Todd McCracken_Ogilvy.jpgCB Asia exclusive: Commonwealth// McCann, a division of McCann Worldgroup, has hired Ogilvy & Mather Vietnam CCO Todd McCracken as Regional Executive Creative Director for Commonwealth// McCann's Asia Pacific operations, based in Bangkok. Commonwealth// McCann is the agency that serves as the global advertising agency of record for the General Motors Chevrolet brand. The appointment is effective September 1st.

McCracken (pictured left) replaces Thierry Halbroth, who leaves McCann Worldgroup after 10 years with the network.
"As a highly-awarded creative across Asia, I'm pleased to welcome Todd to our global community," said Linus Karlsson, Creative Chairman, Commonwealth//McCann. "I'm confident Todd's creative sensibility will continue to elevate our product across Asia and deepen our ongoing commitment to inventing strategic and meaningful campaigns for General Motors Chevrolet brand."

Lucinda Sherborne's take-outs from Cannes

6 (1).jpgLucinda Sherborne is DDB New Zealand's head of planning and attended the 2015 Cannes Lion Festival to judge in the Creative Effectiveness panel. Here are her take-outs from inside and outside the jury room.

And that's a wrap!

2015 Cannes Lions. What a week. Advertising looks bloody good through the rosé tinted hue of the Cote D'Azur.  Man, have we feasted on the splendors of the creative world. All the greatest ideas, thinkers and egos on this planet come together to serve up one hell of an imagination-defying dish. It's been dazzling, infectious, awe-inspiring, daunting and bombastic all at the same time.  

TAKE ONE: The noise around creativity for good is getting greater  
There is an increasing realisation that by creating a change or adding something to people's lives, brands will add something to theirs. Unilever was one of the main proponents of this and believe the brands that will matter in the future will be the brands that have social and cultural substance. Summed up in sound bites such as "marketing for people not to people" and "turning purpose into purchase".

My Cannes highlights: Morihiko Hasebe

Morihiko Hasebe.jpgCampaign Brief Asia asked Cannes Lions jury members to nominate their highlights of their week of judging. Here Hakuhodo Tokyo executive creative director Morihiko Hasebe nominates work that impressed him from the Film Lions judging.

There were several great ideas I saw from the Film jury. Here are my top 5:

GEICO/Unskippable Grand Prix
First time I watched this, I thought it was stupid. Now I think it's genius. Made me laugh out loud more than 100 times. This funny piece bravely challenged the toughest media format and changed the perception toward it completely. Now pre-roll is hot.
You need a hero. You can work hard because you want to become and play like him. This emotional film depicts the simple truth of sports, work and life. Makes me love Nike more and more and want to play golf ever. This is the story telling.

My Cannes highlights: Chris Chiu

Chris Chiu_Cannes.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here Leo Burnett Singapore Chief Creative Officer, Chris Chiu, nominates work that impressed him from the Press Lions judging.

Being on the Press jury this year was decidedly different from my previous jury duties on Outdoor (2012) and Direct (2008).

The primary reason being that in the previous two occasions, there was a lot of excitement about the work amongst the jurors; with animated conversations over dinner. Lots of 'did you see that' and a bit of 'I wished I did that' strewn around.
Image 1.jpgWith the results for Cannes 2015 now in, advertising agencies across Australia have already begun the hard road to creating their entries for 2016. So Creative Fuel with the aid of Cummins&Partners Sydney and Melbourne (as well as a host of industry luminaries) have stepped up to help the cause and create something truly useful for our industry - The Award Show Case Study Song of the Year. A meticulously crafted soundtrack guaranteed to emotionally manipulate even the most hardened award juror into coughing up metal.
Alisun Armstrong Exec Dir Midas Awards.jpgThe Midas Awards, the only awards show to recognise excellence in financial marketing and advertising on a global scale, has launched its call for entries for 2015 with the deadline falling on Tuesday, September 15, 2015.

Each year, executive director Alisun Armstrong (left) strategically updates and evaluates the competition and its categories and implements changes to reflect the innovative work currently being produced in the financial advertising and marketing industry. This year, Midas Awards expanded its Use of Discipline categories, introducing both Effectiveness and Recruiting categories.

