adidas Climaheat1.jpgWith the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the "snow run" that customers were challenged to complete in the VR game. 
Sunshine.jpgTBWA\Group in Vietnam has elevated senior executives and announced new hires. The agency has promoted Tan Nguyen (known as Sunshine) to Managing Director from her previous position as Digital Lead and Chief Marketing Officer, while Tom Guerin becomes President TBWA\Group Vietnam, with immediate effect.

Philip Brett, President of TBWA\Asia said: "Vietnam is an important market for the TBWA\Asia Collective and under Tom's leadership, the agency continues to enjoy strong year-on-year growth. With Tom's responsibilities evolving, we're pleased we have the depth of talent to elevate from within. Sunshine has been instrumental in driving growth across the agency, attracting new business as well as talent."

Sunshine (pictured) will also join the Regional Leadership Collective, led by Brett.

In addition to Sunshine's appointment, Lien Dinh has been promoted to Group Creative Director. Lien (pictured below), a highly respected Vietnamese Creative Director, has been instrumental in elevating the creative product for the agency over the last four years.
Screen Shot 2016-12-02 at 10.00.48 AM.jpgJ. Walter Thompson's Innovation Group has today unveiled its third annual Future 100 report.
 
Future 100: Trends and Change to Watch in 2017 helps readers keep a tab on emerging consumer behavior with 100 original trend predictions from the Innovation Group. Sliced across 10 categories, each trend is delivered in digestible snapshots that explore how the trend is already showing up in consumer behavior today, signs that it's growing more popular and an original analysis on why brands and marketers should be paying attention.
 
From trends like "Vagina-nomics" and "Artificial Nature" to "Tech vs. the Trolls" and "Halal Tourism," Future 100 foresees a 2017 full of new frontiers for consumers and new opportunities for brands.
MoreToGive_LB India.jpgFortis Healthcare, India's biggest chain of hospitals, in association with NDTV and Leo Burnett India, has rolled out the #MoreToGive movement to encourage organ donation in India.

Half a million Indians die each year, waiting for organ transplants that never happen. India is known for its world class prowess in organ transplantation, but no amount of medical expertise can help if there aren't enough organ donors to save lives.

In a country of over 1.2 billion people, 0.34 donors for each million people doesn't add up at all. Especially when juxtaposed with the number of donors per million people in the West: an average of 30.
Buster The Boxer_John Lewis Christmas-thumb-400x198-236723.jpgUK retailer John Lewis is bouncing with joy today after its 2016 Christmas campaign "#BusterTheBoxer" was named the most shared ad of 2016 by video ad tech company Unruly.

The two-minute video ad, which features an array of animals playing on a family's trampoline at Christmas time, appears at the top of Unruly's annual Top 20 Global Video Ads Chart after attracting Aerial-thumb-400x191-210936.jpg1,949,387 shares across social media. The ad's performance since its launch on November 9 also makes it the 5th most shared Christmas ad of all time and the most shared John Lewis ad ever.

Fours ads from the Asia region have made the Top 20 including Ariel "#ShareTheLoad" via BBDO India ranking in at #8, 7-Eleven Thailand "Teachers" at #10, McDonald's Philippines "Tuloy Pa Rin" ranked in at #11 and ranking in at #19 is Mentos Indonesia with 'Mentos Mentors'.
Justin Barnes.jpgAfter a global search, J. Walter Thompson New Zealand has hired Justin Barnes as executive creative director. Barnes, who was most recently creative director at SapientNitro in London, will take the creative reins in January.

Says Simon Lendrum, managing director, J. Walter Thompson, New Zealand: "When we set out to find our new ECD, we wanted to find a creative leader who had demonstrated the ability to build big brands, but was also fluent in new technologies. Justin is such a leader."

Says Matt Eastwood, worldwide CCO, J. Walter Thompson: "Today more than ever we see that creating truly pioneering solutions requires an intersection of skills. It's fantastic to welcome Justin to J. Walter Thompson, as he comes equipped with a diversity of experience that can empower us to craft even more integrated creative solutions for our clients' brands."
TigerSTREATS (1).jpgIn our polarised world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger beer at the street food table. 

