Cannes Contenders: Ogilvy New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Worlds most successful recruitment (1).jpgNew Zealand Police: World's most successful recruitment video
Ogilvy New Zealand
With a police force that's 80% white and 70% male, New Zealand Police needed to attract new recruits. Diverse recruits. So, it made a recruitment video that spoke to the people of New Zealand. Using a diverse range of officers that reflected the audience it wanted to attract, as well as a range of social influencers to speak to different communities and cultures. Using a "Kiwi" tone of voice and humour, it encouraged those that wouldn't normally consider becoming cops, to take the first step and visit newcops.co.nz. And as a result, its video received 91.8 million views in a week, and has seen a huge increase in diverse recruits and an intake of the most female recruits, ever.

Cannes Contenders: Ogilvy Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

AAMI Broken Heel (1).jpgAAMI: The Road to Broken Hill
Ogilvy Melbourne
AAMI believes diversity and inclusion are worth protecting and celebrating. Last year, they decided to show it, by going on the road. Art and Philma, the original stars of AAMI Roadside Assist TV commercial drove all the way to Broken Hill, for real, turning the fictional story into a reality and broadcasting every minute and every metre of the 1,144km drive live on Social Media. Australians could join them on the road by pledging their support online, and they did on their thousands. Not just online, but on cars, buses and trains; all the way to the 'Broken Heel Festival', a 3-day celebration of diversity sponsored by AAMI.

Cannes Contenders: Grey Group Malaysia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Grey Group Malaysia
The world's oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single use bags and reinforce Tesco as a leading sustainability champion Grey Group Malaysia  created the Unforgettable Bag. By simply adding a barcode, they transformed the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

Levis Hidup.jpgFollowing the successful Ramadan Campaign of 2017, Levi's has launched a regional, integrated campaign which will run in Malaysia and Indonesia, conceptualized by FCB Jakarta. This year's campaign takes forward the music collaboration concept between upcoming artists by working with Daiyan Trisha from Malaysia and the Indonesian band BATIGA, recent winners of the Levi's Band Hunt. The concept behind the campaign is 'Hidup Positf' or living with purpose and optimism which resonates extremely well with young Asians celebrating Ramadan. Centered on the brand insight of authentic self-expression, the campaign focuses on change of mindset and behavior which is an important part of the Ramadan experience.

iP_DW_PR photo.jpgiProspect Hong Kong has won the digital business for Daniel Wellington APAC - a leading lifestyle brand with watches at its core.

Under the appointment, iProspect will provide digital media planning for Daniel Wellington across key markets including Japan, Hong Kong and Taiwan with the Hong Kong office acting as the regional hub.

Allen Chen, Regional Marketing Manager of Daniel Wellington APAC said, "iProspect demonstrated a strong understanding of our business and just like us, they have great ambition and energy. Most importantly, we were impressed with their performance expertise and strong network coverage. We are excited by the journey ahead together with iProspect as we continue to build on our strong momentum."
Dive Search - Automotive infographics EN.jpgAs the second most-used Internet application, accessed by 81% of all Internet users in China, Search remains an essential component of every marketer's digital toolkit, accounting for nearly 25% of all digital spends. Yet little is known about the discipline beyond spends, keywords and bidding. To advance marketers' understanding of the practice, OMD China has produced three infographics to illustrate key findings of its Dive Search study, examining consumer search behaviours and how search advertising influences purchase decisions in three categories - automotive, skincare and travel.

By examining what consumers are searching for during each step of the journey, the study answers marketers' questions on the frequency of searches and the number of pages users typically go through, as well as how emerging Search technologies, such as voice- and image-search capabilities, are impacting consumer behaviours. Other findings reveal insights on Search behaviours across genders, generations, platforms and devices, time of day, as well as by product and service type. In order to gain such robust insights, the study comprised two stages: tracking actual Search behaviours across platforms, followed by gathering participants' feedback.

Here is a sample of some of the key findings presented in OMD China's Dive Search infographics, across the different categories:

Automotive:
•                Experienced car buyers spend more time researching throughout the consumer journey than first-time car buyers.
•                Women are equally involved in the car buying process in China, and they care about branding and basic knowledge the most.

