Jagdish Acharya- Founder and Creative Head, Cut The Crap.jpgCut The Crap (CTC) Mumbai has been appointed as the lead agency to handle three brands of Cycle Pure Agarbathies.
 
Commenting on the appointment, says Arjun Ranga, Managing Director, Cycle Pure Agarbathies, "We did look at a few agencies. We decided to go with CTC because of their proven brand building capabilities. These are brands that will take center stage in the coming years and I am happy to have CTC partnering us towards that goal."
 
"I am delighted to announce our partnership with Cycle Pure Agarbathies that covers Heritage, Vasu and Om Shanthi brands from their portfolio," said Jagdish Acharya, Founder & Creative Head of Cut The Crap (pictured left).
 
Ranga said, "We have rationalized our portfolio of brands to sharply position, build and lead all segments of the market. Further, we have major plans to brand the commodity market for pooja accessories through Om Shanthi."

Cannes Contenders: Ogilvy Philippines

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

OgilvyBkk2.jpgKnorr Seed Book
Ogilvy & Mather Philippines
Studies show that when kids are involved in preparing vegetable dishes, they are more likely to eat them. So to help fight undernourishment in children in the Philippines, Ogilvy turned a popular folk song about vegetables into a book. The twist? Kids can plant each page of the book to grow the different vegetables mentioned in the song. By placing the book in children's hands, they are now more excited to grow healthy themselves.

Cannes Contenders: BBDO Greater China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Snickers A2 Board_core value.jpgMars Food: Snickers Hungry Slip-ups
BBDO Greater China - Hong Kong

'Hungry Slip-Ups' was a powerfully simple campaign that completely endeared the Snickers brand with the people of Hong Kong.

Where Snickers turned notorious public figure slip-ups in Hong Kong into posters attributing them to hunger.

Cannes Contenders: Cummins&Partners Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-13 at 1.23.08 pm.jpgFox Sports: We're A FoxSporting Nation - Ad-free
Cummins&Partners Sydney
A typical conversation on a Friday afternoon in the office, but with a twist. Two guys talking about how much they and their mates are really looking forward to watching the Ads on the Weekend instead of the footy. It strongly (and humorously) makes the point that Footy coverage shouldn't be interrupted and by commercials (a key benefit of FoxSports), because we're a Footy-loving nation not an Ad-loving nation.

Cannes Contenders: Isobar Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Uniqlo 1-thumb-400x527-200278.jpgUniqlo: UMOOD
Isobar Australia
When it comes to fashion, most purchases are guided by the heart - impulsive and easily influenced by trends. UMOOD challenged consumers to do the exact opposite.

By using neurotechnology in-store to determine their mood, we recommend a t-shirt to match and invited customers to shop with their heads instead of their hearts. In a world-first for the retail industry, UMOOD read the brainwaves of shoppers and made it part of the purchase process - taking the concept of a personalised retail experience to a whole new level.
Tambuli Judging.jpgThe Executive Jury judging session for the Asia Pacific Tambuli Awards 2016 creative awards has commenced at the Fairmont Hotel in Manila.

The panel is headed this year by Jury President David Guerrero, Creative Chairman BBDO Guerrero with jury members Andy Greenaway SapientNitro Chief Creative Officer Asia Pacific; Norman Tan, North Asia Chief Creative Officer JWT and China Chairman; John Merrifield, Chief Creative Officer Google Asia Pacific; Sompat Trisadikun, Chief Creative Officer Leo Burnett Thailand; Aste Gutierrez, BBH Asia Pacific Regional Creative Director for Nike; and Brandie Tan, Executive Creative Director, PublicisJimenez Basic Manila.

The winners of the Asia Pacific Tambuli Awards will be announced at a black-tie dinner presentation tomorrow night, following the adobo-Tambuli all day conference.
Dream Cruises.jpgAfter a competitive pitch Leo Burnett China has been selected to launch Dream Cruises, the first-ever Asian luxury cruise line. Leo Burnett will support the Dream Cruises marketing communication strategy with their creative solutions.

Dream Cruises is the new cruise line created by Genting Hong Kong, a leading corporation principally engaged in the business of cruise and cruise related operations along with leisure, entertainment and hospitality activities for over 20 years. The company unveiled their plan to claim Asia's premium cruise market with the introduction of Dream Cruises last November, and called for a pitch to launch the brand.
Canon InstaZoom HighRes.jpgIn an effort to target millennials who are active users of social media Dentsu Singapore launched 'Canon Instazoom' for the Canon Powershot SX60 HS - a digital compact camera with the world's leading 65x zoom lens.
 