To celebrate the power of Tiger Beer and street food to bring us closer, Tiger Beer is launching Tiger STREATS. An intriguing dining concept, where two chefs who live worlds apart, but share the honour of culinary fame, will join forces for the first time. A global event, Tiger STREATS launches first in Sydney followed by Auckland, New York City and Kuala Lumpur.
The D&AD Professional Awards 2017 early entry deadline is in two weeks.
Enter your work by 14 December 2016 and save 10%.


Pencils Line Up 2017 (1).jpgThe 55th annual D&AD Professional Awards are now open for entry. With subcategory changes, the majority of the jury foremen and women announced and a sneak peek of the creative campaign by Lucky Generals, there's quite a bit to grab your attention.

Professional Awards - what's new?

Although there haven't been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will all get the chance to submit their work to be judged and win a Pencil. (This work will be eligible for a Wood Pencil).
McDonalds China 2.jpgMcDonald's is making an innovative change to China's fast-food industry. This week, the fast food giant launched its latest 'Technology, is there for more than you think' campaign, through a combination of online videos and in-store experience event, that bring McDonald's latest concept an 'Experience of The Future' platform to life. Leo Burnett China, is the lead creative agency behind the campaign.

The 45-second online video shows a real McDonald's customer, who is actually a professional Game Planner & Operator, ordering his choice of burger just the way he wants it at a Self Ordering Kiosk late at night.

VIEW THE CONCEPT
Glenlivet.jpgA short film created by Dentsu Taiwan for global Single Malt brand, The Glenlivet,has won several major awards recently. "Single Belief" picked up a Grand Prix and four Golds in the Integrated Marketing, Feature Film, Short Film, and Best Director categories, at the recently-concluded prestigious China 4A Golden Seal Awards in Beijing. In addition, it also took home a Grand Prix and Gold award at the Taiwan 4A Creative Awards. Dentsu Taiwan not only bagged one of the industry's most coveted honours but also achieved the rare feat of being a Cross-Strait, double champion.

VIEW THE FILM
 
AIR-NZ-CHRISTMAS.jpgAir New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and rising Kiwi acting star Julian Dennison to record a uniquely Kiwi take on one of the world's most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.
 
The online video Summer Wonderland captures the fun as Hunt for the Wilderpeople star Julian Dennison directs a reluctant Ronan Keating in a witty rewrite of Walking in a Winter Wonderland, to better reflect the festive season down under.

VIEW THE SPOT

View the Air NZ Xmas Site
Screen Shot 2016-12-01 at 8.53.08 AM.jpgTBWA, Auckland has launched a new film in support of Asahi Super Dry, the number one beer in Japan.
 
Says Andy Havill, category manager - NZ beer and cider, Independent Liquor: "Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes into our product."

Originally developed as a result of a 5000 person survey in the Japan, Asahi pioneered a new direction for beer in Japan and the world, inspiring many imitations in its wake.

VIEW THE SPOT
Cathay_Wedding.jpgMcCann Hong Kong and MRM//McCann Shanghai are promoting the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon with a 'Marriage in the Air' campaign that launched.

In partnership with three of the largest travel platforms in China - Ctrip, Mafengwo and Qyer - a competition featuring three travel influencer couples trying to outdo each other for a chance to wed at 35,000 feet has been launched.

The campaign began this month with videos of the couples dressed in wedding gowns and suits running through the streets and airports in China. The videos invited the public to vote for their favorite couple to win a wedding on a Cathay Dragon flight. The winning couples' voters also get a chance to attend the wedding on January 6th.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
VIEW THE THIRD SPOT
maxresdefault (1).jpgThe Sphere Agency, Melbourne has been appointed as the media agency for Parrot, a French company specialising in drones and other wireless products.

