Toshihiro Yamamoto_Dentsu.jpgDentsu Inc has named Toshihiro Yamamoto as the Japanese giant's new President & CEO. Mr Yamamoto replaces Tadashi Ishii, who resigned in December following a series of public scandals involving Dentsu.

Yamamoto (pictured left) joined Dentsu in 1981 and is the only Dentsu President who has led all three domestic business domains: Media Content, Account Services and Business Development.

Two other senior appointments were also announced - Shoichi Nakamoto (currently Director and Senior Executive Vice President & CFO) and Yoshio Takada (currently Director and Executive Vice President) as Representative Director and Senior Executive Vice President & CFO and Representative Director and Executive Vice President respectively.

Said Yamamoto: "My mission is to re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term. I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfilment for our people."
KFC Band.jpgJWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand's World Taste Tour.

Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 - and up stratospherically from 2001, when just 271,000 tourists traveled abroad, according to data from the Vietnam Tourism Association.

Maxis.jpgIn Malaysia, it was common practice during the post-WWII era to give away children to other families due to extreme poverty and poor living conditions. Many of them are still disconnected. This film from Ensemble Malaysia highlights the poignancy and the hope that thousands of Malaysians carry with them in their hearts.

Budweiser.jpgChinese New Year is the most important holiday in China, and Budweiser has traditionally been popular during the celebrations for its auspicious red colour. But research pointed to a worrying trend that the homecomings and traditions that were being played out all over China seemed to be losing their meaningfulness in contemporary culture, juxtaposed against the backdrop of a generation that is all about "me versus "us".

FlorianeTripolino_PublicisOneJapan.jpgPublicis One Asia has appointed Floriane Tripolino as Managing Director of Publicis One Japan, which is the integration of 3 different entities: beacon communications, Saatchi and Saatchi, and MSLGROUP. As a French-Italian who worked in France, Germany, Russia and Singapore, Tripolino (pictured) brings more than 15 years of international experience and leadership to the role.

"I believe in partnering with my clients, getting familiar with their business in order to come up with innovative "end-to-end solutions" leveraging new agency capabilities that have measurable impact on our clients' business. In an increasingly complex and fast-changing environment, our role is to provide our agency brands with a rich eco-system in which they can thrive, while staying true to their DNA."
SUCCESS.jpgSuccess is a leading apparel brand of eastern India. Every year during Christmas they try to come up with something that makes the society a good place to live.

This year, Success gifted something to the people of old age homes of Kolkata with a team of Santastic sons and daughters.


Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Dove.jpgBBDO Beijing has launched Dove's Chinese New Year Campaign, which showcases a touching reunion story between a daughter and her mother and uses Dove to express her love.

Insight shows that Chinese people often struggle to show their affections and emotions, especially to their parents. Nowadays, with more and more young people moving away from home after school, this emotional disconnect is even more apparent during Chinese New Year, a rare time when they reunite.

Kitty Lun & Nicole McMillan.jpgAsia Pacific Effie Awards 2017 has announced 2 more Heads of Jury - Kitty Lun and Nicole McMillan, following the first announcement last week.

Kitty Lun (pictured left) is the Head of Creative Shop, Greater China, Facebook. Lun has vast experience in the Effies. She has been involved with the APAC Effies since 2014 and was the Jury Chair for the inaugural Positive Change Asia Pacific Effie 2016, Effie Hong Kong and Effie China.

Prior to joining Facebook in January 2016, Lun was Chairman/CEO at Lowe China for the past nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold.
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe Call for Entries to The Work 2017 is out and it's FREE to enter.
The deadline is Tuesday 28th February, 2017

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Accepted work will be featured on The Work 2017 website.
Bajaj Nomarks.jpgBajaj Nomarks, a leading player in the mark removal cream category, has unveiled its latest brand campaign that highlights the many advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.
Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.
VIEW THE SPOT (in Hindi)
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



free_singapore_tour_900 (1).jpgThe Singapore Tourism Board (STB) has appointed Zenith as its new global media agency. The win expands Zenith Australia's tourism roster, sitting alongside Singapore Airlines.

The contract will commence on 1 April 2017.

The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
Allianz_Amateur Replay.jpgOgilvy & Mather Singapore has scored a total of 10 shortlists out of Asia's 32 finalists in One Show's Q3 (Quarter 3) shortlist, released today.

