Last Words.jpgThe Global Awards has announced the 2017 finalists. Asia has scored 19 finalists. India leads with 7, followed by Japan with 5. China has four, Hong Kong 2 and Sri Lanka 1.

India's 7 finalists include 4 for Medulla Communications, two for McCann Health and1 for Crayons Communications. Japan has 5 finalists, 4 for Simpleshow and 1 for Reno Medical K.K. McCann Health China's four finalists include two for "The Power of Nature" and two for "Look good on dogs, not on her". McCann Health Hong Kong has two finalists both for "Pause and Listen" and TBWA/Sri Lanka has one finalist for "I have a beautiful heart".
Screen Shot 2017-10-17 at 8.07.20 am.jpgThe Glue Society has just unveiled its latest piece of public art - a 75-metre long clothes line featuring oversized clothes - for South America's largest urban arts festival in Santiago, Chile.

The work was a commission from Entel's Hecho en Casa ('Home-Made') Festival, which each year features five large-scale public installations created by international and local artists to the city.
Pampers Ichiban.pngBorn in 1961 and first introduced to the Chinese market in 1997, Pampers has become one of the most well-known baby care brands in the market over the last 20 years. However, with increased demand by Chinese consumers for more premium products, imported products enjoy huge popularity, particularly in mother and baby category. Pampers is poised to seize growth opportunities for its premium range. To that end, the brand launched recently with Pampers "Ichiban" diapers, imported from Japan to meet that premium desire head on.

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Jeremy profile pic.jpgAmnet, the programmatic agency for Dentsu Aegis Network, has appointed a new General Manager for its Hong Kong office. Jeremy Lo, previously Regional Account Director has been elevated to the position of General Manager, reporting to Anna Chan, Regional Managing Director at Amnet. In his new role, Lo will oversee the Hong Kong office, responsible for driving collaboration with agencies under Dentsu Aegis Network in Hong Kong to increase programmatic adoption within the group.

Lo (pictured) joined Amnet in early 2016 and has since led the team in Hong Kong to achieve significant year-on-year growth. He was instrumental in business wins such as British Council, Ocean Park, Richard Mille, and TransUnion. He was also a significant driver of training initiatives, partnering with industry experts to enhance programmatic knowledge among clients and agency partners.

In his 15 years of experience, Lo has worked in both regional and local roles in media and publisher companies such as Haymarket, Eight Partnership, and Omnicom. Before Amnet, he was the Media and Communications Director for Asia Pacific at Doremus, Omnicom Group.
Turn on the Woofer.jpgYou see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!

Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. They launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.

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Deepavali.jpgRHB's latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali. Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, 'Be Sweet' is the fourth collaboration between RHB and FCB since the agency was brought on-board earlier this year.

"While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone's home. Now, who doesn't love a sweet year ahead?" said Ravi Costa, Associate Creative Director FCB Kuala Lumpur.

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Liam (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

BEST TV
Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack. There was a nice simple product demonstration in the Sonos One spot. However, I couldn't help feeling they should have pushed the execution further. READ MORE...
VIEW GoogleTranslate1 copy.jpgBBH China has launched a campaign for Google Translate in China. The film 'Discover Your City' by BBH China illustrates Google Translate's key instant translation features - using augmented reality and artificial intelligence to allow users to speak and translate languages quickly and easily in real time.

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Giraffe.jpgCreative Standards International President, Nancy Ross, has announced the winners of the 25th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions:  TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; Crafts;  Direct Marketing; Branded Entertainment and Ambient Media. 

Dentsu Inc/CDC Tokyo has been awarded a Silver for the Green Ribbon Project Committee Organ Transplant's "Second Life Toys" in Promotions & Incentives. MRM//McCANN Singapore & Commonwealth//McCANN India picked up a Bronze for Chevrolet's "Lost in the Rain" in Ambient Media and TBWA\Sri Lanka also won a Bronze for Ceylon Today Newspaper's "Afterlife"  in Newspaper.

VIEW ALL THE WINNERS: CRESTA WINNERS FOR YEAR 2017.docx
VIEW ALL THE WINNING WORK
Emmanuel Upputuru.jpgThere was a lot of buzz in the Indian ad industry last week when Emmanuel Upputuru published a resignation letter to his staff on his company's website: itsawebsite.in.

