Bestads Six of the Best reviewed by Peter van Leeuwen, ETCETERA/DDB Am…
Ogilvy & Mather Japan helps Adot.com shed light on homelessness over t…
BBDO named Network of the Year in The Work 2014: Leo Burnett ranks at …
Leo Burnett Sydney ranked #1 in The Work 2014: Cheil Korea is the top …
KWP acquires Clemenger BBDO Adelaide office; aggressive growth plans f…
Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
This latest piece of design is part of a long term campaign to build up the Dang Dai Ming Shi community, which is now in its forth year. TBWA\Shanghai and Martell Noblige have nurtured this platform as a means for modern Chinese gentlemen to gain inspiration and guidance on how to live with nobility and elegance.
Pernod Ricard China Senior Brand Manager, Abby Ge, commented: "Martell Noblige has been committed to advocating the elites to explore and pursue breakthroughs in their life. The limited edition by Jason Wu is going to stimulate the consumers' inner and outer elegance and invite them to join the movement to make elegance emerge everywhere and every day. We will continue to explore how a brand can embrace creative collaboration and influencer ability to gain followers, spread the word and advance this social change in China."
Plans to create an experience of a futuristic restaurant service took shape from the company's idea to use communication technology to bring people's hearts closer together.
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Ogilvy has recruited four local influencers from Nanjing to record their personal views on why they love the city on location. The public are then invited to film their own reasons for loving Nanjing by posting and sharing their videos on social media channels (Weibo and Meipai). The videos, celebrating different aspects of local history, food and culture, are being hosted on Shangri-La's Weibo minisite. To drive engagement, a lucky participant each week will also be selected by Shangri-La to win a grand prize for the most creative video.
PHD India has taken out one of the big awards of the Festival with a Grand Cristal award in the Brand Culture category. It was awarded for Best Corporate Campaign to the "Kaan Khajura Teshan" campaign for Hindustan Unilever. It also won a Cristal award in the Direct/Relationship Marketing Category. Kan Khajura Tesan literally translates to 'ear worm radio channel' in English. Kan Khajura Tesan aims to help HUL brands engage with low-income rural consumers in media dark areas. Kan Khajura Tesan is the first fully advertiser funded mobile based entertainment-on-demand initiative in India. The driving force behind this campaign is the fact that a large percentage of the consumer group for HUL brands are in media dark villages and cannot be reached via traditional media like TV, radio & print. In these rural areas access to TV and radio is limited and further constrained by poor availability of electricity.
The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015.
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The 60" spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.
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This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.
What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.
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The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in a bid to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at USD1.8 trillion. Asian consumers currently account for almost half of global luxury sales.
"We're very excited to be appointed by Accor," says Lou Dela Pena, CEO of Publicis Singapore (pictured). "Publicis 133 Lux has an immense heritage in luxury marketing. This, in addition to our understanding of the Asian market will allow us to help Accor in amplifying their digital footprint in the luxury space. Winning Accor's Global Luxury and Upscale digital marketing business is a fitting end to our year. We couldn't be prouder."
Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy.
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"With this, we're building on our ability to combine creativity with technology," says Peony Wu, National Chief Digital Officer of Ogilvy & Mather and lead for K1ND in China. "Brands are realizing that their future requires a more connected, interactive world to enhance consumer experience, and FlamingoEDA will add to the ways we transform conventional products and experiences into extraordinary ones."
The work created by BBDO Vietnam raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.
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The win comes on top of being awarded Campaign of the Year by Adweek and its client Under Armour taking out AdAge Marketer of the Year.
Droga is in Australia this week and will stay on to celebrate Christmas with his family.
The agency won Gold in the Food and Beverage category and 'Best in Creative Excellence' with Oishi's 'Unskippables' campaign.
Oishi 'Unskippables' effectively disrupted pre-roll ads on YouTube by launching five-second ads that would finish before the viewer could hit skip, and because the ads received no skips, YouTube's ranking system gave them more airtime, resulting in huge savings for the client.
Watch the Oishi 'Unskippables' case study here.
"AdFest is considered the place to meet your target audience and make valuable connections. Its tropical location and passion for fostering communication within the industry provide all the ingredients for growing connections, using the Production or Digital Hut as a base to host meetings, distribute your showreel, or promote your parties," says Kem Suraphongchai, Festival Director at AdFest.
All production-related companies are eligible to exhibit at Production Hut, including production houses, animation companies, post-production, special effects, sound studios, stock photography and footage companies. The Digital Hut is open to all digital/interactive companies.
Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track 'Creep' by Radiohead.
The spot has attention grabbing and poetically disruptive images that showcase this concerning issue in a completely different perspective.
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Previously, BBDO had been The Work's top performing network in 2008, 2009, 2010 and equal #1 in 2011. (BBDO key regional executives are pictured above collecting the Spikes Asia Network of the Year title).
Last year's #1 network, Leo Burnett were placed second this year with 42 acceptances. Their top performing agencies were Leo Burnett Sydney (17), Leo Burnett Thailand (6) and Leo Burnett Melbourne (5).
Leo Burnett Sydney had 17 acceptances making them the clear #1 this year. Two New Zealand agencies placed second and third with Clemenger BBDO Wellington with 13 acceptances and Colenso BBDO Auckland were third with 11 acceptances. Leo Burnett Sydney also topped the past two years of The Work with 18 and 17 acceptances respectively. (Leo Burnett Sydney ECD Andy DiLallo is pictured above on stage in New York at LB's internal awards with Mark Tutssel and Jarek Ziebinski).
The highest ranked agency from Asia this year is Cheil Worldwide Korea with 8 acceptances.
Three Ogilvy offices - Ogilvy & Mather Hong Kong, Ogilvy & Mather Singapore, Ogilvy & Mather Mumbai - and Grey Group Singapore were the next best performing Asian-based agencies with 7 acceptances each.
Clemenger Group Chairman Robert Morgan said that whilst he was sad to see the Adelaide office close, he felt the acquisition by KWP represented the best outcome for his agency's staff and clients.
The new agency now combines the powerful resources of Adelaide's two leading ad agencies enabling it to further enhance its offering to existing and other South Australian based clients.
Si (left) is one of the most experienced and cross-disciplined media talents in China with more than 20 years dedicated to the media industry. She started in media planning and afterwards took on multiple senior roles in media trading management, business management and strategy, as well as major account management.
To demonstrate the D750's agility and superior imaging quality, JWT created a multi-camera video experience to air on YouTube. Dutch film director Joris Bulstra used nine D750 cameras to shoot Morning of Owl, an award-winning South Korean breakdancing crew, from various angles, capturing different parts of the dance sequences. Viewers can click on different camera icons on the video to watch the action from a different angle and perspective.
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A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.
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TheBestAdJobs.com benefits the global advertising community by providing visibility of open industry positions, via the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
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A 30" and 60" traditional Coke Christmas TVC, a joint effort of Ogilvy Frankfurt, Berlin and London, will be on air during December featuring the stirring classic by Jimmy Durante ''Make Someone Happy". These 30" and 60" TVCs will be seen on both TV and Cinema in the lead up to Christmas in between family programming and Christmas movies.
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creative director at DDB Sydney
We like to think that because advertising is a 'creative business'... we're immune from the march of automation.
But are we?
History would suggest the process is relentless. READ ON.....
It's the best way to make sure you get exactly what you want. Whether you're hoping to unwrap a pair of Charlotte Olympia Octavia sandals or a Moncler jacket, simply visit http://bit.ly/CouldIBeAnyClearer, design your own personalised card, and drop your loved ones the ultimate hint.
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The spot depicts the perfect blend of beauty and power in a spot film that pays tribute to Mother Nature and the legacy of Ayurveda.
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Says Lions Festivals' chairman, Terry Savage: "We have always selected the most awarded, respected global creative leaders to guide our juries. This year, it is particularly exciting to see so many women numbered among that elite group. We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime the female representation is something that we are passionate about."
The 2015 jury presidents are:
Branded Content & Entertainment Jury President
David Lubars (left), Chief Creative Officer, BBDO Worldwide, Chairman, North America
David has won over 90 Lions, 4 Emmys and over 100 One Show pencils. Under his leadership, BBDO is among the most awarded agency networks in the world and is currently ranked #1 for creativity in The Gunn Report.
"To me, it's the most exciting part of Cannes Lions right now and maybe the most important. All these different areas are smashing up against each other really fast; the category helps give context and horizon lines."
To demonstrate the effectiveness of the high-temperature dry steam power of Shark the agency not only created the stovetop TVC, but also created a "tutorial video" that further demonstrates the power of Shark versus the greasy macho-men, this time with the help of a fire hose.
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NudeJEH, and director Basil Childers used this story as the basis for this PSA for the Thai Health Promotion Foundation.
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The winning case - which also took out the Grand Effie at this year's dedicated effectiveness awards - also scored the pair Gold and the special prize for Best Insight/Input.
Shot in Jakarta Old Town, the commercial is a play on the Indonesian in-joke of describing unlikely occurrences as being "dari Hong Kong", or being "from Hong Kong", as that's generally considered to be too far away to have any influence on everyday life.
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"Bea is a seasoned planner whose wealth of experience will be the perfect addition to our senior team," Power said. "She will work closely with our top leadership to bring an even tighter blend of creativity, data and strategy to our clients. The full Wunderman experience should be one that integrates all three for the best innovative solutions."
Leading a team of planners from Wunderman and AdPeople Singapore (a Wunderman network company), Atienza will be looking to develop thought leadership based on the agency's best work and also raise the profile of the strategic function through integration with the data and creative departments.
Says Marian Salzman (left), CEO of Havas PR North America and an award-winning trendspotter, who authors the report: "We can't take much more turbulence, and maybe that's why despite craving the co-, we're all trying to save our individual selves. In a world of massive everything moving at warp speed, where individuals can easily feel overwhelmed and lost, focusing on what's small and local is a great strategy for finding a sense of self.
For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work.
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If inflation is taken into account, global adspend in real terms is expected to rise by 2.4% next year, following growth of 3.1% this year.
Combining elements of dance, performance art, music, technology, light and music, 'Enra' is an entertainment unit, which provides the ultimate fusion of images and live performance. Their mesmerizing videos include this recent performance art video "Pleiades".
This 3 minute online film for SKII's website was shot by Great Guns director Stuart Gilles over one day in Asia this summer in a Tokyo warehouse.
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