Skincare:
•                Social media plays an important role in the research process. The study found that people actively searched social media platforms for skincare reviews and inspiration.
•                Another interesting finding is that men take more time to search for skincare information in comparison to women.

Travel:
•                One of the main triggers for people choosing a destination is the activities available there.
•                77% of travel searchers are married couples, with women playing a bigger role in searching for travel ideas.

Bhasker Jaiswal, Managing Partner of OMD China, said, "We all know of the importance of Search in the digital marketing mix, particularly in China where platforms like Baidu and Tencent play an increasing role in our daily lives. With this study, we wanted to dive deeper into the consumer behaviours driving Search journeys in specific categories, to understand the details behind the big picture. By gaining a better understanding of these behaviours, brands can enhance their practices to ensure they are present at the critical moments of the Search journey. This also improves the consumer's experience with Search by providing them with more relevant information to their queries, essentially creating a win-win situation for all parties. Search will only continue to escalate with growing digitization, and it's important that we add to the momentum."

More insights from OMD China's Dive Search study can be found in the full research report, which can be downloaded here.
The Middle House.jpgSwire Hotels has engaged Eight Hong Kong for the launch of its latest addition to The House Collective.

Eight Hong Kong was tasked by the Swire Hotels team to create a print advertising campaign to announce the launch of The Middle House. Drawing inspiration from the idea of "intimate grandeur" the advertisement showcases the hotel's opulent entrance, photographed by Michael Weber. Designed by Italian architect Piero Lissoni, The Middle House is Swire Hotel's fourth property under The House Collective and is their sixth hotel in Asia.
Daphne & Aarti.jpgEssence, a global data and measurement-driven agency and part of GroupM, has made two additions to its APAC leadership team, with Daphne Goh joining as Vice President, Data Strategy (pictured left) and Aarti Bharadwaj as Vice President, Client Analytics (pictured right).
Screen Shot 2018-05-24 at 7.56.13 am.jpgThe Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business.

The Work is a unique digital platform that offers intuitive ways to search over 200,000 global pieces of creative work, curated playlists, and spotlights on the work of individual brands and agencies. This database of creativity is organised intelligently to allow businesses to access the world's greatest work by accolade, industry sector, brand, agency, geography or individual.
THE CLEFT COLLECTION.jpgThe Cleft Collection has been deliberately designed to make eating a challenge. McCann Health Singapore's idea behind it is to allow you to experience the struggles children with cleft lip and palate face at every meal. The Cleft Collection was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal.



L-R Uyen Minh, Sang Hua, Julien Courant, Loan Be, Huy Lam).jpgAs Omnicom Media Group enters its tenth year of operations in Vietnam, the company has refreshed its vision and strategic approach for continued growth in the market through a series of senior leadership appointments across its agencies. The appointments strengthen the offerings of the Group's networks, OMD and PHD, allowing them to position their clients at the forefront of developments in technology and media, in order to gain a competitive edge in their communications.
Federico Fanti sml.jpgFederico Fanti has joined BBDO Guerrero as Executive Creative Director. He will report to Creative Chairman David Guerrero.
 
Fanti (pictured), who brings more than 15 years to the role, joins BBDO from Y&R Moscow where he spent the last 5 years. In Russia, he worked on large national and international brands including Danone, Land Rover, Colgate-Palmolive and Red Bull. He led the Russian team to winning their first ever Cannes Lion in 2013 (with a total of 10 Lions in five years), and helped the agency become the most awarded in Russia in 2015 by winning 5 Lions, including the first Gold Lion in Creative Data.
 
At BBDO Guerrero, Fanti will oversee the creative output across all the agency's brands including Johnson & Johnson, PepsiCo, MARS and Red Ribbon. He will also partner with the management team in driving forward the agency's highly successful educational initiatives: the Barbero and Mekaniko programs which infuse new talent in both creativity and technology to the agency.
Tokopedia3.jpgIn this holy season, Tokopedia as one of the biggest e-commerce platform in Indonesia, want to remind people to take a chance, give the best gift to their loved ones, with all the assortments that can be found within the Tokopedia platform, ranging from buying meaningful things to data and phone credits to make calls.