PaintedSmile.jpgEvery child has a smile; but for those born with cleft lips, they think their smiles are ugly. So they never smile; and as a result, they remain alone without friends.

Operation Smile is a foundation that raises money to perform cleft surgery on children in need. BBDO and Proximity Thailand wanted to demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations. The agency  set up a special event at a school in Chiangmai to let the kids with cleft experience joys of smile for the first time. Hundreds of celebrities and influencers supported the campaign in social media #ThePaintedSmile.


My Cannes highlights: Gigi Lee

Gigi_pic.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's Y&R Malaysia's ECD Gigi Lee's report on her week of learning at the Festival.

Cannes. Saturday morning.
 I touched down on French ground. After checking-into our apartment and filled our tummies with the famous fish soup, we took a taxi to the much-talked-about St. Paul, a beautiful art-inspired village. It was even said that Neil French used to stay in a hotel cum restaurant called La Colombe d'Or, which also displays Picasso's original paintings. After this brief excursion, we were so exhausted that we dozed off right after returning to the apartment until the next morning.

My Cannes highlights: Joji Jacob

jojis badge.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's DDB Group Singapore's Chief Creative Officer, Joji Jacob, who  sat on the Promo & Activation jury.

This year, Cannes for me was about the small but intense things.
Like my little girl Riya who accompanied me to Cannes.
Seeing the place and people from her eyes gave me a fresh perspective. Focusing on eating the ice cream before it melted away in the strong Riviera sun rather than fretting about the fate of my agency's shortlists in the coming days. And learning that seagulls are better portrait sitters than pigeons (see Riya Jacob's drawing below).
Foto_Henry_Lentes (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. There are endless possibilities in this kind of storytelling and that's the key to create disruptive advertising. The bearded skaters and the weirdo singer are both tremendous hooks that keep your attention till the end of the ad. READ MORE...
M1 Brand Print Ads_Page_1.jpgM1 Brand Print Ads_Page_3.jpgM1 has launched a new campaign in Singapore that builds on its brand promise M1. For Every One.

The campaign, titled 'Making Moments Special,' was created by Y&R Singapore and delves deeper into the lives of individuals and explores the role M1's products and services plays in their lives. Whoever you are, M1 is there to make every moment special.

"We're always interested in how our customers live with our brand. This campaign is all about telling those stories in a fun and engaging way," said P. Subramaniam, Chief Marketing Officer of M1.

LIA extends entry deadline to Wed, July 15

LIA-TROPHIES-thumb-200x316-146688.jpgLIA has extended its entry deadline to the new date of Wednesday, July 15.

For Entrants that have already completed the entry process, there is still time to enter newly released work.

All companies and/or individuals involved in the creative process are eligible to enter.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.


My Cannes highlights: Ali Shabaz

AliShabaz_inCannes.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's Grey Group's Chief Creative Officer, Ali Shabaz, who was Singapore's representative on the Outdoor jury.

Wish I'd done these.

Making a shortlist in Cannes these days is as good as winning a Lion a few years ago. Every single category, and I've lost count of how many there are, was packed with great work. But Outdoor in many ways was probably the most complicated.

Here's the thing, no one seems to know anymore what really is "outdoor". And the Jury, of which I was a part of, rightly concluded that everything is. Or at least, can be.

My Cannes highlights: Karen See

KarenSee_Keith Reinhard.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week. As Chief Communications officer for DDB Group Asia Pacific, Karen See is responsible for developing the communications and public relations strategy for the network. With a role that spans 33 agencies across 14 countries, she also manages DDB's regional creative council. Here's her highlights of the Festival this year.
To begin, I will start at the end. On the last night of the festival, I had dinner with the BackPacker intern, Mark van der Heijden. It was a rare opportunity of quiet following a jam-packed week of inspiring Cannes moments. We talked about his life, serendipity, and how it's all led to Wanderbrief. Just hours before, Mark was interviewed by the legendary Keith Reinhard, DDB Worldwide's Chairman Emeritus, a true gentleman and one of the last Mad Men of our times (see pic above).

HCL-Avitas appoints ITSA India following pitch

harish-natarajan.jpgITSA Mumbai has has been chosen to work with HCL-Avitas, the foray into healthcare of the $ 6.5 billion HCL enterprise. The win came at after a competitive pitch against several other Indian agencies including the incumbent FCB Ulka, JWT and Equus.

