jason.jpgIn a move to boost the capabilities of its digital and activation unit Bacon, Campaigns & Grey Philippines has appointed Heherson "Jason" Tengco as Digital Director.

Before joining Campaigns & Grey, Tengco was Digital Director at Dentsu where he was responsible for high-profile work such as the Philippines Department of Tourism's "It's More Fun in the Philippines" global media campaign. His other notable digital assignments include Uniqlo (the famous Shukka Roll video), Lotte Pilipinas (Toppo), SM Supermalls (SM Cares, Surplus Shop), Toyota, Oreo and Cadbury. Prior to Dentsu, Jason had stints at Carat, Mindshare and AdMax. He holds a Philosophy degree from the University of the Philippines in Quezon City.

Tengco once enjoyed online fame as humorist Green Pinoy.
Yang Yeo.jpgDuring the Week of the Cannes advertising festival in June this year it was announced that Yang Yeo was to leave JWT China to take up the executive creative director role at  Wieden + Kennedy Shanghai.

It was a major appointment for Wieden + Kennedy China as creatively the Shanghai office has never really made an impact in the market, despite the reputation and pedigree of their network of highly regarded offices in Portland, New York, London and Amsterdam. It was also a brave move on Yeo's behalf - to take up the challenge of breathing creative fire into Wieden + Kennedy China and leave the security that the North Asia Executive Creative Director and China Chairman of JWT position brought with it.

At the time of his appointment Mark Fitzloff, W+K's global co-executive creative director, commented: "Yang represents a new kind of leader for us, in that he is deeply immersed in the business and creative communities of the region. His experience in the region including the last 8 years in China expands the possibilities for W+K and our Shanghai office. I am incredibly excited to see his impact not only in China but around the W+K network"
361 'Nanjing Youth Olympics_1.jpg361 has released their campaign for Nanjing Youth Olympics. The core idea for this very special campaign was that in the Youth Olympics, every player is a young beast who loves sport, and is full of wild young nature.

In the spot Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'. Throughout the commercial there are glimpses of animal nature, such as the flash of a panther in a sprinter's eye, a shadow of shark gills on a swimmer, the flutter of eagle wings as a basket baller goes for slam dunk and so on.

VIEW THE SPOT
MJ Butler_GG_019.jpgGeometry Global Singapore, WPP's recently merged shopper marketing & activation entity of G2, OgilvyAction and JWTAction, has appointed Mary Jane (MJ) Butler as Client Service Director Singapore, effective immediately. In this newly created position Butler (left) will focus on company and client business growth, with responsibility for leading the agency's account management team and key global and regional clients including GSK, Lenovo and Unilever.

Butler's return to the WPP network comes after a five-year stint with global boutique agency StrawberryFrog in New York and most recently Singapore where she served as Managing Director of the network's Southeast Asian operation since 2013.

Chris Martell, Managing Director of Geometry Global Singapore, said, "Shopper marketing is very much on the C-suite agenda and we're seeing clients investing more in this area than ever before. We created this new position in response to the significant growth of the agency in recent years and needed someone with the expertise and gravitas to work with our senior clients globally and across the region. MJ stood out for her seniority and experience in leading global brands in a multi-disciplinary landscape, her depth of knowledge of markets across Asia and her understanding of the digital landscape, a critical element of the shopper marketing and activation mix for our clients."
Samrat Bedi.jpgSoho Square India has won the business for the upcoming launch of a new beverage by Bisleri. The said beverage is set to hit the market later this year.

Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica.

Samrat Bedi, Head of Office, Soho Square (pictured) said, "Ramesh Chauhan has pushed us to our limits on this one. Soho teams have input on numerous tasting sessions, packaging, positioning, pricing and even distribution to help give birth to the brand. Communication is just the icing on the cake."

Mohit Ahuja, Senior Vice President, Soho Square added, "Since this marks the return of Bisleri into beverages beyond water and soda, the need to really stand out cannot be emphasized enough. We are planning a complete 360 campaign with a stature befitting a new drink coming from the house of Bisleri. We intend to create a splash in the market on a scale seldom seen."

AdStars 2014 judging wraps up in Busan

AdStars1_P1080480.jpgAdStars celebrated the end of the final round of the judging with a magnificent seafood barbeque dinner on the waterfront for all the judges here in Busan, South Korea. The results of the judging will be announced at the gala awards on Saturday night. Two of the Grand Prix awards will receive US$10,000 cash each and there was a healthy, vibrant group discussion on these winners before the voting.

