Wain Choi's Cannes Lions judging highlights

Wain Choi_Cheil Worldwide.jpgWain Choi, SVP and Chief Creative Officer at Cheil Worldwide Seoul acted sat on the jury of Digital Craft at this year's Cannes Lions. Here Choi gives an overall comment on the best work he saw this year.

The category of Digital Craft is still in its infancy. This is only its second year at Cannes Lions.

Jury members came from all different disciplines (creative, interactive experience and visual effects) and different countries (Argentina, Canada, France, Japan, Poland, South Korea, UK, and U.S.) which made for a more diverse and refreshing discussion.

All of the 11 jury members were there to award what represented Digital Craft in the best way possible. We were very conscious of what defined Digital Craft in order to set the bar for years to come.
Grand Prix for Good.jpgThe 2017 Cannes Lions saw 3 Grand Prix awards and 23 Gold Lions heading back to homes in Asia. It is a great performance, with India and Singapore particularly doing well.

In total Asia entered 6,102 entries into Cannes this year. Japan and India, Asia's most successful in terms of metal won with 38 and 40 Lions, entered 1378 and 1227 respectively.

China had the next largest number of entries with 1105. For the second year in a row they again performed poorly when compared to their entries with only 13 Lions. In 2016 China only won 9 Lions from a very optimistic 1022 entries.

This year Thailand submitted 546 entries for their 18 Lions. Singapore performed very well with 32 Lions from only 475 entries (down from 688 last year). Hong Kong took home 8 Lions from 369 entries. South Korea was very disappointing this year with only 1 Lion from 357 entries.
Iestyn Keyes_RGA.jpgR/GA Singapore has been appointed global digital agency of record by Nikon following a competitive pitch process.
Work is already underway, encompassing online campaigns and content creation across Nikon's full product range. R/GA Singapore will also be responsible for creating a long-term road map of strategic, digital thought-leadership.

Birgitta Olson, General Manager, Global Marketing and Research Strategy Division, Imaging Business Unit, Nikon Corporation, said: "We sought collaborators with global presence and outlook, an ability to develop products, services and culturally-relevant communications, and experience in driving digital transformation. R/GA Singapore has all those credentials, and more. We are excited to be partnering with them."

Day 6 + 7 @ Cannes Lions through the CB camera

Cannes_P1040360.jpgCome the end of the Cannes week everyone has that weathered look about them. It's a tough week on the body - bloodshot eyes, cracking weak voices and several bumps and bruises visible. The Festival is in full swing on the Friday and Saturday with some great sessions like the annual Grey Music Seminar with Pussy Riot; Publicis' Maurice Levy in conversation with International Monetary Fund MD Christine Lagarde; Burger King's "How to suck less as a client"; and the Lion of St Mark interview with David Droga.

The last two nights were filled with great beach parties and cocktail parties and the closing gala. Highlights for CB were Leo Burnett cocktail party at the Majestic; J Walter Thompson's beach party at Martinez Beach and the big closing gala party in the Innocean VIP area.
Amy Naoko Morita.jpgEdelman Japan has appointed Amy Naoko Morita as Director of Brand, Edelman Japan, effective immediately.   
As Director of Brand, Morita (pictured) will have immediate responsibility for strategically guiding the business assist brands rethink their strategies, helping clients move beyond a conventional approach to brand positioning. Morita will report to Ross Rowbury, President and Representative Director, Japan.
"In a developing landscape, building brands and positioning them in the hearts and minds of audiences has shifted in recent years away from communicating through traditional advertising methods to those that must earn the attention of audiences," said Rowbury.
Primus Nair.jpgHow Primus Nair, Executive Creative Director at BBDO Singapore and Head of Jury (Branding) for the Singapore Crowbar student awards, turned his career from rags to riches.

Hailing from a land far, far away (Malaysia), Primus Nair, head of the Branding jury for this year's Crowbar Awards, didn't exactly start his career with his dream job. "I began my working life as a mechanic. I was simply horrible at it; I knew I had to find something else. Fast."