Dentsu Singapore and Canon devised a solution that would get digital natives to discover the Powershot SX60 HS and its unique selling point - a compact body that packs a competitive zoom range. Innovatively using the lack of a zoom feature on popular photo-sharing platform Instagram, Canon utilised the app's tagging function to create an interactive, zoomable picture to showcase the Powershot SX60 HS zoom capabilities.

VIEW THE CASE STUDY VIDEO
Mylene_Ong_ColensoBBDO_LR (1).jpgColenso BBDO/Proximity has significantly enhanced its strategic offering with the appointment of Mylene Ong.

Lured from the head of strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skill set that spans today's strategic requirements of a creative agency.

Ong (pictured) has nearly 20 years of experience at some of the world's top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Silvia Pasaribu.jpgBBDO Indonesia has appointed Silvia Pasaribu as client services director. With over 18 years of experience, Pasaribu will be a tasked with developing solid client relationships, fostering agency talent, and championing creative excellence. 

Prior to joining BBDO, Pasaribu (pictured left) spent 9 years as a group account director at Ogilvy & Mather Indonesia, working on brands such as Dove, Coca-Cola, Volkswagen, and CIMB Niaga. She has also worked on clients such as Telkomsel and McDonald's at Leo Burnett Indonesia.

"When I talk to people from BBDO, they point out the same things," Pasaribu explained. "It's a place where they are happy to work at, a supportive environment that constantly stimulates everyone to create great stuff and bring out their best. I think we share the same idea on what makes a great workplace. I'm glad to be part of the team."

Intan Mokhnar, managing director of BBDO Indonesia believes that this is a strategic move for the agency. "Silvia is a great addition to the BBDO family, with an impressive track record with clients. I'm delighted to have Silvia on board and I have no doubt that she will bring positive changes to her new role here."

You never come all the way back

img_0001.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"For my part I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move." - Robert Louis Stevenson

When I was young I detested travel. This was probably because I moved around so much. I went to sixteen schools because my father was a hotel manager. OK, I may have been expelled once or twice as well. It felt like every term I was the new boy. Growing up and living in hotels also probably didn't help this feeling of transience. However, on the upside room service is a wonderful thing and I can recite certain spaghetti westerns word for word.
Adam-Hilton-Noisy-Beast.jpgFull service agency Noisy Beast, with offices in Melbourne, Sydney and London, has announced its plans to establish a China office following successfully winning the Biostime infant formula account. Biostime is a fully imported leading Infant Formula Brand in China. Biostime International recently purchased another one of Noisy Beast's clients Swisse Wellness.

Says Adam Hilton (left), managing director of Noisy Beast: "Biostime's opportunities for growth are enormous. We're thrilled to be working with them to develop a new strategic direction for the brand in China, and look forward to successfully launching the brand into Europe and Australia."

Says chief executive officer of Biostime, Fei Luo: "We have been extremely impressed with the work that Noisy Beast has done for Swisse as we now look to utilize them to build on the strength of the Biostime brand globally."

Noisy Beast employs over 50 people in Melbourne, Sydney, London and China with clients including Swisse Wellness, Swann Insurance, Infiniti Cars and PGT. 
VisitBritain.jpgThe winners of the 37th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Held at Carriageworks in Sydney as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.

Asia scored 1 Gold, 6 Silver and 4 Bronze awards. Ogilvy Beijing picked up the only Gold for Asia for Visit Britain's "Great Chinese Names for Great Britain" which also won a Silver and Bronze award.

38 finalists to contend in Hong Kong Effie Awards

Kitty Lun & Viveca Chan.jpgAfter rounds of intense judging, the 2016 Hong Kong Effie Award has shortlisted 38 Finalists from more than hundred submissions this year.

The Effie Awards, organized by the HK4As in the Hong Kong market, is recognized by the marketing industry globally as one of the pre-eminent award honouring campaigns that demonstrate effectiveness and results. The Association of Accredited Advertising Agencies of Hong Kong (HK4As) launched the Effies in Hong Kong since 2004 and is now into its 13th year.