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Claire Davidson @ AdStars in Busan: Day One

Adstars1_L1090168.jpgAdstars1_L1090182.jpgThe Sweet Shop's Claire Davidson is on the ground in Busan, South Korea at this year's AdStars International Advertising Festival. Davidson is both a final round judge and a delegate. Here is her Day One report.

AdStars.  Rain.  It's year three for me at AdStars, and it's year three with the rain.

Judging began today with some of the jurors only narrowly making it here to Busan in South Korea in time.  Many flights were cancelled or postponed due to the poor weather, making in nearly impossible for everyone to arrive on time.

The rain, however, hasn't dampened the mood.  There has been a high level of competition of work to judge and all jurors have been equally excited.
Harmandar Singh.jpgLions Festivals has appointed Sledgehammer Communications as their representatives in Malaysia. Going forward they will act to promote the brand in their country with particular emphasis on Cannes Lions and Spikes Asia.

Sledgehammer Communications have been operating for 20 years and are publishers of recognised advertising magazines in Malaysia which include Marketing and the Malaysian Advertising Directory (MAD). They are also responsible for leading industry events that include the Malaysian CMO Conference, Malaysian Media Conference and the Creative All-Stars Conference.

Harmandar Singh, Regional CEO of Sledgehammer Communications (pictured) will lead operations, acting as the key contact. About the new partnership, he says, "I am privileged to drive the mission of elevating Malaysia's creativity to the global stage. There are no better benchmarks to the global and regional creative barometers than Cannes Lions and Spikes Asia."
Sandeep.jpgBrand Learning, the global experts in building capabilities to drive customer-centred growth, has opened a new APAC office in Singapore. Brand Learning Asia Pacific will help the business better support both its global clients as well as those who are based in the region. Asia Pacific is Brand Learning's third overseas office following Brand Learning Inc which opened in New York City in June 2012.
 
The company has made a key strategic appointment to head up this new office. Sandeep Khanna, former vice president of corporate marketing APAC at LG Electronics and senior marketer at Nokia and Akzo Nobel ICI Paints has become the first managing director of Brand Learning Asia Pacific.
 
He is a specialist in emerging markets with over 25 years of branding and marketing experience in Asia and will support Brand Learning in its continued expansion in the region.

Scarecrow India wins Godfather Beer account

Manish.jpgScarecrow Communications India has picked up the Godfather Beer business, part of the Devans Modern Breweries Group.

Devans Modern Breweries was established in 1961 by Dewan Gian Chand, a pioneer industrialist of Jammu & Kashmir. The company started brewing beer at its brewery at Jammu in 1967,  and set up a state-of- the-art brewery at Kotputli, Rajasthan, which was commissioned in 2006 and from where it manufactures international quality beers, both in bottles and cans. The Rajasthan plant, set up as per stringent global standards, is one of the most modern in the country, producing fine, world-class beers. The Company has recently commissioned a new state of the art green field brewery at Samba in Jammu from where it is filling beer both in bottles and cans. The old brewery consequently has been shut down.
Jaideep Shergill - CEO, MSLGROUP India - Low Res.jpgMslGroup India, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has been appointed by the Raymond Group - India's leading Textile and Apparel Company and a global conglomerate as their partner for strategic advisory, creative unbound communications and engagement solutions in the country.

Commenting on the new business win, Jaideep Shergill, CEO India, MslGroup, said, "Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire."
Magnum Updated.jpgUnilever's Magnum is celebrating its 25th birthday this year and to help with the celebrations, it has appointed Arcade as its regional agency for digital and activation in Indonesia, Malaysia, The Philippines and Thailand.

Launched originally in Germany and Belgium, Magnum was the first handheld ice cream targeted as a premium ice cream for adults. Its unique pleasure derives not only from using first-class ingredients, but also from the special Belgian chocolate recipe developed by chocolatier Callebaut of Wieze, Begium. With over a billion units sold annually, Magnum is not only one of the world's leading ice cream brands, it is the biggest brand of Unilever ice creams. Sales of Magnum have grown in Southeast Asia over recent years, but Unilever plan to boost that rapidly on the back of a coordinated campaign from Arcade.
MetLife-logo-blue-PMS285.jpgBBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong, the second largest Pan-Asia life insurer, with approximately 100 million customers.

They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong's digital duties at the start of 2014. The task is to create awareness around MetLife being the #1 Insurer in the US and to get the client noticed in Hong Kong. Working together with Proximity, the campaign will include above-the-line, digital and activation.
DantieAndDavid_001.jpgAustralia: BMF Sydney has hired a new creative team, Dantie van der Merwe (left) and David Fraser (right), who were formerly at DDB Sydney.
 