Eight of Ogilvy Singapore's shortlists were for Allianz's "Amateur Replay", one is for Singtel's "Data Exstream" and one for Singtel's "Singtel Firecracker".

Cheil Hong Kong has 4 finalists - three for Samsung's #BeTheirEyes and one for Hello Angel's "Nappy Notes".

Ogilvy & Mather Group Hong Kong has two finalists one for Volkswagen "Honestly Good Prices" and the other for Shutterstock's "Fake Study".
Ibraheem Youssef.jpgJ Walter Thompson Hong Kong creative director Ibraheem Youssef has left the agency to seek new challenges in the Asian region.

Youssef has been with J Walter Thompson Hong Kong for two years, working predominantly on APAC regional business such as Mattel (Fisher-Price & Thomas & Friends) and - through Mirum Hong Kong - Ferrero (including Ferrero Rocher, Raffaello).

The last project that he worked on was for Ferrero Rocher in Hong Kong and a collaboration with Vivienne Tam.

Prior to his time at J Walter Thompson Hong Kong, he was working at Hill Holliday in Boston, USA, mainly working on the national business for Bank of America, Cigna Health Insurance and Dunkin Donuts.

He can be contacted via his Linkedin website.
LUCY AITKEN.jpgWarc has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy.  

Lucy Aitken, Case Study Editor at Warc, comments (pictured), "We've scrutinised the data of more than 200 entries to the 2016 Warc Prize for Asian Strategy to establish an unparalleled insight into how the region's marketers are responding during a time of challenge and change."

Aitken adds, "Several years of demographic and cultural change have offered new creative opportunities for advertisers. Smartphone adoption is soaring - particularly in India - and Asia's middle class continues to grow exponentially. As in the 2015 Prize, brands are continuing to invest in purpose-led campaigns, however new trends are emerging as a result of Asia's economic slowdown."
Yasuharu-Sasaki640x500.jpgAdFest will be joined by one of Dentsu Inc.'s top creative visionaries, Yasuharu Sasaki, in Pattaya Thailand where he will lead the Interactive Lotus & Mobile Lotus categories as Jury President. AdFest runs from 22nd to 25th March.

Sasaki (pictured) joined Dentsu Inc. as a Copywriter over 20 years ago in 1995. Since then, he's established a reputation for experimenting with technologies and inventing next-generation concepts that extend beyond traditional advertising as the agency's Head of Digital Creative and Executive Creative Director, based in Tokyo.
Heineken.jpgIn Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, Publicis Vietnam did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Et.


Made in India1.jpgThe Advertising Club and AAAI will come together to deliver the Abby Awards, India's premier awards show in April this year. These ads by Scarecrow Communications India's creative director Manish Bhatt highlight the fact that Abbys is a truly Indian award.


Tsingtao.jpgDDB Shanghai and Tsingtao employ drones to deliver beer to an international community of beer lovers. Its fun, its about beer and its just 30 seconds of your life!

Musu.jpgEight Partnership Hong Kong has created a new bar and bistro to stir up the après ski scene in Niseko, featuring staff uniforms designed in collaboration with legendary snowboard brand, Burton.

Inspired by the iconic après ski bars in the tradition of great resorts in Europe and North America, Eight developed the concept, the brand identity and the interiors for Mūsu around the desire for skiers to share stories, food and drink around a crackling fireplace after a long day on the slopes.
KV 3 pixie cut.jpgDove Hair China this week launched its newest online campaign, 'My Hair: It Has to Be My Way.'  Featuring a variety of women of differing ages and echoing Dove's 'Real Beauty by Real Women' brand ethos, the campaign aims to encourage women in China to stay true to themselves by revealing their individuality through their choice of hairstyle.


shine-on-sierra-leone-students-smiling-hands (1).jpgNew York Festivals Torch Awards, a unique creative competition for young creatives 18-27 years old, has partnered with Today, I'm Brave, a registered nonprofit, whose dynamic mission celebrates people performing Brave acts every day and everywhere.  Today, I'm Brave's intention is to inspire others to conquer their fears--because when we're Brave, we can accomplish anything.

