Lego 2.jpgLego 3.jpgOgilvy & Mather Group Hong Kong are celebrating major success at the 55th annual Clio Awards in New York. From 15 shortlisted entries, Ogilvy & Mather Group Hong Kong picked up 10 Clio statues across print and out of home categories, joining the top three most shortlisted agencies within the Ogilvy & Mather global network.

The entries for Lego/Hamleys collected four statues, including three silver and three bronze statues; Beijing Sports Radio submissions picked up a silver and bronze statue each; and Faber-Castell entries received three separate bronze awards.
Lily & Allen.jpgFollowing closely on the heels of Jacco ter Schegget's appointment as President of OgilvyOne China six months ago, the agency welcomes two strong, local leaders to its senior management team. 10-year Ogilvy & Mather (O&M) veteran Lily Tung has been promoted to Managing Director of OgilvyOne Beijing and the former head of Acxiom Allen Xu has been named Managing Director of OgilvyOne Shanghai, both effective immediately.

"In my commitment to take OgilvyOne to the next level in China, I am pleased to announce the appointments of two of the highest performers in our industry," says ter Schegget. "Both Lily and Allen have extraordinary track records in creatively delivering effective solutions. Lily's business experience in leading a diverse range of consumer brands coupled with Allen's passion for customer engagement and big data are a powerful combination that will drive our sector to new heights."
Matt Overington.jpgAustralia: Fulll-service media agency Espresso Communications has appointed Asia Pacific regional specialist Matthew Overington as Group Director, as the company embraces a year of strong, diversified revenue growth and prepares for further expansion in 2015.
Overington joins the Espresso team after eight years with Hill+Knowlton Strategies, where he held senior roles in their Australian, Korean and Singaporean offices. Before relocating back to Sydney with his family last month, Overington was H+K's Regional Director, Technology for Asia.
Whilst based in Korea from 2009 to 2013, Overington served as Director and Global Client Lead for LG-One, an agency set up to apply the best global PR talent from WPP for LG Electronics. From a relatively small base of nine markets, he led this account for four years, growing the integrated PR network to more than 30 markets around the world.
Joseph George, CEO, Lowe Lintas and Partners.jpgLowe Lintas Bangalore has won the creative duties of online major Flipkart. The business was awarded to Lowe Lintas on the back of a multi-agency pitch process that lasted approximately two months.
On wining the business Joseph George, CEO - Lowe Lintas + Partners (pictured) said, "We are privileged to be chosen as Flipkart's partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!"
Shoumyan Biswas, Senior Director - Flipkart added, "Our business landscape is rapidly expanding and our growth rates have been exponential - in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We went through a rigorous selection process for multi-agency pitch and are thrilled to announce that Lowe Lintas + Partners with their  strong planning rigour completing their creative abilities as shown across the brands they've built in the past, have emerged as the front runner."
Sreekumar Balasubramanian- Publicis Capital.jpgPublicis Capital India has appointed Sreekumar Balasubramanian as Senior Vice President.

Balasubramanian comes with a 19 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands. He will report in to Hemant Misra Chief Executive Officer Publicis Capital.  

Commenting on the appointment, Hemant Misra- CEO Publicis Capital said, "It's great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development. I wish him the very best!"
Christian Teniswood.jpgRazorfish Hong Kong has appointed Christian Teniswood as creative director. Teniswood (pictured) will lead the creative strategy for Razorfish Hong Kong clients including Nike Hong Kong, Melco Crown, HKTV, P&G's Pampers and many more of the region's leading brands. For the past 12 years, Teniswood has helped deliver award-winning solutions for a broad range of clients in both Asia and Australia. He has a deep experience across digital, ux, integrated campaigns and branding projects.

Teniswood's appointment is effective immediately and he will report to Joanna Kalenska, Razorfish Managing Director.

On the appointment Kalenska said, "We welcome Christian at a time of exciting growth and ground-breaking work here at Razorfish Hong Kong. Razorfish offers a unique blend of technology, creativity and media - that means we need malleable, innovative creative leadership - Christian has a proven background that shows his capabilities are aligned to ours, and that's exciting."