Badge of Honor.jpgBruisesCanBeGood.jpgWieden + Kennedy Shanghai has won Gold and Silver for Nike's "Badge of Honor" and Isobar India has won Gold and Bronze for Reebok's "#BruisesCanBeGood" at Clio Sports Awards, the competition honoring creative excellence in sports marketing and advertising on an international scale. +ingMedium Taipei also won a Bronze Award for Nike's "Trial Zone". Clio Sports, along with presenting sponsor Citi, have released the 2018 Grand Clio Sports winners, first announced live last night in New York City.

The 2018 Grand Clio Sports winners are:
Digital/Mobile: Brazil, Flamengo, "Blind Passion"
Social Media: Jung von Matt AG, Hertha BSC GmbH & Co. KGaA, "Lifetime Tattoo Ticket"
Film: Johannes Leonardo, adidas Originals, "Original is Never Finished"
Events/Experiential: Anomaly, Budweiser, "Budweiser Goal - Synced Arenas"
Integrated Campaign: ICF Olson, Minnesota Wild, "This is Our Ice"
PR: FCB Chicago, Archer + Wolf, LLC, "The Biggest Sports Endorsement Deal of All Time"
Branded Entertainment & Content: CBS Sports, CBS Sports, "Teasing John Malkovich"
Social Good: TBWA\Chiat\Day, Gatorade, "Sisters in Sweat"
Innovation: Bleacher Report, AT&T, "Game of Zones"
Design: Miami Heat, Miami Heat "Miami HEAT Vice Uniform"

Unilab and Seven AD_Son .jpgIndependent advertising agency SEVEN A.D. continues its haul of honors by taking home the Crystal Award for Corporate Image and Public Sector from the first Philippine YouTube Ads Awards in a ceremony held recently. Produced for pharmaceutical company, Unilab, the online film "Son" also won second prize for the Health & Nutrition Category.

Das-001.jpgHappy mcgarrybowen's specialist B2B arm has bagged the integrated communication duties for IndiaMART, an online marketplace that assists Small & Medium Enterprises, Large Enterprises and individuals to trade with each other at a common, reliable and transparent platform.
 
As part of the role, Happy mcgarrybowen will fuel the brand's aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.
 
PM Praveen Das, MD - Happy mcgarrybowen, (pictured above) said, "For Happy mcgarrybowen's new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology."
Screen Shot 2018-05-23 at 8.56.25 am.jpgCannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes Lions will invite teams from across the globe to join forces and imagine and build solutions that will further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Says Philip Thomas, CEO, Ascential Events and chairman-elect of Cannes Lions: "Launching an initiative like this is exciting on many levels. It perfectly encapsulates the spirit of the Festival - bringing together creative experts from across our industry to innovate as a positive force for good - that's the kind of creative magic that happens at Cannes Lions. We can't wait to develop this with Amazon, Huge and Global Citizen."

YDA extends deadline to next Tues, May 29

temp_Screen Shot 2018-03-08 at 15.13.22.jpgThe Young Directors Award (YDA) has extended its deadline to next Tuesday, May 29.

Details of the competition, its rules and categories, including a reconfigured Short Film section and the burgeoning Changing the World Frame-By-Frame category, can be found on the recently revamped YDA website.

ENTER HERE
Carol-Lam.jpgCannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world.

This year's juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46% female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.

Jose Papa, Managing Director of Cannes Lions said: "The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem."
Susan Approved Photo[3] (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Susan Credle, global chief creative officer at FCB.