Today, I'm Brave's initiative started out as a social experiment to inspire an Ebola-stricken community in Sierra Leone, and has evolved into a non-profit designed to inspire bravery within people and organizations around the world. Since the movement started a year ago, Today, I'm Brave has amassed over 110,000 followers and made 7.5 million online impressions.
TOM ESLINGER -web-CROP.jpgFurther strengthening its commitment to offering clients strategic counsel paired with integrated communications, Burson-Marsteller has lured world-renowned and internationally awarded executive creative director Tom Eslinger to be he firm's first-ever global chief creative officer.

He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality.
Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network - starting at Saatchi's Wellington in its heyday - eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe. He served for 10 years on the Publicis Groupe's Worldwide Creative Board of Directors and was a member of its mergers and acquisitions/investment group of directors.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgWho's going to create the best online film in 2017? Give me something to write home about. Chris Kyme continues his "Postcards from..." series.

Happy New Year everyone. Right now it's a bit quiet here as we're in the middle of that delicious lull that occurs between the Christmas and New Year shut down, and the even more serious one that follows with Chinese New Year. I always love it as you know you can chill out a bit before the real 2017 kicks in. Take the time to catch up with a few people. Get a haircut. Or do some market research in the beer category.

I also spend a bit of time watching local TV, not just because I am watching Korean dramas where everyone walks around looking serious or suspicious all the time. But I like to watch TV ads. It's a form of personal torture. I think I'm on the lookout for the odd rare spot that's any good, but really it's because I love watching celebrities having orgasms over beauty products, and fake perfect families having their lives made happier because of some cooking oil.
McDonald's_DDB CNY (1).jpgMcDonald's, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year with a new brand spot bringing in the Year of the Rooster.

The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the festival lose its fascination as people grow older, and repetition, routine and chores wear down the magic they once experienced as children. This year, McDonald's is recreating those feelings of wonder with a simple yet relatable human story. The spot opens on a CNY parade - a spectacular show of colour and sound - and leads up to a show-stopping moment when a little girl shares her McDonald's fries with the dancing lion, proving the power of small gestures to make a big difference.

KFC.jpgEveryone's favourite "Finger Lickin' Good" brand is making mouths water with the release of their limited edition Golden Butter Corn Chicken in Hong Kong, to celebrate Lunar New Year.

Ogilvy & Mather Hong Kong (Ogilvy), teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky Lunar New Year items for his family in time for the holiday. His last stop sees him buy a bucket of KFC's mouth-watering Golden Butter Corn Chicken - which is the only way to ensure your Chinese New Year luck is complete.

MGM COTAI2.jpgMGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company's new US$3.1 billion integrated resort in Macau this year.

MGM COTAI, which is scheduled to open its doors this year, is MGM's second property in Macau. The first property, MGM Macau, opened in 2007.

Forming a specialist team between its Shanghai and Hong Kong offices, J. Walter Thompson will create an integrated campaign to launch MGM COTAI, as well as advertising strategy and executions designed to attract customers to both of the company's Macau properties through, and after, the launch.

"We are delighted to have been selected to work with such an iconic brand and look forward to building a rewarding partnership with MGM," said Mark Webster, CEO of J. Walter Thompson Hong Kong. 

"The opening of a such a special second property is a pivotal moment for the MGM China business and particularly against the backdrop of an evolving Macanese market. It's both an opportunity and a responsibility we look forward to undertaking," added Rollo Gwyn-Jones, Group Account Director at J. Walter Thompson Hong Kong.
Drunk Tweets.jpgDrunk driving is a pervasive problem in our society, while the Government of India has rolled out several initiatives, spreading awareness urging people to not 'drink and drive' continues to be critical. In continued commitment towards promoting safe driving, Ola, India's most popular mobile app for transportation launched the '#PeekeMatChala' initiative, conceptualized by Happy mcgarrybowen, to discourage drunken driving during the New Year festivities.

Rocket Oil.jpgSoS Ideas came up with a quirky ambient idea to promote Rocket Oil from Glamour World. Rocket Oil is an aphrodisiac product mainly used by the man on the street.

Life size cardboad cut outs of men were strategically placed around lamp posts to promote the benefits of Rocket Oil.


Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb, Siddhartha Sankar Ray. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Image 1.jpgNew Zealand: NZ Transport Agency, along with Clemenger BBDO Wellington, have launched the first piece in a new chapter for speed, 'Less Speed, Less Harm'.

Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."

The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.

Screen Shot 2017-01-12 at 17.50.27.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.

