Keith Ho.jpgKeith Ho has joined Dentsu Hong Kong as Chief Creative Officer effective immediately, to further strengthen the award-winning creative agency's reputation and drive a stronger focus on digital and collaboration underscored by the network's unique one P&L operating model.

Bringing with him over 25 years' experience in the industry, Ho (pictured) joins the business from Grey Group Beijing, where he worked at for 11 years, most recently serving as CEO. Prior to this, he also held various senior leadership positions within the agency as Executive Creative Director, Chief Creative Officer and Managing Director and has worked with blue-chip clients including HSBC, GlaxoSmithKline, Microsoft and Sony.

Ho is a highly awarded creative at both regional and global stage, with over 350 Marketing and Creative Awards under his belt including Cannes Lions, Effie, OneShow, London International Festival, Clio, Spikes Asia and Hong Kong Fan Award. He was also a Jury at Adfest, New York Festival and LongXi.
APAC Tambuli 2017Deadline Extension.jpgThe Asia-Pacific Tambuli Awards has extended its deadline to April 10, 2017. Additional fees apply for all late entries submitted between March 31 and April 10. The conference and awards night will be held on June 6, 2017 in Manila. Entry forms may be downloaded.

The APAC Tambuli Awards is the pioneer awards show globally on effective advertising for good. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
James Keng Lim.jpgHakuhodo has appointed James Keng Lim as Creative Director of its Singapore office.

Lim (pictured) has 18 years of network - including Dentsu, Publicis, and McCann - as well as independent advertising, digital, and PR agency experience. His career has taken him from Malaysia, to Shanghai, Dubai and Amsterdam, but he has spent the last 3 years back here in Singapore and offers clients strategic counsel and thought leadership across advertising, branding, marketing, digital, social and PR.

Regional Chief Creative Officer, Woon Siew Hoh, said, "I am extremely delighted to have James Keng Lim join the Hakuhodo kinsfolk. A creative maverick not straight jacketed by conventional thinking, James Keng Lim is a natural storyteller with the ability to create transformative narratives that connect brands with their target audiences. He brings on board an entrepreneurial, holistic and commercially-savvy approach to our new modus operandi. He represents what we are building at Hakuhodo - talented, humble, inspirational leaders who embrace our Sei-katsu-sha philosophy that values consumers not as economic entities, but as people."
Angus_Kneale_v01 bw.jpgNew York Festivals International Advertising Awards has announced the formation of the inaugural Film Craft executive jury. For the first time in the history of NYF's elite executive jury, a new executive jury panel exclusively devoted to judging Film Craft will assemble in New York City on April 8th during the week of the executive jury judging sessions.
 
The newly unveiled panel, comprised of 10 of the most respected film industry experts, will be chaired by the award-winning innovative creative and technical special effects influencer, Angus Kneale (left), chief creative officer of The Mill.

Ron Samuel's flashbacks from AdFest 2017 Day 3

Ron Samuel.jpgFormer judge and AdFest veteran Ron Samuel (pictured left) details his flash backs from AdFest 2017.

Flashback Day 3: Lunch with Ogilvy & Mather Hong Kong

Breakfast meetings at AdFest can be problematic, as there are occasions when the line between evening and morning activity becomes very wobbly.

So today I invited myself to lunch with the creatives in charge at Ogilvy & Mather & Hong Kong.
Winner&Popular-Vote-Winner-Tokyo.jpgShun Akeda and Sayo Noda from Hakuhodo Inc. in Tokyo, are the winners of this year's Young Lotus trophy, which they collected at the second of two Award Presentations on Saturday 25th March.

Shun Akeda and Sayo Noda were one of 15 pairs competing in the 13th Young Lotus Workshop, which was titled "Create with a Swagger". It was hosted by Cheil Worldwide that set the brief to create a digital platform that not only raises awareness among creatives of AdFest as an event, but also helps build an extended and on-going community throughout Asia Pacific, based on the festival's principles and beliefs.
Suthisak Sucharittanonta.jpgSuthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok has been awarded the Lotus Legend at AdFest. A multi award winner Sucharittanonta has won acclaim at the most prestigious award competitions around the world, including Cannes Lions, Clio Awards, One Show and D&AD as well as many successes at AdFest.