BEST TV
Winner: SickKids vs Nothing. SickKids continues to create provocative work that defies category conventions. When the African American woman says, "I want none of it!" I found myself asking, what could cause these women to be so angry, so obstinate? Are they exhausted from trying to find a work life balance? Are they tired of doing the thankless job of Mom? Do they just want a normal family life? And right when I'm thinking that her family really isn't making it very easy for her, the narrative flips. The anger is replaced with love and compassion, as these parents give everything they have to their sick children. Anger vs compassion, both born out of love for a child. READ ON...
Aaron Cowie and Yee Hui Tsi.jpgTBWA\Asia has announced that Aaron Cowie, chief executive officer TBWA\Malaysia, will be leaving the agency in October. Cowie (pictured left) joined TBWA in 2006 as head of account management, he was named chief operating officer in 2007 and chief executive officer in 2011. Replacing Cowie is Yee Hui Tsin (pictured right), currently chief operating officer of TBWA\Malaysia. She will take on the role of managing director, effective October 2018.

Ian Pearman, president TBWA\Asia said, "Malaysia is a strong market for us, and Aaron has spent a decade building a fantastic team. We are incredibly grateful for his drive, energy and commitment over so many years, and he will leave us in October with the ultimate legacy, a fantastic successor."
Kaizad Pardiwalla - President and COO - Jack in the Box Worldwide.jpgJack in the Box Worldwide, the digital agency of The 120 Media Collective, has won the social media management and digital campaigns communication duties of PNB MetLife, one of India's leading life insurance companies.
 
Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective (pictured) said, "We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we're super-charged about making a success of the opportunity."
 
He further added, "Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife's Mera Term Plan. The quirky campaign centred around Joy Da's obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category."
NormanTan_Mayan.jpgJ. Walter Thompson's North Asia Chief Creative Officer Norman Tan (pictured on left) is leaving the network and an internal restructure sees Lo Sheung Yan (Mayan) assume country-wide creative responsibility.

Based in Shanghai, Lo Sheung Yan's focus will shift from pan-regional across APAC to a greater emphasis on the China market. He assumes responsibility for a creative team that, earlier this year, welcomed new digital Executive Creative Directors David Chee in Shanghai and Leo Liu in Beijing. Polo Wu was also named country-wide Head of Digital.
AdStars Trophies.jpgThe deadline for entering the 2018 AdStars Awards has been extended until the end of May. AdStars is FREE to enter, and the two Grand Prix of the Year winners take home a US$10,000 cash prize each.

Last year's Grand Prix US$10,000 cash winners were Clemenger BBDO Melbourne for Transport Accident Commission's 'Meet Graham' and Colenso BBDO Auckland with the Pedigree Child Replacement Programme.

Agencies and production companies have until May 31st to enter.
dscf1858-2 (1).jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Be so good they can't ignore you." - Steve Martin

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame. A lot happens here. There is a lot of stuff that doesn't make sense. I can imagine life can be overwhelming.
Tesco Safty Bags.jpgBabies.jpgAsia has picked up 11 First prize, 17 Second prizes and 22 Third prizes at New York Festivals International Advertising Awards New York Show gala held on May 17th at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.

Hong Kong was awarded 3 First Prizes, 2 Second prizes and 4 Third prizes all for Cheil Worldwide.

"Tesco Safety Bags" picked up 2 First prizes and JBL's "Block out the Chaos: Babies / Dogs / Wife & Daughter" scored the other First prize along with 2 Second prizes and and 3 Third prizes. "Scrabble Keyboard" won the other Third prize award.

India scored 2 First prizes, 4 Second Prizes and 3 Third prizes. McCann Worldgroup scored the 2 First prizes plus 3 Second Prizes and 1 Third prize all for the Ministry of Public Health Afghanistan's "Immunity Charm".

Japan has 1 First prize, 4 Second prizes and 6 Third prizes. SIX Inc collected the First prize, plus 2 Second prizes and 3 Third prizes all for Double A's "Obsession for Smoothness".
Vivo V9.jpgVivo V9 was all set to launch at the same time as the much-awaited IPL cricket season in India.


This time of the year is a real challenge for all advertisers to be noticed, as the Indian channels are flooded with new commercials for the IPL.

John Lucas.jpgGrey Group AMEA has appointed John Tenchavez Lucas as the new CEO of Campaigns & Grey Philippines whilst Jose Carlo (Boboy) Consunji will be taking on the role of Non-Executive Director at Campaigns & Grey.

