Ian Pearman Press.jpgTBWA has confirmed that Ian Pearman, TBWA\Asia's president, is leaving the collective to join a consumer services start-up headquartered out of Singapore.

Pearman (pictured) said, "It has been an amazing adventure at TBWA and I've achieved more than I ever hoped in relatively short order. After 23 years in the advertising business, the timing feels right to scratch that entrepreneurial itch and the opportunity to join a visionary new venture was just too tempting to say no to."

Pearman joined as TBWA\ Asia president, based out of Singapore, nearly two years ago. During his tenure, the region has added new talent and launched a number of specialist units to service evolving client needs, including consulting, data insights and production offerings.

Troy Ruhanen president & CEO TBWA\Worldwide added, "Ian has helped to fuel the existing momentum around innovation for the Asia collective. He has led a great team who will continue to create disruptive work and run a suite of business offerings that will help our clients capture a greater share of the future. I've never been one to stand in the way of someone who wishes to try something entrepreneurial and am confident we will have a seamless transition."
(L-R) Prantik Mazumdar, Zhengda Shen, Phil Teeman, Ted Bray and Rachit Dayal.jpgDentsu Aegis Network has acquired Happy Marketer Group, Southeast Asia's leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company - the acquisition will provide a strategic foundation for Merkle's data, analytics, and CRM solutions, further enabling the agency to deliver people-based marketing at scale across the region.
Johnny Tan.jpg72andSunny Singapore and Lasalle College of the Arts, one of Southeast Asia's leading contemporary arts and design institutions, have joined forces in a partnership that aims to diversify the learnings and opportunities for both students and the team at 72andSunny.

The partnership builds on the global mission of 72andSunny to expand the creative class and
Lasalle's desire to nurture enterprising and employable graduates who will become cultural influencers and leaders.

"This collaboration with 72andSunny is a strategic initiative that will give students exposure to the whole breadth and depth of working in a creative agency. Students will learn from 72andSunny creatives through in-class lectures, and then to apply these learnings directly to actual client briefs in the office. The holistic nature of the partnership makes it an incredible opportunity for our students," said Steve Golden, Director, Division of Industry and Community Engagement, Lasalle College of the Arts.
Year of the dog.jpgAccording to Chinese zodiac, 2018 is the year of the dog. Every year, brands in China integrate zodiac animals on their products as a symbol of good fortune, especially bank brands. Shanghai Pudong Development Bank wanted to leverage on this occasion to promote an investment product. But how do we differentiate our dog-themed product from other banks in 2018, the year of the dog?

Tripti Lochan.jpgLisa Hezila will be stepping down from her role as Group Managing Director for VMLY&R Malaysia after 15 years to pursue personal interests.

Hezila will leave the business at the end of March to support the transition to Eric Ho, who took on the reins as Managing Director on January 1, 2019.

Hezila started her journey with VMLY&R in 2004, as General Manager of ParagonY&R, before being promoted to Managing Director, Y&R Malaysia in 2012. Lisa is known for her commitment and dedication to her team and clients, and her proven track record of driving innovation, digital and creativity. During her time with VMLY&R she has forged deep relationships with clients and has been instrumental in building the Malaysia business from the ground up.
Sowmya Iyer_CEO and Founder, DViO Digital_2.jpgTheobroma, a pan India chain of patisseries has chosen DViO Digital as their creative and digital marketing partner. The account was won following a multi-agency pitch, DViO's role is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma. Theobroma has successfully brought exclusive and indulgent brownies, cakes, desserts, breads and savories to the high street and within the reach of many. They often use the best available local produce over expensive imports. Offering innovative products and creative combinations, Theobroma has created and maintained an interest in their offerings. They have set a benchmark for delivering high quality food at honest prices.
Sowmya Iyer- CEO and Founder, DViO Digital (pictured) said, "This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn't eliminate brick and motor - it helps increase the value of your store by power positioning it, and that is what we aim to do for Theobroma."
Discovery.jpgDiscovery Communications India (DCIN) is offering their bouquet of 9 channels at only Rs. 8. And to announce this - that Discovery continues to be the 'the window to the world' at such an attractive price, DCIN needed this 'virtue of exploration' to be delivered in a simple yet charming way. Collaborating on this project was a fun and fruitful ride for both Taproot Dentsu as well as DCIN.

