Alt creates transforming AR experience at AdFest

Screen Shot 2018-03-21 at 1.49.36 pm.jpgVisitors to AdFest 2018, which takes place this week in Pattaya, Thailand, will be able to enjoy a stunning Augmented Reality (AR) experience courtesy of Alt.vfx.

Alt, who last year won the coveted AdFest Lotus for Production Company of the Year, have created an experience that is inspired by the 2018 festival theme of 'transform'.
DTRT_Dinosaur.jpgGPB Shanghai and Film Director Steve Back have launched a series of 10-second short videos for Have&Be.Co to promote 10 sec, a brand new entry to the Chinese skincare market.
The new all-in-one lotion aims to reach young Chinese men, who make up an increasing share of the US$33 billion Chinese skincare market. However, the share of skincare products available to men is still relatively small, creating a huge room for future growth in this sector. 10 sec is designed for men on the move as well as fans of the snooze button who could all use a streamlining of their morning routines. The new multitasking formula hydrates, tones, fights early signs of aging and tops it all off with a crisp, woodsy aroma in just 10 seconds.

Joyce King Thomas.jpgJoyce King Thomas is at AdFest this week as the festival's Grand Jury President.
As Chairman and Chief Creative Officer of McCann XBC, she is best known as co-creator of MasterCard's "Priceless" campaign (which has just celebrated its 20th anniversary) and has helped create noteworthy work for Nikon, Staples, Verizon, Marriott Hotels, and the Ad Council.
She was also part of the team behind "Fearless Girl" for State Street Global Advisors.
CB Asia caught up with Joyce - this year's Grand Jury President - as judging began at AdFest 2018.
Your "Priceless" Campaign had a massive global impact. Were there any markets you weren't able to reach -- or places where the idea didn't catch on at all?
 Some markets took a little bit longer for it to work, but some markets were very easy. In Brazil, for example, it became popular very quickly: "No tiene precio." One of the interesting challenges was Japan, where there was absolutely no Japanese word that translated for "priceless".
Tamon Fujimi_MassiveMusic.jpgCampaign Brief Asia asked Tamon Fujimi of MassiveMusic what to expect from his session at AdFest 2018 today, 2:30pm.

Would you give us a taste of your upcoming session?
I'm going to talk about how music can help advertising be more effective, influence people psychologically and create a better return on investment. Typically music is the last thing to be chosen and isn't as well thought out due to process or budgeting, but we've proven that it can really help the visual impact.

How do you feel music has transformed over the years in advertising?
Unfortunately, music has taken a backseat. Budgets along with music quality have gone down. Less effort is applied to creating truly compelling sounds. These days most people see commercials on the internet or social media and oftentimes the budgets for music in these creations are low, or the music is applied with less thought or effort than in the past.
Gravity Cat.jpgThe second round of finalists have been released for AdFest 2018, namely Branded Content, Design, Film Craft, Film, Integrated, Interactive, Mobile, Outdoor, Press, Print Craft and Radio.

Paul_Sidharta.jpgTCP-TBWA\Group Indonesia has appointed Paul Sidharta to the role of executive creative director, overseeing the creative duties of the agency group. Sidharta joins from JWT Singapore, where he held the role of creative director working on the global LUX portfolio.

Saumyajit Banerjee, chief executive director said, TCP-TBWA\Indonesia "We work with some of Indonesia's most innovative brands and our focus is to develop disruptive solutions for our clients helping them move and shape culture. Paul will help us achieve this, his multi market experience and deep knowledge of the Indonesia market, will amplify our capabilities and ensure we continue to challenge the status quo. We're thrilled Paul has joined the collective."

Sidharta will be responsible for driving integration across TBWA\Group disciplines and help identify and develop the agencies creative pirates.
ADFEST TRANSFORM (1).jpgHot on the heels of last year's twentieth anniversary celebrations, AdFest starts its twenty-first year by opening its doors to welcome over 1000 delegates, juries, speakers and exhibitors on Wednesday, 21st March at Peach, Royal Cliff Hotels Group, Pattaya, Thailand, its spiritual home.