Suthisak (pictured) started his career as a freelance photographer in 1980, until he joined Dentsu Thailand as a visualizer and Art Director in 1984. In 1987, he joined Ogilvy & Mather Thailand where he worked as both Art Director and Copywriter until he was promoted to be Head of Creative at Results Advertising Thailand, an offshoot agency of Ogilvy.

In 1999, Suthisak joined BBDO Bangkok and has been a member of the BBDO Worldwide Creative Committee since 2004. That same year, he was elected into the Bangkok Art Directors Association Hall of Fame.

Under his leadership, BBDO Bangkok's creative award recognition has reached an all-time high. Suthisak made history by receiving Thailand's first Cannes Film Gold Lion award in 2003 and in 2004 ranked 8th in GUNN Report's World's Most Awarded Agency rankings.
Dentsu Network.jpgCJ Worx.jpgCompleting the ADFEST Lotus Awards tally on the final night of ADFEST 2017, the Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of ADFEST Lotus Awards won during the festival.

Dentsu Inc., Tokyo. was on the podium twice to accept Agency of the Year and Interactive Agency of the Year for 2017.

Dentsu was also named Network of the Year. The group of eleven offices includes agencies in Bangkok, Ho Chi Minh City, Manila, Mumbai, Nagoya, Singapore and Tokyo,

The Special Award for Independent Agency of the Year went to CJ WORX from Bangkok. Direct & Promo Agency of the Year was awarded to BBDO Bangkok. Production Company of the Year was awarded to Alt.VFX Brisbane. And Advertiser of the Year was presented to Samsung.
Yole-IMG_5008.jpgPaul Yole is a retired planner who has covered awards shows for CB for over 10 years. This year he shares some observations from the 20th anniversary edition of Adfest.

As soon as I saw the title, "Paul Yole's Adfest Diary, day one" I realised there was an implicit promise of a daily update.

Sorry about that.

However, I do now have something I'd like to share.

And it is aimed fairly and squarely at agency heads.
Ted Royer_2.jpgThe fifty-six Juries invited to judge the Lotus Awards at AdFest 2017 hail from twenty cities, in Asia Pacific and the Middle East, as well as New York, the home base of Ted Royer, Chief Creative Officer of Droga5 and Grand Jury President of AdFest 2017.

Heading up the Super Eight Jury Presidents, Ted Royer (pictured) gave his impression of this year's entries, "This year I've seen ideas that are going into unchartered territory in a great way, and innovations that I'm really happy exist in the world now. It's been especially fun judging work that emerges from local insights, yet can be appreciated by people all over the world."

Details of AdFest Juries and Super Eight Jury Presidents is available on the AdFest APP and official event website.
Calvin Soh.jpgFormer advertising high flyer Calvin Soh gives his account of what he learned about the future of advertising, outside of advertising. Soh took a "sabatical" from advertising in 2011 after a distinguished career, most recently as vice-chairman and chief creative officer for Publicis across Asia-Pacific.

I had the privilege of working and learning from some of the best minds in the advertising world, from David Droga to Pat Fallon to Charmaine our receptionist and everyone in between. All of my friends (and enemies) were from advertising. And advertising was all I knew.

So the decision to leave at the peak of my career wasn't an easy one. My "Why" had to be stronger than the 25 years it took to build my career.

It came down to 2 words: Exponential change (You'll be seeing these words a lot). And I had to prepare my family and myself for that.

Ron Samuel's flashbacks from AdFest 2017

Ron Samuel.jpgFormer judge and AdFest veteran Ron Samuel (pictured left) details his flash backs from AdFest 2017.

Day 1
I clearly remember arriving in Bangkok on Tuesday afternoon, meeting Kim Shaw at the airport, getting into the mini-bus and being handed my first Singha Beer. Then it was Wednesday afternoon.