VIEW THE SPOT (in Hindi)
Eddy_Herty (1).jpgIn a reflection of the tremendous creative opportunities now possible in today's outdoor ad market, The One Club for Creativity announced a partnership with Outfront Media, Inc, who will serve as exclusive sponsor for The One Show 2019 Out-of-Home category.  Deadline for entry is 21 February, 2019.

Outfront Media is one of the largest out-of-home media companies in North America.  Headquartered in New York, the company connects brands and consumers in the "real world" on giant creative canvases.  Their focus on creative, through in-house creative boutique Outfront Studios, has been recognized across the media industry.
Jon Chalermwong_Dentsu.jpgDentsu Thailand has appointed Jon Chalermwong as Chief Creative Officer. In his role, Chalermwong will oversee all creative communications across the agency's client roster, and undertake the task of bringing creative performance to the next level. Leveraging data and technology, he will lead the team to deliver the best creative solutions and business transformation for clients. Chalermwong will also have a key role in further developing the agency's creative talent.

Joining from VMLY&R Bangkok, where he was Deputy Chief Creative Officer, Chalermwong (pictured) created campaigns for international and local brands including BMW, Caltex, Watsons and Crystal Drinking Water. His work for Crystal Drinking Water set a new standard of marketing communication in Thailand's water industry when the brand was named number one Thailand's drinking water for the first time in 20 years.

PHD Taiwan hires Geri Hsu as general manager

Geri Hsu as General Manager.jpgPHD Taiwan has appointed Geri Hsu as General Manager. She brings over 16 years of experience in both Taiwan and China, where she managed international clients across several different categories. In her new role, she will lead PHD Taiwan with her keen sense for new media trends and further cultivate the agency's talent.

Hsu (pictured) will report to Omnicom Media Group Taiwan CEO, Kelly Huang, who said, "PHD is a very young brand in Taiwan, in comparison to other networks. However, its growth and expansion in recent years has defined the agency and differentiated it from the rest. The challenger brand truly epitomizes the agile thinking required from an agency partner to tackle ongoing disruption in the media landscape for its clients. Given Geri's professional background and diverse experiences across Greater China, we are confident that she will lead the team to continue scaling new heights in Taiwan and achieve even greater success for our people, partners and clients."

James Hawkins, CEO of PHD APAC, added, "PHD Taiwan has truly earned a reputation for Finding A Better Way within Taiwan's communications industry, having been named 'Digital Agency of the Year' at the Taipei International Digital Advertising Festival and emerging as Taiwan's sole winner at the Cannes Lions last year.  We are excited to welcome Geri onboard and have every confidence that she will continue to accelerate the agency's pace in the market."
Graham & Michael.jpgNext month at AdFest 2019, Grey's Graham Drew (pictured left) and Michael Knox (right) are going to lift the lid on Imposter Syndrome. 

Drew is Grey Group Malaysia's Executive Creative Director, while Knox is Chief Creative Officer, Grey Group Hong Kong - a role he took on in 2016 after relocating from Grey Group Australia, where he was Chief Creative Officer and Managing Partner of Grey, Melbourne. Both Michael and Graham are members of Grey's Global Creative Council.
Despite their many successes, they both sometimes worry that they got where they are by dumb luck and are, in fact, total frauds.
ADFEST 2019 FABULOUS FIVE.jpgAdFest is proud to introduce this year's 'Fabulous Five' directors whose short film scripts were chosen from 49 entries representing 11 cities in the Asia Pacific and Middle East.

Every year, AdFest invites emerging commercial directors to write a short film as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors. This year, directors had the task of writing a five-minute script inspired by the theme of AdFest 2019, 'TMRRW.TDAY'. Their scripts were then judged by some of the world's top production executives who make up AdFest's 2019 Film Craft Lotus & New Director Lotus Jury.

This year's Fabulous Five include:
  • Jo Motoyo, Director from Taiyo Kikaku Co., Ltd., Tokyo
  • Josh Patrick Dawson, Director at FINCH, Melbourne
  • Mai Murata, Assistant Director from Dentsu Creative X Inc., Tokyo
  • Rin Soejima, Director from AOI Pro. Inc., Tokyo
  • Tomu Yamaguchi, Director from AOI Pro. Inc., Tokyo
Visa Tap.jpgIsobar India has collaborated with Visa, the global leader in payments technology, to launch the 'Tap to pay with Visa. Just like that.' campaign. The campaign intends to promote contactless everyday payments in India. Isobar, the core communications and creative partner for this, has not only conceptualised and built the 'Just like that.' platform across TV, digital, OOH and print but has also spearheaded the campaign's ingenious TVC.