BBDO Vietnam launches Anmum prenatal milk

Anmum.jpgFonterra Brands Vietnam has launched the first UHT liquid prenatal milk, Anmum Materna Concentrate, in the market with a new tvc via BBDO.

The commercial focuses on the product's liquid attributes, while highlighting the need for folate and other nutrients early in pregnancy through a simple 'announcement' story between a wife and husband.


VML China acquires social media agency Teein

VML Teein.jpgMarketing agency VML has agreed to acquire Teein, a leading social media agency in China.

Established in 2004 in Shanghai, Teein is a full-service social media agency offering social listening, social marketing and social CRM. The agency also provides online media planning and buying, online public opinion monitoring and social media application development. Key clients include Danone, Estee Lauder, Google, Lenovo, SAP and Unilever.

Great Guns at Singapore Formula 1 Grand Prix

GG_SGP2014 6.jpgTop international production company Great Guns is in Singapore for the Spikes Asia Festival which starts today at Suntec City.

To kick off their week in Singapore Laura Gregory, Great Guns' global CEO and founder, hosted guests to two big nights at the Singapore Formula 1.

The venue was the Great Guns luxurious suite on the 52nd floor at Swissotel The Stamford. The suite offered guests spectacular views over the Singapore Formula 1 race track and of Singapore.

GG_SGP2014 15.jpg

AIR-NZ-WEB-FILM.jpg One extreme athlete. One hour. Five epic adventures.

The latest web film - shot in one take - just released for Tourism New Zealand via Whybin\TBWA, Sydney.

The best bit for extreme consumers is that the whole 5X1 package can be bought - the only exception being the replacement of the helicopter with a plane.


wakelam.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's bestads judge is Steve Wakelam, group creative director at Grey, New York.

Winner: The Guardian. It's a bit unfair to show this quintessentially British ad to an expat who's been away for 6 years. I'm vulnerable to anything that tugs at my ol' Blighty heartstrings; and this ad tugs in spades. READ MORE...
HOLT_Revolver_Business_Card.jpgInternationally recognised production company, Revolver, has rebranded with a new identity, brand campaign and website inspired by the industry-standard filmic convention of closing credits.
Created by Sydney brand and design consultancy, Holt, the rebrand marks an affirmation of the company's reputation in Australia and abroad. Owned by director Steve Rogers and executive producer, Michael Ritchie, Revolver's award-winning work includes some of the world's largest advertising productions, such as Baz Luhrman's Nicole Kidman epic for Chanel, and commercials for clients including Nike, McDonalds, Boags, Nissan, VB, Bupa, Subaru and Devondale.
Flying.jpgLowe Lintas Bangalore has unveiled the latest campaign for India's first home-bred denim brand, Flying Machine. The campaign showcases the latest Autumn-Winter collection by Flying Machine, for which it has appointed Arjun Kapoor as the brand ambassador.

Peace-2.jpgYesterday millions of people around the world participated in the International Day of Peace, an annual 24 hours calling for non-violence and an international cease fire.

Last year, 470 million people across 200 countries participated in this global event through the efforts of non-profit organization, Peace One Day. But awareness in China remains low, so Ogilvy & Mather Shanghai decided to get involved in spreading the word of amity through their new campaign, "Shoot Goals, Not Guns."


To draw people into conversations about the significance of September 21, figurines on a football table were replaced with 22 handcrafted replicas of iconic, powerful leaders. Well-known faces like Vladimir Putin, Angela Merkel, Aung San Suu Kyi and Barack Obama were all seen together, symbolically playing on a single pitch.
The FireFlies PR 1.jpgInspired by the courage it takes to fight Cancer, each year The FireFlies cycle 1,000km+ across the French Alps from Lake Geneva to Cannes and arrive during the Cannes Lions Advertising Festival. Their mission is dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers / Leukaemia.
Early in the New Year The FireFlies are launching an Antipodean tour riding from Christchurch to Queenstown, New Zealand, February 1-8 2015. The tour covers 800kms over six gruelling days, raising money for The Snowdome Foundation and their own fight against Blood Cancers.
Lyric Speaker.jpgSix Inc. Japan has developed Lyric speaker, a product intended to integrate digital technology and music and realize the music listening experience of the future. A concept model was unveiled at The Big Parade, Japan's first new-style music festival for the digital age.