After two rounds of judging by a jury of 15 renowned advertising and marketing professionals, led by Jury Chairmen Kitty Lun (pictured left) and Viveca Chan (right), the process whittled down 38 finalists from 12 agencies to compete for the Awards across 14 categories. The finalists yielded 4 Golds, 6 Silvers and 5 Bronzes, and a Grand Winner was also produced. DDB Group Hong Kong got the highest number of finalists with 9, 7 of which are for McDonalds. Ogilvy & Mather follows with 6 finalists.

Cannes Contenders: Whybin\TBWA, Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

EqualFuture- Smart Girls.jpgANZ: Equal Future - Smart Girls
Whybin\TBWA, Melbourne
ANZ bank wanted to create a conversation around gender equality, with the intent of empowering women to achieve financial success. We started with a troubling insight. Girls speak before boys do, and read before boys do. Yet women often end up far behind men financially, earning on average $700,000 less over their lifetime. To protest this bias, we created an online film directed by Oscar winner Jane Campion.
Free my Voice.jpgThis online film titled 'Free My Voice' was created by Grey Singapore for The Daily Times.

VIEW THE SPOT
Intuition.jpg76 Director Dan Gifford delivers a dose of automotive excitement in this spot for the new Mercedes Benz E-Class. It's an extraordinary piece of technology - a car that can 'think' ahead and take decisions to avoid danger, evade traffic and improve its driver's quality of life. The film's central theme - in line with the Mercedes' special abilities - is 'intuition', embodied by an ultra stylish and accomplished E-Class driver.

VIEW THE SPOT
John Teoh.jpgGuardian Health and Beauty Malaysia has appointed BBDO as its creative agency for all Guardian Malaysia's marketing campaigns starting August 2016 for a period of 2 years. Part of the Dairy Farm International Group, the Guardian brand is the largest health, beauty and personal care chain in Malaysia operating over 430 stores nationwide. It is one of the most iconic and trusted brands in Malaysia with a strong heritage of over 50 years.

John Teoh, General Manager of BBDO (pictured) said, "We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to-day retail communications covering ATL, BTL and digital."

Christina Low, Marketing Director of Guardian said, "The appointment followed after a highly contested pitch in which BBDO had demonstrated a solid creative offering delivered through strong insights on how to propel our brand forward. We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian's brand values of Trust, Passion and Inspiration"
Screen Shot 2016-05-27 at 9.43.51 am.jpgJ. Walter Thompson New York worldwide chief creative officer Matt Eastwood has shared his thoughts on what it means to win at LIA in a new video released today.

The LIA entry system is now open with the deadline on June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

WATCH THE VIDEO
AdaAqua.jpgCase Study: Y&R and VML Indonesia's #adaAQUA campaign for Danone Waters Indonesia was recently crowned as the country's only winner at the APAC Effies 2016 - firmly embedding the brand into everyday vernacular and increasing already market-leading sales by almost 20%.

VIEW THE SPOT
Right to write.jpgAccording to the 2014 Education For All Global Monitoring Report (GMR), India currently has the largest population of illiterate adults in the world with 287 million. This is an alarming 37 per cent of the global total. With their firm belief in education for all children as a powerful tool for advancement, Child Rights and You (CRY) America, launched its 'Right to Write' campaign to ensure children across CRY America supported projects in India go to school and complete their education.
Subbu & Shivil.jpgDDB Mudra North India has promoted Subhashish Datta and Shivil Gupta to Executive Creative Directors, DDB Mudra North. In their new roles, Datta (pictured left) and Gupta (right) will report to Sambit Mohanty, Creative Head, DDB Mudra North and will be based out of agency's Gurgaon office.

Both Datta and Gupta have been instrumental in adding to the creative strength of the agency. Their knowledge and experience have helped the agency grow and set new standards of creative output. Together they have successfully worked on key brands like Aircel, Adidas, Wrigleys, Dabur, McVitie's, Dhara, Carrier etc.
Seeds of the heart.jpgIn Korea where smartphone penetration rate is high, family and friends often experience communication breakdowns due to their over use of smartphones. In order to solve this issue, Korea's largest telecommunication company KT Corporation in conjunction with Playground Seoul introduced an app called "Seeds of the heart" to help users change their smartphone use behavior and understand the importance of communication. 

VIEW THE VIDEO
Helpmet 1.jpgThe world's 2nd highest number of motorcycle accidents happens in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it's too late. When the time is ticking, is there something that can help riders when they need it most?

