LH-LOGO ALT.jpgFollowing a global call for content, Cannes Lions has today issued an opening volley of speaker names for Lions Innovation - the new 2 day "festival within The Festival" that fuses data, technology and ideas.

The speakers will be part of an avant garde programme that explores, explains and expounds the opportunities inherent in rapidly changing creative conventions.

Cheil Taiwan gets new managing director

Roy Soetanto.jpgCheil Taiwan has hired Roy Soetanto as managing director. Prior to joining Soetanto (left) had a long career working at Saatchi & Saatchi, Publicis, JWT and DDB.

"Joining Cheil is also an opportunity to be part of a bigger agency, with Cheil Taiwan employing more than 100 employees alone," said Soetanto.

"Being a relatively new company in the market, Cheil Taiwan has the motivation to explore new opportunities, embrace innovation and take all the necessary steps required for greater development and growth for the network. Our objective is to be a comprehensive marketing and communications company with strategic thinking, creative ideas, while also innovating skills."
 
Lowe_Surf Labahan.jpgUnilever Philippines has opened a pioneering laundry water recycling facility and garden in the municipality of Mayorga, Leyte - a community hit hard by super-typhoon Haiyan in November 2013. The first facility, or 'Surf Labahan Station', an idea from Lowe Philippines' specialist activation division OPEN, launched this year. It features a machine that uses debris from the typhoon as part of its filtration system recycling water for the community.
 
Unilever Philippines, in partnership with Operation Compassion, has been helping rebuild the municipality of Mayorga. The small fishing community has slowly been getting back to working order following Haiyan, and a supply of usable water has proved crucial to this process, after infrastructure was destroyed in the disaster.
Oscar Oomens.jpgOscar Oomens is moving from the managing partner role Leo Burnett Moscow to take up the position of regional business development director at Leo Burnett Asia Pacific. Oomens (left) will be based out of Singapore.
 
Jarek Ziebinski, CEO and Chairman of Leo Burnett Asia Pacific said: "With expansion of the Leo Burnett network in the APAC region and the extensive growth opportunities here, I could not be more delighted to have Oscar on our team. We have gained a lot of experience working together last year when Oscar was supporting us from Singapore on Samsung global AOR pitch. His new role will be split between global and regional accounts. With 18 years of international experience in building integrated communication teams and global brands, Oscar is one of the rare marketing professionals who could truly claim to have lived and worked across all continents. More impressively, he has continuously created success along the way in markets including Russia and Latin America."
Peter Womersley.jpgJ. Walter Thompson veteran Peter Womersley has been appointed CEO of the Singapore agency.

Womersley, whose career with the agency spans 14 years in both J. Walter Thompson London and New York, replaces Frank Bauer, who will continue to support the agency's global growth team.

"Peter possesses a unique blend of strategic and leadership qualities that will strengthen J. Walter Thompson's partnership with clients to develop enduring solutions for their businesses and brands," said Asia Pacific CEO Tom Doctoroff. "His strong background in management, both of multinational client accounts and in operations, is an ideal combination for Singapore, which is both an MNC hub and the economic and commercial engine of Southeast Asia."

Fred & Farid opens second office in China

F&F1.jpgFred & Farid has opened a second office in China: Fred & Farid Beijing. Fred & Farid Beijing is located in the Sanlitun district, one of the most trendy and dynamic areas of Beijing.

If Shanghai is the economic capital of China, Beijing is the political, intellectual and cultural capital of the country.

Fred & Farid, is the first French independent digital creative group, founded by Frédéric Raillard and Farid Mokart in 2007, based in Paris, Shanghai, New York and now Beijing.
Tambuli Awards.jpgAsia's leading awards platform on integrated marketing communications and societal values, the Asia Pacific Tambuli Awards has announced the call for entries. Into its ninth year, the Awards honor brands that deliver results in the marketplace and promote social good. What makes it unique is that it is the only distinctive award globally that recognizes social good marketing and effectiveness.

Last year, the Asia Pacific Tambuli Awards received a total of 364 entries from 9 countries from which 52 were declared winners. Where India was concerned, the only major winner was Lowe Lintas + Partners which was declared the Effectiveness Creative Agency of the Year and also won 6 other trophies on the awards night including a Grand Prix. The other participating agencies from India which won last year include Ogilvy & Mather India which won a single Gold for "Lifebuoy Roti" and Digital Law & Kenneth Saatchi & Saatchi India that won a Bronze for "Half Stories - The journey of doing right."
Screen Shot 2015-03-04 at 8.19.02 am.jpgAd Council has launched its new campaign called 'Love Has No Labels' via R/GA New York. The campaign challenges Americans to open their eyes to its bias and prejudice and work to stop it in themselves, their families and their colleagues.