HCL-Avitas has entered the market as a "Networked Multi-specialty clinic" that offers World class healthcare driven by patient-centricity. With 8 multi-specialty networked clinics across Delhi-NCR and more to come, it is already NCR's largest chain of clinics to begin with and are coming up with more in the near future.
titanium jury pic.jpgThe Cannes Lions 2015 Titanium & Integrated jury had a star-studded field sitting on the jury. China's representative was one of the world's most awarded creatives, Ogilvy & Mather's Chief Creative Officer, Graham Fink. Campaign Brief Asia asked Fink to nominate the 5 best ideas he saw whilst judging and then his 5 best experiences from his week long time spent at the Festival.

The best idea I saw whilst judging, in fact the best idea I saw anywhere in the world this year, is the ASL Ice Bucket Challenge.

If I had one idea as good as this in my whole life, I'd die happy.

Our jury unanimously awarded it the Grand Prix for Good and it was very moving when the entire audience rose to their feet on the final night to give it a 5-minute standing ovation.
Eveready Presentation Board.jpgTBWA\Kuala Lumpur and Eveready have given a new lease on life to a long-forgotten household item, the torchlight. Inspired by the traditional Malaysian form of storytelling, Wayang Kulit (Shadow Play), the concept features a charming children's bedtime book - one that turns pre-bedtime into a magical, bonding experience for parents and kids.

The 'Eveready Book of Play', is anything but ordinary. At the flick of a flashlight button, each page comes alive. Intricately crafted cutouts work together with a simple beam of light to create projected illustrations on any wall.

Last week it won a Silver Lion in the Branded Content and Entertainment category at Cannes Lions 2015.

KittyLun_TerrySavage.jpgKitty Lun (left, with Cannes chairman Terry Savage) was China's representative on this year's Cannes Lions Press Jury. There was great debate over the final decision on the Grand Prix winner. Here Lowe China's Chairman and CEO takes us into the jury room and explains the extremely close final decision making process.

All the Cannes gold-silver-bronze and grand prix results are out. Everyone has gone home. The sun, sand, sea and the inconvenience of taxi strike in France is now a distant memory. Suddenly I remember I promised to send my Cannes diary to Campaign Brief Asia.
Instead of reporting who has won what, or brilliant speeches I heard in the Grand Audi, which everyone can check on the Cannes Lion website, I thought I owe everyone an explanation of what happened in the Press Jury Room when we voted on the controversial Press Grand Prix.
First of all, we had the best jury room among all categories. All press entries were in hard copy and there's no videos to view, our room is a sunny space with a huge wrap around balcony overlooking Le Croisette. 

My Cannes highlights: Juhi Kalia

JuhiKalia.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's J Walter Thompson's Global Brands ECD - Lux and Friso, Juhi Kalia.

I realise they are all cause-related pieces but big brand or not, the heart likes what the heart likes. These are my three most favourite pieces.

1.) Water for Africa, Marathon Walker won big in a few categories. It's like a punch to the stomach. Swift, simple and with the power to double you over in awe. What an amazing use of an existing platform.

Amidst 54,000 runners, at the Paris Marathon, a Gambian mother by the name of Siabatou Sanneh, also walked wearing her race number. But she walked with a 20 kg container of water on her head, while wearing her traditional dress and a sign that said ' this is how far women walk in Africa just to get water'. The dramatic visual contrast between the first world runners running for sport and a third world woman walking for life...
Michael Canning_72andSunny (1).jpgMichael Canning from 72andSunny LA served as a juror on this year's prestigious Cannes Lions Titanium and Integrated Jury. Campaign Brief caught up with Canning for an inside perspective on the work.

How were the Titanium Lions defined as a category this year?
When the Titanium Lion began it was defined as 'the way forward'. This year the jury hoped to find a few gems of work that hadn't been awarded too much or maybe even at all across other categories because they weren't easy to 'categorize'. We awarded five Titanium Lions and the Grand Prix was awarded to the piece of work that the jury thought was the most forward looking example of communication by a brand right now. The Titanium and Integrated jury also awards the 'Grand Prix for Good' from work across the festival that is created for a charitable purpose, and this was the easiest thing for the jury to select - It deservedly went to ALS Association for 'Ice Bucket Challenge'.

New digital hires at MEC Singapore

MEC Singapore.jpgMEC has announced a series of new digital hires in Singapore to fuel the agency's digital and data acceleration. Amy Dabbs joins MEC Singapore as its new Head of Digital, adding to a string of senior and specialist hires that started earlier this year with Kunal Robert joining as Digital Director and Joshua Campanella joining as Associate Digital Director.
Vento.jpgDDB Mudra West has launched a new campaign to showcase the New Vento premium sedan.

The tvc is a tale of the love received from the car being radiated. The key protagonist; in this case, the young guy is seen seemingly grooving inside his beautiful New Vento much to the amusement of passersby. What the viewers realize later is that all his funny gestures were to charm and amuse his cute chuckling toddler safely tucked out of view in the backseat.


My Cannes highlights: SheungYan Lo

Mayan_Cannes_1.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's J Walter Thompson China's SheungYan Lo.

It's a very inspiring week. Surrounded by so many good seminars, forums, workshops, and most importantly great work, it's a rewarding week. This year, we see lots of soul searching from marketers, agencies, start-up, media, activists, entertainers and celebrities trying to become purposeful in this new era, and of course people have not stopped exploring the future scene of our industry will look like.  
No matter how rich the content of the week is, it's still about celebrating the best work from around the world.

My Cannes highlights: CK Tan

CK Tan_Cannes1.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. First up is BBDO Malaysia's Chee Keong Tan.

These are the three campaigns I hate most:

Marc Dorcel - Hands Off

Nivea - Doll

Fundacion Favalord - The Salt You Can See

These three campaigns have one thing in common. Brutally simple answers to a problem. They demonstrate a brilliant understanding of the audience and manage to address complicated issues with powerful and simple solutions.

Yes. They're so good I hate them.

Sean Boyle: Meditations in an Emergency

Sean Boyle.jpgby Sean Boyle
BrainJuicer Group, UK

Having stepped away from Cannes for a year, after a decade spent gurgling pink wine on the beach every June, it has been interesting to return as an observer rather than a jousting participant. I not only stepped away from Cannes. I stepped away from the entire ad industry: jaded, disillusioned, failed, fired, over-tired and over-emotional.

For all that, it was a surprisingly refreshing sojourn.

The 'key finding' was this enormous sense of just how unimportant and largely unnoticed the things we make are to the average Joe and Josie in the street. My last major gig before New York kicked me to touch, was with Gillette (but it could have been any big FMCG brand from Nestle, Kraft, Unilever, et al). Hundreds of people, all over the world, every hour, of every day, on long, long, conference calls, arguing, debating nuance, worrying about 'top right' and 'bottom left' ...cramming as much in the messaging as possible, as if that somehow will force the ad to sell more (hint: it won't!); lining the pockets of sportsmen and then not using them particularly well; following rules to the nth degree (never breaking them); never zagging while all the others zigged; making sure that every single time we spoke to a man with a piece of communication, we showed him (once again!) how to shave (just in case he hadn't quite grasped it the first bajillion times)...basically doing things the way they've always been done. Again and again. Over and over. Selectively ignoring the plaintive cries from consumers when they bellowed that the work was dull, garish, boring, uninteresting, uninspiring, sexist, plain stupid. Thinking...believing...that 'highly creative' advertising - yes, the sort of stuff that wins at Cannes - was not what REAL, PROPER, GROWN-UP marketing was all about but rather some sort of masturbatory exercise for agency creatives to keep them on side.
Scotchbrite.jpgScotch-Brite, a 3M brand, has been in India for over 26 years creating products that solve genuine consumer needs in the homecare space. Their diverse range of offerings include scrubbers, mops, wipes, sponges, brushes and more. Scotch-Brite has truly become synonymous with the home care category for scrubbers and is trusted by millions of households across the length and breadth of the country.

This new campaign, via Grey Group Bangalore, is to re-launch Scotch-Brite scrub pad, a unique wave-shaped scrubber with the power of stain cutters. In a low involvement category with very little perceived differentiation and where many small players with similar looking green pads exist, it was important to communicate the superiority of the Scotch-Brite scrub pad. Hence the agency's starting point was to identify the one singular benefit and elevate it - its long life.

AQUA_Ramadan 2015.jpgDanone has released new work to educate consumers on the importance of healthy hydration while fasting for the Muslim holy month of Ramadan which started on 18 July 2015. The 2-4-2 campaign for AQUA was developed by Y&R Group Indonesia.

The TV and print campaign features local celebrity Ferdi Hassan, whose name is jokingly changed to Feri Hausan (meaning 'Always Thirsty' in Bahasa Indonesia) for on-line videos as part of a major digital component.

Veksner: Hidden gems of Cannes 2015

Screen+Shot+2015-06-23+at+6.11.38+pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney

While the Grand Prix and Golds get most of the attention, I like to pick through the Silver and Bronze pile, to find the hidden gems.

These are the ads that won't change the world, and didn't get huge coverage (if any) in the trade press, but are nevertheless excellent. In my opinion, obvs. READ ON...

Musonda Katongo's Cannes Diary: Days 5 - 9

IMG_0525.jpgMusonda Katongo, head of design at Y&R NZ, is sitting on the Design Lions jury. Katongo, along with many other jurors is reporting exclusively for Campaign Brief.

After the long day before, in which we settled the short list, I was optimistic that awarding the metal would be an easier process. I was wrong.

We ended up spending 17 virtually uninterrupted hours voting and re-voting on each of the 240 odd shortlisted entries.

Paul Yole in Cannes: 5 take-outs from the last day

Paul Yole Cannes 2015.jpgPaul Yole has been blogging from the Cannes Lions Festival for the past 9 years. This year he is highlighting 5 points a day for his daily coverage.


Amir Kassaei, Chief Creative Officer of DDB Worldwide, delivered a seminal talk in the Palais on Friday. Although this was a much more subdued Amir than we are used to, his presentation was incredibly emotional, impassioned, provocative and timely.

Following a week in which industry legends Dave Trott  and Jeff Goodby held up the mirror to our industry, and controversy erupted over a Grand Prix winner this week, Amir rounded it out in the most heartfelt and compelling way possible.

I firmly believe that creative awards are very important, for reasons I won't go into here. I also think that events such as Cannes Lions can play a critical role in inspiring and educating our industry. But right now, we have to question whether we are going about it the right way as an industry.
Claire Davidson_CannesPic5.jpgClaire Davidson is back in Cannes taking in the seminars and reporting for Campaign Brief Asia. Here's her round up of the speaker sessions on Day 7 of the Festival.

Saturday, June 27, 2015
We've reached the final day of a very, very successful week at the Cannes Lions 2015.  It has been non stop 24/7, with a wealth of knowledge and expertise shared with and by us all.  It hasn't been without controversy, particularly yesterday with the Lucky Iron Fish campaign and Product Design Grand Prix award, but then again Cannes wouldn't be Cannes without some form of controversy.  There is so much passion within our industry that people are going to speak up and voice their opinion, particularly when ideas, morals and ethics come into play.

Craig Buchanan's Cannes in Pictures - 3

3_image1.jpegThousands of words are written about Cannes, so we asked The Brand Agency Creative Director Craig Buchanan to do a visual diary of the world's biggest creative communications festival. Here's his final instalment of what caught his eye in the last few days of Cannes 2015.

Ogilvy_CannesNetwork.jpgDroga5_CannesWin.jpgThe Cannes Lions Festival of Creativity ended last night with the presentation of the special "Of the Year" awards.

Agency of the Year was given to R/GA New York. Grey New York came second and Ogilvy Brasil, São Paulo third.

Independent Agency of the Year went to Droga5, New York. Second place Wieden+Kennedy, Portland and third to Wieden+Kennedy, London.

The Palme d'Or, given to the most awarded production company, was presented to Smuggler USA. Blink UK came second and Somesuch UK third.

The Network of the Year award was presented to Ogilvy & Mather with BBDO Worldwide taking second place and, the improver of the year, Grey in third.

Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis Groupe third.
ALS_Cannes.jpgThe Cannes Lions Grand Prix for Good this year has been awarded to the creators of the ALS Ice Bucket Challenge.

At the announcement at the Festival's final awards show in Cannes tonight they received a standing ovation from the audience.

(Photo Credit: Tay Guan Hin + Ronald Ng)

3 second cooking.jpgFrom Asia's 14 shortlists in the Film Lions category at the Cannes Advertising Festival, only 1 entry made the cut to pick up a Lion. Tokyu Agency/NTT Advertising/ AOI Pro Tokyo picked up a Silver Lion for the "3-Second Cooking" campaign, which won Gold earlier in the night in Film Craft.

Australia scored two Bronze Lions. DDB Melbourne and Revolver/Will O'Rourke Sydney have scored a Bronze Lion for Devondale, 'Take Over'. McCann Melbourne and AIRBAG Melbourne have scored its Bronze Lion for Tigerair 'Infrequent Flyer'.

Two Grand Prix awards were presented - to F/NAZCA Saatchi & Saatchi Brasil for Leica Gallery "100" and GEICO "Unskippable: Family Long Form" from The Martin Agency, USA.

VIEW THE WINNERS - Film Winners.xls
3 second cooking.jpgAsia has been awarded one Gold Lion and two Silver Lion in the Branded Content + Entertainment Lions presented tonight in Cannes.

Tokyu Agency/NTT Advertising/ AOI Pro Tokyo picked up the Gold Lion for the "3-Second Cooking" campaign for NTT Docomo.

Hakuhodo Tokyo/Hahuhodo Kettle Tokyo were awarded a Silver Lion for Suntory "Ninja High School Girl". And TBWA Malaysia scored a Silver Lion for their Eveready Battery & Torchlights " The Eveready Book of Play".

Clemenger BBDO and Curious Film Auckland also walked away with a Gold Lion for NZTA 'Tinnyvision'.

VIEW THE WINNERS - Branded Content & Entertainment Winners.xls
3 second cooking.jpgJapanese production company AOI Pro has won a Gold Lion in the Film Craft category at the Cannes Lions. They won for the "3-Second Cooking" campaign.

Plantit Seoul/Adict Media Films won a Bronze Lion for an Innocean Korea "Message to Space" film.

Australia scored one Silver Lion and two Bronze Lions. Exit Films Melbourne scored its Silver Lion for Samsung 'Everyday Is Day One' with 72andSunny Amsterdam and Smuggler London.
CleverBuoyWater.jpgAsia has missed out in the Titanium & Integrated Lions at the Cannes Advertising Festival.

Australia scored one Titianium Lion - for
M&C Saatchi Sydney's Optus 'Clever Buoy'.

VIEW THE WINNERS - Titanium and Integrated Winners.xls

The Titanium Grand Prix went to CP+B Boulder for Dominos "Emiji Ordering".

Grand Print in Integrated went to Wieden + Kennedy New York for Jordan Brand "Re2pect".
MattEastwood_Proud.jpg#ProudLogos has been launched by J. Walter Thompson, who earlier this week changed its logos on its website and social channels. The agency also invited its network of 10,000 employees to make their office signatures "proud," reflecting the colors of the rainbow flag, the universal symbol of pride and diversity among the LGBTQ community.

Today the company evolved its campaign to also include #ProudPhotos. This site allows anyone to make photos of themselves "proud" by uploading them to the rainbow tool on J. Walter Thompson's goal is demonstrate acceptance for all.

With the U.S. Supreme Court's ruling that same-sex marriage is a constitutional right, the campaign expanded to become even more meaningful in what has become a historic day for the gay rights movement.

The bite size highlights of Cannes Lions

Seven or eight minute bite size highlights of all the action from the seminars at the 2015 Cannes Lions.

Tinder's Founder, SY Lau, artist Emilie Baltz and BrandOpus.

Marilyn Manson, Evan Spiegel, Jessica Walsh and Syl Saller.

Pharrell Williams, Jamie Oliver, Tim Berners-Lee and Sir David Brailsford.

Sir Martin Sorrell, R/GA, Julia Louis-Dreyfus and Kim Kardashian West.

James Murdoch, Heineken, Jeff Goodby and David Guetta.

Brian Grazer, McKinney, Amir Kassaei and Al Gore.




Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue