Call for entries to Campaign Brief's The Work 2017: Entry deadline Tue…
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Yamamoto (pictured left) joined Dentsu in 1981 and is the only Dentsu President who has led all three domestic business domains: Media Content, Account Services and Business Development.
Two other senior appointments were also announced - Shoichi Nakamoto (currently Director and Senior Executive Vice President & CFO) and Yoshio Takada (currently Director and Executive Vice President) as Representative Director and Senior Executive Vice President & CFO and Representative Director and Executive Vice President respectively.
Said Yamamoto: "My mission is to re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term. I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfilment for our people."
Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 - and up stratospherically from 2001, when just 271,000 tourists traveled abroad, according to data from the Vietnam Tourism Association.
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"I believe in partnering with my clients, getting familiar with their business in order to come up with innovative "end-to-end solutions" leveraging new agency capabilities that have measurable impact on our clients' business. In an increasingly complex and fast-changing environment, our role is to provide our agency brands with a rich eco-system in which they can thrive, while staying true to their DNA."
This year, Success gifted something to the people of old age homes of Kolkata with a team of Santastic sons and daughters.
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Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Insight shows that Chinese people often struggle to show their affections and emotions, especially to their parents. Nowadays, with more and more young people moving away from home after school, this emotional disconnect is even more apparent during Chinese New Year, a rare time when they reunite.
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Kitty Lun (pictured left) is the Head of Creative Shop, Greater China, Facebook. Lun has vast experience in the Effies. She has been involved with the APAC Effies since 2014 and was the Jury Chair for the inaugural Positive Change Asia Pacific Effie 2016, Effie Hong Kong and Effie China.
Prior to joining Facebook in January 2016, Lun was Chairman/CEO at Lowe China for the past nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold.
The deadline is Tuesday 28th February, 2017.
Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.
Acceptances count in the upcoming 2017 Campaign Brief Asia Creative Rankings.
There are three things that differentiate The Work 2017 from traditional award shows:
Firstly, entries are FREE.
Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.
Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.
All entries are uploaded online: Accepted work will be featured on The Work 2017 website.
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Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.
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TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
The contract will commence on 1 April 2017.
The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
Eight of Ogilvy Singapore's shortlists were for Allianz's "Amateur Replay", one is for Singtel's "Data Exstream" and one for Singtel's "Singtel Firecracker".
Cheil Hong Kong has 4 finalists - three for Samsung's #BeTheirEyes and one for Hello Angel's "Nappy Notes".
Ogilvy & Mather Group Hong Kong has two finalists one for Volkswagen "Honestly Good Prices" and the other for Shutterstock's "Fake Study".
Youssef has been with J Walter Thompson Hong Kong for two years, working predominantly on APAC regional business such as Mattel (Fisher-Price & Thomas & Friends) and - through Mirum Hong Kong - Ferrero (including Ferrero Rocher, Raffaello).
The last project that he worked on was for Ferrero Rocher in Hong Kong and a collaboration with Vivienne Tam.
Prior to his time at J Walter Thompson Hong Kong, he was working at Hill Holliday in Boston, USA, mainly working on the national business for Bank of America, Cigna Health Insurance and Dunkin Donuts.
He can be contacted via his Linkedin website.
Lucy Aitken, Case Study Editor at Warc, comments (pictured), "We've scrutinised the data of more than 200 entries to the 2016 Warc Prize for Asian Strategy to establish an unparalleled insight into how the region's marketers are responding during a time of challenge and change."
Aitken adds, "Several years of demographic and cultural change have offered new creative opportunities for advertisers. Smartphone adoption is soaring - particularly in India - and Asia's middle class continues to grow exponentially. As in the 2015 Prize, brands are continuing to invest in purpose-led campaigns, however new trends are emerging as a result of Asia's economic slowdown."
Sasaki (pictured) joined Dentsu Inc. as a Copywriter over 20 years ago in 1995. Since then, he's established a reputation for experimenting with technologies and inventing next-generation concepts that extend beyond traditional advertising as the agency's Head of Digital Creative and Executive Creative Director, based in Tokyo.
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Inspired by the iconic après ski bars in the tradition of great resorts in Europe and North America, Eight developed the concept, the brand identity and the interiors for Mūsu around the desire for skiers to share stories, food and drink around a crackling fireplace after a long day on the slopes.
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Today, I'm Brave's initiative started out as a social experiment to inspire an Ebola-stricken community in Sierra Leone, and has evolved into a non-profit designed to inspire bravery within people and organizations around the world. Since the movement started a year ago, Today, I'm Brave has amassed over 110,000 followers and made 7.5 million online impressions.
He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality.
Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network - starting at Saatchi's Wellington in its heyday - eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe. He served for 10 years on the Publicis Groupe's Worldwide Creative Board of Directors and was a member of its mergers and acquisitions/investment group of directors.
Happy New Year everyone. Right now it's a bit quiet here as we're in the middle of that delicious lull that occurs between the Christmas and New Year shut down, and the even more serious one that follows with Chinese New Year. I always love it as you know you can chill out a bit before the real 2017 kicks in. Take the time to catch up with a few people. Get a haircut. Or do some market research in the beer category.
I also spend a bit of time watching local TV, not just because I am watching Korean dramas where everyone walks around looking serious or suspicious all the time. But I like to watch TV ads. It's a form of personal torture. I think I'm on the lookout for the odd rare spot that's any good, but really it's because I love watching celebrities having orgasms over beauty products, and fake perfect families having their lives made happier because of some cooking oil.
The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the festival lose its fascination as people grow older, and repetition, routine and chores wear down the magic they once experienced as children. This year, McDonald's is recreating those feelings of wonder with a simple yet relatable human story. The spot opens on a CNY parade - a spectacular show of colour and sound - and leads up to a show-stopping moment when a little girl shares her McDonald's fries with the dancing lion, proving the power of small gestures to make a big difference.
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Ogilvy & Mather Hong Kong (Ogilvy), teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky Lunar New Year items for his family in time for the holiday. His last stop sees him buy a bucket of KFC's mouth-watering Golden Butter Corn Chicken - which is the only way to ensure your Chinese New Year luck is complete.
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MGM COTAI, which is scheduled to open its doors this year, is MGM's second property in Macau. The first property, MGM Macau, opened in 2007.
Forming a specialist team between its Shanghai and Hong Kong offices, J. Walter Thompson will create an integrated campaign to launch MGM COTAI, as well as advertising strategy and executions designed to attract customers to both of the company's Macau properties through, and after, the launch.
"We are delighted to have been selected to work with such an iconic brand and look forward to building a rewarding partnership with MGM," said Mark Webster, CEO of J. Walter Thompson Hong Kong.
"The opening of a such a special second property is a pivotal moment for the MGM China business and particularly against the backdrop of an evolving Macanese market. It's both an opportunity and a responsibility we look forward to undertaking," added Rollo Gwyn-Jones, Group Account Director at J. Walter Thompson Hong Kong.
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Life size cardboad cut outs of men were strategically placed around lamp posts to promote the benefits of Rocket Oil.
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Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb, Siddhartha Sankar Ray. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."
The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.
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This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.
My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...
"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus
I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.
Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on Mudah.my.
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The move marks a full circle for Leong (pictured), who started out at J. Walter Thompson Singapore in 2000, before moving on to a diverse HR and talent management career that spans the media, heavy industry and technology sectors.
"I'm delighted to be back in the network, especially because it is such an exciting time at JWT," said Leong.
Leong, who has a strong focus on cultural transformation and change management, joins from Kennametal Inc, where she led a regional HR team across the full spectrum of talent acquisition, engagement and management activities. Prior to that, Leong was with SPX Flow Technology, where she worked on improving HR efficiency and effectiveness through influencing organizational design and effectiveness, and led successful change management programs across several corporate acquisitions. She has also worked at International Logging Services, as Regional HR Manager, as well as at MediaCorp and at J. Walter Thompson Singapore.
Wee has nearly three decades of experience in advertising in Asia. Since launching his career as a junior art director at McCann-Erickson/Singapore in 1983, he has won countless regional and international awards including Cannes Lions, Clios and One Show awards. As Creative Director for Saatchi & Saatchi/Singapore, Wee's 1993 Anti Drink Drive TV commercial took the world by storm, sweeping every Gold award from around the globe, including the most prestigious D&AD Black Pencil. After working as Executive Creative Director of BBDO/Singapore from 2002-2006, Wee founded creative boutique agency Religion in Singapore in 2007, his last project before joining Ogilvy Shanghai in January 2012.
Blk J launced in November last year as an independent creative agency and will be working in partnership with DDB Singapore on this new Singapore Tourism Board project.
Rowena Bhagchandani, Blk J CEO, said, "We are humbled by the STB appointment and by our first win but really the victory lies in the work. So, our sleeves are already rolled-up."
The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support they need to join advertising's creative ranks.
Named after Helen Lansdowne Resor, the industry's and JWT's first female copywriter, the Scholarship was established in partnership with the 4A's in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region; a JWT mentor; and a "first look" placement consideration upon graduation.
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The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.
The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
Choi actually began his career in Canada, but for the past 10 years he's been busy translating some of the lessons he gleaned there to the Korean market.
At Cheil, Choi is playing an important role in the success of the agency's more innovative ideas for Samsung - campaigns like 'Look at me' and 'Power sleep'. He spoke to Campaign Brief Asia about his creative philosophy - as well as his upcoming gig at AdFest 2017.
What can you tell us about the creative culture in Canada, where you grew up, versus the creative culture in Seoul?
Starting my career in Canada has taught me to focus on the purity of concept and the essence of the idea. Most of the projects were handled under a very tight budget, so we had to work around pure ideas rather than executions with big budgets in our hands.
Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
The studio will provide a full-service music solution to BBDO's clients, from music composition, arranging, recording, mixing to orchestration, music supervision, sound design and rights management by leveraging Syn's global network of offices and talent in Japan and the US.
Over the past 2 years, Syn have been working on several of BBDO China's projects, creating amongst others memorable soundtracks for Mercedes-Benz Brand Campaigns in China, Dove Chocolate's 'Rhythm of her Heart' mini-musical and Doublemint's 'Story of QQ and JJ', just to name a few.
The trio will play an instrumental role in deepening Grey Group Singapore's creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey's commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients' needs through "famously effective work".
Marco Polo Club members will receive a bespoke work of contemporary Chinese art via email on their birthday, inspired by their own travels with Cathay Pacific and Cathay Dragon over the past year.
Created by marrying member travel data with a tailor-made art algorithm, each member's 'painted journey' is a beautifully crafted, customised digital artwork that celebrates their movements around the world.
This year's blockbuster, which for the first time does not mention Australia Day, opens on the pristine Australian coastline, as the nation's first people search for the perfect spot to fire up a barbie. It doesn't take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent of Australian migrants, is welcomed to the modern day lamb barbecue, each bringing their own dish and flavour to the celebrations. The resulting party is a truly united celebration of Australia.
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A graduate in Journalism and Political Science from New York University, Duquesne's 17-year career has spanned journalism, advertising and brand consulting. She has held strategy leadership roles at Ogilvy & Mather, Grey Group, FutureBrand and MullenLowe, working with a range of high-profile national, regional and global clients.
"Being a leading brand agency is about not only excellence in strategy and design but about being able to translate these into engaging experiences and persuasive communications. Remona's expertise in strategy, innovation, identity and advertising is a perfect match for where our business is heading and what our clients are craving," commented Khan.