Horlicks2.jpgIn the second year of the 'Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote memorization

With the exam season looming, Horlicks aims at making learning productive and fun for students with their new campaign 'Fearless Songs' crafted by FCB India. Introducing a refreshing take on learning, the brand collaborated with music maestro A R Rahman to produce an interactive music video for kids. During exams, kids often lose their ingenuity while learning under the pressure, of performing better. Horlicks recognized this gap and focused on providing alternate learning techniques which could help in better memorization for kids through music.

1.Lin Yan 林妍 - Hero.jpgFresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film by Forsman & Bodenfors Singapore that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide - "Meet Me Halfway".

An extension of the SK-II's ongoing #change destiny philosophy, "Meet Me Halfway" follows the real-life stories of three young single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of avoiding and not returning home due to marriage pressure. Through sharing their stories and listening with an open mind, both sides meet halfway on mutual ground with a sense of understanding and unexpected liberation.

Mahjong.jpgLeo Burnett Hong Kong has launched its first global Hong Kong Sevens campaign for Cathay Pacific, taking the airline's marquee sponsorship to a new creative direction. 

The campaign, titled Nobody Does Rugby Sevens Like Hong Kong, pays homage to the distinctive cultural textures that make the Hong Kong Sevens a unique destination experience. Across three short films, viewers are invited into the locker rooms of rugby players gearing up for the tournament. Surprisingly, rather than banter or physical therapy, the players are found enjoying some of the city's most loved rituals - engaging in an intense game of mahjong, sipping aromatic Iron Buddha tea and snacking on Gai Dan Zai egg waffles. These lighthearted scenes speak to Cathay Pacific's role in bringing together the spirit of Hong Kong and rugby to the Sevens for both locals and visitors alike.

Screen Shot 2019-02-19 at 8.25.24 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Jex, chief creative officer at TBWA London.

Winner: Diesel. Right, I'm making this my winner. But honestly, go watch the 30's. I've seen them elsewhere and they're way better. Don't get me wrong, I really love this campaign. It's just the idea gets a little lost in this longer manifesto spot. Mainly because they're not showing the funny (negative) shots of the influencers being dorks. But this is Diesel firing at their best. They have such an annoying knack of it. Time and time again they create something so culturally of the moment that it feels like it must have been done before. This is another example of it. It's spot on, fresh, fun, relevant and so fantastically on brand for Diesel. Come on Publicis Italy, show us the short ones! READ ON...
Kamball.jpgThree films from Saatchi & Saatchi Arachnid are targeted at grass roots Malays in Malaysia, engaging them in the manner they respond most positively to: simple comedy. Saatchi & Saatchi found a way to merge the Kimball brand name with the Malay word 'boleh', which means 'can' or 'can be done', to create a new word, 'Kimball-leh'. The films revolve around slices of life to show how we can elevate meals/food with Kimball sauces.

Mutiny-Leadership-Cheuk-Chiang.jpegOnly two months since its launch, Mutiny Group has added Cheuk Chiang to its team.

The startup was created by former Y&R Managing Director, Matt Farrugia and National Engagement Strategy Director, Henry Innis. Chiang joins the team at Mutiny Group as an investor and partner, and will take on the role as Chairman.

Chiang was previously the CEO, Asia Pacific for Omnicom Media Group and prior to joining Omnicom was managing director at Cummins&Partners. He also held senior leadership roles at M&C Saatchi and Leo Burnett in Australia and across the region. Many say he was instrumental in driving the growth of Cummins and later PHD (part of Omnicom) across the region.
Coca Cola.jpgTwo days before Valentine's Day, Coca Cola Philippines set hearts a flutter with a one-day pop-up vending machine that dared lovebirds to fizz up their love.
Amid couples and hopeful singles, Coca Cola set up the special Valentine's vending machine in picturesque Circuit Makati, inviting people to fizz up their love with a no-frills mechanic: Grab the mic, select a feeling, and sing a love song karaoke-style. After the song, the machine dispensed free Coke for the couple, plus a romantic surprise including shirts that said SOUL and MATE, snapbacks embroidered with BOO and BAE, a rose, and a drinking straw for couples.

