank shortlisted in Credit Card and its 'The New Face of Finance' in Photography. MercerBell Sydney's 'Allianz Be OK' for Allianz has been shortlisted in the Advertising: Online category.
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Yellowmoon Films is based in Thailand, and represents some exciting creative talents including Romain Gavras, Paul Gore, So Me and Matthew Frost. At the same time they have successfully signed new young directors such as "We are from LA", behind the latest EVIAN "Baby & Me" commercial that received over 50 million views on You Tube in one week, and the 24-hour music video by Pharrell Williams - 'Happy'.
'Let's Get Personal' delves into the inspiring motivations behind Fitness First Personal Trainers and their varied but less well-known strengths in training - weight loss, health improvement, sports training, core and strength training.
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The campaign, running in Malaysia, Singapore, Hong Kong, Thailand, Indonesia and the Philippines, invites users to 'get personal' with a personal trainer by taking a 'match-making' test to discover their most compatible Personal Trainers, and then opt to be contacted to learn more. Users can also share their fitness story in a bid to win free personal training sessions from one of its Personal Trainers.
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The #WhipIt movement launched with this TV spot from BBDO Guerrero Manila to highlight the issue. Pantene urges women to leave unfair labels behind, and stay strong.
Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore's Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 7 consecutive years he's been named as one of Singapore's most influential creative directors by the Institute of Advertising Singapore (IAS).
Simon Bolton, CEO of FITCH Worldwide said, "Within FITCH I see a pride, passion and creativity that must be recognized and sustained. Who better to do this than Tim, who represents the very soul of the business and wears the brand on his sleeve."
The campaign, dubbed "Let the Run Tell You Why," includes an innovative interactive film titled "The Run" - 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.
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The agency's client McDonald's was also crowned Advertiser of the Year 2013, marking the first time the brand has picked up the award.
"I'm really pleased for our clients because they have given us the partnership, faith and courage to do great work. We have an incredible team who have won over clients with our Co-Create drive - it's nice to be winning awards also," said David Tang, President and CEO of DDB Group Singapore.
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The new board comprises of four committees that will be the main drivers for all of MMA China's initiatives, identifying their own priorities in conjunction with the MMA's regional initiatives. Together with the regional board of directors elected in October 2013, they will serve the growing needs of mobile marketers in China.