Nair began his job hunt armed with hope and an open mind. He landed several other professions but they weren't what he had in mind either. "Once, I got a job as a janitor. It's safe to say I didn't enjoy it very much. Miraculously, I even scored a gig as a department mall Santa Claus. I guess you can say that the children were very forgiving."

But fortunately, Nair finally found his magic carpet ride into his dream industry. "One day, I decided to enrol for a design course. This led me to an internship in Saatchi and Saatchi as a designer. Later, I pursued a career in copywriting and 13 years later, became the ECD of BBDO Singapore."
Smokeless indoor grill.jpgFrom school holidays to birthday celebrations, there's always a good reason for food-loving Singaporeans to gather over a sizzling grill. But at barbecues where food is the star, the real MVPs often go unnoticed. With 'Saved by the Grill', Philips pays tribute to the long-suffering heroes who make BBQs possible at the expense of their own enjoyment, and presents the Smoke-less Indoor Grill as the innovative solution to their troubles.

Nike Unlimited Stadium.jpgBBH Singapore's "Nike Unlimited Stadium" is Asia's most awarded campaign in terms of number of Lions won across this year's Cannes Lions Festival.

In total "Nike Unlimited Stadium" has brought home to Singapore 15 Cannes Lions - 4 Gold, 5 Silver and 6 Bronzes.

The Nike Unlimited Stadium was erected and went live in Manila in August 2016 and ran parallel to the duration of the 2016 Olympics.

The Nike Unlimited Stadium was inspired by the world's most iconic footprint - the lunar footprint - and was shaped as a  200 metre giant reimagined running track which took over a whole city block in the centre of Manila.
OgilvySingapore_Lion.jpgBBH on Stage.jpgIndia, Japan and Japan were Asia's leading performers at the conclusion of this year's Cannes Lions Festival.

In total, across all 26 Cannes Lions categories, a total of 1471 Lions were handed out over the 8 nights of the Festival. The Asia region won a total of 155 Lions this year. Including Australia and New Zealand into the tally, the Asia Pacific region scored 293 Lions - 20% of all Lions awarded.

India put in a great performance this year and ranked #9 overall in the world with 40 Lions. Their performance was lead by McCann Worldgroup India with 15 Lions and Ogilvy & Mather with 9 Lions.

Japan was ranked #10 with 38 Lions.

Singapore's strong performance this year saw them ranked at #11 with 32 Lions. BBH Singapore's Nike Unlimited Stadium won 15 Lions and O&M Singapore's "Pitching French Movies to Hollywood" campaign scored 5 Lions.

Thailand scored 18 Lions, followed by China with 13 Lions and Hong Kong with 8 Lions. Also Lion winners were The Philippines (3), Taiwan (2) and South Korea with 1 Lion.
Gutter.jpegAndy Flemming, Group Creative Director, M&C Saatchi, Sydney was on the Cannes Cyber Lions jury. He reports on the judging exclusively for Campaign Brief.

I spent my first four days in Cannes utterly convinced that I was immensely disliked by my fellow Cyber jurors. I'd enter the jury room every morning to hear stories of bonding over wonderful meals, hearty laughter and lifelong friendships being forged. At night, I'd sit alone, sadly trying to think of the exact moment I somehow alienated eighteen representatives of the world advertising community. A few days later I found out that they were all communicating on fucking WhatsApp. As I didn't have WhatsApp, or indeed remember being told to download the thing, as they gallivanted around town at night going to fabulous restaurants and bars I was playing Zelda. If it's any consolation, I'm quite far in now and have a pretty decent sword that glows blue. So, you know, fuck it.
Budweiser.jpgThe Purpose Group Vietnam creates a film for Buweiser - When you make any terms yours, this Bud's for you.


Paul Yole's Cannes Review - It's a wrap!

Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. Here, Yole gives his final wrap on Cannes Lions.

Well, that was interesting.

I'm not going to get into the politics of #Publicisity but I will say this.

Sort it out guys. Please.

Sir Martin Sorrell has been reported as questioning whether Cannes is losing its focus on celebrating creativity, and suggesting that the whole affair is becoming too much about money.

He's right on both counts.

Bec Brideson's Cannes Diary #4

bec2.jpgBed Brideson, Advisor, Speaker and Author, sat on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The default settings in advertising can change the world.

Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and gender in marketing is a potent lens and not just about femvertising and "girly-stuff".

Tecate beer from Mexico (a Heineken brand) made the bold decision to alienate some of its audience for a noble reason.
Simon Le Bon & Nick Wood.jpgSyn Music Tokyo and LA has released "Closer to Your Bed," a song developed by Simon Le Bon and Nick Wood for their seminar at the Cannes Lions International Festival of Creativity. During the seminar, which centered around creative collaboration and took place on Saturday 17th June, Le Bon and Wood invited the audience to record themselves performing finger snaps and singing the main chorus of the song on their phones. The recordings were sent to Syn Music, who manipulated them into the final mix of the song.

Droga P1040387a.jpgThe Cannes Lions International Festival of Creativity honoured David Droga with the Lion of St. Mark award tonight.

Here's Campaign Brief's amateur video of his lovely and emotional acceptance speech.


New York-based Aussie expat Droga is one of the most awarded creatives at Cannes Lions, and will be the youngest recipient ~ by far ~ of the Lion of St. Mark award. He won his first Lion aged 19 at Sydney hotshop OMON and has achieved more than 70 Gold and 15 Grand Prix / Titanium Lions in his career to date.
CLEMS-Grand-Prix-2017.jpgClemenger BBDO Melbourne has been crowned Cannes Agency of the Year at the 64th annual Cannes Lions International Festival of Creativity awarded tonight.

The agency won 56 Lions and was responsible for two of the most awarded campaigns of the festival: 'Meet Graham' for the Transport Accident Commission and Snickers 'Hungerithm'.  'Meet Graham' won 29 Lions including two Grand Prix in Health & Wellness and Cyber, and eight Gold Lions. Snickers 'Hungerithm" won six Gold Lions and 21 Lions in total.
Pitch.jpgIn the Cannes Lions International Festival for Creativity's prestigious Integrated category Ogilvy & Mather Singapore won a Silver Lion for Alliance Francaise de Singapours' "Pitching French Films to Hollywood".

This was the only Asian entry to receive a Lion in this category. The Grand Prix went to Boost Mobile "Boost Your Voice". Only 10 other entries won Lions with Gold's going to Channel 4 "Paralympics" from 4Creative London and Colenso BBDO Auckland's Pedegree "The Child Replacement Programme".

In a shock result, this year's highly awarded "Meet Graham" campaign for TAC from Clemenger BBDO Melbourne didn't impress the jury, completely missing out and staying as a shortlist in Integrated and not even making the cut in Titanium.
Pitch.jpgDa Da Ding 2.jpgAs Cannes Lions International Festival of Creativity comes to an end the final winners have been announced with Ogilvy & Mather Singapore the star of the night for Asia, winning 2 Gold Lions in the Film category.

The category saw 4 Gold Lions awarded to Asia - in addition to Ogilvy Singapore's 2 gold Lions
McCann World Group Thailand and Wieden+Kennedy India also won one Gold each.

Both Ogilvy & Mather Singapore's Gold Lions were for Alliance Francaise de Singapours' "Pitching French Films to Hollywood" campaign.

McCann World Group Thailand won Gold for Verena's "Capture" and Wieden+Kennedy India won one Gold for Nike's "Da Da Ding".

Laurie Geddes' Cannes Diary #3

the gang.jpgLaurie Geddes, creative group head, J. Walter Thompson, Sydney is sitting on the Cannes Film Lions jury. Geddes reports on the judging exclusively for Campaign Brief.

Day 2

Bizarrely, we finish the day early. At 3pm they suddenly announce we are done and free to frolic in Cannes for the rest of the day.

Tragically, however, I have been struck down by a vicious flu, no doubt thanks to the flying germ incubator that brought me here. So I spend my frolicking time lying in my hotel bed, alternately aching, shivering and sweating. Kind of like an epic hangover, but without any of the fun that should have preceded it.

The Final Day

The last five days have been a blur of judging and trying to shake off the dreaded airline-induced lurgy (not helped by going daily from the scorching heat of a Mediterranean summer to the arctic chill of the judging room - it's so notoriously cold in there, they've taken to providing Cannes Lions monogrammed blankets to wrap yourself in).