Divorce.jpgLittle Big Films and GrameenPhone Bangladesh have released a campaign breaking the taboo of divorce. According to recent reports, a divorce takes place every hour in Dhaka city. In the last decade, the divorce rate has increased by a massive 34% throughout the country, according to the Bangladesh Bureau of Statistics (BBS). Some of the most common reasons stem from an inability to maintaining a conjugal life, drug addiction, extra marital affairs, incurable diseases, physical assault, dowry, premature marriage and infertility. Yet age old notions about divorce exist widely and very often women, especially, are stigmatised, even today. Somehow, the label of 'divorcee' is a social red flag, a mark one can't remove.

Agnello Dias.jpgThe Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its 'Hall of Fame' for the year 2019.
The other famed recipients who have been inducted with this honour earlier include names such as Alyque Padamsee (Lintas), R.K.Swamy (BBDO Advertising), Ram Sehgal (Contract), Ms. Simone Tata (Trent Ltd), Mohammad Khan (Enterprise), Mike Khanna (HTA), A.G.Krishnamurthy (Mudra Communications), Arun Nanda (Rediffusion DY&R), Dr. V.J.Kurien (Amul), Roda Mehta (O&M), Aroon Purie (India Today), Ranjan Kapur (WPP India), Sam Balsara (Madison India), Prem Mehta (Lintas), R Balki (Lowe), Prasoon Joshi (McCann) and Piyush Pandey (Ogilvy & Mather) amongst others.

Dias (pictured) said, "It is a privilege to be in the shadow of giants and I am grateful that an institution as respected as the Ad Club of Calcutta considered me worthy of this honour. It feels a tad intimidating to be honest and am truly grateful to the many hands that guided me along this journey."
Wunderman Jakarta Team_1.jpgWunderman Jakarta has taken home the award for Marketing Agency of the Year at the inaugural Future Commerce Excellence Awards.

The Future Commerce Excellence Awards, launched by Future Commerce Indonesia, recognises the very best brands, retailers and tech companies with the best tech implementation and innovations in Indonesia.
VW-USA.jpgVolkswagen of America has finalized the makeup of its U.S. agency team built with holding group WPP.  The Volkswagen agency team will have Johannes Leonardo, New York as the brand lead, with a hand-picked network of WPP specialist agencies for data intelligence, VW.com, CRM, retail and other key functions for the brand. 

Johannes Leonardo - co-founded and part owned by Aussie expat Leo Premutico - together with this broad set of best-of-agency WPP resources will create a bespoke team dedicated to realizing the potential of the Volkswagen brand. The agency team will be located in New York and will begin work on the business immediately.
film craft eblast.03 (1).jpgNew York Festivals Advertising Awards announced the 2019 NYF Film Craft executive jury.
New York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this year's Film Craft submissions in New York City on April 30th and May 1st.
Thomas Hong-tack Kim.jpgThomas Hong-tack Kim is one of Korea's most awarded creative directors - he's also a prominent ad critic, author of six books on advertising and culture, and in March he's joining the line-up at AdFest 2019.
Kim (pictured left) spent 20 years at Cheil Worldwide in Seoul, and in 2013 he ranked #8 in the Top 10 Executive Creative Directors worldwide in the Directory Big Won Rankings. The following year, he left Cheil to start his own business, a "creative solutions lab" called 2kg. Campaign Brief Asia caught up with Kim to find out how things are going.
You describe 2kg as a "creative solutions lab". Why 2kg? And what have you been working on lately?
The normal weight of the human brain and heart is 1600g and 400g each, making 2kg when combined. I believe these two elements, the human brain and heart, are the only elements we need to develop creative solutions. My creative solution lab's slogan, 'the brainy and brave solution', refers to human intelligence and passion.
Syn_Katy perry FF.jpgTokyo based Syn music, with offices in LA, Beijing, Shanghai and Manila, recently announced their second collaboration with Final Fantasy Brave Exvius together with Synertech, this time featuring superstar Katy Perry.

The collaboration was originally publicized by Katy Perry herself on December 9th, when the singer released the teaser trailer for her pop ballad 'Immortal Flame'.