Sphere won the media duties for Australia and Japan after working on a very successful 'It's flying season' campaign for the brand earlier this year, initially winning the project in a pitch against Parrot's incumbent international media agency. The "It's flying season" campaign saw Parrot's market share increase by double digits in Australia.
Hero Shot Avatars.jpgThe Singapore-based Gong CCA 2016 Awards Show was held last night and the big agency winners were MullenLowe Singapore, BBH Singapore, Kinetic, Ogilvy & Mather and DDB Group.

MullenLowe Singapore was awarded the Agency of the Year title with a haul of awards that included a Best of Category, 10 Golds, 9 Silvers and 6 Bronzes.

The coveted Grand Prix went to BBH Asia Pacific for its entry "Nike Unlimited Stadium" (pictured above). It was a great performance from BBH, who walked away from the night with 4 Best of Category awards, 6 Golds, 8 Silvers and 5 Bronze awards.
Publicis Post.jpgPublicis Communications Greater China has launched a new post-production hub in a partnership with one of China's leading post houses, MBS Film Valley.

The stated aim of the hub is set a bar for online and offline editing, special effects production, compositions and arrangements, audio mixing and digital output, providing the one-stop post-production solution.

Ran Yin has been named General Manager, leading the operation of the post-production hub and will report directly to Michael Lee, CEO of Publicis Communications Greater China. Most recently, Yin served as the Head of TV at Saatchi & Saatchi Greater China and has almost 15 years of experience in TV production. Endowed with an international perspective and rich experience, he has produced countless touching commercials and won numerous international and domestic awards.

Entries for AWARD Awards close tomorrow

960d57c5-ff50-432a-8941-d554eee729bc (1).jpgEntries for the 38th AWARD Awards will close this Friday, December 2.

Late entries will be accepted up until Monday 12th December though a late fee will apply.

This year eligibility dates have been extended to cover the full call for entries period through into early 2017; any work first aired or published between the 6th November 2015 and the 31st January 2017.

SUBMIT ENTRIES HERE
Gigi_Lee (1).jpgTBWA\Group Malaysia has announced the appointment of Gigi Lee as chief creative officer, effective January 2017. She will be responsible for driving the creative output across all clients within TBWA\Group Malaysia - which includes Creative Juice and Digital Arts Network. In addition to Lee's appointment, Sa'ad Hussein becomes chairman TBWA\Group Malaysia, with immediate effect.

Said Nils Andersson, regional creative president TBWA\Asia: "Gigi is an incredibly talented creative leader who is regionally and globally recognised for the impact she has created within the Malaysia advertising community. We're thrilled Gigi will be joining The Disruption Company in Malaysia."

TBWA\Group Malaysia is one of country's leading creative agencies, recently named third in Campaign Brief Asia's 2016 Creative Ranking and number one in the Malaysian Effie Effectiveness Index. Throughout 2016, the agency secured an impressive line up of new business, most notably U Mobile, Taylor's University, Dairy Farm and Chatime, while retaining their existing client base.
skillsfuture-pr.jpgDentsu Singapore, part of Dentsu Aegis Network, and SkillsFuture Singapore have recently launched the "What's your #skillsfuturestory?" campaign, a national movement aimed at inspiring Singaporeans to pursue their passion, and develop their skills and talents to achieve their career goals. 
 
With the objective of inspiring Singaporeans to keep learning and striving towards skills mastery, the campaign showcases a series of individual films, featuring three Singaporeans, in different stages of life, who are in pursuit of their passion. Embarking on a learning journey with SkillsFuture initiatives, they are able to maximise their potential by embracing lifelong learning to ultimately achieve success in the careers they've always dreamt of.

VIEW THE ASHLEY SPOT
VIEW THE ASYRAF SPOT
VIEW THE TANUJAH SPOT
2017ANTIPODES_IMG01_V01 (1).jpgThe FireFlies Antipodes is making its last and final call for riders for its second tour taking place from 19 to 26 February 2017. The ride covers 1000km+ over seven grueling days around Tasmania. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

The call for saddles will close Monday, December 5 and the tour is looking forward to welcoming new riders from Asia and the Antipodes.