VIEW THE VIDEO

Cannes Contenders: TBWA\Hong Hong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Text From Your Ex.jpgTBWA\Hong Kong
AIDS Concern: Text From Your Ex

To the majority of people in Hong Kong, statistics about HIV are simply numbers. They are in constant denial of the fact that they or their loved ones could potentially become victims of HIV. This is why TBWA\Hong Kong and AIDS Concern created a microsite that allowed concerned friends and family to send a 'TEXT FROM YOUR EX' to encourage at-risk individuals to book HIV tests. An anonymous SMS, which appeared to come from an ex-partner, told the recipient that they recently discovered they might be HIV+. It was immediately followed by another SMS, revealing AIDS Concern as the source of the message, and provided a call-to-action that drove people to a microsite where they could make an immediate booking. With an important message to share, it was crucial to send one that couldn't be ignored - a text from your ex.
Suraj Pombra.jpgPublicis has appointed Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role Pombra will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital.
 
Pombra (pictured left) discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding and running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.
 
Misra said, "Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business."
Mandalay Bottle_Crop LR.jpgBrand Union Hong Kong has partnered with Heritage Spirits Limited to produce an export version of the popular rum brand, Mandalay Rum. The iconic drink has been distilled and bottled in Mandalay, Myanmar since 1886.

The export brand, also known as "The Governor's Choice", is currently only available in Asia and was created to test the waters for potential larger scale exports to European and American markets. Brand Union was tasked with creating a suite of branded materials from scratch, including the design of the bottle, packaging and marketing collateral.

The latest addition to the line expresses the singular personality of Mandalay in a light-hearted way. The Governor's Choice celebrates the colonial period when the rum was first produced, evoking a world of eccentric colonial settlers and parodying life in a rum-soaked Mandalay township. The bottle itself is inspired by antique rum receptacles and includes engravings to achieve an antique patina. The pattern work was inspired from carvings found at ancient Mandalay temples.
Ali Shabaz new (16).jpgAd Stars has announced that Ali Shabaz, Chief Creative Officer at Grey Group Southeast Asia, will sit on this year's Executive Jury panel.

Shabaz (pictured left) will travel to Busan, South Korea, a few days prior to Ad Stars 2016, which runs from 25th to 27th August. Together with his fellow Executive Jurors, he will vote on his favorite entries and debate this year's Grand Prix, Gold, Silver and Bronze winners across 18 categories.

"It's a true honor to be joining the Executive Jury of Asia's fastest growing advertising awards festival. Ad Stars is a relatively new festival in comparison to some of the more established shows, but I love the way it champions creativity not just in Asia but globally," said Shabaz, who was promoted to the role of CCO of Grey Group Southeast Asia in January 2016 from his previous role as CCO of Grey Group Singapore.
Shiv SethuramanB&W.jpgCheil India continues to show strong new business momentum with its appointment as the Social media agency for UCWeb India, an Alibaba mobile business group company.
 
UCWeb is a leading provider of mobile internet software technology and services. Its international product portfolio includes a mobile browsing service (UC Browser), app and game distribution platforms (9Apps), a mobile traffic platform (UC Union) among others. UC Browser, the flagship product from UCWeb, is India's most used mobile browser with over 55% market share as of April 2016. It's also the world's No.2 and Asia's No.1 mobile browser. Cheil will handle social media duties for UC Browser in India.
How Much is Your Vote image 1.jpgIn countries where corruption is rampant, elections serve as ground zero. The Philippines is no stranger to this fact. For decades, vote buying and vote selling in the country has been so widespread it has become common knowledge, with the poor selling their votes for as little as one dollar.
 
To coincide with the recent 2016 Philippines election, MullenLowe Philippines designed a website to show the true cost of a vote. magkanoangbotomo.com (how much is your vote) was launched to enlighten Filipinos to the true cost of selling their votes. Partnering with leading Philippines broadsheet, the Manila Bulletin, the site operates as a 'calculator', showing how much a voter's future is worth per day, relative to the price of selling their vote. It also breaks down the per capita cost of the country's losses, caused by unsolved problems due to corruption.
Frank1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.

BEST TV
Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE...
Team Arigatos with Jillian Mercado.jpgNew York Festivals Torch Awards has announced the 2016 grand-winning team at the New York Show held at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. IMG model and fashion blogger, Jillian Mercado presented the 2016 Torch Award to the Grand-Winning Team.
 