My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...

Stapleton: The beautiful stone in your shoe

fullsizerender (2).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus

I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.

Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky. and sell online marketplace,, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year.
The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on
Sylvia leong.jpgJ. Walter Thompson Asia Pacific has appointed Sylvia Leong as Asia Pacific Director of Human Resources effective February 2.
The move marks a full circle for Leong (pictured), who started out at J. Walter Thompson Singapore in 2000, before moving on to a diverse HR and talent management career that spans the media, heavy industry and technology sectors.
"I'm delighted to be back in the network, especially because it is such an exciting time at JWT," said Leong.
Leong, who has a strong focus on cultural transformation and change management, joins from Kennametal Inc, where she led a regional HR team across the full spectrum of talent acquisition, engagement and management activities. Prior to that, Leong was with SPX Flow Technology, where she worked on improving HR efficiency and effectiveness through influencing organizational design and effectiveness, and led successful change management programs across several corporate acquisitions.  She has also worked at International Logging Services, as Regional HR Manager, as well as at MediaCorp and at J. Walter Thompson Singapore.
FRANCIS WEE 01.jpgFrancis Wee has signed on as Executive Creative Director at Ogilvy & Mather Advertising Singapore, effective immediately. Wee officially joins the Singapore office following a stint working on a project basis. Previously Wee (pictured left) was Executive Creative Director at Ogilvy & Mather Advertising Shanghai from 2012-2014. 

Wee has nearly three decades of experience in advertising in Asia. Since launching his career as a junior art director at McCann-Erickson/Singapore in 1983, he has won countless regional and international awards including Cannes Lions, Clios and One Show awards. As Creative Director for Saatchi & Saatchi/Singapore, Wee's 1993 Anti Drink Drive TV commercial took the world by storm, sweeping every Gold award from around the globe, including the most prestigious D&AD Black Pencil. After working as Executive Creative Director of BBDO/Singapore from 2002-2006, Wee founded creative boutique agency Religion in Singapore in 2007, his last project before joining Ogilvy Shanghai in January 2012.
The Subway Grill Shelf2.jpgCheil Seoul has leveraged the existing subway luggage shelves to create an optical illusion as if passengers were underneath Burger Kings grill in this outdoor campaign.
STB.jpgBlk J DDB Worldwide Singapore has been appointed by Singapore Tourism Board as the creative and digital agency for a 3-year hotel career perception and recruitment campaign.

Blk J launced in November last year as an independent creative agency and will be working in partnership with DDB Singapore on this new Singapore Tourism Board project.

Rowena Bhagchandani, Blk J CEO, said, "We are humbled by the STB appointment and by our first win but really the victory lies in the work. So, our sleeves are already rolled-up."
Yanci Wu.jpgThis week, J. Walter Thompson Company kicked off the New Year by opening applications for its third annual Helen Lansdowne Resor Scholarship.

The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support they need to join advertising's creative ranks.

Named after Helen Lansdowne Resor, the industry's and JWT's first female copywriter, the Scholarship was established in partnership with the 4A's in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region; a JWT mentor; and a "first look" placement consideration upon graduation.
Havells.jpgHavells as a brand has always surprised people with its unique storytelling. In the last many years, people have waited for newer stories to arrive from the different categories that it operates in. In keeping with the momentum, Havells Wires has unveiled its latest communication that takes the core message of 'Wires that don't catch fire' to the next level.

VIEW THE SPOT (in Hindi)
Axis.jpgThe online shopping industry is booming at an exponential rate as people are making a shift from trial rooms to browsers and apps. These shoppers know every discount, deal and offer like the back of their hand. When Axis Bank decided to talk to these evolved audience for their Buzz Credit Cards, their digital agency, Flying Cursor Interactive devised a multi-platform campaign that built on insights that spoke specifically to this audience.

bigger-picture_post.jpgToday the D&AD Next Awards opens for entries for its third year. Entries are open until the 22 February 2017 and entry prices start from just £25. Submissions can be made directly on the D&AD website, there is no age limit for entrants and any genre of work can be submitted.

The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.

CANNES-LIONS-2017.jpgThe 64th Cannes Lions International Festival of Creativity opened for registration today, with price reductions of up to 10% on a range of passes for under 30s announced.

The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
Wain Choi .jpgCheil Worldwide's Senior VP and CCO Wain Choi is on a mission to steer Korean agencies away from celebrity-driven advertising towards "pure ideas".

Choi actually began his career in Canada, but for the past 10 years he's been busy translating some of the lessons he gleaned there to the Korean market.

At Cheil, Choi is playing an important role in the success of the agency's more innovative ideas for Samsung - campaigns like 'Look at me' and 'Power sleep'. He spoke to Campaign Brief Asia about his creative philosophy - as well as his upcoming gig at AdFest 2017.

What can you tell us about the creative culture in Canada, where you grew up, versus the creative culture in Seoul?
Starting my career in Canada has taught me to focus on the purity of concept and the essence of the idea. Most of the projects were handled under a very tight budget, so we had to work around pure ideas rather than executions with big budgets in our hands.
SAATCHI-GLOBAL-2017.jpgRobert Senior, global CEO Saatchi & Saatchi, has resigned, and will be replaced by Magnus Djaba (above left), UK CEO of Saatchi & Saatchi Fallon, who will take on the newly created global president role and will lead the network, alongside Kate Stanners (above right), worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer.

Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
Arthur Tsang.jpgBBDO Asia has opened an in-house music production facility in Beijing operated in collaboration with renowned music production company Syn. The studio comprises of a recording facility with full-time engineering and production staff based at BBDO Beijing's offices.

The studio will provide a full-service music solution to BBDO's clients, from music composition, arranging, recording, mixing to orchestration, music supervision, sound design and rights management by leveraging Syn's global network of offices and talent in Japan and the US.

Over the past 2 years, Syn have been working on several of BBDO China's projects, creating amongst others memorable soundtracks for Mercedes-Benz Brand Campaigns in China, Dove Chocolate's 'Rhythm of her Heart' mini-musical and Doublemint's 'Story of QQ and JJ', just to name a few.
Neil Cotton, Måns Tesch, Nirvik Singh, Marthinus Strydom.jpgGrey Group has made three hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore.

The trio will play an instrumental role in deepening Grey Group Singapore's creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey's commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients' needs through "famously effective work".
McCann_Cathay_Pacific_Marco_Polo_ArtMap_1.jpgMcCann Worldgroup and Cathay Pacific have created an innovative birthday gift titled the "Artmap Project", for over one million members of the Marco Polo Club, the airline's loyalty programme.

Marco Polo Club members will receive a bespoke work of contemporary Chinese art via email on their birthday, inspired by their own travels with Cathay Pacific and Cathay Dragon over the past year.

Created by marrying member travel data with a tailor-made art algorithm, each member's 'painted journey' is a beautifully crafted, customised digital artwork that celebrates their movements around the world.
Screen Shot 2017-01-12 at 9.20.39 am.pngAustralia: Meat & Livestock Australia (MLA) has launched its annual lamb campaign via The Monkeys, which shines a light on who Australians are as a nation, and celebrates modern Australia.  The MLA ad is an annual tradition, released for Australia Day each year.

This year's blockbuster, which for the first time does not mention Australia Day, opens on the pristine Australian coastline, as the nation's first people search for the perfect spot to fire up a barbie. It doesn't take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent of Australian migrants, is welcomed to the modern day lamb barbecue, each bringing their own dish and flavour to the celebrations. The resulting party is a truly united celebration of Australia.

Snickers.jpgThis spot by Impact BBDO Dubai makes a leap from the usual Snickers format, taking the much loved campaign somewhere new. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake - by giving himself the right Snickers bar needed to avert his unfortunate future.

Remona (1).jpgRemona Duquesne has joined Dragon Rouge Singapore as Executive Director, Strategy and Innovation Consulting for Southeast Asia. Reporting to SEA CEO Zayn Khan, Duquesne (pictured) will lead the firm's strategy and innovation team.

A graduate in Journalism and Political Science from New York University, Duquesne's 17-year career has spanned journalism, advertising and brand consulting. She has held strategy leadership roles at Ogilvy & Mather, Grey Group, FutureBrand and MullenLowe, working with a range of high-profile national, regional and global clients.

"Being a leading brand agency is about not only excellence in strategy and design but about being able to translate these into engaging experiences and persuasive communications. Remona's expertise in strategy, innovation, identity and advertising is a perfect match for where our business is heading and what our clients are craving," commented Khan.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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