Our third day of judging follows a similar pattern to the first two. Split into three groups, we plough our way through the long list of entries. Finally, on the fourth day, we all come together in one room to review the preliminary shortlist. And from hereon, the process loosely resembles the seven stages of grieving.
Droga-Cannes-St-Mark.jpgThe celebration of creativity is at the heart of the Festival and the Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry.

This year Australia's David Droga is the worthy recipient of this award; having won his first Gold Lion 20 years ago, he is to date one of the most awarded creatives in the history of the Lions with almost 200 Awards.

In 2006 he launched his own agency, Droga5, which won Independent Agency of the Year at Cannes Lions for two years straight in 2015 and 2016. This interview explores the work, mindset and motivations of one of the world's most prolific creatives.

Sole Story.jpgAKQA Shanghai has won a Silver Lion and Bronze Lion in Cannes Lions Festival of Creativity's Digital Craft category for Nike's "My Sole Story"" Running: Shanghai Marathon.

VIEW THE DIGITAL CRAFT WINNERS - Digital Craft Winners(1).xls

Gravity Cat.jpgIn the Cannes Lions Festival of Creativity Film Craft category Hakuhodo Japan & Tohokushinsha Film Corporation have won Gold, Silver and Bronze Lions for Sony Interactive Entertainment's "Gravity Cat".

McCann Worldgroup Bangkok won Bronze for Verena Internationals' "Capture" and Wieden+Kennedy India also won Bronze for Nike's "Dad Da Ding".

From 2490 entries in Film Craft 103 Lions were awarded: 17 Gold, 33 Silver and 52 Bronze and the Grand Prix went to 'The Blaze - Territory' by Iconoclast, Culver City for musician The Blaze. Jury President Robert Galluzzo, Founder/Executive Producer, FINCH, Australia, said the work was more than an award-winner, it's "a gift to the festival audience," adding, "it's a stunning example of what vulnerability and poetry can look like on screen. The casting is stunning, the cinematography is stunning, the editing is superb - it's a piece of film that has an ambiguous yet important narrative that you can watch over and over again."

VIEW THE FILM CRAFT WINNERS - Film Craft Winners.xls
Bajaj Nations Bike.jpgBBDO India and Leo Burnett  India have both won Gold Lions in the Cannes Lions Festival of Creativity's Creative Effectiveness category.

BBDO India's Gold is for "Ariel Share the Load: A movement to remove the cultural Stain of Gender" and Leo Burnett India for Bajaj's "The Nation's Bike".

Silver Lions were awarded to Leo Burnett India for P&G's "Dads#sharetheload" and Ogilvy & Mather Mumbai for Make love not Scars' "Beauty Tips by Reshma".

MullenLowe Singapore were the only other Asian agency to figure in the category - awarded a Bronze Lion for Unilever's "#helpachildreach5.


McCann Radio Gold.jpgIn the Cannes Lions Festival of Creativity Radio category McCann Worldgroup Philippines has won a Gold Lion for the Fully Booked Bookstore's "Lives of Frank, Nick and Hanna" campaign.

Silver Lions in this category were awarded to Y&R Thailand for their campaign for AIS Cloud's campaign and McCann Worldgroup Philippines' also backed up their Gold with a Silver for Nestle.

Bronze Lions were awarded to McCann World Group India for "Dermaclinix - The Scientist" and Ogilvy & Mather India for "notmusictomy ears".

Pictured above is McCann Asia's Regional Communications Director, Samantha Strauss and McCann Worldgroup Asia Pacific & Japan President & CEO Charles Cadell who picked up the Gold Lion on behalf of McCann Philippines tonight.

VIEW THE RADIO WINNERS - Radio Winners.xls
Thumbnail image for Cannes ceremony-new-SMALL.jpgIn response to the Publicis Groupe's controversial decision to take a year off supporting the world's award shows, including next year's Cannes Lions, the latter has announced the creation of an advisory committee to help shape the future of the Festival and ensure it continues to respond to the needs of the industry.

Comprised of major advertisers, partners, agency networks and the Mayor of Cannes, the committee will be a platform for stakeholders in the event to share their views and recommendations around all aspects of the Cannes Lions experience.