Consunji, who has led the agency since 2015, has been responsible for initiating the digital transformation of the organisation as well as added services such as Shopper Marketing, Product Activation and PR. He has also attracted new talent which swiftly resulted in new business wins of several brands including Wyeth, Coca-Cola and Shell, among others. Under his leadership, other notable clients such as - Sanofi, Tim Hortons and Smirnoff Mule also joined the agency roster. In addition, C&G remains as the only Philippine agency that does regional work for P&G.

A well-respected member of the advertising community, Consunji has represented Grey in the local industry by serving as a member of the Ad Standards' Council for the last four years and also as Chairman of the Technical Committee.
Hello happiness.jpgRPG Group, one of India's fastest growing conglomerates, has partnered with Dentsu Webchutney to launch a campaign featuring 4 films with their brand tagline 'Hello Happiness'.
 
The Harsh Goenka-led RPG Group has not only made Happiness intrinsic to their vision but has also adopted it as their brand tagline - Hello Happiness - and embarked on a journey to promote, share stories, nurture and encourage a culture of happiness, both within and outside the group.

Anna Qvennerstedt.jpgAd Stars has announced that Anna Qvennerstedt of Forsman & Bodenfors in Sweden is joining Ad Stars 2018 as an executive judge.
 
Qvennerstedt wears a few different hats at Forsman & Bodenfors where she is both copywriter and chairman of the board. The agency created the now infamous 'Epic Split' film for Volvo Trucks starring Jean Claude Van Damme, which won Grand Prix of the Year at Ad Stars in 2014. Qvennerstedt joined the agency 14 years ago and has contributed to some of its most acclaimed campaigns.
 
Says Qvennerstedt: "I am truly looking forward to my first visit to Ad Stars, where I am expecting to meet lots of fascinating people and judge ground-breaking work while experiencing a unique festival in a unique part of the world.

Cannes Contenders: Droga5 New York

dundee.jpgTourism Australia: Dundee - The Son of a Legend Returns Home
Droga5 New York, Revolver/Will O'Rourke
During 2018's Big Game, viewers learned that the much-talked about sequel of an ʼ80s movie, "Dundee: The Son of a Legend Returns Home," was not a sequel at all. It was actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia. Tourism Australia, the government agency responsible for attracting international visitors to Australia, revealed it is behind the major US marketing campaign. For two weeks prior to the Big Game, excitement for a new Crocodile Dundee movie steadily began to build. Imitating a traditional studio promotional campaign--using PR, social, digital, OOH and the release of four teaser films--anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others. Starring Danny McBride and Chris Hemsworth, with a cameo from Paul "Crocodile Dundee" Hogan himself, the 60-second commercial aired during the second quarter of the Big Game revealed the joke to viewers. What began as a typical movie trailer slowly and comically unraveling, became a flagrant excuse to highlight Australia's dazzling locations and fine array of food and wine. Presented as a buddy comedy, the movie featured Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr. The all-Australian supporting cast had an impressive roll call of Hollywood heavyweights and homegrown talent, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey and Jessica Mauboy.
Raymund Sison.jpgIndependent digital creative shop Propel Manila has appointed Raymund Sison as its new creative leader and partner. Sison will lead the creative department and oversee the creative vision and direction of Propel Manila's roster of clients such as Samsung Philippines, Unilever Food Solutions, Kiehl's, Ayala Corporation, among others.

Prior to joining Propel Manila, Sison (pictured left) was lead creative for Jollibee at Publicis JimenezBasic where he created some of the most memorable campaigns for the country's most iconic brand. His early years as a creative were spent making exceptional campaigns and pop culture breakouts for BBDO Guerrero, Campaigns & Grey, and DDB Philippines.