Lyric speaker is a Bluetooth speaker that reproduces music played on a mobile phone. While a song plays, the lyrics appear in appealing typography on a transparent monitor, creating words that can be enjoyed as interior decorations.

ricardo turcios.jpgHavas Worldwide Bangkok has appointed multi-award winning creative Ricardo Turcios as Executive Creative Director to further boost the creative clout of the agency.

Turcios (pictured) joins the team with almost sixteen years of recognized creative excellence with global experience spanning New York, Paris and Bangkok. Having handled multinational brands including Procter & Gamble, Absolut, Coca-Cola, Nissan, BMW, Colgate and Rexona, he brings to the table creative competence sharpened by years of sophisticated international excellence.

Acting as Lowe & Partners Bangkok's Regional Creative Director in 2011 he handled one of the agency's biggest accounts, Unilever Southeast Asia; he further developed the account's creative success and was promoted to Executive Creative Director just last year. Prior to his stint in Bangkok, he worked as Senior Art Director in France for creative agency, Young & Rubicam Paris and as Art Director in several renowned agencies in Paris and New York including TBWA Paris and Publicis NYC.
Shanghai_CB.jpgLeading VFX and post house Fin Design+Effects has announced plans to open a new facility in Shanghai at the end of September.

Fin Design+Effects Shanghai will be located in the picturesque French Concession, a short walk from Shanghai's major agencies and production houses. The facility will be fully resourced, offering Fin's trademark award-winning VFX, 2D, 3D/CGI and editorial. The company will also provide grading services in conjunction with existing partner, Ben Eagleton (BE).

Unilever Indonesia wins six awards at Smarties

Unilever.jpgPT Unilever Indonesia recently won six awards in the Smarties APAC 2014 awards event held by the Mobile Marketing Association (MMA). The six awards were from 3 categories and 3 brands; Product Services and Launch category, the Gold award was won by Citra Night Call, and the Bronze award was won by Axe University, Best Brand Experience in Mobile Rich Media category, the Silver award was won by Citra Night Greetings, and the Bronze award was won by Vaseline 'Gantengmaksimal' - 'Handsome to the Max'.  While, Most Engaging Mobile Creative category, Vaseline 'Gantengmaksimal' - 'Handsome to the Max' won the Silver award, and Citra Night Greetings won the Bronze award.
vanity_fox.jpgBy Simon Veksner, creative partner, DDB Sydney

What is good design?

Good design is design that meets the user's needs.

Workspace design is no exception.

Let's hear what a prostitute, a currency trader, and an advertising creative have to say on the subject.

Power Sleep_Do good while you sleep.jpgAlfred.jpgCheil Worldwide has scored their highest ever tally of wins at this year's Clio Awards. The agency picked up three Silver trophies and two Bronzes.

Samsung's "PowerSleep" concept was awarded Direct Silver, PR Silver and PR Bronze. Cheil partnered with the Faculty of Life Sciences of the University of Vienna to create this unique alarm clock app.

The free Android app enables users to simply turn it on by setting an alarm clock when going to sleep. While the user sleeps, the smartphone "works" for a good cause by contributing its unused processing power to scientific research.

Small packets of data, no more than 1 megabyte in size - smaller, in fact, than a conventional MP3 file - are sent out from the research lab servers and returned again after the mobile devices have performed their calculations.
TXTBKS.jpgThe 55th annual Clio Awards has announced its 2014 Grand Clio Award winners with the Direct Grand Clio in Direct going to DDB DM9JaymeSyfu Manila for their Smart Communications "TXTBKS" campaign.

Dentsu Tokyo also pulled off a major achievement being named Clio's Agency of the Year. Ogilvy & Mather picks up the Clio Network of the Year gong.

Over the past week, Gold, Silver, Bronze and Hall of Fame CLIO Award winners have been announced on the CLIO website, culminating in the Grand CLIO Awards, the jury's highest honors. This prize is awarded to exceptional projects that push the boundaries of creativity in a given medium.