The advertising festival celebrates and inspires creativity, bringing both craft and creative industries together over the four-day event. It offers a wide variety of rich content, from speaker sessions and workshops sourced from around the world to the largest exhibition of creative entries from the Asia Pacific and Middle East regions, culminating in the Lotus Awards that select and reward the best work across 18 separate craft and creative categories.
T18-SMD-Deadline-Extended.jpgThe Asia-Pacific Tambuli Awards announced today a final deadline extension for submission of entries to April 10, 2018. Additional fees apply for all late entries submitted between March 29 and April 10. Conference and Awards night will be held on June 5, 2018 at the Shangri-La at the Fort ballroom, Manila. Entry forms may be downloaded here.

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
GLR 01.jpgThe first round of finalists have just been released for AdFest 2018, namely in Direct, Effective, Media, New Director and Promo.

In the Promo category Japan dominates with 5 out of the 8 finalists, with 2 for Hakuhodo Kettle, and one each for Geometry Global, Beacon/Leo Burnett and Dentsu with one each.





Screen Shot 2018-03-21 at 9.42.00 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Traumatic experiences can sometimes lead to beautiful music in "Overdose", an entry by La Comunidad and PRIMO, both in Buenos Aires, for Billboard. It moved Eva Santos, global CCO at Proximity in Barcelona and One Show 2018 Film jury member, enough to make it her Pick of the Day.

Keith Ho.jpgDDB Group Hong Kong, in collaboration with the School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University (PolyU), has launched a tech innovation hub, Equator, in Hong Kong. The initiative engages bright, savvy undergrads - Digital Natives - connecting them with DDB and Tribal's leading technologists to develop creative solutions for clients.

DDB's tech hub, Equator, first started in Singapore September 2016. Since then, it has become a global centre of excellence for tech innovation for clients such as Samsung, Shiseido and Japan Tourism. Equator provides end-to-end technology solutions including platform engineering, mobility solutions, omni-channel commerce, data-driven marketing and the Internet of Things (IOT).
Michael Fillon.jpgGeometry Global Malaysia has appointed Michael Fillon as Executive Creative Director. He will be based in Kuala Lumpur, reporting to the agency's CEO Kenny Loh.

Fillon (pictured) joins Geometry Malaysia with the objective of fulfilling Geometry's goal of "turning brand equity into action", while aiming to introduce game-changing ideas that would help steer the agency into a direction best poised to tackle today's challenges in experiential commerce and shopper technology.

"I am indeed excited to have Michael join the Geometry Malaysia family," said Loh. "His arrival couldn't have been timelier. As an agency we are on the cusp of some amazing change and evolution. With Michael's passion for creativity and his diverse experience across a myriad of businesses he's perfectly suited to lead Geometry Malaysia into its next phase of growth. I'll admit we searched high and low for this critical position and the wait has been worth it. Michael's energy is infectious, his talent undeniable. I'm looking forward to some really great work coming out of Geometry Malaysia."
Screen Shot 2018-03-21 at 7.24.33 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

"Optical Odyssey" is a series of posters by Dentsu Tokyo for Japanese eyewear company JINS. The level of detail clearly caught the attention of Lisa Smith, VP of brand design at Chobani and ADC Brand Communications Design jury member, who chose the series as her Pick of the Day.

Tide-ad.jpglead_960.jpgIt's a Tide Ad, Nike's Breaking 2 and Fearless Girl contend for top Honor; Nike earns Bravery Award; McCann Worldgroup honored with Social Good ANDY; Top Student winner courted with job offers
The ADVERTISING Club of New York's 2018 International ANDY Awards, the first advertising creative award show of the season, and the first advertising award show to allow others to see inside the jury room, has announced this year's winners. 

McCann New York won the show's top honor, claiming the Best in Show GRANDY Award for Fearless Girl for client State Street Global Advisors. Wieden+Kennedy won the Bravery Award for Nike Breaking 2. McCann Worldgroup won the Social Good ANDY for its Immunity Charm campaign for the Ministry of Public Health, Afghanistan. The Student ANDY Award was given to Chris Petersen and Seth Mollerup of BYU AdLab for "Pests Do Not Mess with The Orkin Man."