Team Artigatos won the 2016 Inclusive Design Challenge for their idea on how to develop a digital media showcase that presents inclusive design progress and success stories. The showcase will be used to introduce the Institute for Human Centered Design (IHCD) and the urgent case for practicing inclusive design in the 21st century to a wide range of global audiences at conferences, as part of presentations to global policy makers, and through strategic partnerships.  The team members will now work directly with IHCD to make their idea into a reality which will become a permanent fixture in IHCD's showroom at their Boston, Massachusetts headquarters.
martin werner.jpgYoung Director Award has announced that Bacon Production film director and founder Martin Warder will join the YDA jury as this year's president.

The YDA, organised by the Commercial Film Producers of Europe [CFP-E], began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity. Renowned as the most important fringe event at the Lions festival, the YDA attracts over 400 participants each year and an audience of more than 1,000 people attend the screening and prize-giving.

MEC Thailand wins the digital business of Grab

mec_logo.jpgMEC Thailand has been awarded the Grab digital account. Formerly known as GrabTaxi, Grab is a mobile based booking and dispatch platform for taxis, car (economy and premium), bike (ride and delivery) and parcel delivery. The win was announced after a pitch with two other participants and means that Grab Thailand has now placed its entire media business with MEC.
 
Christina Vacharanetr, Managing Director, MEC Thailand, commented, "The win reflects the strength of our thriving digital team. Throughout the process we've demonstrated clear strategic leadership and understanding of Grab's business. I'm immensely proud of our team here in Thailand, and we are looking forward to help drive real growth for Grab."
Mighty_Xi'an.jpgHavas China has launched a revolutionary line dance activation for Mighty, a well known Chinese cooking oil brand, which aims to position the brand as an advocate of wellness and healthy lifestyle.

In China, line dancing has become one of the most popular modes of exercise and is gaining increasing interest among middle-aged and older people, who are the core target audience of cooking oil. Keeping in mind this trend, Mighty seized the opportunity to promote the health benefits of its products through the use of line dancing.
Cathryn Chen.jpgPublicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett.

In her new role, Chen (pictured) will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications specialist Nurun, strategic communications network MSLGROUP, and shopper marketing expert Arc in Guangzhou.

Cannes Contenders: Mirum Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
 
magicmirror.jpgChow Sang Sang - Magic Mirror
Mirum Hong Kong

High-end Chinese jeweller Chow Sang Sang have an inventory of over a thousand necklaces and needed a solution that would make it easier for shoppers to try everything they wanted. With shoppers aged under 35 soon to account for over 53% of the region's luxury shoppers, the solution had to be digital.

Cannes Contenders: Whybin\TBWA Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

David Jones - Shot By Sound - CB-CC.jpgDavid Jones: Shot by Sound
Whybin\TBWA, Sydney
For 2015 David Jones shot its entire Spring/Summer collection imagery in a way that broke an age-old fashion trend. We created a photo shoot controlled by sound - 42 stills cameras, 6 video cameras, all controlled by the music of Daniel Johns and his band. The band played live and every beat, note and vocal triggered a camera to fire while the models walked through the set wearing the S/S collection. We captured everything needed for the catalogue, print, social, in-store and OOH. The process itself created the music video for Daniel Johns' new single "We Are Golden".
DS4S.jpgDS has launched DS 4S, its brand new "refined and dynamic hatchback", in collaboration with Publicis Worldwide's agency La Maison Shanghai. To engage with Chinese "independent business elites", La Maison Shanghai developed an integrated launch campaign for DS 4S, and engaged consumers to disregard conformity and challenge established codes.

VIEW THE SPOT (In Chinese)
Marco Versolato.jpgJ. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for Lux.
 
During his career, which spans more than two decades, Versolato (pictured) has worked on the creative campaigns for brands like Ita Bank, InBev's Guaraná, Intel, Telefônica-Vivo, Whirlpool, McDonalds, L&G, and Johnson & Johnson. His work has earned him more than 30 Lions from the Cannes Lions International Festival of Creativity and has also been recognized and awarded at key industry festivals like D&AD, One Show, Clio, and El Sol. In 2010, Versolato represented Brazil as an Outdoor jury member at the Cannes Lions festival.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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