Paul Yole's Thursday Cannes Review: Selling stuff

Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out  for what's new and what's recurring.

The World Advertising Research Council, or WARC as it is known to most, hosted four sessions across the day and it provided some of the best insights of the week.

WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. It's absolute gold mine of information, best practice, research and case studies.

If your agency doesn't subscribe, it most certainly should.

In a session entitled, "Is the creative industry losing its ability to sell stuff?" we heard Malcolm Poynton (Cheil), David Kolbutz (Droga5), Paul Bainsfair (IPA) and Nigel Hollis (Kantar Millward Brown) about how the trend to pursue brand purpose can sometimes lead to the work losing its focus.

Day 5 @ Cannes Lions through the CB camera

Cannes Day 5_P1040352.jpgWhat a great day in Cannes. Thursday of the festival saw Campaign Brief attend some great events - BBH entertained on their luxury boat; Dentsu Japan entertained on their beach; as did the Dentsu Aegis group and YouTube; Hakuhodo put on a great party that flowed out onto the street creating a mini Gutter Bar; and McCann held the night's largest party on the Martinez Beach. Thursday also saw legend David Droga arrive in Cannes and introduce his brother (Droga3) to the Gutter Bar. David will be honoured with the Lion of St. Mark award tomorrow night at the final award presentation of this year's Festival.

Cannes Day 5_P1040345.jpgCannes Day 5_P1040348.jpg

Adidas Odds.jpgTaproot Dentsu India and BBH Singapore have made it through to Cannes Lions Festival of Creativity's Titanium shortlist - the most prestigious category of the Festival

THero Shot Avatars.jpgaproot Dentsu India's shortlist is for "adidas Odds" and BBH Singapore for Nike's "Unlimited Stadium.

Very surprisingly Australia's TAC 'Meet Graham', the star performer of this year's Festival, did not make the shortlist.

Pitch.jpgOut of the 26 shortlists in the Cannes Festival of Creativity's Integrated category Ogilvy & Mather Singapore are the only agency from Asia to go through to the shortlist stage.

Ogilvy & Mather's shortlist is for  Francaise de Singapour's "Pitching French Films to Hollywood".

Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released the Integrated and Titanum shortlists. These can be downloaded below.

A detailed analysis of Asia's performance will follow shortly, along with all the winners from the region.


Jollibee.jpgNo one lights up a room faster than the Jollibee mascot. People of all ages go wild when they see him, especially so when he starts to dance.

In the latest #Jolli DanceShowdown installment, Jollibee - together with his squad composed of Hetty, Popo, Yum and Twirlie - figured in an epic dance battle against UPeepz, the reigning 2016 World Hip Hop Dance Championship title holders from the Philippines. After performing with some of the Philippines' best dance talents in the past: first with street dance group G-Force and, more recently, with "Mr. Pure Energy" Gary Valenciano, this latest addition elevated the mascots' dance credentials further. 

Astro.jpgThe choice to forgive yourself. The choice to preserve tradition. The choice to celebrate what matters most. These are the values championed by the heroes in the 2017 Raya films by Digi, Astro and KFC.

Naga Malaysia with a mission of "making things better for brands, consumers and society", has made it even more of its focus in 2017 to tap into human insights to go beyond the common themes associated with festive periods and unearth their deeper meanings and core truths. Naga believes that the true essence and spirit of Raya can be captured through telling relevant, thoughtful and emotional stories that resonate with the hearts and lives of members of society.

jeff_kling_fallon-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

Winner: Worldwide Developer's Conference. Watchable, silly, informed by a sense of itself. Hangs together. Aware. Free of the selfishness, pomp, and tone deafness that drowns most of the rest in this category. I like the dude they casted. And his plant. I want them both to be okay. READ MORE...
Nutralite.jpgNutralite has been championing the cause of healthy table spreads since its launch in 2006. Its health credentials come from the fact that it is cholesterol free and is rich in Omega-3. With introduction of Nutralite's two new variants, the brand entrusted DDB Mudra West to craft a campaign to create awareness and excitement about the two new variants, amongst the potential consumer base basis the emotional benefits of Nutralite. Beyond its health benefit, one of the derived benefits of Nutralite is the element of versatility that the brand offers. It was the agency's task to reinterpret the functional benefits of health into an emotional space for the brand.