Day 2
The first speaker was a highlight today. Claudia Cristovao from AKQA in Tokyo talked about content without sounding like an over amped digital evangilist. The context of her talk was simple, very relevant and we finally had a digital person discussing the stuff that we all suspected must be happening in cyberland. Such as people like you and me reaching peak content or, as I like to call it, content fatigue, where we are taking longer and more regular digital breaks, downtime from devices and doing things that we enjoyed in our pre-web existence. Yes, even the millenials are doing it, whilst sharing the experience on social media.
Chang lager beer.jpgFollowing last year's inaugural Chang Sensory Trails, Thailand's leading beer brand, Chang, has appointed GOVT Singapore as their lead creative agency for this year's global activation. 2017 will see Chang Sensory Trails travel to London, San Francisco and Singapore.

2017 will be the second installation of Chang Sensory Trails, the brand's activation platform to drive awareness, engagement and trial of Thailand's leading beer brand on a global level, whilst leveraging off the Chang global proposition of "Taste The Unexpected".

Davy Rennie's Adobe Summit Diary: Day 3

IMG_1459 (1).jpgFollowing his time in Austin, Texas, Davy Rennie, experience design director, The White Agency Sydney is covering the Adobe Summit 2017 in Las Vegas, exclusively for Campaign Brief.

Adobe Summit - Day 3

16 days.
7 flights.
2 Cities.
2 Conferences
1 or 2 beers.
Millions of ideas.

As I arrive at my last full day of conferences, my body is crying out for Northern Beaches sea air, a good coffee and good food. My mind, on the other hand, is bursting with new ideas and inspiration.

Whilst 'Unfiltered' in name, this tour has really been an exploration into the world of Experience design. I've never been so confident in my career choice, and I hope this inspires many others to pursue the path of experience design. My drum is going strong, and it gets louder with the new buzzword for business: H2H, or human to human.
Pinball2.jpgFor the launch of Standard Chartered's new Unlimited Cashback Credit Card, TBWA\Singapore created the 'Unlimited Joy' campaign, comprising a 45 second film, out-of-home, digital and print.

The campaign aims to make Standard Chartered's cashback credit card the most desirable in Singapore, and communicated the benefits through a charming film featuring a pinball machine.

VIEW THE FILM
Selfiestan.jpgAs a smartphone player that harbors ambitions of captivating the populace of India with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers continue to rise every day. After the successful launch of S6s smartphone a few months ago, Gionee has announced the launch of another model called A1.

VIEW THE SPOT
TALKING CHAIR.jpgIris Worldwide Indonesia has released two new TVCs to promote the oine a year IKEA Sale. The tvcs show a chair that has been faithful for years but then gets replaced and a corner has to put up with a new vase.

VIEW SPOT ONE
VIEW SPOT TWO
Ninja.jpgDentsu Japan has created this spot for Nippon Express to promote their partnership of the 2017 World Baseball Classic.

VIEW THE SPOT
Andy Flemming_Adfest3.jpgI thought I'd lost my passport this morning, and after a brief, but quite dramatic few minutes I managed to find it in my bag along with a strip of Nurofen Plus.

To be honest, I was more relieved to find the painkillers as a passport can't dent a hangover the size of the one I woke up with. Most of the judges have been out until late, so the thought of sitting in a dark room for the day with endless coffee and absolutely no speaking allowed is seen as more of a blessed relief than the chore it can sometimes be.

Minohodoshirazu_2.jpgAsia has netted 26 finalists at the shortlist stage of AdFest's Lotus Roots with Japan leading with 11. Bangkok follows with 5 finalists, then 3 for Shanghai. Manila and Kuala Lumpur have two each and Jakarta, Hong Kong and Colombo all with one each.

In the Innova Lotus Japan has scored four finalists, one each for TBWA/Hakuhodo, J. Walter Thompson. Six Inc and Dentsu Inc. Bangkok has 3 shortlist and Seoul 1.