The campaign was created by R/GA global chief creative officer an Aussie expat Nick Law and executive creative directors Eric Jannon and Aussie expat Chris Northam.

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Chris-Thomas-NEW.jpgAfter nearly a decade in Asia, Chris Thomas, the CEO of BBDO Asia, the Middle East and Africa has been promoted to CEO of the Americas region - effective May.

Thomas (left) will take responsibility for twenty-one BBDO agencies in the U.S., Canada and Latin America. He will also remain Chairman of I&S BBDO Japan and Chairman of Proximity Worldwide. He takes the Americas' role left vacant after the departure of Troy Ruhanen, who is now president and CEO of sister Omnicom network TBWA Worldwide.

Jean-Paul Burge (JP) becomes Chairman and CEO of BBDO Asia. He was most recently President of Southeast Asia and CEO BBDO Singapore.

Dani Richa, currently Chairman and CEO of BBDO Middle East and North Africa, will add the rest of Africa to his responsibilities.
Weather Challenge.jpgDel Campo Saatchi & Saatchi Madrid has released 'The Weather Challenge' for the new Toyota Aygo with a canvas sunroof. The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts.

They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the 'Weather Challenge'.

VIEW THE CONCEPT
Screen Shot 2015-03-03 at 9.10.56 am.jpgClio has launched its Call for Entries with the deadline for entries closing on Friday, April 3.

The Award Show will be held on Wednesday, September 30th at the American Museum of Natural History in New York.

ENTER HERE
Wunderman Intl India - MS Primer Font.jpgAs part of Microsoft Office's ongoing 25th anniversary celebrations, Wunderman International India created a new font that functions as an interactive teaching tool. Specially designed to teach children to identify and memorize the English alphabet, Microsoft Primer font makes language lessons more engaging and accessible.

Developed to coincide with International Volunteer Day, Microsoft Primer makes becoming a volunteer teacher as easy as ABC.

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Mom 1.jpgThe message 'The Real Life Company' represents AIA Korea's commitment to supporting people to protect what is really important in people's lives. And it also contains the meaning that no matter what happens, you must never give up on what's really important. This campaign from Innored Seoul began with helping consumers sympathize with and experience the message vividly. They presented the sincerity of the message by cheering up a young generation who are moving forward to achieve their dreams.

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ADC Logo.jpgADC, the first non-profit membership organization to celebrate and award the global creative community, announced the first 24 city hosts to join the ADC Portfolio Night global stage, the world's largest simultaneous portfolio review and recruitment event taking place on May 20, 2015.

Five of the Portfolio nights will take place in the region: Beijing hosted by Ogilvy & Mather, Hong Kong hosted by Ogilvy & Mather, Shanghai hosted by Ogilvy & Mather, Singapore hosted by Bates CHI & Partners and Tokyo hosted by Saatchi & Saatchi Fallon Tokyo.
Eugene, Sonal Yuya.jpgBo, Tony, Melvin.jpgNew York Festivals International Advertising Awards competition has announced the 2015 Executive Jury.

For the fifth consecutive year, New York Festivals has assembled the most prominent chief creative officers and executive creative directors from the world's foremost advertising agencies around the globe to serve on the 2015 Executive Jury and select the World's Best Advertising winners.

This elite group will gather together May 15-19th in New York City for five rounds of judging across all mediums to determine the Finalists, First Prize, Second Prize, Third Prize, Grand Award winners, and Best in Show.

juror_list_Masako_Okamura_1_1.png.jpegThere are seven jury members from Asia including: Eugene Cheong, Regional Executive Creative Director, Ogilvy & Mather Asia Pacific Singapore, Sonal Dabral, Chairman/Chief Creative Officer, DDB Mudra Group India, Yuya Furukawa, Chief Creative Officer, Dentsu Japan, Bo Hwang, Vice President, Chief Creative Officer, LG Ad Republic of South Korea, Tony Liu, Creative Chairman/Greater China Partner, M&C Saatchi aieou China, Melvin Mangada, Managing Partner/Chief Creative Officer, TBWA SMP Philippines and Masako Okamura, Executive Creative Director, Dentsu Vietnam.
Randy Rinaldi.jpgBBDO and Proximity Indonesia has appointed Randy Rinaldi as Executive Creative Director. He joins to strengthen the senior management team of BBDO and Proximity Indonesia, as well as being responsible for expanding the agency's creative portfolio.