Three days after Upputuru came clean and revealed the reason behind the resignation letter and revealed his plans for the future.

Upputuru, Founder of ITSA, said he took a leaf out of Christ's 'Death, Burial, and Resurrection'. His ITSA Resurrection campaign was enacted over three days keeping industry tongues speculating.

On 8th October 2017 at about 5pm he published a resignation letter addressed to his employees on his company's website. After which he simply refused to answer any calls from friends and journalists from in the Indian industry - in case he give away any clues as to what he was up to.

On day two, as he had hoped, at least two leading Indian trade publications carried the news with headlines like, "ITSA shuts shop. Emmanuel Upputuru moves on." Symbolically burying the agency.

And on the third day Upputuru released a video interview where he revealed that this was a rebooting exercise for him and his agency.

"ITSA was a great idea. We did a lot of cool stuff. Unbelievable stuff. But ITSA had lost its original purpose somewhere along the way. To focus on innovations. And I was afraid we were slowly drifting towards conforming to the image of a regular agency. So I had to kill ITSA. That's why I resigned from ITSA. I couldn't have started something new without killing ITSA first," said Upputuru. "The only way to live was to crucify ITSA."

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Godrej.jpgOver the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this 'Global Handwashing Day' to make handwashing fun with the launch of their new digital film #HandwashConfessions conceptualized by Creativeland Asia.

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Atika Malik.jpgCheil WW India has appointed Atika Malik as Chief Strategy Officer. In this role, Malik will be responsible for integrated planning and strategy of the agency across all its business divisions. Malik takes over from Neeraj Bassi.

With over 22 years of experience, Malik (pictured) is one of the most well regarded names in the industry and has played an integral role in strategic planning, integrated communications and shaping a spectrum of brands across India and globally.

Prior to the move, Malik was associated with JWT for over a decade where she grew from being Head of Planning, Delhi to Global Planning Director based out of Singapore. At JWT, she lent her expertise and insights on various brands to drive and deliver growth. More recently she took on the role of a Strategic Consultant with Dutch Life and Material Sciences Company, DSM to develop socio-commercial business solutions to address micronutrient malnutrition for the bottom of the pyramid.
Praveen Kenneth.jpgPraveen Kenneth, Founder/Chairman of Law & Kenneth (pictured), which was the largest and one of the most successful Independent communication companies in India, before becoming a part of Publicis Groupe in January 2014, to create L&K Saatchi & Saatchi, announced his retirement from active engagement on the side lines of the final sale of his shareholding, in Paris.

He will be involved over the next 6 months during the transition, mentoring and guiding the teams

Anil Nair the CEO/ Managing Partner who has been groomed over the past 24 months, and running the operations will now be leading the company forward.

Commenting on this from Paris, Maurice Levy, Chairman of the Supervisory Board, Publicis Groupe said, "Praveen has been with us slightly after opening Publicis in India (1999) and had led the agency to growth and creative excellence. He then decided to launch Law & Kenneth (2002), which also has been a great success. The acquisition of his agency and the merger with Saatchi and Saatchi (in 2014), has allowed building a superb agency we are all proud of. Kenneth is a leader, a real ad man, always led by the interest of the clients. I developed a great personal relationship with Praveen and wish him the very best."
LIA_ChinaJudging1.jpgThe inaugural London International Awards Chinese Creativity Show was judged last week in Las Vegas along with the other established global LIA categories.

The show is the first global awards that recognises creativity conceived, written and produced solely in the Chinese language. The awards were judged by a panel of respected Chinese language jurors that comprised Spencer Wong (CCO McCann & Spencer Hong Kong), Michael Dee (CCO United Advertising Taiwan), Alice Chou (CCO Dentsu Taiwan), Chris Soh (CD & Head of Art Saatchi & Saatchi Singapore), Kin Chong (CCO Serviceplan Beijing) and Yiyang Hei (Founder & CD Sense Team Shenzhen).
Blade Runner 1.jpgTo coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. 