The track was created exclusively for Final Fantasy Brave Exvius in partnership with Syn Create, Square Enix, and Synertech.

Matt & Malcolm.jpgAsia Pacific Tambuli Awards past Jury Chairmen, Global Chief Creative Officers Malcolm Poynton of Cheil Worldwide (2018) (pictured right) and Matt Eastwood of McCann Health (2017) (pictured left), share their views on the importance and relevance of the award show in our industry and society today.
Poynton strongly believes that the APAC Tambuli Awards are the most important award show today. He says, "People increasingly care about what brands they buy. And today, people are increasingly buying those brands that show they care about the world we live in. Given Tambuli Awards are the only global award show that celebrates brands that do well by doing good, I'd say that makes TambuliI the most important accolade in our industry." He adds, "Tambuli celebrates brands that uplift society and create positive change through correlating purpose with purchase. Given the next wave of consumers are increasingly turning to brands that contribute positively to the world, I'd say Tambuli is the most important award around."
TRUCK ART.jpgAs part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist/activist Samar Minallah Khan and Roshni Helpline to find an ingenious use for a local form of art called 'Truck Art', in which transport and goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits and calligraphy.
These brilliantly painted works of art often include portraits of famous personalities - actors, sportspersons, military chiefs, and politicians. However, in the case of "Truck Art Childfinder", instead of the usual personality portraits, BBDO collaborated with local truck artists to paint portraits of missing children, along with a helpline number.
MORE CRAFT@ADFEST SESSIONS.jpgADFEST continues to sign up world leading experts of creativity and craftsmanship to present at Craft@ADFEST, a two-day stream dedicated to highlighting the latest production, digital, content and technology trends, which runs from 20th-21st March 2019 as part of AdFest 2019.

AdFest is delighted to confirm the following Craft@ADFEST sessions:

'World Animation Domination', presented by Marko Klijn, Ringmaster, Cirkus, Auckland
Craft@ADFEST: Wednesday 20th March, 10.40-11.15
Discover the power of character animation in this session from Marko Klijn, the self-proclaimed 'Ringmaster' of Cirkus', an animation company that launched in New Zealand in 2006.  Klijn believes that animated characters are not just for kids. He'll review the latest and greatest animated spots from across the world.
Sabarimala Temple.jpgFCB Ulka, in partnership with ScoopWhoop, has launched a campaign - #SabKaSabarimala using Facebook as a medium in upholding the message of equal women rights. The campaign was launched on 7th February 2019 and it was received wholeheartedly by not just women but men too!
For about 200 years, women in India between the age of 10-50 were not allowed to enter the Sabarimala shrine. However, in September 2018, the Supreme Court of India ruled that women, irrespective of age, can enter Kerala's Sabarimala Temple. This verdict was met with resistance, however 2 women entered the Sabarimala Temple, after which the temple was shut down so that a purification ritual could be undertaken.
Tiger Beer.jpgCREAM Communications Group Cambodia has developed their seventh consecutive campaign for the Tiger Street Football Competition, which has grown to become Cambodia's largest outdoor sporting event.

The spot is a celebration of the Tiger Beer drinker's masculinity and love of football, specifically with a challenging call for action by way of team entries to play in the five aside competition. The Tiger Street Football national tournament builds over nine weeks to the final in Phnom Penh where fans will have the opportunity to meet their hero, football great Ronaldinho.

Handheld Concert 01.jpgRokid Me is a high-quality portable smart speaker. It produces beautiful sound quality, and can be controlled from the palm of the hand. Rokid sought to attract more consumers to take interest in this unique product.
Handheld Concert is the first of its kind. The Nine Shanghai created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from girl's body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello, to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of 'Rokid Me can be played in your palm every day.'
"The campaign is quite infectious," said by Yuanzhi Zhu, the Brand Director of Rokid, "This is a pitch project. When we first saw the draft, The Nine Shanghai's ideas attracted me all of a sudden and stood out from all the proposals."
The project was held in Chinese cities including Shanghai, Hangzhou and so on. Millions of people experienced the concerts. On the Tik Tok live platform alone, the live video of the event received hundreds of thousands of views on its first day.

01 Cover Image.jpgThe biggest mass human migration in the world occurs around the Lunar New Year in China. Millions of people crowd into all kinds of transport in order to go home and celebrate the occasion. Most travel by car or bus.

To mark this occasion, Wang Lao Ji, China's biggest and most celebrated traditional herbal drink brand, collaborates with Baidu to launch an interactive and virtual go home experience called 'The Journey Home'.

Fastrack.jpgOne of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine's Day. Conceptualised by Lowe Lintas Bangalore, it addresses the conservative section of the society who have held back the LGBTQ+ community in India from enjoying the liberty to love.

Palau Pledge.jpgFriendshit.jpgThe Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter.

The final deadline for entries is Friday 22nd March, 2019

Now in its 17th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia.

Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2019 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2019 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out early May 2019. Accepted work will be featured in Campaign Brief's The Work 2019 Gallery.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2019 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2018 and March 31st, 2019.

D&AD Awards 2019 judging criteria announced

dad.jpgD&AD has announced its judging criteria for D&AD Awards 2019. The criteria has been introduced to bring a closer focus to each discipline and the nature of creative work according to category, to reinforce D&AD's mission to recognise and celebrate creative excellent and empower the judges to award the best work.

Specific criterias for Design, Crafts, Advertising and Film & Entertainment and Purpose have all been introduced to facilitate the best work to rise to the top in each category.
Messy Bessy_NOSTRILS_BEACH.jpgBBDO Guerrero has launched a campaign for Messy Bessy's air freshener aroma spray which shows how the product is as natural as it smells, making one's home feel like an outdoor adventure.
Digtas Bangkok_Leadership Team1.jpgPublicis Groupe has officially launched the Digitas brand in Thailand. The agency will provide brands in Thailand with access to their diverse expertise across data, strategy, creative, content, and technology all under one roof. The Digitas network has 3,500 employees across 21 countries and 34 offices,

The 34 person team in Bangkok will service existing clients including Chevrolet, JD Central, Krungsri, PTG, MK and One Bangkok as well as Tesco, the agency's most recent Digital AOR win.
The-Eleven-OClock-Derin-Seale.jpgFINCH, Sydney, Australia, was awarded Best of Show for "The Eleven O'Clock" at last night's seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds.

"The Eleven O'Clock", which follows the delusional patient of a psychiatrist who believes he is actually the psychiatrist himself, also picked up a One Screen award in Comedy at the ceremony and screening at the SVA Theater in New York.

Also winning a One Screen award from Australia was //Thirteen & Co for "The Craft" in the Fiction category.
Leo_Premutico_05711.jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Leo Premutico, co-founder and chief creative officer at Johannes Leonardo New York, has been appointed chair of judges for the 40th AWARD Awards.

After a string of early career successes, including being named Best Young Creative UK by Campaign Magazine, receiving the Ansett Encouragement Award for Young Creative of the Year and becoming youngest-ever ECD at Saatchi & Saatchi New York, Premutico co-founded Johannes Leonardo at just 29 years of age.

Built on the philosophy that the consumer is the new medium, the independent New York-based agency is internationally regarded for creating transformative brand ideas for some of the world's most influential companies. In 2018, Johannes Leonardo was ranked in the top four of America's top 10 advertising agencies by Ad Age.
Lee Clow-web.jpg
"Think Different (Here's to the Crazy Ones)." "Dogs Rule." "Yo quiero Taco Bell." "Keeps Going and Going." "Impossible Is Nothing." "That's G." Lee Clow, the visionary creative who touched the hearts of consumers and revitalized brands with iconic advertising campaigns, is retiring.

The Global Director of Media Arts at worldwide advertising collective TBWA, and founder and Chairman of TBWA\Media Arts Lab, will move into an advisory role as Chairman Emeritus of the agency he founded in 2006 to serve Apple and to embody his vision of an agency that impacts culture, rather than just "makes ads."

"The years I spent doing this thing called 'advertising' have been fun: challenging, rewarding, maddening--sometimes painful--but mostly, joyful. And I wouldn't trade a day of it." Clow-- an original Chiat\Day partner and one-time TBWA\Worldwide Chairman--mused, in his "Love Note to Advertising," released today.

Clow continues to work on a personal film project that tells the story behind some of the most famous and culture-altering advertising in history, recalling his 50 years at Chiat\Day--the people, the work--and retelling how they did it.
A1 Bot.jpgTo celebrate this season of romance, Closeup Toothpaste, is working with creative agency, MullenLowe Singapore to discover if love can overcome all boundaries (even firewalls), with a unique experiment to discover whether two AI chatbots can fall in love.

In line with the Unilever brand's mission to bring people together, the MullenLowe Singapore team, led by creative directors Merkye Naude and Sergey Mastobaev, designed an experiment to discover if closeness, and perhaps even love, would be possible between two machines.

Close-up.jpgFor Valentine's day, Ki Saigon and Unilever's brand CloseUp developed a compelling and emotional story that challenges the conventions of love. This content sets up the Valentine's day campaign that CloseUp has been celebrating since many years with the youth of Vietnam.

To bring to life the CloseUp mantra of 'love has no boundaries' Unilever Vietnam approached Ki Saigon to identify a story that puts this thought to test.

SeamusHiggins.jpegR/GA has today announced that its continued growth in APAC has paved the way for changes to regional creative structure, including the appointment of former Host/Havas ECD Seamus Higgins to the role of VP chief creative officer.   
Higgins steps into the newly-created CCO role in April, assuming overarching creative leadership of the agency's Singapore, Shanghai, Tokyo, Sydney, and Melbourne offices. Last month R/GA announced that their Regional VP Executive CD Bob Mackintosh was leaving the network.
Recently included in Ad-Age's 2018 Creative All-Stars list, Higgins has more than 20 years of industry experience across three continents. Throughout his career, he's been behind campaigns that have won nearly every major award, notably ten D&AD pencils (including two black), three Cannes Lions Grand Prix (including Titanium), and two Grand Clios.
Waterproof sarees1.jpgIf you do an internet search for 'Women at Kumbh', most, if not all, of the pictures your search will yield will be of women in saris and petticoats taking the Holy Dip. Clothes which are clinging to their bodies as soon as they get wet, making these women vulnerable to prying eyes.

Hamam believes in helping women #GoSafeOutside by empowering them with skills and means to counter their vulnerability. The brand lives this philosophy not only through its communication but by also engaging through direct initiatives such as putting up 'CCTV hoardings in Chennai' and conducting school contact programs that train young girls in Self-Defense.
HUL.jpgThere are some initiatives that surprise the audience, some that make people think and then there are some rare initiatives that push people to make things better and contribute towards something substantial. Hindustan Unilever Limited's Start A Little Good - "Swachhta ki Sawari" manages to do all the above.

Empowering the boatmen community of the region, the company has joined hands with Kumbh Mela authorities in keeping the Sangam clean this year. Sangam - a confluence of the Ganga, Yamuna and Saraswati rivers is considered a holy spot, a dip in it - referred to as ' Snaan' - is believed to wash off one's sins. The river is only accessible by boat and considering the volume of visitors, a substantial amount of littering (plastic bags, flowers, garlands and other offerings) ends up polluting the river. It is carelessly left to the authorities alone to manage after the mela is over, a mammoth and an almost impossible task.

Navi Mumbai.jpgScarecrow M&C Saatchi Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon.
FGII is the sponsor of the Future Generali 10k Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII is the general insurance arm of the joint venture partners - retail game changers Future Group and global insurer Generali.

Tata.jpgTata Motors in collaboration with WATConsult has unveiled a new music video titled 'Apni Hatchback' for the brand's bestselling hatchback - the Tiago.
Released across Tata Motors' digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. Looking at the pace at which 'Indie Hip Hop' is cutting through the clutter of Bollywood among the audience, 'Apni Hatchback' is a testament to Tata Motors' ability and efforts in catching the pulse of the audience. The music video is conceptualized and executed by WATConsult, the digital media partner for Tata Motors' Passenger Vehicle business.

Hennessy_1.jpgHennessy has released this epic short film by legendary director Ridley Scott who visualizes the odyssey experienced in every sip of Hennessy X.O.

The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will air during the 91st Oscars on February 24th, amplifying the cinematic flair of the campaign on one of Hollywood's most celebrated nights.

Complementing the idea that "Each drop of Hennessy X.O. is an Odyssey," the Academy Award nominated director of the films The Martian and Gladiator as well as cult films Alien and Blade Runner, creates a visual journey that explores the seven flavor profiles in a surreal, sensorial and immersive narrative.


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