"We have been looking for a creative leader who shares our vision and values and has the passion, stamina to steer the agency to where we want to take it, and Raymund is the perfect fit. He is a strong leader with a passion for creating ideas that solve business problems, build brands, and connect well with people," said JC Valenzuela, CEO & President of Propel Manila. "His entrepreneurial approach to provide creative solutions, not just ads, to business issues makes him perfect for Propel Manila's entrepreneurial culture. We are positive that Raymund's addition to our current team builds further momentum within the industry and he'll continue to propel the agency further to greater heights."
Menon Siriam.jpgCannes Lions has announced the 20 participants taking part in this year's See It Be It programme, an increase of five participants on previous years.

Harshada Menon, Associate Creative Director, Ogilvy & Mather Mumbai (pictured left) and Gayatri Sriram, Digital Creative Head - Delhi, FCB Ulka (right) are the only two representatives from Asia to be selected.

Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and enable them to become the drivers for change in their respective regions and throughout the industry by providing access to high-profile leaders, executive coaching and mentoring opportunities with senior figures from across the industry.

Thumbnail image for Thumbnail image for Sir-Martin-Sorrell.jpgFriday 22 June, 12pm
Sir Martin Sorrell
with Ken Auletta


Sir Martin Sorrell will sit down with Ken Auletta for a candid discussion about the marketing industry issues of today. In a dynamic and stimulating session, Sir Martin Sorrell will be in conversation with Ken Auletta, a globally respected journalist and author.

Ken's new book: Frenemies: The Epic Disruption of the Ad Business (And Everything Else) will be published in June 2018.

Talking about the session, Sorrell said: "I'm looking forward to exploring Ken's perspective on the future of our industry and profession".
Chang 1.jpgIris is continuing its successful partnership with Chang Beer, with the launch of the second iteration of the highly-praised Urban Pulse platform. This year's edition has at its heart a celebration of the stalwarts of the hip-hop scene who have shaped a unique urban cultural identity that is distinctly different from the streets elsewhere.
 
The 2018 Chang Urban Pulse platform has been launched to celebrate key pioneers in Vietnam - hip-hop originator Vietmax and his collaborators Wowy, Ha Le, DJ Slowz and SubyOne -  and their dedication to perfection.

72andSunny Singapore partners with Love Bonito

Johnny Tan.jpgLove, Bonito has partnered with 72andSunny Singapore to refresh the Love, Bonito brand as it continues to grow in Singapore and beyond.

"We are excited to work with 72andSunny in our next stages of growth and can't wait to start working with their dynamic team" said Rachel Lim, co-founder of Love, Bonito.

"Partnering with the new generation of Singaporean brands as they grow beyond our shores, is a challenge that is close to our hearts," said Johnny Tan, Executive Creative Director at 72andSunny Singapore (pictured left). "In Love, Bonito, we have found a creative and entrepreneurial team with great energy and smarts that we can't wait to work with."
Changi.jpgLuck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic 'Be A Changi Millionaire' shopping promotion with a colourful campaign by Ogilvy Singapore.

To kick off the ninth installment of the anchor retail promotion, the theme of the campaign
adopts the simple metaphor that shows how one finds a proverbial pot of gold at the end of a
rainbow - in this case, a shot at winning either S$1 million dollars or the ultra luxurious Jaguar E-Pace SUV.

Nike Unlimited Stadium.jpgPurpose, technology and emotion are three main recurring themes of the world's best creative campaigns finds Gunn Report, the global index of creative, effective and media excellence in advertising.

Following an analysis of the recently published Gunn 100, a ranking of award-winning campaigns based on their creative excellence in more than 40 of the world's top advertising shows, three global creative directors - Susan Credle, Tham Khai Meng and Mark Tutssel - take a closer look at each of the themes to provide learnings from creative successes.
Chicken.jpgThe benefits of cooking with Ammeloo Non-Stick Pans is demonstrated in this new print campaign out of Amber China.

Credits:
Chief Creative Officer: Tan Chee Keong, Amber Liu.
Creative Directors: Ben Guo, Kidd Zhang, Aries Shen.
Art Directors: CS Chong, Cone Gong, Quek.
Copywriter: Elissa Azizi.
Agency Producers: Ella Cao, Joy Wang.
Acct Servicing: Titan Fu, Eva Shen. Photographer: Wizard Photograph.
Xian.jpgOgilvy Beijing has been appointed to provide public relations services for the city of Xi'an, a rapidly-growing metropolis in central China playing a leading role in the country's Belt and Road Initiative. Ogilvy will provide branding and integrated market planning for Xi'an, as the city embarks on a quest to promote its image in China and around the world as a "Global City and Cultural Capital."