Taking us through chintzy glory of the early 80's - in both home and fashion design - to the height of style in 2017, we see scenes that emanate the eccentric eclecticism we see in the original Blade Runner films. Sony's tech prominence throughout history is asserted as the set of each period is equipped with the latest tech of the time.  

Uniglo.jpgUniqlo are dancing in the street in this new spot from Mori Inc Tokyo. The spot features dancers but the only vision is of their legs dressed in the brand's Dan-Pan bottoms. The spot was directed by Greg Brunkalla through Stink Studios London.

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Geometry Global_Network of the Year.jpgAt the 2017 PMAA Dragons of Asia, Geometry Global was named Network of the Year while collecting 4 Golds, 3 Silver and 3 Bronze. The agency also won Best Campaigns by Country for Hong Kong, Indonesia, Japan, Korea, Malaysia and New Zealand. PMAA Dragons of Asia is the platform for the recognition of the best of the best in "results-driven" marketing communications across Asia Pacific and the award ceremony was held in Kuala Lumpur, Malaysia, last night. This is the second year the Network of the Year Award has been included in the Dragons program and the second consecutive year that Geometry Global has been crowned the Network of the Year.
Neroloac.jpgKansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, Kansai Nerolac also attempts to dispel the notion of emulsion paints being more expensive than distemper.

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Clinton_Dominic.jpgSaatchi & Saatchi Singapore executive creative director Dominic Stallard has exited the agency and, ironically, his replacement is his former creative partner Clinton Manson.

The duo first worked as CDs at Lowe Mena Dubai before moving to Bangkok together as joint ECDs at Lowe Thailand. In December 2010 they moved to Singapore as joint CCOs at Lowe Singapore.

Stallard joined Saatchi & Saatchi in 2014 from Lowe, filling the ECD role vacated by the retiring Bruce Matchett.

It's no secret that Stallard was leaving Saatchi & Saatchi. He confirmed the move to Campaign Brief Asia at the recent Spikes Asia festival in August. He said at the time that he was leaving the agency and would be seeking out a new challenge.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks why start an agency?

Just recently, I somehow seem to have come across more and more small independent agencies in Hong Kong than ever, most of whom I had previously never heard of before. Like 'Tomorrow Advertising', 'Sunny Idea Hong Kong' and 'Radical Choi Sum' (okay I made the last one up). There are many many, and in most cases, the work they produce is no better or worse than what the big agencies are churning out (mainly because on the whole the general output is pretty crap, scam work aside..it's ain't hard to compete frankly).

Is it a trend or a sign of the times? Or is it that, these days, anyone with a couple of Macs, a subscription to Campaign Brief Asia and a tub of Haribos can set up, get started and pull some clients?
Santosh.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu, Mumbai.

BEST TV
Winner: Warburtons TVC has everything that a brand commercial should, well produced, wonderful casting, very entertaining, the period feel is captured well, love the fact that the entire story is around the product/category, the film has lots of humorous pitch points that does not make the 3 plus minute tvc look that long (loved the sarcasm garlic bread bit) I watched this twice as this has all the re-watchable values to engage someone more than once for sure.
Nike_Rex Tso_TV2.jpgNike_Rex Tso_TV1.jpgHong Kongers felt the heat for Rex Tso's much anticipated fight on October 7, 2017. Before making new headlines for his 22nd win, undefeated Hong Kong professional boxer Rex Tso appeared in the latest "Just Do It" short film out of Wieden + Kennedy Shanghai.

Directed by award-winning international film director Michael Mann via RSA, this inspiring ninety-second long film reveals the emotional thoughts of Rex at the most critical moment in a fight.

The message is clear and simple, no matter win or lose, giving up is not an option. Taking inspiration from this message, comes the film's tagline "You can't guarantee a win, but you can guarantee a fight".

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Lotus mattress.jpgLotus Mattress and LUM Bangkok have released a positive thought for coping with life's problems. Lotus is the no.1 market share mattress brand in South East Asia and they believe that a good night's sleep leads to a strong body and mind, ready to tackle any of life's many problems.

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HAPPY logo.jpgManish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency's Mumbai office.

Scarecrow Communications has been involved with the brand right from its inception. Giving the brand its name, logo and identity. As a part of the communication strategy, the agency is designing an innovative website which will be soon unveiled.
Shell Rimula.jpgTo illustrate that Shell Rimula premium heavy-duty diesel engine oil reflects the hearts, minds and motivations of China's truckers, Shell Global and J. Walter Thompson created "Postcards", a social media campaign that lets long-haul trucker drivers showcase their stories and share messages with their families back home.

Based on fascinating insights from Shell Global, J. Walter Thompson's Singapore, London and Shanghai offices joined forces to create the campaign, to underscore that Shell Rimula really is 'The engine oil that works as hard as you'.

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TFT screenshot.jpgEyes on the Road.jpgAsia has won 4 Gold, 6 Silver and 7 Bronze at the 2017 DMA International ECHO Awards.

The Golds went to MRM//McCann India for "Lufthansa Runway to Success" for Lufthansa German Airlines, Ogilvy & Mather Singapore for Toys'R'Us "Tasks for Toys", Ogilvy & Mather China for "Eyes on the Road" for Volkswagen and OgilvyOne Worldwide India for "Ilha De Calma - The Mystery Island" for the Government of Daman & Diu & Dadra & Nagar Haveli.

OgilvyOne India picked up two Silver awards one for "Dark Travel Tale" for Reliance General Insurance and the other for Philips India's "Husbands intimated movement against breast cancer". FCB Ulka won Silver for Johnson's Baby Different Strokes "The Magic of Touch" as did PHD India for "Kan Khajura Tesa" for Hindustan Unilever and Ogilvy & Mather China for Visit Britain's "Great Chinese Names for Great Britain".
Charles Cadell b.jpgThe Asia Pacific Effie Awards has appointed Charles Cadell, President of McCann Worldgroup Asia Pacific, and president and CEO of McCann Worldgroup Japan as the 2018 Awards Chairman.

Cadell (pictured) joined McCann Worldgroup in early 2011 as the president of McCann Worldgroup Asia Pacific to oversee the region that has some of fastest-growing markets in the world, and one that he has become very familiar with during the last two decades of working across the region. In 2016, he relocated from Singapore to Japan to take on additional responsibilities as the president and CEO of McCann Worldgroup Japan.

Before joining McCann Worldgroup, Cadell was the CEO for Lowe Lintas India where he served since 2008. Prior to this, he was the president of Arc Worldwide Asia Pacific, based out of Malaysia. With extensive experience on the agency side of the business, he had held local office management and regional client management positions for Leo Burnett working out of Hong Kong, Shanghai, Thailand, Malaysia and Indochina.

FCB Kuala Lumpur wins Motorola Asia Pacific

FCB KL Leadership.jpgFollowing a competitive pitch against several Singapore based outfits FCB Kuala Lumpur has emerged victorious for the Motorola Asia Pacific creative business. The appointment was effective 29th September and FCB Kuala Lumpur will now take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region.

"It's a big win for FCB in Asia Pacific. Working closely with our fellow FCB teams in Ho Chi Minh, Jakarta, Bangkok, Manila and MullenLowe in Singapore, we were able to create a solid activation plan rooted in relevant audience insights. That added to the inspiring belief our new clients had for their brand meant that we had to and will continue to go all out for Motorola," said Shaun Tay, CEO of FCB Kuala Lumpur.
Stars 1.jpgIn partnership with environmental group Green Sense HK, DDB Group Hong Kong has taken to the streets of Hong Kong to raise awareness of the city's critical levels of light pollution.

Measuring 1,200 brighter than the international standard for a night sky, Hong Kong is ranked as the most light-polluted place in the world. The city's thousands of brightly lit billboards that are turned on late into the night is a major contributor to the problem. Among the many negative effects, the most apparent impact for the majority of city-dwellers is that it blocks out the visibility of any stars.

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Skoda.jpgSkoda Kodiaq, the latest SUV from the stable of Skoda that was officially launched a couple of days ago has been receiving some rave reviews in India. And while the makers of the SUV model are gleeful about the positive response generated thus far, it is supplementing the launch with the rollout of its biggest communication campaign yet.

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Chaitali Dasgupta .jpg Chaitali Dasgupta has joined iris Delhi in the role of Creative Director, as part of the agency's plans to grow in India.
 
With more than 15 years industry experience working on brands such as Ford, Nokia, Microsoft, NIIT and more, Dasgupta's most recent position was the Creative Director for GTB India, Ford's global agency.
 
Dasgupta (pictured) started her career as a journalist for 'Virtual Mahazine' before moving on to pursue her passion in advertising and worked with a number of renowned mainline and digital agencies. Her work encompassed several national and international award-winning campaigns including The One Show, Webbys, Goa Fest and Kyoorius.
 
Shaun Mcilrath, Chief Creative Officer at iris said, "We're really delighted that Chaitali has joined the family. For us, she represents an exciting and dynamic talent in an equally exciting and dynamic market."
The Big Selfie.jpgASUS India, the Taiwanese leader in mobile technology, along with strategy and creative partner The Womb, rolled-out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign stresses on the mobile phone's unbeatable selfie-taking feature - dual lens wide-angle selfie!

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Todd-McCracken_Ogilvy-new.jpgAwarded Kiwi-born creative Todd McCracken has returned to New Zealand to take the joint executive creative director role at Contagion, Auckland.

Most recently McCracken was Regional Executive Creative Director for Commonwealth// McCann's Asia Pacific operations, based in Bangkok, joining in 2015 from the CCO role at Ogilvy & Mather Vietnam. Commonwealth// McCann is the agency that serves as the global advertising agency of record for the General Motors Chevrolet brand.

Originally from New Zealand, McCracken has worked in Asia Pacific for 15 years. Before Ogilvy Vietnam, where he had a five year stint, he spent three years as Chief Creative Officer of Ogilvy Singapore. Prior to joining Ogilvy in 2007, McCracken was Regional Creative Director at Grey based in Singapore.

At Contagion McCracken will share creative responsibilities with founder and joint-executive creative director Bridget Taylor.
YoungGlobals.jpgCalcium and Saatchi & Saatchi Wellness will join forces this year to support New York Festivals Global Awards Young Globals competition and internship program. Both agencies will partner as official corporate sponsors as well as mentors for the next generation of young creatives by providing internship opportunities to the 2017 competition's winning team.

"The Global Award is one of the most relevant awards because, simply stated, we are a global industry. And the Young Globals are our future. It is where the next generation of talent gets to thrive and present itself. Of course, we're committed to that," said Steven Michaelson, Founder / Chief Executive Officer, Calcium.
AOHG_KV.jpgDigitasLBi Singapore has launched the #NeverSettle integrated campaign to promote Alcon's latest innovative contact lens product: Air Optix plus HydraGlyde, monthly disposable contact lenses.

The #NeverSettle campaign, which will run across Asia starting in Malaysia, aims to spark conversations around the areas where people settle in their everyday lives, such as vision, without realizing it.

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Yuya Furukawa.jpgD&AD has announced Steve Vranakis, executive creative director at Google's Creative Lab as this year's D&AD president. Harriet Devoy, creative director of design, marketing communications has been selected as deputy president.

D&AD has also revealed its inaugural Global Advisory Board which includes Theseus Chan, Creative Director, Work Singapore, Yuya Furukawa, Chief Creative Officer, Dentsu Inc Tokyo (pictured left) and Kitty Lun, Head of Creative Shop, Facebook Greater China.

The board held its inaugural meeting in New York City last month, during which members met the New Blood Shift New York class of 2017, to whom they will be providing on-going mentorship.

Heat Tech Window.jpgLondon International Awards (LIA) has announced the shortlist for The NEW.

Asia has 7 entries going forwards. Cheil Worldwdie Seoul has two shortlists one for "Heat Tech Window" and the other for Tesco "Safety Bags". TBWA/Hakuhodo Tokyo, CJ Worx Bangkok, BBDO Bangkok, Dentsu Japan and MvCaann Worldgroup India all have one finalist each.

Winners for all media will be announced on 1st November. To view all shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist.

VIEW THE NEW SHORTLIST
SingLife1.jpgdentsu X and Dentsu Singapore, part of Dentsu Aegis Network, teamed up with Singapore Life for their latest campaign "Birth", to document the actual birth of six babies in celebration of life. Singapore Life is the nation's first local insurance company to be introduced in Singapore in over 40 years and offers 100% digital life insurance product.

Consisting of an artfully shot video by award-winning filmmaker Hailey Bartholomew, the story of six real-life Singaporean couples were captured through the days leading right up to the very day of the delivery.

In a demonstration of collaborative ingenuity, underpinned by Dentsu Aegis Network's One P&L, dentsu X and Dentsu Singapore cut through the insurance category and subverted the concept of life insurance and its association with death to instead focus on the celebration of life.

The campaign captures the fragility of new life and highlights birth as "the moment in life, when we realise we need life". The raw and complex emotions captured on film also accentuated a parent's devotion, providing a timely reminder of the importance of life insurance to protect something as precious as a newborn child.

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The Immunity Charm_New.jpgLondon International Awards (LIA) has announced the shortlists for the Health & Wellness Pharmaceuticals categories.

Asia has 15 shortlists in Health & Wellness with Cheil China on 4, McCann Tokyo and McCann Worldgroup Thailand have 3 each, TBWA/Hakuhodo Tokyo has 2 and McCann Worldgroup Thailand, McCann Health Singapore and Havas Shanghai have one each.

There are 16 shortlists in the Pharmaceuticals category, Cheil China has 4, 3 each go to McCann Health Shanghai/Hong Kong and McCann Health India. Medulla Communications India and McCann Health Shanghai have two shortlists each and McCann Health Delhi and McCann Worldgroup Singapore have one each.

There are no shortlists from Asia in the Verbal Identity category.

VIEW THE HEALTH & WELLNNESS SHORTLIST
VIEW THE PHARMA SHORTLIST
VIEW THE VERBAL IDENTITY SHORTLIST
Honda. Great Journey.jpgAmazon Fashion Week.jpgLondon International Awards (LIA) has announced the shortlists for Design and Package Design.

Asia has 52 shortlists in the Design category led by Japan with 38, Thailand with 6, Shanghai with 5, India with 2 and 1 for Seoul.

Dentsu leads Japan with 13 shortlists followed by Ogilvy & Mather with 8. McCann Tokyo and Tohokushinsha Film Tokyo have five finalists each. Hakuhodo Tokyo has 3 finalists and Creative Power Unit, TBWA/Hakuhodo, good design company and Daiko Advertising have one each.

For Thailand CJ Worx has 3, Ogilvy Group has 2 and Dentsu one. For China The Nine has 3 shortlists and TBWA two. The Cream Union Seoul and McCann Worldgroup India have one each.

Asia has 3 shortlists in Package Design with two going to good design company Tokyo and one to Daiko Advertising Tokyo.

VIEW THE DESIGN SHORTLIST
VIEW PACKAGE DESIGN SHORTLIST
Pitch_2.jpgLondon International Awards (LIA) has announced the shortlists for Branded Entertainment,  Integration and Non-Traditional.

Asia has picked up 6 finalists in Branded Entertainment with Ogilvy & Mather Singapore collecting two for CINE-CLUB's "Pitching French Films to Hollywood" with one finalist each going to CJ Work Thailand, Six Tokyo, Hakuhodo Tokyo and Havas Taiwan.

In Non-Traditional Asia has 11 shortlists with 3 going to Leo Burnett Mumbai for HP Lubricant's "Road that Honk", two go to Ogilvy & Mather Singapore for CINE-CLUB's "Pitching French Films to Hollywood" and McCann Worldgroup India for "Immunity Charm". Dentsu Tokyo, CJ Worx Thailand, McCann Tokyo and TBWA/Hakuhodo Tokyo have one finalist each.
APAC President, Charles Cadell and our APAC CFO, Ji Watson.jpgIn an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behavior and their relationship to cultural values. This new "Truth About Street" study will involve roughly 20,000 McCann Worldgroup employees in more than 100 countries. In Asia Pacific, 3,200 employees from across 12 markets will be participating.

Every department and level of the network has been enlisted to participate, from associates to senior management, including creative, business leadership, strategy, production and administrative teams. The questions and conversations are designed to gather additional information and insights about local cultures, brand attitudes, traditional shopping, e-commerce and emerging consumer sentiment.

Luca Lindner, McCann Worldgroup President, said, "This is the first time that we have galvanized our entire employee base to help us develop in-depth insights about local culture and its connection today to brand attitudes and shopping behavior. In doing so, our employees will hear first-hand the cultural shifts that are affecting our clients and have a deeper understanding of how to apply these learnings to help grow our client's brands and businesses."

Tom Lawrence's diary from Manhattan

Tom with Droga_ Wilf and Goodby.jpgIn August Tom Lawrence from NSW was crowned Australia's Top Student of the 2017 AWARD School. In an AWARD School-first, Lawrence (son of the late, great Neil) won a once in a lifetime trip to New York where he met David Droga to compare their winning portfolios from AWARD School 1987 and 2017. Here Lawrence (above left) recounts the experience, exclusive to CB

I won't delve into the details of my first week as it involved a lot of new friends I can't remember, way too much Mexican food and not a lot of sleep. I did take a bunch of photos during this time, some of which you can see via my photography site.

I'd been in NYC for a few days when I got a message from Esther Clerehan, who came up with the idea for the trip, telling me that we were going to the Book of Mormon on Broadway. The tickets were very kindly bought for us by Ted Horton, an old colleague and campaign adversary of my dad's during the 2007 federal election. I arrived at the Monkey Bar in Manhattan on Thursday night to meet Esther. She had arrived in town only hours earlier but I was definitely the one who looked worse for wear. After a recovery drink and a classic american burger we went to the show and had a great night.
Ant Keogh.jpgAustralia: The Monkeys has announced that one of the most awarded creative talents in the country, Ant Keogh, has been appointed as chief creative officer of Melbourne.

Keogh (pictured) joins The Monkeys after departing from his role as chief creative office of Clemenger BBDO Melbourne in July this year where he guided Cannes Gold winning campaigns including TAC 'Meet Graham', Snickers 'Hungerithm' and Bonds 'Boys'. First turning heads as a copywriter; his most famous work is the ongoing Carlton Draught 'Made from Beer' campaign featuring 'Big Ad'. Voted as the 'Number One Beer Ad of the Last 15 Years' by The One Show, it's also included in the Sydney Powerhouse Museum's archives under the 'Top Ten Greatest Australian Ads'.

Keogh's career has been filled with impressive industry accolades including his last 10 years at Clemenger Melbourne, where the agency took home this year's Cannes Agency of the Year and D&AD Agency of The Year awards. Last month listed in AdWeek's '10 Global Creative Leaders Reinventing the Advertising Industry', and for seven years in a row ranked as the top Executive Creative Director in Australia by Campaign Brief, Keogh has headed up the BestAds Australian Executive Creative Director Rankings for the past decade, and is also ranked number seventh in the world.
400 2.jpgIn Thailand, everyone can often find tasty food and snacks everywhere but these are often lacking in nutritional value, especially vegetable and fruit nutrients. This often proves inadequate for office workers.

Enter '400' (title based on research of how 400 grams of vegetable and fruit per day is the recommended daily intake by WHO) - an entertaining 'Romanocumentary' (romance + documentary) dispensing nutritional trivia in a humorously snarky manner. By likening office workers to wild animals, the film introduces a girl on a mission to save her secretly like office mate from 'extinction', due to his deficient dietary habits prevalent in many Thais.

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GLR 01.jpgPitch.jpgLondon International Awards (LIA) has announced the shortlist for Music & Sound.

Asia has scored 19 finalists led by Japan with 9 five of which are for Dentsu. Singapore follows with 5 finalists all for Ogilvy & Mather and China, Hong Kong, India, The Philippines and Thailand have one finalist each.

Japan's finalists are Dentsu Inc - Apps for Glico titled "GLICODE" - Confections/Snacks for Glico titled "GLICODE" - UX - User Experience for Glico titled "GLICODE" - Web Services for Webservice titled "Election in the Dark" andInnovative Use of Digital for Open Road Project titled "Smile Lock Outlet". Hakuhdodo for Personal Items/Gift Items for NTT DOCOMO titled "Voice Chocolate", Shiseido for Illustration for Shiseido titled "The Sharing Box" and TBWA\Hakuhodo for Innovative Use of Digital for adidas PureBOOST titled "Green Light Run" and Weird Wonderful Work for adidas PureBOOST titled "Green Light Run".

Ogilvy & Mather Singapore's five finalists are for Apps for Allianz Insurance titled "Amateur Replay", Electronic Equipment for SingTel titled "SingTel Data ExStream", Innovative Use of Digital for Allianz Insurance titled "Amateur Replay", Virtual Reality for SingTel titled "SingTel Data ExStream" and Branded Content for CINÉ-CLUB titled "Pitching French Films to Hollywood".

Single finalists are Beijing Dentsu Advertising, Shanghai for Mobile Advertising for Hadagokochi titled "Air Pollution Discount", Cheil Worldwide, Hong Kong for Apps for Scrabble Club (HK) titled "Scrabble Keyboard", Leo Burnett India for nnovative Use of Digital for HP Lubricants titled "Roads That Honk", TBWA\Santiago Mangada Puno, Makati City for Viral for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled "Correcting History" and BBDO Bangkok, Bangkok for NGO for Thai Dog House titled "Immortal Adoption".

Havmor.jpgHavmor is the second largest real milk ice cream brand in India and is known for its unique and innovative offerings.

In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor has released its latest #MadeOfMilk series with two Cool Gaiz (cows).

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Poster yoou can't read.jpgEducation is unquestionably an integral foundation to many great opportunities in the future. Unfortunately, there are many blind people who do not have an opportunity to learn Braille. This fact, surprisingly, is not very well known among Thais. Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen is eager to bring this problem to the public through print media while also creating a channel for donations to bring Braille education to the blind. Apart from bringing the issue to the people's attention through a normal print media, Dentsu One Bangkok believes that allowing them to encounter the same experience as blind people who cannot read Braille will be far more effective.

Credits - Chief Creative Officer/Copywriter: Subun Khow. CD/Copywriter: Kongpope Siriwattanagarn. Art Directors: Tanis Jearsavaswattana, Nattakorn Samintharapunya. Agency Producer: Dutchanee Narkapong. Designers: Priebduan Chotimanukul, Monthicha Darawank.
Larissa Kirschner.jpgLondon International Awards (LIA) has announced the shortlists for Radio & Audio.

Asia has scored 9 finalists all for McCann WorldGroup, with eight from McCann WorldGroup Philippines and one for McCann WorldGroup Mumbai.

McCann WorldGroup Philippines shortlists are for Retail for Fully Booked titled "Lives 1 of 4 - Frank", Retail for Fully Booked titled "Lives 2 of 4 - Hanna", Retail for Fully Booked titled "Lives 3 of 4 - Nicky", Retail for Fully Booked titled "Lives 4 of 4 - Ben", Foods for Maggi Magic Sarap titled "Dim Dads - Ned", Foods for Maggi Magic Sarap titled "Dim Dads - Pedro",  Script Writing for Maggi Magic Sarap titled "Dim Dads - Pedro" and Foods for Maggi Magic Sarap titled "Dim Dads - Rufus".

McCann Worldgroup, Mumbai scores a finalist for Health Care Services for DermaClinix titled "The Scientist".
Pitch.jpgSpeed blinds you.jpgLondon International Awards (LIA) has announced the shortlists for TV/Cinema/Online Film.

Asia has 10 shortlists in the TV/Cinema/Online Film category with 3 from Singapore and Japan, 2 from Thailand and one each for Malaysia and Taiwan.

Japan's shortlists include Hakuhodo Inc., Tokyo for Branded Content and Recreational for Gravity Daze 2 titled "Gravity Cat" and Spoon Inc., Tokyo for Home Furnishings/Appliances for Corporate Advertising titled "Sticking Together, No Matter What".

Ogilvy & Mather Singapore have 3 shortlists for Branded Content, Entertainment and Humor for Ciné-Club titled "Pitching French Films to Hollywood".

BBDO Bangkok has one shortlist for Public Service/Social Welfare for Speed Kills Campaign titled "Speed Blinds You" as does McCann Worldgroup Thailand, Bangkok for Cosmetics/Toiletries/Pharmaceuticals for Verena Sure titled "Capture".
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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