Rinaldi (pictured left) was previously ECD for Grey Indonesia over the past four years. He has a stellar reputation not only in terms of awards won, but also the strong client relationships he has developed. With 18 years in the industry, Rinaldi is known as someone that pushes the boundaries and approaches everything with passion.
Google Play.jpgBBH Los Angeles has released a new Google Play film in the "California Inspires Me" series. It features Devo lead singer, Mark Mothersbaugh narrating on growing up legally blind, despising music until he saw the Beatles, and how Devo got it's name.

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Carlos Camacho ECD Lowe Vietnam.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Carlos Camacho, executive creative director at Lowe Vietnam.

BEST TV
Favorite: Loto Out Of Office. I loved and enjoyed this spot starring two "office easy riders" that shows what it feels to have the winning ticket, a journey from monotony to awesomeness. The "Mexican-fiesta" version of Steppenwolf's Born to be wild serves as a great soundtrack that sets the mood perfectly. READ MORE...
DW Union LR Wright, Wackrow, Townsend, Baker March 2015.jpgDesignworks has further strengthened its interactive design and digital marketing offering with the acquisition of Auckland based agency Union Digital.

The deal sees Designworks take a majority stake in the 20+ strong agency, which will remain operating as a stand-alone branded agency within the Designworks Group.
Content.jpgCannes Lions has announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.

Founder & CEO of IfWeRanTheWorld/MakeLoveNotPorn and former founder of BBH New York, Cindy Gallop (left), has been appointed as the inaugural Glass Lions' jury president

It is the Festival's long-held belief that marketing actively shapes culture, and the launch of the award is part of an on-going commitment to positively impact the course of communications.
Mark Tutssel-thumb-400x265-99373.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide has been named as jury president for the 2015 London International Awards (LIA). Tutssel will preside over the Non-Traditional jury.

As chief creative officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network's creative leader and is responsible for setting the creative vision for the network's 85 global offices, helping Leo Burnett move up to the 3rd most awarded network in the world. Under his creative leadership, Leo Burnett has developed world-class campaigns for some of the world's most iconic brands.
Daily news_R7.jpgUnilever Thai Trading, Mindshare and Dailynews have partnered with Reed Pacific Media to deliver a NewsScent scented newsprint advertisement for Clear Sakura Fresh anti-dandruff shampoo. In the paper today readers can smell the Sakura Fresh fragrance from Clear with sakura flower extract on their Dailynews.

This is a media first for Southeast Asia and the first time a Reed Pacific Media NewsScent campaign has been delivered in Thailand. Pras Hongladaromp, Brand Manager for Clear at Unilever, said the main selling proposition for Clear Sakura Fresh is the fragrance, so it made sense to follow a fragrance sampling strategy. "Scented newsprint is a great way to sample the fragrance to a mass market and offers a more cost-effective alternative to traditional sampling methods," said Hongladaromp.
CyrilLouis-web.jpgAustralia - Top Sydney digital creative agency Holler has appointed former Razorfish London CD Cyril Louis to the position of creative director.

Louis joins Holler from his last position as creative director of Razorfish London, where he was leading the creative output for Audi, McDonalds and Emirates Airlines, helping the executive team to grow the agency.

Louis fills the role left vacant after the departure of James Theophane, who left the agency to join Saatchi & Saatchi, Sydney in the group creative director role.

Louis's body of work for McDonald's doubled the brand campaigns engagement rate winning many awards, making the Razorfish London office the most awarded in the network. He also led Emirates to be the fastest growing airline and top 10 brands on Facebook, positioning the airline in the top 5 performing campaigns ever across EMEA.

Lowe LDB Sri Lanka hires Hari Krishnan as CEO

Hari Krishnan.jpgHari Krishnan, a former protégé of Lowe Lintas has been appointed the CEO of Lowe LDB Sri Lanka. He will reporti to Joseph George, CEO of Lowe Lintas + Partners, India.