To register your interest for The FireFlies Antipodes, please email Wilf Sweetland: sweetland@thesweetshop.tv.
Screen Shot 2016-11-30 at 9.05.16 AM.jpgIn conjunction with National Gallery Singapore's first anniversary, GOVT Singapore -- the institution's creative partner -- has released a variety of work promoting the Gallery Light to Night Festival.

Held for 2 weekends on the 25-27 Nov and 2-4 Dec, the Festival features a variety of activities for all ages including interactive art installations, an art and design market, roving acts and live music sessions which offer a multi-sensory experience.

The activities are in line with the Gallery's objective to make art more accessible. To promote this, GOVT Singapore conceptualized a black and white key visual that communicated the array of all- day programmes available, illustrated by local designer Andy Yang.

VIEW THE ART X DANCE VIDEO
VIEW THE PLAY X EXPLORE VIDEO
VIEW THE TECH X MUSIC VIDEO
VIEW THE ON-GROUND ACTIVATION VIDEO
Facebook.jpgMobile is still a fairly new medium, with formats and best practices that are rapidly evolving. We also know that people consume content on mobile in fundamentally different ways than they do on other mediums.

That's why Facebook launched the Creative Hub, a destination where marketers and advertisers can be inspired by great creative, design their own and share it with others. Facebook designed Creative Hub to be a faster, easier way to produce ideas that capture attention and delight people where they're spending their time--on mobile.

Publicis Philippines hires Anna Testa for MD role

Anna Testa.jpgAnna Testa has been appointed Managing Director of Publicis Philippines. Testa (pictured) has a proven 20 year track record of building and nurturing brands for multinational clients like P&G, Nestle and McDonald's.

Prior to her return to Manila in June 2015, she was with Leo Burnett Singapore as the Global Brand Agency Director for P&G Global SK-II. For 11 years, she held various global brand leadership roles for P&G in Leo Burnett Singapore, London and Tokyo.

With rich experience in providing integrated communication solutions to the brands that she has managed, Testa also possesses high level competencies in change management, having been, at one time, a managing principal for an international consulting group on change management and business process effectiveness.

Be high profile at the 20th anniversary of AdFest

Production Hut & Digital Hut (2).jpgThis is going to be a big year for AdFest and the festival is now inviting production, post and visual effects, digital, data and technology companies to be part of its Production Hut and Digital Hut at next year's festival, which runs from 22nd to 25th March 2017 in Pattaya, Thailand.

The Production Hut and Digital Hut provide a unique networking forum for production and digital companies to connect with a global audience of creative professionals.
AdFest_Call for Entries.jpgEntries to the 2017 AdFest Lotus Awards are now open.

2017 is the 20th Anniversary of AdFest and it's going to be one not to miss. The theme for the four-day festival is '20 Years of Diversity' and a big name Chairman of Judges is expected to be named later this year - Campaign Brief Asia's money is on Droga5 chief creative officer Ted Royer being named to head the jury.

Jimmy Lam, President of AdFest, says: "It's incredible to think that AdFest is celebrating its 20th anniversary next year. In 20 years, we have grown from a tiny festival on the hills of Chiang Mai into one of the best-loved industry events in Asia. The 2017 Lotus Awards will be a celebration of the world-class creativity that is now abundant in our region, and we can't wait to see which agencies are leading our industry into the future."
Alasdhair Macgregor (International Executive Creative Director, BETC Paris) (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Alasdhair Macgregor Hastie, international executive creative director, BETC, Paris.

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun (to read)." If Mr Leo Burnett's definition of good advertising applied to this week's offerings, makes my roundup as thin as Donald Trump's skin. READ MORE...
OgilvyMalaysia_hires.jpgHor Yew Pong has joined Ogilvy & Mather Malaysia as the Creative Director for the Pizza Hut and Coke account, bringing onboard over 16 years of experience from his stints at Saatchi & Saatchi, McCann Erickson, Y&R, Naga DDB and BBDO.

As one of the country's leading creatives, his work speaks for itself. Having garnered over 200 regional and international awards, he also recently added a Gold and two Silver Cannes Lions to his collection last year.
Screen Shot 2016-11-29 at 11.01.48 AM.jpgGetty Images has today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2017 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.
 
The six themes forecast by Getty Images' global team of visual anthropologists and art directors, are identified through extensive research and the company's unique access to, and analysis of, imagery in advertising, pop culture and the changing behaviours of consumers and society globally. This is further augmented by Getty Images' own search and image data from the 400 million downloads from its website each year. All of these data points are then analysed to create a holistic view of the imagery techniques and styles expected to make an impact in the year ahead.

Gadget Love talks geek-speak via print campaign

Gadgets360 - Mouse.jpgGadget Love is a conversation around people's love for gadgets.

Using terminology specific to the world of electronics and the digital world, Animal India has released a print campaign that visualises these remarks by putting meaning behind them.


VIEW THE MOUSE AD
VIEW THE KINDLE AD
VIEW THE MODEM AD
VIEW THE PLAYSTATION AD
VIEW THE NINTENDO AD
VIEW THE APPLE AD
VIEW THE MEMORY AD
VIEW THE INTERNET AD
SJ4.jpgThe Torch Awards has announced David&Goliath as the 2017 Torch Awards agency sponsor. D&G will join forces with Torch to help champion the next generation of young creatives and shine the spotlight on the 2017 Grand-Winning entry.

The Torch Awards submission deadline is February 17th. Finalist teams will be announced on April 3rd. The Grand-Winning Team will be announced and awarded live at the New York Show℠  taking place May 18th at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.

For more information on entering, download info sheet - 2017 Torch Awards One Sheet.pdf
Amy_Warc.jpgMobile marketing effectiveness is improving in Asia Pacific, with budgets set to follow, new research from Warc and the Mobile Marketing Association reveals today.
 
Almost 60% of marketers find mobile very effective as a marketing channel, and only 2% find it ineffective. This is leading to increased mobile budgets in the region; 92% believe their budgets will rise this year, with almost half (47%) expecting to see growth of more than a quarter.
 
Based on a survey of 324 marketing and advertising professionals from 17 markets across Asia Pacific, the State of the Industry: Mobile Marketing in APAC report found that 60% of the responding marketers are currently attributing less than 10% of their budget to mobile. However, the majority expect their budget to have increased by more than 50% by 2021.
Golda Roldan.jpgJ. Walter Thompson Manila has promoted Golda Roldan to the Managing Director role. The promotion, with immediate effect, comes after two years of double-digit growth for the office.

Roldan (pictured), first joined J. Walter Thompson Manila 2006, then left in 2010 to work at Leo Burnett.  She rejoined J. Walter Thompson in 2013 and was promoted to General Manager in February 2015. She is active in the industry and is currently President of the country's 4As, and the Overall Chairman for the 20Th 4As Philippines AOY Awards taking place in 2017.

Said Roldan: "I am humbled and grateful to work with an amazing team beside me. I am proud to be part of an agency who is committed to create pioneering ideas that solve human challenges and privileged to collaborate with clients who believe in what we do."

Cheil Hong Kong picks up MTR Corporation

Cheil Logo.jpgMTR Corporation Limited has appointed Cheil Hong Kong as its advertising agency after a competitive pitch against different local and multi-national agencies.

This win will see Cheil Hong Kong work on integrated marketing communications for the brand ranging from strategic development, creative communications and activation strategies.
NB17_mainimage(2350x1650)3 (1).jpgEarlier this year, the creative industries came together to decry the fact that one of their number had declared the gender debate over. The facts speak for themselves. According to statistics, only 11.5% of creative directors are female, indicating that this conversation is definitely not over.