VIEW THE LOTUS ROOTS SHORTLIST
VIEW THE INNOVA LOTUS SHORTLIST
McDonalds_Loving the night 2.jpgAsia scores 25 finalists in the Press Lotus Category and 42 in the Promo Lotus Category at AdFest currently taking place in Thailand.

In Press Bangkok leads with 10 finalists with Monday, TBWA and BBDO netting 3 each and one for Ogilvy. Singapore follows with 6 finalists with 3 each to MullenLowe and Dentsu. Indonesia has five finalists with Iris Worldwide with 3 and Hakuhodo two. Mubai scores 3 finalists and Manila 1.

In the Promo Lotus category Asia has netted 42 finalists. Tokyo just is just ahead of Bangkok with 11 finalists, Bangkok has 10. Mumbai follows with 8, then Hong Kong with 5. Singapore, Guangzhou and Jakarta have two each whilst Manila and Seoul have one.

ADFEST 2017 FINALIST - PRESS LOTUS.pdf
VIEW PROMO LOTUS SHORTLIST

Paul Yole's AdFest Diary: Day 1

IMG_5005 (1).jpgPaul Yole (left) is a retired planner who has covered awards shows for CB for over 10 years. This year he shares some observations from the 20th anniversary edition of Adfest.

The More Things Change...

The Adfest program has a high proportion of technology-based presentations this year.

This is probably a good thing because everyone in the business needs to learn about new stuff.

The only thing that concerns me is whether we are missing the opportunity to remind people (or educate them) about the unchanging truths of understanding and influencing human behaviour.

Which, after all, is our job.
Behind the leather.jpgAsia has scored 38 finalists in the Direct category with Bangkok netting 15 finalists, BBDO have 7 finalists, Tokyo Grey 3, Leo Burnett 2 and CJ Worx, Ogilvy and J. Walter Thompson one each.

Tokyo, Mumbai and Hong Kong all have 6 finalists in the Direct category, Jakarta and Shanghai have two each and Manila one.

In the Branded Content & Entertainment
category Asia scored 21 finalists.

Bangkok leads with 8 finalists followed very closely by Tokyo with 7. Seoul, Taipei and Mumbai have 3, 2 and 1 respectively.

VIEW BRANDED CONTENT & ENTERTAINMENT LOTUS SHORTLIST
VIEW DIRECT LOTUS SHORTLIST

Catch up with Campaign Brief + friends at AdFest

AdFest Drinks 2017 Invite.jpgCampaign Brief is adopting a high profile at this week's very special AdFest, held in Pattaya Thailand.

This year is the 20th Anniversary of AdFest, and to celebrate Campaign Brief is getting together with some great friends to host a couple of parties in Pattaya and an "after party" in Bangkok.

If you are attending AdFest this year please join us for:

SUNSET DRINKS at ROYAL CLIFF HOTEL - FRIDAY MARCH 24TH, 4:30pm to 6:30pm.
Our 6th annual AdFest party around the pool with great views of the sunset over the ocean. Hosted by The Sweet Shop, FIN Design + Effects, The Gunnery and Campaign Brief, join us at the Infini Bar poolside at the Royal Cliff Hotel for two hours of drinks, networking and cool music prior to the first AdFest Awards presentation on Friday night.

DOWNLOAD THE INVITATION AdFest Drinks 2017 Invite.pdf
Justine_Armour-pic-thumb-400x286-229570.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Justine Armour, group creative director, 72andSunny, New York.

BEST TV
Best for me is the Speed Blinds You idea. I wasn't expecting to rate this one because it's kind of ugly, but then you realize that visual is key to the message. Slow down campaigns have been done a million ways, so well done on finding a new and interesting way to make me think about this. Strong execution and editing on this one, too. READ MORE...
Bawah.jpgDragon Rouge Singapore has been assigned branding and advertising duties for one of the region's most anticipated new hospitality brands, Bawah. Positioned as a rare eco-system experience, Bawah is a cluster of 6 untouched islands - a protected archipelago - located midway between Singapore and Kalimantan in the Anambas Islands.

"Opportunities to help create such an amazing brand come very rarely, and we are honoured to have been engaged by the team at Bawah. The primal beauty of Bawah is truly special, and thanks to the team behind this unique development, it is now a protected reserve hosting stunning biodiversity", commented Zayn Khan, CEO of Dragon Rouge in Southeast Asia.

Davy Rennie's Adobe Summit Diary: Day 2

Adobe Photos (1).jpgFollowing his time in Austin, Texas, Davy Rennie, experience design director, The White Agency Sydney is covering the Adobe Summit 2017 in Las Vegas, exclusively for Campaign Brief.

Adobe Summit - Day 2
 
We're off for Day Two at the Adobe Summit, and the sheer scale of it is staggering. I get a seat up the back of the keynote, right in front of the speaker. It's all very Jobs-esque, but much more visually beautiful than anything Apple could pull off. It's bloody loud & bright!

Again, the buzzword of the year pops up: Experience.

We are presented with some incredible showcases of businesses who now make experiences their business; from Mercedes, to Dominoes, to National Geographic. All of these businesses have evolved into purveyors of experiences, rather than products. In fact (we are told), a number of studies have shown that businesses which focus on experiences are more successful and reliable.
Tata Hexa.jpgKeeping up with the credo of doing the impossible no matter what it takes, the latest campaign for Tata Motors crafted by FCB Ulka kicked off recently, titled, 'The Spirit of Hexa'.
 
The Hexa is the flagship offering from Tata Motors and the latest campaign brings alive how people accomplish things by going beyond the extra mile and doing whatever it takes to achieve the impossible.

VIEW THE SPOT
Fabienne Balleux.jpgPublicis Communications has appointed Fabienne Balleux as General Manager (Singapore) of Luminous Experiential MSLGroup. 
 
Balleux (pictured) will be responsible for driving growth and expanding its presence in Singapore. She will work closely with the other agencies under Publicis Communications to provide more integrated and innovative offerings to clients.
 
Balleux brings with her over 15 years of experience in event, out of home and experiential display management, the French native has worked in France in the last six years across a range of mass and luxury brands.
 
"I am looking to bring to Asia my knowledge and expertise and contribute to new amazing experiences, breaking the rules of traditional communication in a corporate's marketing and communication department."
 
Lou Dela Pena, CEO, Publicis Communications Singapore, said, "We are excited to welcome Fabienne. Her entrepreneurial spirit and expertise in brand experience will be an invaluable asset as we continue to create innovative solutions for Publicis Communications clients. I am confident that with her leadership, she will continue and strengthen the legacy of Luminous in Asia."
McDs_Sticker1 copy new.jpgIn celebration of Pi Day on 14 March, an annual worldwide celebration of the mathematical symbol π or 3.14, Tribal Worldwide Hong Kong put all hands on deck for a 24-hour campaign titled 'Send a smile in a pie', for McDonald's.

The annual celebration, which coincides with Albert Einstein's birthday, is little known in Hong Kong. McDonald's took the opportunity to turn its popular range of pies into an opportunity for fans to send heartfelt messages to loved ones.

"Given that pies are among our most iconic products, we set out to own Pi Day by turning the niche festival, popular within the scientific community, into a special day that our customers would embrace and celebrate," said Esther Chung, Marketing Director, Digital Lead at McDonald's Hong Kong.
Birth of Venus.jpgWilliam Adolphe Bouguereau's Masterpiece, "The Birth of Venus" shows perhaps the most glorious (and also the most famous "naked") beauty goddess of all times. In our never-seen-before art project, Japan's celebrated fashion designer, Junko Koshino dresses Venus, who has stayed garmentless for 100 years. In this completely new type of live performance, realized through a combination of art, Fashion and technology, Dentsu Tokyo brought Venus to life using 3D technology, then drew an original "haute couture" designed specifically to fit her style, in VR.

VIEW THE CONCEPT
chinajudginglocation.jpgThe Clio Awards, esteemed international advertising, design and communications competition today announced jury chairs in advance of the 2017 Clio Awards. Clio will turn to the burgeoning creative setting of China for its 2017 onsite-judging weeks, which will take place from July 26 to August 3 at The Sanya EDITION resort, on Hainan Island, off the coast of Southern China.

Each year, Clio gathers a panel of experts to deliberate and award the most innovative and engaging creative content from around the world.
Advertising_Week_Europe_London_2nd_Edition.jpegAdvertising Week, the premiere event for marketing, brand, advertising, and technology professionals, today confirms its global expansion to Sydney.

The news was confirmed at the fifth anniversary edition of Advertising Week Europe, which is taking place this week in London.
 
Advertising Week will host attendees in some of Sydney's most iconic venues for a week of inspiring thought-leadership programming, evening and special events that celebrate the industry and its people.
Sour-Faced Man_edited-1.jpgAsia scores 47 finalists in the Print Craft Lotus category with Bangkok leading with 13 including 6 from Ogilvy, 3 from Illusion and 4 from TBWA.

Singapore follows closely with 12 finalists with 7 from MullenLowe and 5 from Dentsu.

Jakarta scores 9 finalists with Illusion picking up 5 and Hakuhodo 4. Japan pulls in 7 finalists (6 from Dentsu and one from Tokyu Agency), Mumbai nets 4 and Manila 2 .

VIEW PRINT CRAFT LOTUS SHORTLIST
McDonalds_Loving the night 3.jpgBangkok hauls in 10 finalists at the shortlist stage in the Outdoor category at AdFest with 3 each going to BBDO and TBWA and 2 each to CJ Worx and Ogilvy. Jakarta has four finalists, Hong Kong 3. Shanghai, Tokyo and Hong Kong have two each and Seoul has one finalist.

Manila has scored three finalists in the Radio category followed by Mumbai and Singapore with two each. 

VIEW OUTDOOR LOTUS SHORTLIST
VIEW RADIO LOTUS SHORTLIST
SingingNature_pix1.jpg42 entries from Asia have made the cut at the shortlist round of the Media Lotus category. Japan has scored 14 finalists, Bangkok has scored 7, Seoul 6, India 5, Hong Kong and Manila 3 each and Shanghai and Taipei one each.

22 entries from Asia have made the cut in the Mobile category with 8 going to Japan, followed closely by Shanghai with 7, Bangkok and Seoul with three each and Hong Kong with one.

Out of the 8 finalists in the New Director Lotus category Japan has scored five finalists, with Kuala Lumpur and Seoul picking up one.

VIEW MEDIA LOTUS SHORTLIST
VIEW MOBILE LOTUS SHORTLIST
VIEW NEW DIRECTOR LOTUS SHORTLIST
Minohodoshirazu_1.jpgAdFest has announced the finalists for Film Lotus and Film Craft Lotus categories.

In the Film Lotus Asia has dominated with 52 finalists 17 of them going to Japan, 9 to Bangkok, 7 to Taipei and 6 each for Mumbai and Seoul. Malaysia, Manila and Shanghai have two each and Jakarta has one.

Asia has scored 47 finalists in the Film Craft Lotus with Japan scoring 22, India 8, Kuala Lumpur 7, Taipei 5, and Bangkok and Singapore have two each whilst Shanghai as one.

In the Interactive Lotus Japan has scored 17 finalists led by Dentsu with 10. Manila picks up 3 finalists, Bangkok 2 and Taipei, Mumbai and Seoul have one each.

VIEW FILM LOTUS SHORTLIST
VIEW FILM CRAFT LOTUS SHORTLIST
VIEW INTERACTIVE LOTUS SHORTLIST
Life is electric.jpgThe first round of finalists have just been released for AdFest 2017, namely in Design, Effective, Film Craft, Film, Interactive, Media, Mobile, New Director, Outdoor, Press, Print Craft and Radio.

Asia has scored 46 shortlisted entries in Design Lotus with Japan picking up 32 shortlists led by Dentsu with 18. Bangkok has 7 finalists, Manila has 3 finalists, Hong Kong and Seoul have two each, and Mumbai and China have one each.

Asia dominates the finalist list in Effectiveness Lotus with 11 out of the 12 finalist spots. Japan leads with six, Bangkok with two, and Mumbai, Singapore and Guangzhou have one each.

VIEW DESIGN LOTUS SHORTLIST
VIEW EFFECTIVE LOTUS SHORTLIST
17351415_214894835657622_8416237576154775552_n.jpgThe 2017 Facebook Awards is now open for submission. This year, it's all about the work that moved people. Facebook is recognising some of the best creative work on Facebook, Instagram and Audience Network based on how it made people feel and how it helped businesses grow--the work that made the Facebook community laugh, cry, love, wow and act.

This year's submission period closes on April 28, 2017.

Visit facebookawards.com to learn more about the entry process and submit your work.

Facebook is introducing new awards categories and a new trophy design to reflect the emotions evoked by great creative campaigns.
JASON WILLIAMS - CCO LEO BURNETT AUSTRALIA (1).jpgAustralia: Leo Burnett has announced the promotion of Leo Burnett Melbourne executive creative director Jason Williams (pictured) to the newly created position of chief creative officer, Leo Burnett Australia.

The country-level appointment recognises Williams' more than decade-long contribution to the business and will enable Leo Burnett to further build and leverage its national creative offering.

Melinda Geertz, CEO, Leo Burnett Australia said, "Our two Australian offices are among the best agencies in the world, and together we are a force to be reckoned with. It makes sense for us to fully leverage our connected creative firepower.

"Jason is a highly respected, talented and innovative creative leader. He has been instrumental to Leo Burnett's creative and broader business success for more than a decade."

Davy Rennie's Adobe Summit Diary: Day 1

image2 (1).jpgFollowing his time in Austin, Texas, Davy Rennie, experience design director, The White Agency Sydney is covering the Adobe Summit 2017 in Las Vegas, exclusively for Campaign Brief.

Adobe Summit - Day 1: Partners Day

After spending a few restless days in Vegas following the buzz of SXSW, Adobe finally rolls into town and it's my saviour. Vegas seems like the place you go to for 36hrs at most, not 5 days.

First thing I notice is that the baseball caps and t-shirts that were a standard feature at SXSW are nowhere to be seen, while suits abound.

Low and bloody behold, it's all about experiences. They talk about a wave, aptly named, the 'Experience Wave', which they (like most) believe is the most disruptive force in the market at the moment. Customers are demanding experiences from brands, as opposed to products (let me get my drum).

AdFest 2017 Celebrates '20 Years of Diversity'

ADFEST 2017 20 YEARS OF DIVERSITY_2.jpgNow in its twentieth year, AdFest has opened its doors to welcome close to 1200 delegates today at Peach, Royal Cliff Hotels Group, Pattaya, Thailand, its spiritual home where it hosts its extended family of delegates, juries, speakers and exhibitors.

The advertising festival celebrates and inspires creativity, bringing both Craft and Creative industries together over the four-day event. It offers a wide variety of rich content, from speaker sessions and workshops sourced from around the world to the largest exhibition of creative entries from the Asia Pacific and Middle East regions, culminating in the Lotus Awards that select and reward the best work across separate 18 Craft and Creative categories.
Absorbplate.jpgHelpmet2.jpgTwenty brands from around the world have been shortlisted for the Warc Innovation Awards, a global search for effective marketing innovation. Five shortlists are from Asia with BBDO Bangkok receiving two, and PHD Taiwan, DDB Mudra Group India and PHD India all receiving one shortlist each.

BBDO Bangkok's shortlists are for Thai Health Promotion Foundation's "AbsorbPlate" and "Helpmet". PHD Taiwan have received a shortlist for Unilever's "Axe", DDB Mudra Group India for "Inorbit Malls" and PHD India for Lifebuoy's "Chamki - story of an unborn child".