Six Gold awards were awarded to Asian agencies.

Philip Thomas-Cannes.jpgAscential plc., the parent company of Cannes Lions, has announced that Philip Thomas, CEO of Ascential Events, will take on the additional role of chairman of Cannes Lions when long-term chairman Terry Savage leaves that position after this year's Festival in June. Previous to his current role running Ascential's Events division, he was CEO of Cannes Lions and its associated festivals for ten years.

"Philip is the obvious choice for this role, having led Cannes Lions to great success as CEO from 2006 to 2016," said Ascential plc. CEO Duncan Painter. "His knowledge of the brand and the global creative industry is unparalleled. He will of course continue in his role as CEO of Ascential Events, leading across a portfolio of brands."

Says Thomas (above): "My role as chairman will be to support managing director José Papa and his team in the strategic development of Cannes Lions and its associated festivals, offering counsel as he leads and manages the business. The role of creativity for growth and for change has never been so critical, and Cannes Lions exists to help people and businesses become more creative. I am delighted to be able to help José and his team in this mission."

Says Papa: "Cannes Lions is experiencing an exciting transformative era and we are privileged to have Philip's knowledge and vision. His involvement will ensure we continue pushing the limitless boundaries of creativity that drives business and change in the world."
CATWALK COLLISION.jpgVolkswagen China asked Goodstein's creative director Georg Warga to inject a little humor for their latest integrated campaign - Technology for Everyone. The three online videos bring back Volkswagen's trademark 'twinkle in the eye' into Chinese advertising.



Royal Carobbean.jpgDDB Shanghai has won the Royal Caribbean International account. The agency will be responsible for creativity and communication for the brand in 2018.

By appointing DDB Royal Caribbean aims to enhance its visibility among consumers and strengthen its brand awareness even further in China.

A representative from Royal Caribbean said, "Throughout the pitch, the DDB Shanghai team demonstrated incisive and accurate consumer insights in their strategic communication and creative proposal for the brand. The team's outstanding capabilities in integrating both marketing and promotion injected new vitality into our "Experience" brand positioning. We are delighted to partner with the DDB team and are very positive about the future for both parties."
Director Think Tank logo.jpgAOI Pro., one of the largest production companies in Japan, has acquired a major stake in leading SE Asia production group Directors Think Tank (DTT).

The move adds some serious creative firepower to the AOI Pro. Group network's already impressive offering, and strengthens their business across the region.

Directors Think Tank was established in Malaysia in 2007, but has since gone on to open successful offices throughout SE Asia including Singapore and Indonesia. The highly respected and regarded full-service production company has won multiple awards, and in 2017 was one of SE Asia's most awarded production company. Within DTT group there is also a production service company 'The Tankers'.
ASICS.pngSports performance brand ASICS has appointed MSL and Saatchi & Saatchi as its PR and social media partner in Singapore.
The scope of work will include PR, social media, influencer marketing and creative campaigns for the company's portfolio of brands. The joint team will work with ASICS to elevate the brands' presence in Singapore, as well as providing regional support, for the next 12 months.

Society Malaysia wins digital duties for Nestlé

Stanley Clement.jpgSociety Malaysia has been appointed for digital duties for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.
The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production.

Society Managing Director Stanley Clement (pictured left) said, "We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward."

Philomena Tan, Business Executive Officer of MILO said, "Society demonstrates a deep understanding of audiences against the digital landscape, and they truly "get" what consumers are doing digitally. We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership."
Hin.jpgTay Guan Hin is the Global Executive Creative Director for J. Walter Thompson (pictured centre) and here's his judging diary from the Art Directors' Club and the One Show.

Five days ago in Washington Dulles airport, I had been trying to sleep along three uncomfortable steel chairs with my old computer bag acting as my 'comfortable' pillow at 3 am. Patiently waiting to catch my next flight at 7 am. After flying for over 30 hours from Singapore what's another eight more hours till I reach Punta Cana, the place where the Art Directors' Club and the One Show judging takes place.
Adam O'Conor.jpgMichael Houston, Worldwide CEO of Grey Group, has announced that Adam O'Conor, one of China's most accomplished advertising industry leaders, is joining the agency as Chairman and CEO of Grey Group Greater China.

O'Conor has served most recently as President, Ogilvy & Mather Group, Asia Pacific, Hong Kong, overseeing global brand management in the region, capping a stellar two-decade long career at the agency.
"Adam O'Conor brings a tremendous track record of success to his new role at Grey," Houston said.  "As a key architect of the Ogilvy network in Asia, he has demonstrated vision and dynamism in building brands across all communications channels. He has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.  Most importantly, Adam is known to be a champion of creativity, which aligns perfectly with our Famously Effective ethos.  His appointment is a clear signal of our ambitions to aggressively pursue growth and expand our reach and resources in China."
"I've watched Grey's transformation into a global creative powerhouse over the past decade and I'm delighted to become a part of its leadership team for the future," O'Conor said.  "Working closely with Michael, we intend to take Grey's China operations to the next level as a center of innovation for our clients and growth for the network in the years to come."
Raymond.jpgTo showcase its 'All Black collection', Raymond Limited has introduced a new film titled 'It All Begins with Black'. With an unconventional take on the colour black, that's quite unlike any fashion film ever seen, the 75-second TVC is a poetic ode to black fabric that's deep, raw and surprising, with an unexpected revelation in the end. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

Dettol Germbusters.jpgA total of 157 entries have emerged as finalists and will be contending for metals at the 2018 APAC Effie Awards.

India leads the way with 33 finalists followed by China with 17 and Singapore with 14.

Malaysia and Japan have 10 finalists each and The Philippines and Hong Kong have 6 each. Thailand has 3 finalists whilst Bangladesh, Pakistan, Vietnam and South Korea all have one finalist each.

From India, Medulla Communications and Ogilvy lead the agency pack with 6 finalists each followed by McCann Worldgroup with 5.

The finalists are determined after two rounds of rigorous deliberations by some 200 of the most talented and experienced Jurors from across the region. This year's awards are headed by the Awards chairman, Charles Cadell of McCann Worldgroup, and 8 heads of jury - David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald's.

VIEW THE FULL LIST OF FINALISTS - apac-effie-2018-finalists(1).pdf
Sonia Voirol and Daisy Chen.jpgWhen Grace Blue opened its doors ten years ago in London, its vision was to be the best global headhunting business focusing on the media and communications space.

To be the best requires creating the values of a business that is brave and inventive and cares about placing leaders who can really grow businesses.

The best requires creating systems and a rigorous process which ensures no stone is left unturned to find the very best candidates for each and every leadership role. The best requires a truly global operation.

Now with offices in New York, Singapore, Mumbai, Hong Kong and Shanghai, the Grace Blue Partnership is delighted to announce that Daisy Chen (pictured above right) and Sonia Voirol (left) will be joining as Directors of the Shanghai and Singapore offices, respectively.
ENO.jpgFun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food has become an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

Enter ENO. With its claim of getting to work in just 6 seconds, ENO has led the fight against unsavory bouts that can hijack occasions of joy and celebration.

Praveen Das.jpgDream11, India's Biggest Sports Game has appointed Happy mcgarrybowen to create their new brand identity. Happy mcgarrybowenwill be responsible for redesigning the brand's logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.
For the record, Dream11 is India's Biggest Sports Gaming platform with 2 crore+ users playing Fantasy Cricket, Football, Kabaddi and Basketball. A Game of Skill, Dream11 offers Indian sports fans a platform to showcase their sports knowledge. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is also the Official Partner of the top sports leagues in the world such as the Hero CPL, Hero ISL and NBA.
Vikrant Mudaliar, CMO, Dream11 said, "We found Happy mcgarrybowen's design strategy true to our brand's ethos, and their experienced team came with a dynamic & youthful vibe - everything that we wanted to take our brand identity to the next level."
AdFest party invite 2018_Low.jpgCampaign Brief is again getting into the spirit of AdFest with our annual Legendary Sunset Party at this year's festival.

Join Campaign Brief, London International Awards, Fin Design + Effects and The Gunnery poolside for 2 hours of drinks, networking and friendship at the Infini Bar overlooking the magnificent sea views at the Royal Cliff Beach Hotel in Pattaya, Thailand.

This is the 8th time we have hosted the event and if you are attending AdFest this year, please come along and enjoy the hospitality.
Kidlat CBA 1.jpgMcCann Philippines had a great night at the annual Philippine Kidlat Awards recently with a strong showing that ended with them being named Kidlat Agency of the Year.

Held at the Subic Bay Convention Center as the culminating event to the Philippine 4A's Ad Summit, the Kidlat Awards is recognized as the premier local creative show in the country and is operated by the Philippine Creative Guild.

McCann Philippines finished ahead of TBWA and J. Walter Thompson which finished 2nd and 3rd respectively. McCann took home seven gold, six silver and two bronze trophies. The bulk of its wins came via its multi-awarded Nestlé Maggi "Dim Dads" and Fully Booked "Lives" radio campaigns which had already won Silver and Gold at Cannes along with more metal honors at the Clio Awards, London International, Spikes and AdStars.
IMG_4128.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matthew Sharp Fera, creative director, McGarry Bowen, Chicago.

Winner: BBC Three: The Perfect Day. Yes, we've heard this wonderful Lou Reed ballad from 1972. Yes, it features beautiful images of diverse individuals. However, this spot offers something much more than just a new take on a classic track. It acts as a platform for these memorable faces and voices to share their stories and on a channel that's as unique as the lyrics. READ ON...
Carles Puig.jpgGrey Group Singapore has appointed Carles Puig as their Executive Creative Director. Working closely with Tim Cheng, Chief Creative Officer, Grey Group Singapore, he will be responsible for the creative output for all their key accounts and creative projects.  
Originally from Barcelona, Puig (left) has played a pivotal role as General Creative Director at Grey Chile, and Grey Peru - their two key offices within the Latin American region. Under his creative leadership, Grey Chile was recognized as one of the most-lauded agencies with a client roster which included: Coca-Cola, Miller Draft, Audi, Pfizer, Sky Airlines, and HDI Insurance.
Prahlad_Raj.jpgCreativeland Asia, one of India's most respected independent creative companies has brought on board, legendary ad film director Prahlad Kakkar as Creative Mentor for the Group.

Kakkar's mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic marketing communications projects as well. Prahlad will also play an active role in the content division Creativeland Pictures, which is gearing up to create more original content for OTT video platforms, after its first docu-series "The Legend of Jagannath" made its debut on Netflix last month.

Clemenger Group ANZ @ SXSW Wrap Up

Screen Shot 2018-03-16 at 1.05.41 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they have brought daily updates for Campaign Brief readers, featuring only the very best of the conference.

In comparison to previous years, SXSW 2018 showed a lot less of the weird and out-there technology we'd come to expect, instead focusing a lot more of how existing technologies are already being applied and what the future uses of these technologies might look like.

Some underlying themes of the conference were brought up in different iterations across talks spanning very different topics, highlighting the fact that there are significant common threads rearing their heads in the midst of the technological shift we are only just beginning to enter and understand.
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended by two weeks to THURSDAY 29th MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Matt-Eastwood.jpgAfter four years at J Walter Thompson Aussie expat Matt Eastwood has departed the worldwide chief creative officer role to pursue other opportunities.

Says Eastwood: "I am incredibly proud of what we achieved creatively during my tenure at J. Walter Thompson. Having assessed my personal and professional goals, now feels like the right time to move on to my next adventure."

Eastwood, whose role will not be replaced, joined in 2014 from DDB New York, where he was chief creative officer. Prior to Eastwood, the worldwide CCO role at J Walter Thompson had been vacant since fellow Aussie expat Craig Davis departed in 2009.

Under Eastwood J Walter Thompson has moved from 15th in the Gunn Report to 7th for each of the last two years; from 14th most awarded network at Cannes to 7th. The agency won more Lions in 2016 than ever in the 152 year history of the company (80 Lions/122 shortlist); was the 2nd most awarded network at D&AD last year; was network for the year at Dubai Lyn; was Health Network of the Year at Clio and 5th most awarded network overall last year.
YOUNG LOTUS TEAMS 2018.jpgFifteen teams from 15 cities, including the first team from Cairo, will participate in the Young Lotus workshop at AdFest 2018.

ADK has come on board to mentor this year's teams from Bangkok, Cairo, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Shanghai, Singapore, Taipei and Tokyo.

"Young Lotus is one of the few mentoring programs that gives young creatives the chance to step out of their comfort zone to be mentored by the world's best advertising leaders," says Jimmy Lam, President of AdFest. "It's always a tough, yet incredibly rewarding experience for the participants, and it's one of the programs we're most proud of AdFest. This is the first year ever we will have a team from Cairo participating in the Young Lotus workshop, which is another milestone for us."
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended by three weeks to THURSDAY 22nd MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
3. AD STARS 2018(verticla).jpgAd Stars is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries (free of charge) to the 11th Ad Stars Awards before 15th May 2018.
Established in 2008, Ad Stars received 21,530 entries last year, cementing its arrival as one of the biggest international advertising festivals in the world. Whereas other global festivals earn profits from entry fees, Ad Stars is free to enter, and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

At last year's festival Clemenger BBDO Melbourne and Colenso BBDO New Zealand walked away with the two US$10,000 Grand Prix of the Year awards. Clemenger won for Transport Accident Commission's 'Meet Graham' campaign and Colenso's won for Pedigree 'The Child Replacement Programme'.
With the theme 'Connect!', Ad Stars 2018 will run from 23rd to 25th August at Bexco (Busan Exhibition and Conference Centre) in Busan, Korea.

Richard Donovan's SXSW Diary #2

Screen Shot 2018-03-16 at 9.19.46 am.jpgRichard Donovan (left), creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Here Donovan wraps up SXSW.

All good things must come to an end.

And Thursday morning in Austin feels just like that.

The orange interactive lanyards have all but disappeared and while there are more green music lanyards around, it's nowhere near the numbers. I'm going to squeeze what I can out of my platinum lanyard in the next 24 hours, but it feels like the party's over.

Of course, as a creative, SXSW always felt a bit like a party I was crashing. This is technology heaven and these technologies have completely upended our game after all.

New York Festivals reveals Film Craft exec jury

NYFA_2018_filmcraftjuryimage (1).jpgNew York Festivals International Advertising Awards will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft executive jury.

This discerning panel of film professionals dedicated to the quality and aesthetics of the filmmaking process will assemble together in New York City on Saturday, April 21st and Sunday April 22nd to review all shortlisted Film Craft submissions selected by New York Festivals grand jury. Together they will decide the Film Craft entries worthy of being called the World's Best Advertising.
INTRODUCING LIVE JUDGING OF THE ADFEST 2018 INNOVA LOTUS FINALISTS.jpgAdFest has unveiled the companies who have made the INNOVA Lotus shortlist: McCann Worldgroup Mumbai, Colenso BBDO Auckland, TBWA\Shanghai, TBWA\Hakuhodo Tokyo, McGarryBowen Shanghai, INNOCEAN Worldwide Seoul, Hakuhodo Inc/ TBWA\Hakuhodo Tokyo and BBDO Bangkok Bangkok.

For the first time, AdFest has invited representatives from each company to present their work in person to this year's Jury Presidents. This live INNOVA shortlist presentation will take place on Day 1 of AdFest 2018 (Wednesday 21st March) from 9:30am to 1pm, and delegates at AdFest 2018 are invited to watch each company present their work.
Screen Shot 2018-03-15 at 7.46.53 am.jpgFuture Lions 2018, AKQA's global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries.

Competition entries are now invited from students across the globe. Entries can be submitted digitally until 18:00 GMT on 18 April 2018.
Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible three years ago. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.

Visit for further details about the 2018 Future Lions competition and how to enter.
Clean light hand soap.jpgNorovirus, or the 'winter vomiting bug,' is highly virulent. A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection. People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One Bangkok developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds.

Brick Book.jpgThe role of play in the early childhood development is indisputable. Aside from benefiting the physiological development, play has the power to unlock learning in a child, enabling the kid to learn new skills and support academic learning.

Capitalizing on the power of play in learning, Little Village Pre School in Singapore partnered with Geometry Global Singapore to develop the very first Brick Book Learning Kit. A learning tool that utilizes Lego bricks, teaching guides and specially designed games, the Brick Book uses play to hone creativity, impart skills such as problem solving and teach basic mathematics to pre-school students.


Spikes Asia names Joe Pullos Festival Director

Joe Pullos.jpgSpikes Asia Festival of Creativity has appointed Joe Pullos in the role of Festival Director.

Pullos (pictured) is a highly experienced commercial leader having worked in the advertising industry for more than 17 years in senior sales and marketing leadership roles within the region. His extensive client and publisher-side experience means Pullos has a tremendous understanding of the trends and issues affecting the advertising landscape today.

Pullos said, "I'm absolutely thrilled with the opportunity to lead the premier creativity event in Asia Pacific. It's exciting to be charged with the continued evolution and growth of Spikes Asia and I'm really looking forward to working closely with the creative, media and client communities throughout the region. I'm committed to delivering an awesome festival that not only celebrates the best in creativity and effectiveness, but also delivers the unforgettable experiences our audience deserves."
Peter Bosilkovski (1)-thumb-400x381-278547.jpgWPP AUNZ has today announced Peter Bosilkovski has been appointed as regional CEO, Australia & NZ for Y&R, based in Sydney. He replaces Phil McDonald who has resigned from the agency, as covered by CB yesterday, to pursue other opportunities.

A highly respected and experienced leader, Bosilkovski joins Y&R following his departure as CEO at Leo Burnett Sydney where he worked for nine years, during which time the agency was named AFR's 4th Most Innovative Company in Australia, Adnews & AWARD Agency of the Year, 6th Ranked Creative Company in the World (Gunn Report) and Cannes Lions Media Agency of the Year.  He began his career at J. Walter Thompson, and has since been involved with a raft of leading brands and award-winning work.
Reactland.jpgNike reinvented cushioning with NIKE REACT technology for the new Nike Epic React running shoes. It's a shoe that combines bounciness and softness, while keeping it extremely light and durable. But how do you communicate all of these characteristics to the consumer during a 3 minute in-store trial?

Screen Shot 2018-03-15 at 6.56.28 am.jpgThis is a One Show pick of the day from One Show and ADC judging.

Sonal Dabral, vice chairman, group chief creative officer of Ogilvy Mumbai and One Show Film jury member -- had plenty of nice things to say about "Anti-Manifesto" a very meta workhorse of a spot by Arnold Worldwide for Jeep Wrangler.

Chivas Regal NBA.jpgIndependent agency Impero has designed a series of CGI videos to support the Chivas Regal NBA sports league partnership in China. In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal. Impero, were the creative agency responsible for the series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.

Cello.jpgBIC Cello, India's leading manufacturer of writing instruments, has launched a short film aimed at illustrating the change of perception of parents in exams time after having taken their selves the same exam.

The short film commences by portraying a scenario on how parents, unknowingly pressure their children to perform better. Cello pens is aware of the fact that this will only create more stress and anxiety in the child's mind. To reveal this truth, Cello Pens has come up with their campaign, "Surprise Test". In this video the parents of kids going to St. Albertus High School are asked to take the same exam that their child is taking - 6th graders mid-term test. While taking the test, they experience the level of stress that their kids go through. They realize that their constant pressure on their kids to get good marks only leads to creation of extra stress. The surprise test leads to a change in their perception and belief that 'Encouragement works better than Pressure'.

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