The same lack of representation applies to creatives from black and minority ethnic backgrounds, those from low-income households and those with disabilities. Diversity, which is key to ensuring the advertising and design industries are representing the world we live in, is far from what it could be.

For New Blood 2017, The Beautiful Meme have devised a campaign to make everyone stop and think. Taking as its starting point a series of statements and statistics that highlight the current state of the creative industry, these in-your-face designs are a challenge to whoever reads them to take action.

And now a strange graph from a creative

img_0379.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"The truth is rarely pure and never simple." - Oscar Wilde

In the last month I have read countless blogs about the death of advertising. It has become fashionable to write about this. There is the talk of technology and how the business is changing. I have read the sentence advertising is facing its Kodak moment in at least 6 articles.

Added to this, I have had creatives from different parts of the world writing to my blog asking for advice on their career. They ask me if there is a future in advertising. Could they use their talents in another industry. They all tell me they are understaffed and had one in particular telling me he had worked Saturday and Sunday of every weekend for 6 months. I think we can agree no matter how masochistic you are this is not enjoyable or normal.

It was because of all of these swirling opinions, I started to wonder what the truth was. Is our business shrinking? Is it disappearing? Was there any evidence?
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play

DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play.
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 


TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

VIEW JOBS

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE


McWhopper_chicago outdoor_32-SMALL.jpgFor the fifth year in a row Leo Burnett Sydney has taken out the 'Agency of The Work' honour with the most number of acceptances from the Asia-Pacific in Campaign Brief's The Work 2016. The agency had 34 acceptances.

Asia's best performing agency was independent Thailand agency CJ WORX Bangkok, who had 14 acceptances. CJ WORX lead the way from Leo Burnett Malaysia and BBDO Bangkok with 11 acceptances. Leo Burnett Taiwan has 10 acceptances and Ogilvy & Mather Hong Kong, ADK Taiwan and Grey Group Singapore have 9 acceptances each.

This year 611 ads and campaigns were accepted from the Asia-Pacific region into The Work 2016.

TOP 20 AGENCIES IN ASIA-PACIFIC
1. Leo Burnett Sydney (34)
2. M&C Saatchi Sydney (30)
3. Y&R New Zealand (25)
4. Colenso BBDO Auckland (23)
5. Whybin\TBWA Melbourne (15)
6. CJ WORX Bangkok (14)
7. GPY&R Melbourne (13)
8. Leo Burnett Melbourne (12)
9. Clemenger BBDO Melbourne (11)
9. Leo Burnett Malaysia (11)
11. BBDO Bangkok (11)
11. BMF Sydney (10)
11. The Brand Agency Perth (10)
11. Clemenger BBDO Sydney (10)
11. Leo Burnett Taiwan (10)
16. ADK Taiwan (9)
16. Clemenger BBDO Wellington (9)
16. FCB New Zealand (9)
16. Grey Group Singapore (9)
16. Ogilvy & Mather Hong Kong (9)
2-CK Tan.jpgCampaign Brief Asia can reveal that Chee Keong Tan is to join Amber China  as Chief Creative Officer. Tan left his previous position as Group Creative Director at Ogilvy & Mather Malaysia on Friday and will assume his new position immediately and will be based in Shanghai.
 
Tan's joining will help enhance the overall creative strength of Amber China. Tan (left) will oversee the agency's Beijing and Shanghai creative teams, and assist Amber Liu, Founder & CEO of Amber China in managing the "+A" creative hot shop platform, with the ultimate goal of inspiring more effective creative work. Tan's joining is also a testament to the agency's strategy to expand further internationally and in the Asia-Pacific region.

Tan was ranked No. 7 in the recently released Campaign Brief Asia's 2016 "The Most Awarded Creative Directors In Asia" creative ranking. He was also ranked No. 11 in The 2014 Directory Big Won Report Global ECD rankings. Prior to joining Amber China, Tan served as Group Executive Creative Director at Ogilvy & Mather Malaysia, and previously served in senior creative positions at such renowned agencies as BBDO Malaysia, Leo Burnett Malaysia, Ogilvy & Mather Hong Kong, etc.