Scarecrow Mumbai hires Anjali Rawat as ECD

Anjali Rawat.jpgFollowing recent client wins including Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and others, Scarecrow has beefed up its creative department hiring Anjali Rawat as Executive Creative Director for its Mumbai Office.

The Mumbai office will now be divided into three Art groups respectively headed by ECDs - Kapil Tammal, Zohar Furniturewala and Anjali Rawat.

Rawat (left) has over 12 years of experience. She has worked with Lemon  for two years, Ogilvy for about four and a half years and the last stint being at Metal Communications as a Creative Director for three and a half years.

Rawat has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.
Google India.jpgAs part of a larger initiative to bring high-quality smartphones to as many people as possible, Google has launched the first family of Android One phones in India.

The Android One phones offer a high-quality experience, running the latest version of Android (4.4 KitKat). They will be some of the first phones to get the new Android L release -- an update that will offer Google's new material design, improved battery life, enhanced security features, and smarter notifications. The Android One devices will launch across the world with the initiative starting in India with Micromax, Spice and Karbonn phones.

Joy Mohanty- Publicis Capital.jpgPublicis Capital India has promoted Joy Mohanty to National Creative Director. Mohanty will continue to be based in Delhi and will report to Bobby Pawar- Chief Creative Officer, Publicis South Asia.

Commenting on Mohanty's elevation Pawar said, "In the time that I have worked with Joy, I've
found him to be not only focused on making great ads, but also finding brilliant solutions to
our clients' problems. He is also a really good leader. His elevation is recognition of the role he
has played in improving our output in the past year and the role he will play in helping us raise
our game even more."

Hemant Misra, Chief Executive Officer Publicis Capital stated, "Joy is an ideal partner - cool and
collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness
simple yet great ideas. His Kitna Deti Hai campaign for Maruti Suzuki is an appropriate example
of this."
VISA 1.jpgVisa has launched a new marketing campaign to give consumers the confidence to make purchases online with their Visa Debit card. The new campaign by BBDO India is targeted towards Visa Debit cardholders in Tier 2 and 3 cities, who are helping to drive the significant growth of eCommerce in India - as they now have access to goods and services that earlier were not available in their town.

ayrton_senna_soundofhonda.jpgClio has announced the winners in the Innovative Media, Contact & Contact and Digital/Social categories. Asia has scored three Gold, four Silver and two Bronze awards.

The big winner from again from Asia was Dentsu Tokyo for Honda Internavi "Sound of Honda/Aryton Senna 1989" which picked up 2 Golds and 2 Silvers.

DDB DM9JaymeSyfu Makati also won a Gold and a Silver for its Smart Communications "TXTBKS" campaign.

JWT Mumbai picked up a Silver for Nike Cricket "Make every yard count", Ogilvy & Mather Singapore has 1 Silver for Comfort's "The day I visited my son" and 2 Bronze - one for Coca-Cola Remix and one for SingTel Emoji. Leo Burnett Manila has 1 Bronze medal for Ariel and Downy "Aid Couture".

See full results on the Clio Awards website.
Brendan.jpgCream Communications Group Cambodia has won creative duties for Rinbee (Oishi) Tenta snack brands after a competitive pitch.

As Rinbee Cambodia prepares to introduce a new flavor variant to the Tenta snack food range, advertising agency Cream has been tasked to develop TV, OOH and BTL materials for the launch.

"Cream's strategy and creative ideas not only delivered on the brief to launch a new flavor variant, they've developed a whole new communications platform to manage our vast portfolio, we're delighted with this new partnership", said Rendon Chan, General Manger, Rinbee.

Brenden Arnold, CEO of Cream (pictured) added, "It's great to be appointed and given the opportunity to develop the concepts, for the most part, exactly as we presented in the pitch - Rinbee's belief in our unique approach is both bold and exciting".

The Rinbee win is the latest in a period of continued success for the new agency, which launched in December 2012 and capped off 2013 by winning a Silver Campaign South East Asia Agency of the Year Award after less than a year of operation.

Leo Burnett India wins Cairn India business

Samir Gangahar.jpgOil and gas company Cairn India has appointed Leo Burnett for their branding communication requirements in India.