During their careers, art director van der Merwe and copywriter Fraser have worked across a range of clients including Volkswagen, Eclipse Chewy Mints, McDonald's, History Channel, Sprite, SAB Miller, BBC Food, Audi and Discovery Channel.
Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
Mark Tutssel-thumb-400x265-99373-thumb-200x132-137891.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, worldwide chief creative officer of Leo Burnett.

BEST TV
Last weekend the new football season kicked off. Manchester United who sacked their manager David Moyes, and replaced him with one of the game's most celebrated and cerebral coaches, Louis van Gaal, were quickly reminded of the harsh realities of world's toughest league, with a humiliating home defeat to Swansea. READ MORE...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Deadline is this Friday, Aug 22.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Shannon Cullum.jpgAs of September, Shannon Cullum will lead Saatchi & Saatchi Singapore and Malaysia as CEO, marking a significant turning point as the agencies achieve strides in creative excellence, mobile and digital technology, as well as shopper marketing.

Cullum (left) will add his new responsibilities to his existing portfolio as CEO of Saatchi & Saatchi Indonesia and Chief Growth Officer of Saatchi & Saatchi Asia-Pacific. He will build a synergistic regional offering for the Network's local and regional clients. Cullum replaces Paul Roebuck who is moving to the USA.
 
"With Shannon leading Saatchi & Saatchi Singapore and Malaysia, we have a world-class leadership team to help our clients navigate the dynamic changes happening in the region," said Chris Foster, Chairman and Regional CEO of Saatchi & Saatchi Asia-Pacific. "With the addition of Dominic Stallard as Executive Creative Director, and Tom Eslinger, Saatchi & Saatchi Worldwide Director of Digital and Social, leading our digital teams regionally, I look forward to great things."
Qoros_TVC_shot_02.jpgForget celebrity endorsements and those conventional shots of a car moving down a winding road, in this BBH China campaign for the new Qoros 3 Hatch, the car does all the talking...and singing.

Appearing as the central star in a music video is the Qoros 3 Hatch - stealing the show and introducing itself to the world with its own take on a rap song and a few considerably impressive moves. Directed by the famed Joseph Khan, with driving stunts by stunt man of Fast and Furious fame, the campaign is launching the Qoros brand's second car launch into China in twelve months.

VIEW THE SPOT
VIEW THE MAKING OF THE VIDEO

Lowe Indonesia wins Bank Danamon business

Joseph Tan.jpgIndonesia's Bank Danamon has awarded creative duties to Lowe Indonesia, to market the bank's corporate and retail banking divisions. The agency will provide above and below-the-line communications, digital and activation services for the bank across Indonesia.
 
Lowe won out in a final three-way pitch against NEO and incumbent Pantarei, after a competitive selection process from among local and multinational agencies. Work will begin this month.
 
Joseph Tan (pictured), CEO, Lowe Indonesia commented, "Bank Danamon is one of our country's largest banks, with a string of awards and a strong national heritage. They're an ambitious institution and we're most happy to be part of driving their vision forward for both these divisions. For Lowe, it is also a prominent addition to a truly cross-category client portfolio, and we're looking forward to starting work on our first Bank Danamon campaigns."
Yerry Indrajaya_Executive Creative Director (YR).jpgRenowned creative Yerry Indrajaya has joined Y&R Group Indonesia as Executive Creative Director, replacing existing ECD Kevin Le who is leaving the agency.

Indrajaya (pictured) returns to Y&R Group Indonesia after two years. During his previous stint as Head of Art, Indrajaya was integral to Y&R Indonesia's first ever Cannes Lion win for client LG.

This was also a first for Indonesia, the country's first Gold Cannes Lion helped make Y&R the country's most awarded creative agency, with a grand total of 3 Golds, 8 Silvers, 16 Bronzes, 2 D&AD In-Books, and 42 Finalists at every major international awards shows.

Commenting on Indrajaya's appointment, John Domas CEO Y&R Group Indonesia said, "We warmly welcome Yerry back to Y&R Group Indonesia at an exciting time of growth which has seen the agency double in size over the past 18 months. Having achieved significant new business growth and a strengthening of our strategic capabilities, we thank Kevin (Le) for his contribution and wish him all the best in his future endeavours. We look forward to Yerry leading our next creative chapter."
Johnson1.jpgBBDO Singapore has conducted a social experiment for Johnson's Baby Active Fresh range to promote outdoor physical playtime for children.

Parents in Singapore display a high degree of kiasu-ness when it comes to their children, often focusing on educational activities, with limited free time for unstructured play, time which is all too often taken up with technology devices or sedentary activities. The "Play Experiment" is designed to show the plain and simple truth to parents. It demonstrates how children are becoming conditioned into making choices that keep them sedentary, even when given the opportunity to be active, and how this is causing them to miss out on key child behaviour development.

VIEW THE EXPERIMENT
StarFit_Landscape.jpgCelebrity Fitness, one of the biggest and fastest growing fitness center chains in  South East Asia, has launched a loyalty rewards program Starfit. Starfit, was developed with leading global loyalty specialist Grass Roots and renowned global brand consultancy FITCH, and rewards members with a plethora of choice treats as part of their fitness membership experience. Celebrity Fitness members get to reward themselves by accumulating points through various membership activities and using these points to redeem gifts from partners that include restaurants, fashion and gadget brands.
image002.jpgFollowing a national study, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.
 
A staggering 74% of respondents aged 16-24 said they need to have their mobile phones with them at all times, whilst almost two-thirds said they will check their phone when out with friends or colleagues if there is a lull in the conversation, according to the new independent research released today (18 August, 2014).
 
The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don't behave or think in the same way as they did ten years ago.  They don't just use their mobile phones to call friends and family, they rely on them obsessively, feeling anxious when they're away from them.
RajDeepak Das 2.jpgIn April this year RajDeepak Das was named the chief creative officer of Leo Burnett India, replacing one of the legends of Indian advertising, KV Sridhar (aka Pops), who had announced his resignation from the network after 17 years and joined SapientNitro.

Das moved from the ECD role at BBDO Mumbai, a position he had held for five and half years. Under his leadership BBDO Mumbai moved from working out of coffee shops to became one of the top 10 most creative agencies in the region.

Before coming to Mumbai, Das worked for four years at BBDO Bangkok under the leadership of one of Thailand's most respected ECDs Suthisak Sucharittanonta.

Apart from winning Asia's only Cannes Creative Effectiveness Lion. Das has also won more than 150 metals at Cannes, One Show, D&AD, Clio, Spikes Asia, Effies, Asian Marketing effectiveness award and many more regional and global award shows. As CCO for Leo Burnett's India operations Das oversees the creative output of the Mumbai, New Delhi, Bangalore and Chennai agencies.
Concern India.jpgThe winners of the purist long copy award show, Longhand Awards 3.0 have been announced.

Bodhisatwa Dasgupta started Longhand three years ago aiming to resurrect the dying art of writing. Since its inception, the award show has involved the who's who of great advertising writing - Neil French (who's been associated with the show right from the start), Indra Sinha, Satbir Singh, Emmanuel, Nima Namchu, Tony Brignull, Ed McCabe, to name a few.
Anomaly1.jpgAnomaly Shanghai launches The Unreasonable, an ongoing content franchise showcasing people from across industries who are changing the world in their own unique way.

The series gets its name from the George Bernard Shaw quote found in every Anomaly office - "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man".

VIEW THE TEASER
VIEW THE ZHANG ZHOUJIE SPOT
EnnisWong BatesSH.jpgBates CHI&Partners has appointed Ennis Wong as their China Head of Digital. Reporting to Managing Director Jason Wang, Wong will focus on building digital, social and through-the-line engagement programs for clients.

With more than 7 years of digital experience, Wong (left) is also an expert in Digital/Channel Marketing, CRM, E-Commerce, Mobile, Social, and Digital Innovation.

Wang said, "Ennis is an outstanding talent. His passion for digital marketing and creativity and his ability to work collaboratively make him a much-welcomed addition to the team. Together with a strong integrated marketing background, it is going to be very exciting to see how the unique perspective he brings helps guide innovative solutions for our clients."

On his appointment Wong said, "Bates CHI is a unique agency in that it is a true collaboration agency who practices getting the best people around the table to help clients solve their marketing problems - a key success factor for digital marketing campaigns."
Ciclope.jpgCiclope Festival has announced the full guest list for its 5th edition to be held on 6th and 7th November 2014, in Berlin. Being the only international event fully dedicated to the Craft in Advertising and Moving Image, it will gather world top professionals to share their ideas, celebrate the best work and network with colleagues and clients.

On the list from Asia are Morihiko Hasebe (Executive Creative Director, Hakuhodo), Rajiv Rao (National Creative Director, Ogilvy India), and Fan Ng (Executive Creative Director, Saatchi Shanghai)
Galaxy.jpgThe YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

Chiel Worldwide South Korea was the only Asian agency on the winners' list winning bronze for "Galaxy 11: The Training" campaign for Samsung.

VIEW CHIEL'S VIDEO
Screen Shot 2014-08-18 at 12.55.24 pm.jpgBy Simon Veksner, Creative Partner, DDB Sydney

Like a planet caught between two suns, advertising is constantly being pulled in two different directions.

On the one hand, we're asked to make our work relatable.

And on the other, aspirational. READ ON...
Activation-Ad.jpgActivation-Ad is a totally new online-to-offline (O2O)* advertising solution that propels consumers into action by alerting an app on their smartphone from a real-world ad -- whether outdoors, on transit, in store, or in the form of direct mail -- and pushing a message to them just as they notice the ad. This solution seamlessly integrates advertising media and user media by taking beacon technology compatible with Bluetooth Low Energy short-range communications and combining it with the Hakuhodo Group Tokyo's knowledge of advertising and marketing and expertise in utilization of smart devices. Activation-Ad is offered in cooperation with Access Co Ltd.
Norman JWT.jpgJWT Asia Pacific has named Norman Tan as China Chairman and North Asia Chief Creative Officer, effective Oct 27. He replaces Yang Yeo who joined Wieden + Kennedy Shanghai as ECD in June.

The move marks a homecoming for Tan, who was JWT's Southeast Asia ECD from 2000 to 2005. During his tenure, JWT Malaysia won the country's first Cannes Lions Grand Prix, JWT Bangkok was ranked among the world's top 12 creative agencies by the Gunn Report, and JWT Singapore rose to prominence, winning numerous awards, including Grand Prix in bth the Singapore 4A and Outdoor Advertising Awards in 2002 for Double A Paper's 'No Jam' campaign. Prior to that, he was ECD at JWT Taiwan.
myer1.jpgCampaign Brief can reveal that after a long pitch process which started in August last year Myer, the major Australian retailer, has finally picked a new agency, with Clemenger BBDO, Melbourne winning a two-way shoot-out with long-term incumbent Badjar Ogilvy, Melbourne.

An official announcement will presumably be made later today.
LtoR James&David.jpgBBH Asia Pacific has promoted two senior long-term staffers as it continues to grow its core business and related offering.

David Webster is promoted to Chief Growth Officer, while James Sowden is promoted to Head of Planning.

The Agency has grown considerably in the past year, taking on retained regional engagements for IKEA, Nike and Friesland Campina. It has also seen a huge growth in project relationships in the consultancy and production spaces.
FaceBar_P1080430.jpgFaceBar_P1080439.jpgIt was a big night in central Jakarta last night at Face Bar where friends from the Indonesian industry gathered to catch up at the Campaign Brief Asia/Seven Sunday Films/Fin Design + Effects party. Thanks to everyone who came along. It was great to catch up and renew acquaintances and find out a bit more about the industry here. Special thanks again to Seven Sunday Films and Fin Design + Effects who generously sponsored the evening.FaceBar_P1080454.jpg
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Frank Bauer 2013.jpgJWT Singapore has signed on as a solution provider with Gigya, the Connected Consumer Management Suite, a deal that marks the newest advertising agency partner to join the consumer identity management company's Asian efforts. JWT Singapore will join the Gigya Nexus Partner Ecosystem, a network of over 50 independent software vendors and agencies that provide Gigya customers with its full suite of consumer identity and data management products.

Gigya's technology helps businesses access, collect and manage permission-based consumer identity and behavior data, while providing deep customer insights that turn data into action. Through products like Social Login, Registration-as-a-Service, Social Plugins and Gamification, Gigya provides clients with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right times.
STRONG.jpgIndocement needed to strengthen its leadership by tapping the younger generation and convince them that the brand is unquestionably strong. Fortune Jakarta developed a full campaign "Uji Kokoh" in 3 stages: Teaser, launch and maintaining ads using all medium ATL, Activation, build community and digital.

VIEW TEASER SPOT ONE
VIEW TEASER SPOT TWO
VIEW TEASER SPOT THREE
lialogo.jpgAgencies and production companies: Registrations close tomorrow (5pm Friday New York time) for the 29th LIA Awards with final entry deadline by the end of August.

Do you have work that you are proud to have in The LIA Book? This is your chance to have the world's top creative minds see, critique and honour your creativity. About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA's 29th competitions.
 
This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.
DGuqKLol6z7HB1gO-hSmbMs.jpgLeading Australian advertising agency GPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

Led by Andrew Dowling, Lucielle Vardy, newly appointed executive creative directors Bart Pawlak and David Joubert, and Y&R New York's David Sharrod, the GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.

VIEW THE 'AL GORE' VIDEO
VIEW THE CAMPAIGN SITE

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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