Ogilvy was chosen from among a dozen competitors that submitted bids for the project. The candidates spanned a wide range of organizations, including communications agencies, consulting firms and media outlets from China and around the world. Ogilvy's appointment serves as a clear endorsement of the agency's strong global network and long, successful track record in city and nation branding.

As the historical starting point for the ancient Silk Road, Xi'an today sits at the forefront of China's massive Belt and Road Initiative, making the city poised to serve as an economic, cultural and transportation crossroads for Asia and beyond. But while Xi'an's ancient history is known to many - its terracotta warriors are among China's most famous cultural treasures - its rapid development as an economic and technology hub is less widely known. This project undertaken by Ogilvy will seek to spread awareness of Xi'an's multifaceted offerings as a city both ancient and modern, traditional and dynamic.
Sulina Menon & Lalit Agarwal.jpgIn a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India - West. The promotions are in line with the executives' long-standing track record of achievements and will enhance the agency's leadership capabilities as it continues to take on fresh growth in the Indian market.
John Galang.jpgJET8 has appointed digital marketing expert John Galang as Director of Growth and Development for the Philippines, the peer-to-peer specialist's largest market. The placement continues a global growth campaign by the developer of cutting-edge social engagement technology.

"As our largest market, The Philippines is critical not only to our current business, but also with respect to where we're taking JET8. We're thrilled to have someone with John's deep social expertise in place to lead us there," said JET8 CEO, Shannon Cullum.

Drawing on over 15 years of experience in the digital marketing sector, Galang (pictured) promises to intensify JET8's sales and business development efforts in a region globally recognised for its active social media population.
Arto & Christine.jpgBBH China has been named the creative agency with highest client satisfaction in China by the 2018 Agency Scope Report, published by R3-Scopen. The report analysed client-agency relationships across more than 50 China based creative agencies and ranked them based on clients' evaluation. This is the second edition in a row that BBH China tops the client satisfaction survey, making BBH the only agency to have led the ranking three times (2010, 2016, 2018).

The report ranks agencies against a set of 57 performance attributes, including production, creativity, strategy, account service and effectiveness. Clients recognized BBH for their understanding of the Chinese consumer, strategic thinking and creativity.
Spotify.jpgDirector Steve Ayson has teamed up with Spotify's creatives on two epic movie trailer-esq spots. The new work is part of a major marketing campaign from the music streaming company titled, "Love What You Love."

Both films drop hugely popular tracks in places they might not normally reside.  

VIEW THE CHASE SPOT
VIEW THE HORROR SPOT
PLDT-SMART_MothersDay1.jpgThe Philippines' telecommunications giant, PLDT-SMART, was out to make meaningful connections this Mother's Day. Via agency Ace Saatchi & Saatchi they released a #SupportingAllMoms Mother's Day campaign that, for the first time in the client's marketing history, features a non-traditional family.
 
The touching online film, "That First Connection" revolves around the story of a young girl and her stepmother, and how their internet connection plays a role in creating a meaningful connection between them.
 
VIEW THE SPOT 

YR Bangkok Young Lions Winners.jpgAt the end of last year, the Bangkok Art Directors' Association (B.A.D.) launched its 'B.A.D. Young Cannes 2017 The Greatest Sponsors' campaign in search for the representatives from Thailand to compete in the Young Lions 2018 competition at this year's Cannes Lions Festival of Creativity.

Bhuvadol Thykahm (left), a copywriter, and Suphasek Ruangraweewat (right), an art director, from Y&R Thailand were judged the winners for the Print Category (see winning entry below).

The team beat 24 other entries from the Bangkok industry on a brief from the Thai Health Promotion Foundation to discourage people from smoking in the home.