On the appointment Samir Gangahar, Executive Director, Leo Burnett, Delhi (pictured) said, "We feel privileged to be entrusted with the opportunity of playing a crucial role in the branding communication strategy of Cairn India. It further reinforces our belief in our guiding tenets of 'Purposeful Brands' whose message is delivered through 'Integrated Solutions'. We along with our partners Indigo Consulting, MslGroup and Zenith Optimedia look forward to working with Cairn India to devise a programme that utilises all possible communication platforms available."
Jacky Lung Cheil sml.jpgCheil Greater China has promoted Jacky Lung to National Executive Creative Director to be based in Beijing. He will be in charge of business development and creative team management of Beijing, Shanghai and Taipei offices. He will report to John Kim, Cheil China CEO.

With 25 years of creative experience, Lung (pictured) joined Cheil China in 2011 as Executive Creative Director and has developed the agency's creative capabilities and size. Up to date, Lung has led the agency to win many awards at local and international advertising festivals, such as Innovative Agency of the Year in ROI 2013 and the Agency of the Year in AdStars 2014. Before joining Cheil, Lung had been working at Ogilvy & Mather, Taipei and Beijing for 10 years. Clients served included Ford, Red Bull, Kimberly, Fenbid, Air China, Coca-Cola. The campaign "Mr Shi - The Anonymous Hero" created for Fenbid has boosted its business to historical high whereas the Escape public listing campaign for Ford has gained extensive attention in Taiwan. Moreover, WWF's "Standing between life and death" has won a Grand Prix in New York Advertising Festival 2006 and three Bronze Lions in Cannes Lions Festival in 2008 to 2012.
Dave&Adrian.jpgAustralia: McCann Australia has appointed David Ponce de León (left) to the role of creative director of the Melbourne office, working with newly promoted ECD Pat Baron.

Ponce de León has established a respected reputation over a successful advertising career, most recently as creative director of BD Network and through previous roles at George Patterson Y&R, Leo Burnett and Lifelounge.

His groundbreaking work has seen him awarded at every major award show with campaigns for local and international brands. For the past decade, Ponce de León has also been active in training the next generation of creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.
1. D&AD Annual 2014 Cover.jpgD&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival.
Produced in partnership with Hogarth, the D&AD Annual is the indispensable guide to the celebrated work from the D&AD Awards 2014. The book is considered to be the authoritative archive of advertising and design, featuring all the awarded work from the 2014 D&AD Professional Awards and New Blood Awards.

Hotly anticipated within the advertising, digital and design industries, previous designers include Peter Saville, Bob & Roberta Smith, Neville Brody, Sir Peter Blake and Allen Jones. Each year, the president of D&AD is tasked with choosing a theme and selecting a designer to bring their idea to life.
Jeep_Husky_Camel.jpgBBDO Proximity Malaysia's 2008 Chrysler Jeep "Two Worlds" print campaign has this year been inducted into the Clio Awards Hall of Fame.

The campaign was the world's most awarded print campaign in The Gunn Report in 2009. The campaign was created by BBDO Malaysia's then creative team of Ronald Ng, Mun, Kevin Le, Eric Hor, Gary Lim and Willeon Leong.

Other campaigns inducted this year include Earth Hour, Halo 3 "Diorama" and Mercedes-Benz
Guinness1.jpgThumbnail image for penguin-audiobooks.jpgBBDO Singapore leads the Asian agency pack following the releasing of the Out-of-Home category results at this year's Clio Awards.

BBDO Singapore adds another Gold, Silver and Bronze to the 3 Gold, 2 Silver and 2 Bronze trophies they collected two days ago in the Print and Print Technique categories at Clio.

The total metal haul is for their Guinness "Now in a Bottle" print campaign, which also won multiple awards at the Cannes Lions. It's an outstanding performance from BBDO Singapore, who was Asia's only Gold winner in the Out of Home category at Clio.
TXTBKS.jpgPower Sleep_Do good while you sleep.jpgThe Spikes Asia Innovation jury has released the 10 finalist shortlisted in this newly introduced category. Each of the shortlists will present live to the jury at the Festival.

Australia has three finalists: Optus "Clever Bouy" (M&C Saatchi Sydney), Samsung "Safe Driving Program" (Leo Burnett Sydney) and RAC "Attention Powered Car" (Finch Sydney via JWT Perth/Sydney).

The Philippines has two  finalists: The highly awarded Smart "TXTBKS" and City of Las Pinas "Pocket Fire Extinguisher" - both from DDB/DM9 JaymeSyfu.

Japan also has two finalists - both from Dentsu Tokyo: Honda "Sound of Honda/Ayrton Senna 1989" and Sony "Vision Shift System".

China India and South Korea all have one finalist each: Coca Cola "2nd Life Caps" from Ogilvy Beijing, Castrol Activ/Bangalore Traffic Police "The Good Roads" via Ogilvy Bangalore, and Samsung "Power Sleep" from Cheil Worldwide Seoul.

Live judging takes place on Wednesday 24 September and is open to all Spikes Asia delegates, who will be able to witness this final judging process.
Ompong Remigio.jpgCampaigns & Grey Manila's long-serving chief creative officer, Ompong Remigio is leaving and the agency has elevated Rizzo Tangan and Noel Orosa to joint Executive Creative Directors.

It is believed Remigio (left), who was elevated to the Creative Guild's Hall of Fame last year, plans to establish her own venture.

Tangan (pictured below right) has over two decades of experience and was the creative leader behind the regional Downy (AAI), which was highly honoured at the recently held P&G Asia Brand-Building Awards.

Her advertising career came full circle when she returned to Campaigns & Grey, her first-ever agency. In between this time, Tangan spent five years at McCann working on Nestle, Nescafe, Unilever and Coca-Cola. In 2006, she joined Campaigns & Grey (from Wolfpac Mobile) as creative director for Joy Dishwashing Liquid.
Terry Savage.jpgThe Spikes Asia Festival of Creativity, which takes place next week in Singapore, has announced that 4,984 entries have been received into the 2014 awards. Sri Lanka has almost doubled its entries, whilst Malaysia, Pakistan and Chinese Taipei have also seen substantial increases. 763 of the entries come from Australia, an 8% increase on last year.

"The entries received into Spikes Asia always act as a good indication of regional industry trends and the direction it's heading in, which is why it's interesting to see that the categories showing the strongest growth are Digital, which has seen entries rise by 68%, and Mobile, where entries have grown by 48%. On a country level, it's fantastic that Sri Lanka has almost doubled its entries, whilst Malaysia, Pakistan and Chinese Taipei have also seen substantial increases. It's going to be an exciting few days as we start to see the best in APAC's creative communications rising to the top," says Terry Savage, Chairman, Lions Festivals (pictured).
Matty-BURTON-Dave-BOWMAN.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Matty Burton (left) and Dave Bowman (right), currently Executive Creative Directors at Whybin\TBWA Sydney. And soon to be founding creative partners of Special Group, Sydney.

Winner: Old Spice Robot. This is just so good. We're not going to critique it. It is what it is, enjoyable to watch, funny, that word that seems to creep onto briefs every now and again 'irreverent'. Oh, snap, we just critiqued it. READ MORE...
James Bickford 1.jpgJames Bickford has been appointed as managing partner of Leo Burnett Consultancy Asia Pacific. Charged with building a growth strategy for Leo Burnett Consultancy to become a regional leader in business to brand consultancy, Bickford (pictured) was most recently in New Zealand where he launched Interbrand and led it to become a primary consultancy there.

Aligned with Leo Burnett's philosophy of people-focused communication, Leo Burnett Consultancy's work will be inspired by the human purpose and will include a curated selection of Leo Burnett's propriety suite of quantitative and qualitative tools. Leo Burnett Consultancy has been created to unleash the purpose of brands for the benefit of people and in doing so, accelerate, grow and create future value for the organisations it partners.
Doublemint.jpgBBDO South China has launched the first execution of a new global campaign for Wrigley's Doublemint gum brand.

The new campaign continues to emphasize Doublemint's ability to help connect people, but adds an urgent twist: "Don't wait".

"We have opportunities to make new connections all the time," said Nicole McMillan, Wrigley's Vice President, Asia Pacific Marketing. "But those moments don't last long. You have to act quickly - you can't wait."





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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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