Campaign Brief Asia 2016 Creative Rankings

CBAsia_CreativeRanking_image.jpg169 ad agencies in Asia won awards over the 2015/16 awards season. As part of our Campaign Brief Asia Creative Rankings all 169 agencies are ranked based on their performances at international and regional awards shows. The full 24 page Creative Rankings is available as a free download below.

DOWNLOAD THE 2016 CREATIVE RANKINGS: Campaign Brief Asia_Creative Rankings_2016.pdf

DOWNLOAD THE 2014 CREATIVE RANKINGS: Campaign Brief Asia Rankings_2014.pdf
Kam Fan_Grey.jpgThe Hong Kong 4As Kam Fan Awards were presented last night and in total 44 awards were handed out. The HK4As Kam Fan Awards are Hong Kong's premier awards night and is always a hotly contested show.
 
This year Grey Hong Kong picked up the most awards to become 2016's Creative Agency of the Year, while Zenith Media was named the top Media Agency of the Year.
 
Ogilvy & Mather Hong Kong & Cheil Hong Kong also had great nights, just behind in the creative tally in 2nd & 3rd places respectively, with each of them bagging a prestigious Kam Fan Award.
Chiel-students.jpgThe initiative is the brainchild of Kiwi expat Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide, who served as a judge at the ANDY Final Judging Session in Seville

Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show's Student Competition. It is the first time in the show's history where the integrated jury were collectively impressed by the magnitude of a student idea and decided to distinguish it as a RESET Winner - the ANDYs professional category for innovation.  

The idea - "Stop-It" - is an app designed to assist those suffering at the hands of domestic violence.  The students behind the work are Elena Hernandez and Rodrigo Dominguez from Miami Ad School, Madrid.  In addition to their Gold ANDY, they were hired as interns by Breno Cotta, ECD, Cheil Madrid, who will support and collaborate with them to make their award-winning idea a reality.  Elena and Rodrigo started in their permanent roles on November 3.
DDB-Group-Sg-_HOF-AOTY-2016_final.jpgDDB Group Singapore emerged on top again at the Hall of Fame Awards 2016, with a record 16 awards across 30 categories. The agency group retained the coveted title of Creative Agency of the Year for the eighth consecutive year, bagged eight trophies in the People and Team Categories and added six campaign awards to its haul.
CK TAN.jpgAfter less than a year back at Ogilvy & Mather Kuala Lumpur, creative director Chee Keong (CK) Tan is leaving the agency today. Tan is moving to China for a new Shanghai-based national creative leadership position with one of China's leading digital networks.

Tan (pictured) rejoined Ogilvy early this year after a very successful three years as ECD of BBDO Malaysia, during which time the agency emerged as one of Asia's top creative forces, winning a Grand Prix at the London International Awards and Gold at most other international and regional awards shows. He had previously spent 7 years with Ogilvy in both Hong Kong and Malaysia.

Tan's new role at Amber China is announced here.


APDP_Hamid.jpgSince 1989 over 10,000 cases of enforced disappearances have been reported in Kashmir. Association of Parents of Disappeared Persons (APDP) commissioned a campaign to keep the memories of loss alive that are systematically being erased by the state apparatus. This campaign, via BlackSheep.Works, comprising sketches of the enforced disappearance victims meticulously created from the text of individual case studies, brings their memories back to life. #DisappearedKashmirs campaign has garnered over 28 million impressions on Twitter generating a tremendous response for the cause.

Credits - Creative Director: Asif Amin Tibet Baqual. Art Director: Suhail H Naqshbandi. Copywriter: Asif Amin Tibet Baqual. Business Director: Yasir Amin Tibet Baqual.
Carter Chow.jpgJ. Walter Thompson Asia Pacific has appointed Carter Chow as China CEO, and promoted George Shi to the position of Managing Director of J. Walter Thompson Shanghai.
 
Chow (pictured left) has over 22 years' experience in China's high-paced, fast-changing advertising industry.  He joins J. Walter Thompson from McCann, where he was Chief Marketing Officer for McCann Worldgroup Greater China.  Prior to that role, he served as Managing Director of McCann Shanghai, and Managing Director at Y&R Shanghai.   Chow's appointment marks a return to J. Walter Thompson China, where he worked as a Group Account Director 10 years ago.  He holds an MBA from the University of Southern California's Marshall School of Business, and a BSc from the University of Alberta.
 
"Carter has the perfect blend of local & international expertise. He has an intimate understanding of what it takes to grow brands in China, but he also has a very global perspective on culture and commerce.  He is innovative and enterprising, which fits perfectly with the future of our business," said John Gutteridge J. Walter Thompson Asia Pacific CEO.
Wagh Bakri.jpgTea, like a newspaper, is one of the most inertia-led categories. People are, by and large, comfortable with a particular brand of tea and are used to its taste. So, inducing a shift through advertising is a communications challenge.

The latest marketing campaign from Wagh Bakri, India's third largest packaged tea company addresses this challenge by introducing a new brand asset #PehliMulakat. (First meeting). This campaign was born out of a series of real conversations with people who shifted to Wagh Bakri tea. It focuses on the instances that led to people sampling Wagh Bakri tea for the first time and the specific tea attributes that impressed them.

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Andy_DiLallo_MCSaatchi-web-thumb-300x366-183250.jpgAndy DiLallo, M&C Saatchi Sydney's chief creative officer, and one of Asia-Pacific's most awarded creative leaders has resigned from the agency. DiLallo has been an instrumental part of the business for close to two years. He has decided to spend more time with his young family.

DiLallo (pictured) was previously at Leo Burnett, joining as joint ECD (together with Jay Benjamin, his creative partner at the time) in April 2008 from Saatchi & Saatchi New Zealand.

Jaimes Leggett, CEO, M&C Saatchi said: "M&C Saatchi wants to thank DiLallo for his creative leadership in helping to build some of the best brands in the country. The agency is incredibly proud of the work he has led and the team he has built. M&C Saatchi knows he will continue to be a creative powerhouse."

"We're gutted to see Andy go. He's a brilliant creative and a top bloke. I'd personally like to thank him for always championing the work. I have no doubt that he'll go on to do great things in his next creative endeavour."
Robby Matthew.jpgLodha's Greenfield project Palava, spread across 4500 acres, is their most ambitious project yet. With over 25,000 homes purchased in the last 6 years and thousands of families already living here, it is India's fastest growing city. World-class amenities and advanced services are setting new standards for modern living. And for its brand new campaign, the Lodha Group has brought FCB Interface on board as it's communication and strategy partner. The new campaign talks of how the city is poised to take off and how this is an opportune moment for people to be a part of it. 

Joe Thaliath, Chief executive officer, FCB Interface said, "We are thrilled to partner with the Lodha Group for their remarkable project-Palava city. This is a unique opportunity for us to create a behavioural change and introduce a new way of living across touchpoints for the brand by attempting something new and breaking the monotony. To achieve this, we aim to reskin the city living mindset by taking it back to the core and then project the future living side of it; and this is what excited us to associate with the brand."
Josiah Ng, Benjamin Lee, Koo Ze-Hou.jpgDDB Singapore has made a strong focus on championing social impact by launching Tango5, led by Social Media Creative Director Benjamin Lee (aka Mr Miyagi) (pictured centre), Content and Experiential Marketing Consultant, Josiah Ng (left) and Strategist, Koo Ze-hou (right).
 
Tango5 drives advocacy work and helps organisations achieve greater social impact. It also builds on DDB's ethos of 'Creativity+Humanity', having championed many 'social for good' causes in the past years. These include organisations such as National Volunteer and Philanthropy Centre (NVPC) where they created the brand for its corporate philanthropy programme 'Company of Good'.  It also brought to life 'Our Better World' by Singapore International Foundation.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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