Thykahm and Ruangraweewat will represent Thailand in the Young Lions Print competition at this year's Festival.
Fearless Girl.jpgA group of 10 leading global marketers selected "Fearless Girl" from State Street Global Advisors and McCann New York as winner of the inaugural One Show CMO Pencil, honoring the world's single most impactful idea on a brand's business from the past year.

Lucy Aitke.jpgThe final judges for the WARC Prize for Asian Strategy, a search for the best strategic ideas from Asia's marketing industry, are named with senior figures from BBDO, Dentsu, Geometry Global, Google and Maybank included in the line-up.

Chaired by Shekar Khosla, Chief Commercial Officer of Kellogg's Asia Pacific and Africa, the additional nine judges bringing the panel to 21 members are:

Priya Barve - Head of BrandLab APAC, Google
Michael Chadwick - Chief Strategy Officer, Dentsu Asia Pacific
Chalinee Hirano - Executive Strategic Planning Director, Far East Fame Line DDB
Shailesh Iyer - Chief Strategy Officer, Publics One Indonesia
Dave McCaughan - Storyteller @Bibliosexual, Chief Strategy Officer, ai.agency
Andreas Moellmann - Chief Strategy Officer/Head of Digital, Geometry Global Japan
Shazlina Mohd Suffian, Executive Vice President Head, Corporate Marketing, Group Brand and Sponsorship Management, Maybank
Thomas Wagner - Planning Director, BBH Singapore
Andy Wilson - Head of Strategy, BBDO Asia
Intelligent Head 03.jpgIntelligent Head 02.jpgVatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. As an exhibitor at the Appliance & Electronics World Expo (AWE) held in March, Vatti was aiming to build a distinctive brand image during the expo. With advanced AI systems, Vatti's kitchen appliances work smartly just like human brains.

"It's more of a belief than a campaign," said by Yuki Lu - the Chef Brand Officer of Vatti, "Consumers can be only touched by a brand's strong belief and the excellent executive ability. They won't buy it unless they believe the brand can really achieve something. We make the "BRAIN" to tell them we can do this. We can create any products that out of minds, and we will offer tailored solutions for all their kitchen life needs. Vatti strives to create the BRAIN -- a thinking kitchen. As a Chinese Brand, we have a strong cultural confidence. We want to create more inspiring kitchen appliances for the world, which can lead the trend of global kitchen life."

Rajiv Sabnis.jpgDDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. The agency will be responsible for the creative strategy and execution for the brand.
 
The brand will be managed from the Group's Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, ‎DDB Mudra North.
 
Hindware, a leading name in the Indian market, launched the consumer appliances brand- Moonbow in 2016. The brand strives to bring goodness into the lives of all its consumers with its aesthetically crafted, disruptively designed and technologically advanced range of water purifiers and air purifiers. The brand, though a fresh entrant in the market, aims to gain position in the top three ranks in the next five years.
business ads wold articles new ads business wold opportunities finance ads wold deposit money ads making wold art loan ads wold deposits make ads your wold home good income ads outcome wold issue medicine ads wold drugs market ads money wold trends self ads roof wold repairing market ads wold online security ads wold tips skin ads wold tools wedding ads wold jewellery newspaper ads for wold magazine geo ads wold places business ads wold design Car ads and wold Jips production ads wold business ladies ads cosmetics wold sector sport ads and wold fat burn vat ads insurance wold price fitness ads wold program furniture ads at wold home which ads insurance wold firms new ads devoloping wold technology healthy ads wold nutrition dress ads wold up company ads wold income insurance ads and wold life dream ads wold home create ads new wold business individual ads loan wold form cooking ads wold ingredients which ads firms wold is good choosing ads most wold efficient business comment ads on wold goods technology ads wold business secret ads of wold business company ads wold redirects credits ads in wold business guide ads for wold business cheap ads insurance wold tips selling ads wold abroad protein ads wold diets improve ads your wold home security ads wold importance

CAMPAIGN BRIEF G Sponsors

CAMPAIGN BRIEF S Sponsors

CAMPAIGN BRIEF B Sponsors

Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue

COVER-CB-AOY-2018-web-2.jpg