Matt Dickson's Cannes Diary #5

Matt Dickson Cannes (1).jpgMatt Dickson (left), national head of creativity, Southern Cross Austereo, Perth is sitting on the Cannes Radio Lions jury. Dickson reports on the judging exclusively for Campaign Brief.

It was a tough day in the jury room today - 14 hours spent deciding which radio/audio campaigns were to be given metal, and eventually, deciding on a Grand Prix winner. I have to say though, a day spent deciding on the best radio & audio work from around the world was far more of a privilege than a chore. If you have campaigns entered in Radio Lions this year, you can rest assured the work was decided upon with the utmost respect for the effort that went into it. 
Well done to all the winners, whose work will be announced at tomorrow's night's ceremony.
RADIO.jpgAsia has 14 shortlisted entries in the Cannes Lions Festival of Creativity Radio category.

The Philippines leads the way with 6 shortlists with India scoring 5. Thailand has 2 shortlists and 1 for Singapore.

The Philippines sees McCann Worldgroup going through with 5 shortlists and Dentsu Jayme Syfu with one.

From India BBH and Grey have two shortlists each and Ogilvy & Mather one. Both Thailand's shortlists are for Y&R and Fuse Adventures in Audio has one for Singapore.

Gravity Cat.jpgAsia has 18 shortlisted entries in the Cannes Lions Festival of Creativity Film shortlist and 5 in the Film Craft shortlist.

In the Film category Japan leads with 5 shortlists, one each for Asatdu-DK, TBWA, Tohokushinsha Film Corporation/Hakuhodo, Mori Tokyo and Hakuhodo Kettle.

India and Thailand follow with 4 shortlists each. For India Taproot has 2 and Wieden+Kennedy and BBDO have one each. For Thailand Y&R, McCann, Storyteller and BBDO have one each. South Korea has 2 one for HSAD and one for Innocean. Singapore also has two both for Ogilvy & Mather and Hong Kong has one for Ogilvy & Mather.
GLR 02.jpgAsia has 5 shortlisted entries in the Cannes Lions Festival of Creativity Digital Craft Shortlist.

Japan has 3 shortlists two for TBWAHakuhodo for adidas' "Green Light Run" and McCann Tokyo has one for "Amazon Fashion Week Tokyo 2017 S/S Opening Act".

Both China's shortlists go to AKQA Shanghai for Nike's "My Sole Story".


Digital Craft Shortlist.xls

Day 3+4 @ Cannes Lions through the CB camera

Ed in Cannes.jpgDay three and four in Cannes is when the whole festival really ramps up a notch. 16 different invitations to lunches, beach parties, villa parties and other gatherings means you are forced to be selective. For Campaign Brief the past 2 days social activities included the lovely McCann Asia Pacific balcony cocktails, Serviceplan's villa party, the Campaign Brief Aussie lunch at La Colombe d'Or, the amazing Times of India Indian beach party, Massive Music's party and several other lovely catch up opportunities on the Carlton Terrace and the Gutter Bar.

The celebrity count also is growing with Ed Sheeran and Fatboy Slim playing last night at a private gig for News. Solange Knowle is performing for Spotify on the beach. Earlier in the week, Stevie Nicks sang for AOL-Yahoo and The Weeknd performed for MediaLink.

Then there's Gwyneth Paltrow and Dame Helen Mirren strolling down the Croisette...
Bajaj Nations Bike.jpgAerial3.jpgAsia has 6 shortlisted entries in the Cannes Lions Festival of Creative Effectiveness Category.

5 are from India - Leo Burnett has 2 both for Bajaj Auto's "The Nation's Bike", BBDO has two for one for P&G "#Dad's Share the Load," and one for "Ariel Share the Load: A Social Movement to Remove he Cultural Stain of Gender" and Ogilvy & Mather have one shortlist for Make Love Not Scars' "Beauty Tips by Reshma".

MullenLowe Singapore have one shortlist for Unilever's "#Helpachildreach 5".

Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released another five shortlists. These can be downloaded below. A detailed analysis of Asia's performance will follow shortly, along with all the winners from the region.



Digital Craft Shortlist.xls


Film Craft Shortlist.xls

Radio Shortlist.xls

Screen Shot 2017-06-22 at 11.26.16 am.jpgCB Exclusive - While marketers, their agencies and the industry congregate on the Cote d'Azur to celebrate the best creative advertising in the world, TrinityP3 Marketing Management Consultants wondered if the conversations over a glass of chilled rose turned to where a global marketer could find the best value creative in the world?

Says Darren Woolley, global CEO, TrinityP3 Marketing Management Consultants: "While many in the industry think of New York and London as the natural home of creativity, increasingly cities such as Amsterdam, Sao Paulo and Auckland are recognised as creative hot spots. The question for us was how do Global Advertisers find not just the best creativity in the world, but the best value creative?"
Malaysia Airline DTT.jpgDirectors Think Thank and director Rajay Singh recently collaborated with M&C Saatchi Malaysia to produce the new Raya spot. The film has taken a human look on how different cultures celebrate Raya around the world.

Raya (known as Eid globally) is a Muslim celebration that marks the end of the fasting month. The 3-minute video highlights Muslim families in four different countries celebrating the first day of Eid. The commercial was shot in Malaysia, China, India, and Japan; giving viewers a different perspective on the celebration as some of the countries featured are not commonly associated with Islam.

df9c2028f77b8ad389d91f39_1280x392.jpegThere are only 10 days left to enter LIA with the deadline ending next Friday, June 30.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st July 2017.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

If you require a Deadline Extension: info@liaawards.com.

Guinness PR.jpgGuinness has partnered with BBDO Singapore to create a new film to celebrate men who are made of more.

Tasked with replicating the global campaign in a Southeast Asian context, the film aims to highlight a man who has overcome the limitations of daily life. One who has carved his own path and made a positive impact on those around him.

Jerry Buhlmann and SY Lau.jpgDentsu Aegis Network has signed a Global Strategic Partnership with Tencent Holdings Limited, China's leading internet company to create a new collaboration model and unveil a new era of marketing.

In signing this partnership, Tencent - along with a leading global social network - will join Dentsu Aegis Network's Mobile Stack which seeks to transform the future of mobile marketing. This collaboration will also allow brand owners to gain data-driven consumer insights to optimize content creation and distribution on a global scale. Additionally, the two parties are committed to cultivating digital marketing talent to enhance the capabilities and expertise required in this ever-changing digital era.
Tros.jpgTros is a well-established men's grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products, demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood.

LEVIS.jpgFCB Jakarta has developed a regional Ramadhan campaign for Levi's which will run in Malaysia and Indonesia. Featuring upcoming artists, Daiyan Trisha (Malaysia) and Rendy Pandugo (from Indonesia), this music collaboration rallies style seekers to celebrate Ramadhan by 'Wearing the Real You'.

"Ramadhan is about new beginnings and fashion plays an important role during this period.  We wanted to drive a genuine connection with our audience in Indonesia and Malaysia, and give them a strong reason to adopt Levi's for their Ramadhan moments", said Eleanor Chin, Senior Marketing Manager, SEA.


Bec Brideson's Cannes Diary #3

Bec.jpgBed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The 90's called - they want their sexism back.

You won't find me in the photo that AdAge ran this article with. I was really hoping we'd lose the dick jokes. See last article.

It was meant to be reverse irony that the women pick up the dude and objectify him.

I thought it was a tone deaf decision from my panel to art-direct this photo especially in a year when work that objectified women was disqualified.*sighs*

Chai Indonesia wins Jaguar Land Rover account

Chai_Logo.jpgChai Indonesia has been appointed for creative duties for Jaguar Land Rover Indonesia.
Roland Staehler, COO, JLR Indonesia, said, "Jaguar and Land Rover are iconic brands that set industry standards across the world. And in Indonesia, we still have so much more potential to explore. We were looking to partner with an agency that doesn't follow the norm, and can come up with innovative creative solutions across everything from digital to on-ground activation; and in Chai, we're confident we've found the right fit."




Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue