Starhub1.jpgStarhub2.jpgStarHub on Racial Harmony Day presented its latest video in a series of annual National Day campaigns to celebrate unity in diversity in Singapore. The campaign, created by Blk J DDB Singapore, juxtaposes excerpts from Martin Luther King, Jr's "I Have a Dream" speech with monochromatic snippets of people delighting in the bond of racial and religious harmony, StarHub's 1.5-minute video entitled #RegardlessofColour recollects the day-to-day realities which are familiar to Singaporeans.

"The harmony we enjoy today does not come easily," said Mr Howie Lau, Chief Marketing Officer, StarHub. "This year, we want to pay tribute to everyone for working tirelessly to build and safeguard our way of life. This video, graded in black and white, is our way of encouraging all to unite as #OneNationTogether, regardless of race, language or religion."

Babies.jpgDogs.jpgTo stand out in a fiercely competitive marketplace, JBL needed an idea that had its own clear voice. A distinctive visual identity that would communicate the auditory benefit of its noise-cancelling headphones in a dramatic way, both instantly and effortlessly.
Cheil Hong Kong's 'Block out the chaos' illustrates the intolerable noise that can be avoided, thanks to JBL's noise-cancelling headphones.
From crying babies and barking dogs to screaming wives and daughters, these striking compositions conveyed the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL's noise-cancelling headphones.

Credits - ECD: Paul Chan. CDs: Lili Jiang, Ivan Au. Copywriters: Paul Chan, Lili Jiang, Keith Liu. Art Directors: Ivan Au, Toby Hong. Illustrator: Illusion Bangkok
Happiness Works.jpgIn 2014, when setting up in Vietnam, Happiness Saigon promised to lead the industry by leading the way.

Through its Creative Connectivity vision, the agency has since then garnished a solid reputation in Vietnam and South East Asia; its work has been recognised by several international juries, and it was named 3rd most creative agency of Vietnam in 2016.
Camille.jpgCamille Marotte has expanded his representation with the global boutique production company The Sweet Shop to include parts of Asia, with a focus on China and Japan, as well as North and South America.

The move comes in the wake of increasing demand for the Paris-based director's distinctive work in these regions. A style known for its naturalistic and cinematic feel, Marotte comes with an impressive resume of many different projects that combine his skills as a director, cinematographer, photographer and motion designer.

Marotte (pictured) said, "When I started working with The Sweet Shop I was really surprised by the genuine feeling I had to be part of a worldwide family. They always had a desire to develop and push me forward to increasingly ambitious projects, so it's natural for me today to expand my role and be a stronger part of this family."
Be more human.jpgRED2 Digital has been appointed as Reebok's social media agency for six markets across Southeast Asia. This includes all social media responsibilities for Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
Wagga Wagga.jpgFollowing a multi- agency pitch, DDB Mudra West has won the branding and communications services for Wagga Wagga Cooking Oil. The account is being led by the agency's Mumbai office and is spearheaded by Shally Mukherjee, Senior Vice President & Business Partner, DDB Mudra West.

Wagga Wagga gets its name from the Wagga Wagga region in Australia, from where the cooking oils are sourced and brought to India. The company's factory is located in the pristine fields of Wagga Wagga. There is minimal human intervention in extraction and transportation of the oil, so that the goodness and purity of the source is retained. There are also no chemicals added in the oil. Coming from a place where the air, soil and water are pure, brings the brand to their tagline 'Purity, straight from the source'.

Saharath Sawadatikom.jpgThe Bangkok Art Directors' Association (B.A.D) has announced Saharath Sawadatikom, Managing Director, Creative and Partner, CJ Worx as the 33rd President of then Bangkok Art Directors' Association.

The B.A.D, Thailand's longest running creative competition of 33 years organizes a variety of activities in order to add value to Thailand's advertising industry. B.A.D aims to create opportunities for which professionals in the industry can sharpen their skills and broaden their visions, while also promoting the creativity of the new generation. It strives to strengthen the network support and relationship within the industry to raise Thailand's advertising standard to be more competitive on the international level.

Sawadatikom (pictured) is an award-winning creative with multi-discipline advertising background. He started his career at OgilvyOne Bangkok in 1989 and then joined Results Advertising under Ogilvy group, Wunderman and MRM respectively. He is one of the most award-winning creative in the industry. He brought home Thailand's 1st Grand Prix from Cannes Lions 2017 and received 2 Grande from AdFest. In total, he has earned more than 400 award tallies from both local and international award shows including Cannes Lions, D&AD, The One Show, Clio, New York Festival, London International Advertising, Midas, Epica, Spikes Asia, AdFest and many more. He was invited to be a jury regularly in numerous local and international award shows. And he was in Cannes Lions' jury for 3 times.
Nakamura & Chansrakao.jpgDentsu X Thailand, has named Sarnchatt Chansrakao as its new CEO, succeeding Mitsuyuki Nakamura who takes up his role as Managing Director of Global Business Center of Dentsu Inc. in Japan and Global Vice President of dentsu X, effective immediately. The streamlining of organizational restructure is a transformative step to strengthen new approach focusing on "Experience Beyond Exposure," empowering the agency to excel in the digital economy.
Rebecca Liu.jpgPublicis Communications has promoted Rebecca Liu to Director of Communications for Greater China. In her new position, Liu (pictured) will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Liu will also serve as Chief Marketing Officer at Saatchi & Saatchi Greater China and will continue to report directly to Michael Lee, CEO of Publicis Communications Greater China.

Over a career that began in marketing and PR roles at well-known multinational corporations and then transitioned to focus on global 4A advertising agencies, Liu built her 13 years of professional marketing and communications experience. Upon joining Saatchi & Saatchi in 2010, she set about building a corporate communications team from scratch and went on to lead that team win team to win the "In-house PR Team of the Year " award from PRWEEK Awards Asia in 2014. Liu then went on to be recognized individually as "In-house PR Person of the Year " in 2015 by PRWEEK Awards Asia, the only representative from the Greater China region to receive such an award. That same year, she was also recognized as one of Campaign Asia's "40 under 40" marketing personnel of the year. Through her strategic planning and team's deft execution, Saatchi & Saatchi has built and maintained a reputation as one of the industry's hottest creative agencies, winning nine "Creative Agency of the Year" awards over four consecutive years.
QQ Alert.jpgBy deep-learning the transformation pattern of facial features, QQ Alert and Tencent Shenzhen, China have mastered the latest face recognition technology. The system is able to simulate a person's appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased.

Magnum Fashion Show.jpgXenium Digital India and Magnum have teamed up to launch an 'Augmented Reality Fashion Show' to showcase animals on the cat walk along with models.

The tiger, panther and cheetah walked together with celebrities like Bipasha Basu, Mallaika Arrora and Suzzane.


Delicia Tan + Jamie Read.jpgEdelman has promoted Delicia Tan and Jamie Read to newly created Managing Director positions in Singapore in a move to deepen its sector expertise and strengthen its client leadership bench. Both Tan (pictured left) and Read (right) report to Amanda Goh, CEO of Edelman Singapore.
Tan has been named Managing Director, Client Growth and Innovation, and is charged with strengthening and diversifying Edelman Singapore's major client relationships across the agency.
xiaomi rural.jpgxiaomi urban jungle.jpgIn China, there was no proper efficient technical alert system to prevent children being abducted to rural areas or becoming organ trafficking victims or going missing in the confusing urban jungle, only 0.1% children have found their way home. That's why people appealed to the Chinese government to help with an alert system, hence the Xiaomi Mi Kids GPS Smart Watch was launched and Publicis Shanghai's campaign helped to promote it.

Credits - Copywriters: Nokkia Wang, Jackie Zhang, Lydia Whittle. Art Directors: Aly Wang, Jared Yang. Creatives: Sheena Jeng, Bruno Bertelli. Creative Director/Art Directors: Will Tao, Zoe Zhao, TT Zhou. Creative Director/Copywriter: Roc Zhao. Illustrators: Sheng Qiang, Hui Yao. Retouchers: Junhao Liu. Nan Fei Wang.
Paul Chan new.jpgThe Clio Awards judging will be held in China next month and before it begins Clio took a closer look at the Chinese market in this article.

Next week, Clio Award jury members will be arriving in Sanya, China to begin judging this year's crop of submissions. Although the aim is to take people out of their offices and conferences rooms to limit distractions and put all focus on the work at hand, the location this year has special significance given China's strong push to have not just a financial impact on the globe, but a creative one as well.

As Clio president Nicole Purcell stated when the judging location was revealed last March, "It is impossible to ignore the thought-provoking, imaginative and beautiful work happening in Asia. The creative buzz in China is something we at Clio saw as a wonderful chance to celebrate. This is an opportunity to assemble leaders from the global creative community in the region to further conversations and camaraderie that will act as inspiration for future work."

Although a global leader in social, mobile, and e-commerce thanks to home-grown giants like Tencent and Alibaba, Chinese advertising is still regarded a nascent industry, with Western ad firms venturing there just 25 years ago, after business privatization reforms. More recently, young executives trained at large multinationals have begun opening small, edgy creative shops, like W, The Nine, and Karma, infusing more Western strategies and pop culture into their campaigns.

K2 2.jpgHSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge.

Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.

Creative Director: Stephen Prior.
Art Director: Ji Hyun Song.
Copywriters: Peter Moyse, Young Soo Park.

Maurice Wee.jpgMaurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account. An experienced and dynamic creative, Wee (pictured left) will oversee concept development processes of the creative teams. Johri is an insights-driven, culturally attuned marketing communications specialist, with a passion for distilling complex business, consumer and channel strategies.

In their new roles, Wee will report to Marthinus Strydom, Executive Creative Director (GSK), Grey Group Singapore, who he previously worked with at BBH, while Johri will work with Neil Cotton, Chief Strategy Officer, Grey Group Singapore.
MASAKO OKAMURA.jpgDentsu Aegis Network Philippines' Aspac Creative Communications has appointed Masako Okamura Executive Creative Director.

Okamura (pictured) is the first international Executive Creative Director to be considered for overall creative leadership of Aspac. With a strong legacy of creating maverick work as an indie shop, Aspac has seen exponential growth in the last few years with major account acquisitions Ginebra San Miguel, GlobeMybusiness, and LBC, and the consolidation of its Honda, Pocari and Mandom business before joining the Dentsu Aegis Network.

"The Philippine advertising landscape has changed dramatically in recent years and to stay ahead of the curve demands aggressive re-invention to keep relevant. Aspac has always been entrepreneurial and nimble, shapeshifting to capture emerging opportunities. With a solid roster of accounts in place, Aspac is now poised to create tectonic shifts in the market with Masako's daring brand of leadership. "We are very excited that she will be joining us," said Miguel Ramos, chairman of Aspac Dentsu Aegis Network Philippines.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks what's in a name?

If you're a copywriter, chances are that at some point in your agency life you have been dumped with the responsibility to 'come up with a name'. This can be a relatively straightforward task of submitting a few suggestions, to a long drawn out process which can start to drive you nuts (assuming you're not that already).

It depends on the client and project. Is it a new product name? A feature or ingredient? Some of the worst experiences can be with property names, where the brief is "Give us a list of 100, and we'll shortlist that to 90 to submit to our CEO." It can be a total nightmare whereby you unearth every possibility. From names that mean what it does, the two words combined approach: Easyfil, Ultrashine or Eversoexpensive. Sort of thing. To more evocative names, designed to conjur up and inspire a mood or lifestyle. 'The Amalfi'. 'Santorini.'
Russell Hopson HRC.jpgThis week, M&C Saatchi has welcomed Russell Hopson into the newly created role of group managing director in its Australian business. Hopson's remit spans the M&C Saatchi Group where he will support the leadership teams across the advertising, communications and production businesses.

Says Jaimes Leggett, CEO, M&C Saatchi: "Russell is a coup for M&C Saatchi. He's whip smart, great around the work and a brilliant leader. We went to market looking for the best in the business and I believe we've found it. Russell's appointment brings incredible experience to our already formidable leadership team."
AD STARS 2017 EXECUTIVE JUDGES PANEL DISCUSSION.jpgAd Stars has named over 30 judges representing 20 countries, who will fly to Busan, South Korea in August to judge the 2017 Ad Stars Awards from 21st - 23rd August.

This year's judges are:

Jody Xiong, Founder & Chief Creative Officer at The Nine
Steven Marolho, General Manager at Moving Picture Company
Yi Shen, Chairman at WMTAD Advertising Group
Krystie Koh, Managing Partner, Operation & Production Director at TSLA China (The Secret Little Agency China)
Yuxin Cao, Baidu Search Cmopany Marketing Department Business Ecosystem Deputy Manager at Baidu
Yan (Cindy) Chen, Partner & Chief Strategy Officer at Focus Media Group
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
Conrad Tallariti - Amnet GM SEA.jpgAmnet, the programmatic agency for Dentsu Aegis Network, has appointed Conrad Tallariti to a new role as General Manager for Southeast Asia, overseeing offices in the region. The newly created role will lend strength to Amnet's rapid growth since its inception in 2014 which has seen the agency expand from one to six offices in Southeast Asia and Hong Kong. Tallariti (pictured) will be responsible for driving performance across five offices including Indonesia, Malaysia, Singapore, the Philippines and Thailand. He will lead four key teams - client servicing, product development, analytics, and marketing and report to Anna Chan, Regional Managing Director at Amnet.
Tallariti said of his appointment: "I am excited to be a part of the programmatic industry which is where the future of media is headed. The team at Amnet has demonstrated their expertise attaining great success over these four years and I look forward to working closely with each team member to keep the momentum. Over the next two years my goal is to position the agency as the best in class in the region, helping our clients buy effective, brand safe media through our innovative and unique tech stack."
FWD Insurance.jpgSaatchi & Saatchi Singapore sets up hidden cameras to reveal the awkward questions asked on a first date in a spot for FWD Insurance.

CTX 1.jpgCho Tot is the biggest online classifieds site in Vietnam. It helps sell everything from baby's products to cars. Cho Tot Xe (in Vietnamese, the word "cho" means "market", "tot" means "good, and "xe" means car) is its site dedicated to car sales. There are over 22,000 cars of various brands and types sold on the site.

In promoting Cho Tot Xe's diversity of cars, The Purpose Group brought the "cho" to life in Hanoi. They made a one-of-a-kind market for Hanoian men to explore. In this mini market, they stocked it up with all the familiar items sold at any typical market. What is unfamiliar though is that every item represents a brand and type of car.

MWG Malaysia Next Image.jpgMcCann Worldgroup Malaysia has become the first office outside of Japan to launch McCann's Millennials programme, to be known in the market as 'McCann Next'.

The agency experienced dramatic growth in 2016, with key new business wins including Celcom, Petronas (below-the-line), and 11 Street, and has been building on this momentum, transforming its positioning with several senior hires and new offers such as Truth Studies on Youth and Malaysians, as well as McCann Live, a proprietary social listening tool.
Joseph George (Joe).jpgJoseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client management and Leadership roles locally, regionally and globally, he now plans to pursue what he calls "his big dream".
Alex Leikikh, Global CEO, MullenLowe Group, said, "Joe has made such a huge contribution to the MullenLowe Group network during his 26 years within the organisation that it really is with a heavy heart that we say goodbye to him. During his recent tenure, Joe has led MullenLowe Lintas Group to huge success within India, across the APAC region and on a global stage. The agency has been credited with many firsts for India including, the best new business performer for 4 years in a row, the number one Creative Agency in the World by WARC 100 (twice), consecutive double-wins at 4A's Jay Chiat Awards and runner up for AdAge International Agency of the Year 2015. On behalf of the entire MullenLowe Group network I would like to take this opportunity to sincerely thank Joe who has built and led our business in India and South and Southeast Asia so successfully. He leaves behind a great team, legacy and business poised for even greater future growth."
Jose Leon.jpgIndigo Consulting India has appointed Jose Leon as President to lead its Digital Design and Build vertical. Leon comes in from Adobe, where he was responsible for the Digital Marketing business across multiple domains in BFSI, Retail, Education, Automotive, among others, in collaboration with digital agencies.
Digital Design and Build typically comprises consulting to implementation, and continous innovation of clients' large scale digital transformative projects. In his new role, Leon (pictured) will have the advantage of the Strategy, Technology, Project Management, Delivery and Operations functions reporting directly to him, across the agency's Mumbai and Delhi offices. He will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting, and will be based out of the Delhi office.
Huy Anh Le.jpgKit Ong.jpgThe Purpose Group Vietnam has promoted Huy Anh Le to Executive Creative Director. Huy Anh was previously creative director. He joined The Purpose Group 13 months ago.

Huy Anh Le (pictured top) said, "I'm super eager to get my brain and hands dirty creating the next chapter of works that deliver on the high standard of creativity I adhere to, and quench the entrepreneurial thirst that runs through my veins. All can only be possible with the support and guidance of The Purpose Group's partners and talents."

Ong, who now takes on the role of Chief Creative Officer (pictured bottom), said, "Huy Anh has demonstrated his ability to lead our passionate creative department to charge ahead with work that resonates with the local audience, and solves clients' problems. He has the desire to constantly push for work that works, and that augurs well for the growth of our ever expanding company.

Ad Stars 2017 logo.jpgAd Stars has unveiled this year's finalists selected from a total of 21,530 entries - up from 18,063 entries last year. The festival recruited 210 online judges from 62 countries who selected just 1,799 finalists.

From Asia, Dentsu Japan leads the way with 77 finalists, followed by Ogilvy & Mather Japan with 68, BBDO Bangkok with 61 and Ogilvy Thailand with 55.

"It's hard to believe how quickly our awards show has grown since we first launched in 2008. We received over 21,500 entries to the Ad Stars Awards, which shows our mandate of being a global awards show that is free to enter and committed to 'creativity for good' is resonating with creative communities around the world. I'm especially proud of the diversity of entries and judges we have attracted this year," says Eui Ja Lee, Co-chair of the AD STARS Executive Committee.
8308c5acf353c89efc9f2419c33c6c0e.jpgAnthony Ortuso tells Campaign Brief about a man from Ohio who accidentally tweeted a complaint about his pants to his creative agency, Dublin-based Rothco (@rothco) rather than the intended American clothes manufacturer (@RothcoSupport). In a rapid response, Rothco took the subject of ill-fitting pants very seriously, launching a full campaign for poor Andy.

Within a day of accidentally receiving the tweet from Andy they had organised a radio campaign to run on his local radio station in Ohio, composed a charity song and made a music video, and just last night took over a billboard in his local town centre.

LISTEN TO THE SPOT - Pants For Andy.wav
Sumanto Chattopadhyay.jpgSumanto Chattopadhyay is to take on the role of Chairman and CCO at Soho Square shaping its culture and reputation, and leading it through its next phase of growth in India.

Part of Ogilvy since 1993, Chattopadhyay (pictured) has helped build brands like Dove, Pond's and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. This, while also contributing to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.
Chattopadhyay has won international and national advertising awards year after year at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. In 2017, his campaigns for Star Plus swept the Kyoorius Awards. In 2016, he won AME awards for his Diu Tourism campaign. In 2015, he won a Cannes Health Lion for the filaria eradication campaign he developed for the Government of India. In 2014, his Twitter-based initiative CleftToSmile for Operation Smile India won a Gold and Silver at Cannes and picked up the highest award at Kyoorius. In 2012, his work on iFOLD was recognised at Cannes. And in 2010, his campaign for The Economist won a Cannes Lion and other international awards.
The Clan.jpgGOVT Kuala Lumpur has been rebranded as The Clan, effective immediately. Due to a shift in Malaysia's business direction, GOVT Kuala Lumpur and GOVT Singapore have parted ways. Casey Loh has also resigned as a director of GOVT Singapore. The Clan will continue to operate under the stewardship of Casey Loh and Syed Nasir.

It's business as usual for The Clan as they continue to operate out of its Sri Hartamas office and continue to serve its current stable of clients through its growing talent pool. Beyond the name change, The Clan is also aiming to introduce new business processes to meet the demands of an evolving digital landscape.
Gary_Tranter.jpgThe Merry Adventures of Gary Tranter co-founder and Group Executive Creative Director of Arcade Singapore and Crowbar Head of Film & Photograph Jury for the Singapore Crowbar student awards.

In line with the "Fairy Tales Do Come True" theme of Crowbar Awards 2017, Tranter has his own tale to tell.

"I got my very first job by lying."

Tranter  laughs as he recalls being rejected from countless agencies, before convincing a particularly opportunistic ECD that he could draw storyboards.

"Of course they found out I couldn't draw!" Tranter quips. "But thankfully, a couple of CDs offered to teach me how to survive in the creative industry."
OgilvyIndia CCOs.jpgFollowing the appointment this week of Sonal Dabral as Group CCO and Vice Chairman at Ogilvy India and the resignation of National CD Rajiv Rao, the network has restructured it's creative leadership.

The new, integrated creative leadership structure at Ogilvy India sees six new chief creative officer appointments. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia today announced:

·      Ajay Gahlaut is named Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India.
·      Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha have been elevated to Chief Creative Officers, Ogilvy West.
·      And, Mahesh Gharat and Azazul Haque are named Chief Creative Officers, Ogilvy South.
hv9OOLwjWqD9TQdFHSFudIQQopOBbuPoBXngRLzhjFY.jpgMeat and Livestock Australia (MLA) has launched a new brand platform for Beef via The Monkeys, that repositions Australian Beef as 'The Greatest Meat On Earth'.

The new platform evolves from the previous 'You're Better on Beef' platform by tapping into the latent emotional connection Australians have with Beef, in order to ignite passion for the product, inspire meal ideas and increase consumer consideration.

The first integrated campaign for the platform will deliver this message in a new online content piece and TV commercials that use an original song, "The greatest song on earth", to remind Australians of the greatness of Beef.

Ben Welsh and Tara Ford.jpgDDB Sydney has hired Tara Ford (right) out of TBWA Melbourne as executive creative director.

Ford joins DDB Sydney in this newly created role off the back of amazing growth for the agency, including consolidating McDonald's and winning the Virgin Australia account.

Over the past four years Ford has won a total of 16 Cannes Lions, including a Grand Prix and 11 shortlists across five different campaigns.
Rajesh Gangwani, Managing Partner of JWT Mumbai.jpgJ Walter Thompson has been appointed to handle the creative duties for Morphy Richards. The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency's Mumbai office.
In addition, JWT design has also won the brand identity and packaging mandate for the brand.
Commenting on the association, Anant Bajaj, Joint Managing Director, Bajaj Electricals said, "We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT's work stood out from the first moment itself. I'm sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team."
Flipkart.jpgBarely six months since it launched an integrated campaign to promote its fashion category, Indian e-commerce giant Flipkart is now back with the second phase of the campaign. While the first phase focused on pitching Flipkart Fashion as the one-stop place to spot and buy the latest trends, the second phase will focus on Flipkart helping people to "Be trendy always".

Fat-Chance-article.jpgBy Jordan Alexander Davies

I'm not super prone to taking a stance, and my intention is not to push an opinion. I'm simply looking to guage the temperature on a hypothetical situation I've been mulling over the last couple days.

There was an article in Australian newspaper The Daily Telegraph on Wednesday. The headline read: Fat Chance of Being Healthy: Young Aussies only have themselves to blame. It was followed by an infographic featuring a bunch of statistics, which presumedly were intended to reinforce the headline. Here's a sample:
37% of 16- to 24-year olds consume alcohol at levels posing a lifetime risk to health.
11% of 12- to 17-year-olds used illict drugs in the past 12 months.
37% of males and 21% of females aged 16 to 24 are overweight or obese.
16.8% of secondary school students in Australia are attracted to people of the same sex as them or both sexes.
So here, in 2017, we have a publication that - for all intents and purposes - is suggesting same sex attraction and bisexuality is an unhealthy lifestyle choice that negatively affects the health of our youth. A suggestion that I'm really not stoked about because I personally do not believe that a boy liking another boy (or any of the other non-heterosexual combinations) is A) a choice, and B) going to give him a "fat chance of being healthy".

MullenLowe Group acquires salt communications

L-R Marianne Blamire, Nicky Young.jpgMullenLowe Group has announced the acquisition of the strategic communications and PR agency salt.
salt was founded in 2000 by Andy Last and Richard Cox together with founding employee Nicky Young (pictured right). It is a multi-award winning agency with offices in London and Singapore. salt works with multinational companies including Unilever, ManpowerGroup, Givaudan and Ferrero, blending their corporate and consumer communications, enhancing their external reputation and promoting internal alignment to drive sales. Much of its work is focused on delivering meaningful and measurable social impact with iconic brands including Lifebuoy, Axe, Andrex and Hunter boots.
Churchill.jpgMozart.jpgThere is something in common between the greatest minds, discoverers, creators, composers, and inventors of history. And is not only about their natural talents or their musical compositions, inventions, creations, etc, they left us behind their lives. The common thing was their hard work! The short time they dedicated to sleep, and the long time they dedicated to make things happen - "Sleep less. Succeed more."

Cheil Kazakhstan's campaign features famous names from history to promote MacCoffee.
Credits - Creative (Art Director/Copywriter): Juan Pablo Valencia. Accounts: Timur Grigoryev. PR: Mirlan Telebarissov. Food Empire KZ (MacCoffee): Natalya Ustyantseva, Alexandr Galaev.

Veerataecha.jpgY&R has named Oliver Kittipong Veerataecha in the newly-created role of President, Y&R Thailand. He is promoted from Chief Strategy & Innovation Officer, and Head of Strategic Brand Consultancy Unit 'ENERGY'.

Veerataecha (pictured) will lead agency vision and strategy, while still heading up strategic planning on key existing and new clients. Renowned as an outstanding brand strategist and mentor in the region, he has been instrumental to Y&R's growth and driving the network's proprietary research. In the new role, Veerataecha will continue to lead Y&R's University outreach, attracting and nurturing great talent, plus overseeing internal training and alignment amongst various departments.

Veerataecha will also work closely with Sanjay Bhasin CEO Southeast Asia, on acquisitions and the development of new growth engines for Y&R.

"This is an exciting juncture of my new role at Y&R Thailand, which is already recognized as one of the country's best agencies. Major business wins, more focus on the importance of brand asset data (BAV), strategy and technology, plus plans for growth via acquisition and expansion of agency capabilities are attractive opportunities and challenges we look forward to embracing," said Veerataecha.
Screen Shot 2017-06-22 at 7.50.54 am-thumb-350x171-257393.jpgCarla Serrano, the chief strategy officer for Publicis Groupe, looks right at the camera and declares that "Marcel"--the internal communications platform that the group will spend the next year developing--will be "the first ever professional assistant that uses AI and machine-learning technology." So begins the "video heard 'round the ad world," during which Publicis chairman and CEO Arthur Sadoun sent shockwaves through the industry with the announcement that his team would forego any award shows or industry events for 2018 in an effort to funnel all of their creative and financial resources into this new system. For most viewers, it was this--Sadoun's claim of event abstinence--that raised their eyebrows. But for Mark Sylvester, community strategist for J. Walter Thompson, it was the "first ever" assertion that rang loudest in his ears.

"I grinned when I watched that video," says Sylvester. "I thought, 'You guys, this is not an easy problem to solve.'" And he would know, you see, because he had already done it. Click to continue reading...

Jake + Josh's D&AD New Blood Diary #1

34935817894_9f78a801f6_o (1).jpgJake Blood and Josh Thompson, creative team at CHE Proximity, Melbourne won a Wood Pencil at the recent D&AD New Blood Awards, held in London. Here the team recap the night, ahead of the D&AD New Blood Academy which starts next week.

7:30pm: Dear Diary, Just got to the opening drinks for the ceremony. They're handing out free Pimms. These things are delicious.

8:31pm: The awards ceremony is about to kick off, keen to get into it.

8:32pm: Technical difficulties - microphone isn't working.

8:34pm: It's still not working. The people behind the control panel are losing their minds. We're having a great time.

Suya Kim joins MSL Singapore as new MD

Suya Kim.jpgPublicis Communications' team in Singapore, MSL, has appointed Suya Kim as Managing Director. Kim will focus on new business development, brand leadership and working with the rest of Publicis Communications in transforming the PR agency's offering. She will report to Publicis Communications Singapore CEO Lou Dela Pena and work closely with MSL Asia President, Glenn Osaki.

Prior to her appointment to MSL Singapore, Kim served as managing director of Essence Burson-Marsteller Malaysia, where she is credited for adding a number of global brands to the company's retainer portfolio. Among those were GSK Consumer Healthcare that include 10 category-defining brands under four business units as well as corporate communications, in addition to LINE, Baxter, Turkey Tourism, Hong Kong Tourism, Shire, CIMB Group, SEEK Asia (JobStreet/JobsDB), DKSH, and GetResponse. In Edelman Korea, she headed Healthcare practice where she quadrupled the team's revenue within two years.
Hamam1.jpgHUL & Ogilvy Mumbai have launched a new campaign for Hamam - #GoSafeOutside. Hamam is a staple in 8 out of 10 households in Tamil Nadu. Hamam is a tradition handed down from mother to daughter, mother-in-law to daughter-in-law. Hamam, with the goodness of Neem has been protecting generations from skin damage. 


LIA extends entry deadline to Friday, 14 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgThe London International Awards has extended its entry deadline to the new date of Friday, 14 July.

To view all of LIA's categories and requirements: visit LIA categories here. LIA does not charge late fees. For more information on submissions and eligibility: visit LIA Entry Kit here. If you require a deadline extension:


LIA's recent decision to introduce 'Regional of the Year' awards in addition to its global 'Of the Year' awards, will see regions recognised on a point system and will be awarded to companies that score high enough. The regions recognised will be: Oceana (Australia, New Zealand), Asia, Europe, Middle East/Africa, North America, and South America.
Pyush & Rao.jpgPiyush Pandey (pictured left) is Executive Chairman and Creative Director at Ogilvy South Asia here he pens a personal letter on Rajiv Rao's (right) move into film making following the appointment this week of Sonal Dabral as Group Chief Creative Officer.

"It is not at all easy for me, as I inform you that Rajiv Rao moves on from Ogilvy India to become a film maker. It has been Rajiv's dream to make films for the last four years. I have nothing but a deep sense of gratitude to Rajiv, that he respected my request to stay on to help make a better and stronger Ogilvy. There are not too many in this business who make a sacrifice of this magnitude.

Vivi + Manolis.jpgOgilvy & Mather Hong Kong has appointed two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI.

As Head of Creative Technology, Perrakis (pictured right) will be working with Ogilvy creative teams to combine innovative ideas and business solutions to successfully connect with people via technology. With over 15 years of experience in creative media and technological innovation which includes software and hardware R&D, Perrakis has spent the last eight years working in Hong Kong, most recently at DDB, before joining Ogilvy. Perrakis co-founded the 'Crafted By My Heart' app that allows users to customise jewellery based on their heartbeat and which landed a top 10 spot in Creativity Online's Top 20. He has also received local and regional recognition through his work on Coca-Cola glass AR adventures and the 'I'm Amazing' campaign for McDonalds Hong Kong.
NuWorks DeepDive Team.jpgNuWorks Interactive Labs  Manila recently launched DeepDive, an innovative pre-testing process that mines insights from Filipino emotions to inspire creative content.

DeepDive helps eliminate subjectivity in the content development processes by combining Electroencephalogram (EEG) testing which measure brainwaves, Eye Tracking, Facial Recognition, and traditional qualitative interviews to truly determine how consumers feel towards a communication material.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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