Krishnan (pictured) joins the agency from GREY where he was the Sr. Vice President and Business Head for South. His new mandate will be to drive Lowe LDB Sri Lanka into being a leading creative powerhouse in the country. Lowe LDB manages a diverse portfolio of brands across various categories from detergents to insurance to telecom. The agency was also the most awarded agency at the Effies in 2013 and together with Unilever is the most awarded partnership in the history of Effies in Sri Lanka.

Commenting on the appointment George said, "It's good to have Hari back into our fold after all these years. Having learned the nitty-gritty of the business since his formative days at Lowe coupled with his vast exposure across other agencies in senior roles, Hari Krishnan is perfectly placed to lead the agency in Sri Lanka. Over the last five years, Sri Lanka has seen high GDP growths and the country is at an exciting inflection point now."
Debbie Aryandari.jpgMarketing and technology agency DigitasLBi has appointed Debbie Aryandari as Head of Media, Southeast Asia. Aryandari (pictured left) will be tasked with implementing a centralised media practice for the SE Asia region, and promoting overall growth of the agency's media business in this region.

Mark Newton, Head of Media, APAC said, "The impact of technology on the media landscape has levelled the playing field in the industry, and forced agencies to focus on effectiveness and delivery of business goals, rather than just efficient delivery of media. With Debbie's background in performance media, coupled with her management and business capabilities, she is perfectly equipped to help us grow DigitasLBi's media business in Singapore and South East Asia, whilst developing a regional centre of excellence that supports our blended service offering."
Left to right - Tsuyoshi Suganami, Lisa Wei, Meg Chen, and Lawrence Wan.jpgDentsu Aegis Network China has launched Amplifi, a newly established division, responsible for media investment and strategic partnerships for the group. In this newly created structure Amplifi will bring together the group's investment management, media partnerships, programmatic buying and content capability functions into a consolidated unit, with data as its foundation. Its primary goal is to deliver maximum performance for the group's clients by working collaboratively with media, technology and infrastructure partners. 
 
Established to create a more collaborative approach between media, clients and the group, Amplifi moves all resources under one roof, including investment management, to build a consistent and leveraged buying network; media partnerships to identify areas where the group can work together to develop unique partnerships; Amnet the group trading desk established in 2013; and content to unite all the content resources across group.

Aussies told "You're better on Beef"

BEEF-life-is-a-sport.jpgAustralia - "You're better on Beef" is the new message behind MLA's latest marketing campaign via BMF Sydney, built on reinforcing beef's health credentials.

The spot was directed by Kim Gehrig via production company Revolver.

VIEW THE SPOT
PEEKABOO.jpgFred & Farid Shanghai has designed a cute  interactive website for French children's fashion store Bonpoint.

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DS Logos.jpgAfter a multi-agency pitch process, Dharampal Satyapal Group (DS Group), has appointed Scarecrow Communications as its creative agency for its dairy business. Scarecrow will handle the entire dairy portfolio which includes Fresh Milk, UHT Milk, Ghee, Paneer, Khoya, Chhach, Dahi, Flavoured Milk, Dairy Whitener and other dairy products under the brands Ksheer and Dairymax.

Veksner: How big should the packshot be?

wallpaper-Toyota_Fortuner-1.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Disputes about the size of a logo are the most tedious conversations you can possibly have. Personally I'm glad when a brand has a fixed rule about logo size; it eliminates the debate.

But no one seems to have a fixed rule about packshots.

The general principle at many companies seems to be 'just make it as big as possible'. READ ON...
Rajesh Menon.jpgRajesh Menon, recent Executive Creative Director of BBDO/Proximity Indonesia, has left the agency to establish his own agency.

During his two-year stint, BBDO won pitches for blue-chip clients like PepsiCo, Gudang Garam, Sinarmas Land and Carrefour. The agency also had a creative resurgence during his tenure, coming in 3rd at the Indonesian creative awards show, Citra Pariwara, in 2013, and winning metal and finalists at Adfest and Spikes. Proximity Indonesia also won its first-ever metal at Citra Pariwara under his creative leadership.

Menon (pictured) leaves to set up Chai, an advertising consultancy/agency. 'Chai' (or cha/chay/shai/choy/etc in various languages), means 'Tea'... and the ingredients that go into making that perfect cup of Chai vary just as widely. Which, Menon says, is the philosophy behind Chai Indonesia - a place where solutions are custom-brewed to suit the needs of different clients and brands.
A+Bcrop.jpgLeo Burnett Hong Kong has promoted Alfred Wong (pictured left) and Brian Ma (right) to joint executive creative directors The appointments, which are official as of 2nd March will see the duo, who have been creative partners for 12 years and currently deputy executive creative directors, take over the helm of Leo Burnett Hong Kong's creative leadership from Chief Creative Officer, Connie Lo who has decided to leave following 15 years at the agency.
 
"Connie has been the guiding force behind some of Hong Kong's most moving and inspiring campaigns," said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. "She's devoted 15 years to make this office one of the strongest in the region. We sincerely than­k her for her dedication and commitment to the agency."
 
"Brian and Alfred are a new breed of integrated thinkers who believe that true creative ideas are channel agnostic," said Tutssel. "I see them invigorating the Hong Kong office with a new spirit and way of thinking that will continue to deliver game-changing work for our clients."
Nissan_Xtreme_Delivery_1.jpgFollowing the success of the 'Xtreme Pizza Delivery Service' campaign last year, Nissan has once again joined forces with Pizza-La, Japan's largest pizza chain, to re-launch the service, this time catering to winter sports fans.

The 'Xtreme Pizza Delivery Service' ran for the first two weeks of February. Delivering to remote locations in the snowy mountains, over difficult terrain and through tough weather conditions, Nissan proved once more that no location is impossible for an X-Trail.

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HNB NWB 02.jpgSaatchi & Saatchi Sri Lanka recently launched Sri Lanka's first-ever Oculus Rift brand experience using virtual reality (VR) technology as part of the "New World Banking" campaign for Hatton National Bank (HNB), Sri Lanka's premier private sector commercial bank.
iabaustralialogo.jpg
Online advertising in Australia has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014. 

The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.
CB ASIA Rankings.jpgThe full results of the 2014 Campaign Brief Asia Creative Rankings is now available as a download.

Agency of the Year : Dentsu Inc. Tokyo.

Network of the Year: Dentsu.

How did your agency and network rank?

DOWNLOAD THE PDF:  Campaign Brief Asia Rankings_2014.pdf
Susana Tsui.jpgPHD has kicked off a series of activity, to run throughout 2015, marking the 25 year anniversary since the agency launched its first office in London.

To celebrate the talent that has shaped the agency over the years, PHD will be inviting those that have worked for and with PHD, past and present, to leave a message on a microsite.

The online '25 Yearbook' features videos of highlights from 25 people that have shaped PHD's history - from the original founders and PHD's very first employees, through to clients and the leadership of today. In the spirit of the anniversary, those featured have shared photos of themselves from 25 years ago.

The 25 featured on the site include the co-founders David Pattison, Nick Horswell and Jonathan Durden, who talk about how the launch of PHD offered clients a whole new way of looking at media. PHD's creative and strategic planning proposition at launch was in stark contrast to the competition, which focused solely on buying, leading to a new era of creative comms planning.
Adrol.jpgIn an effort to meet local demand for high-performance marketing solutions, AdRoll, has announced the expansion of its global presence to Japan with the opening of its Tokyo office. This newly established local team will provide full-service account management to Japanese customers. In addition to the team on the ground in Tokyo, AdRoll's self-service solution has been fully translated and localized for the Japanese market. This is the company's sixth office, after opening regional offices in New York, Dublin, Sydney, and London.
Memory 3.jpgA grey-haired taxi driver says a tearful goodbye to the trusty car that's been his livelihood, and helped put his kid through college. A theater actor scraps the bashed-up sedan of his youth, which he used to court his now-wife.

These are two stories in "Brilliant Memories," digital campaign for Hyundai Motor Company by Korea's PostVisual that leverages on the strong emotional connection Koreans have with the iconic car brand. After all, it's not only Americans who have a love affair with their cars.

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Slide.jpgMondelēz has released results from the first stage in its Growth Markets Accelerator Programme, a joint initiative between themselves, Carat Asia Pacific and Facebook allowing their brands to reach millions of new consumers by applying their 'Storytelling at Scale' principles across feature phone devices.

Announced in March 2014, Mondelēz Facebook partnership has covered activity in 52 countries across dozens of campaigns from brands including Oreo, Cadbury, Milka & Trident. The Growth Markets Accelerator Programme ensures that the added value they receive from the partnership is disproportionally invested in key emerging markets across Asia, South America & MEA - driving creative excellence and media innovation, and using the Facebook platform to reach millions of consumers, in some cases for the very first time.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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