The 25-strong judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer of global snacks company Mondelēz International, have shortlisted a diverse selection of campaigns from a wide range of territories including Australia, Egypt, India, Lebanon, Slovenia, Taiwan, Thailand, United Arab Emirates, United Kingdom and USA.

ADC and One Show Picks of the Day

Screen Shot 2017-03-22 at 6.16.18 am.jpgThe latest ADC and One Show picks of the day have been released from One Show and ADC judging.

ADC and One Show picks are from John Mescall, global ECD, McCann New York; Eric Quennoy, ECD, W+K Amsterdam; Bruno Bertelli, global CCO, Publicis Milan; Nellie Kim, partner/VP and CD at ig2 Toronto; Karolina Galacz, deputy CD, Y&R Budapest and Nadja Loddgot, creative partner, AMV BBDO, London.

WATCH JOHN MESCALL VIDEO
WATCH ERIC QUENNOY VIDEO
WATCH BRUNO BERTELLI VIDEO
WATCH NELLIE KIM VIDEO
WATCH KAROLINA GALACZ VIDEO
WATCH NADJA LOSSGOT VIDEO

Andy Flemming's now expected Adfest diary

FLEMMING-IMG_9676.jpgSurely, SURELY, everyone now knows that you can check into anywhere on Facebook from anywhere else. Give it a go. You can convince your mates you're at the summit of Everest, The Great Pyramids or, in my case, the Qantas First Class Lounge. I checked in there whilst in the main concourse toilet. A toilet that was at least two hundred metres from First's beautiful gleamy one that, I'm sure, didn't look like someone had exploded in it. Although it did give my fellow Adfest delegates a small frisson of jealousy, I did, in fact, travel to Thailand in economy, sitting behind a small boy who spent the the entire flight violently smashing his seat backwards and farting repeatedly without due care and attention. I tried to watch 'Dr Strange' but the screen was about three inches from my face. I eventually fall into a deep and heavily medicated sleep dreaming of a larger seat with a fully flat bed and better cheese.
Fujifilms.jpgFarrah Ann, Malaysia's national gymnast and SEA Games Gold Medallist recently appeared as the ambassador and storyteller in Fujifilm Malaysia's latest product film. Together with GOVT Kuala Lumpur, the film showcased Farah Ann's multifaceted personality through the lens of the Fujifilm X-A3, a versatile camera with a selfie mode that allows her to flaunt her outgoing side, and a macro mode to go up close with the things she love.

VIEW THE SHOT
Nino Bangkok Drinks.jpgAdFest delegates still in Bangkok on Sunday March 26th and friends from the Thai advertising industry are invited to join Campaign Brief for drinks and view our close friend's fantastic new art exhibition.

After a busy AdFest Pattaya this will be a relaxed and great way to kick off your night in Bangkok before heading home.

Nino Sarabutra's "What We Do For Love" ceramic art exhibition is one not to be missed so join us from 5pm to 7:30pm at Ardel's Third Place Gallery, Sukhumvit 55, Thongloi Soi 10, Bangkok. Tel: +66 81 457 1596.

DOWNLOAD THE INVITATION: Nino Bangkok Drinks.pdf
CB_ADFEST_Carousel INVITE.jpgContinuing with the social networking opportunities at AdFest, Campaign Brief Asia is getting together with Directors Think Tank, PixelBox, Fingerprint Films, Fuse and Spitfire Films for two late night parties.

It's part of Campaign Brief's support of this special year for AdFest - the 20th anniversary of the festival.

On both Thursday and Friday night this week (March 23 and 24th) we are putting on free drinks between 11pm and 1am at the popular Revolving Bars just off Walking Street (see map on invitation for clear details).

This is your chance to escape from the busy Walking Street nightlife!

Join us after your dinner plans at the Revolving Bars for casual drinks and networking with friends. The Revolving Bars are the AdFest equivalent of the Gutter Bar in Cannes. Hosted by Directors Think Tank, Pixel Box, Fingerprint Films, Fuse, Spitfire Films and Campaign Brief Asia, pop in and join us between 11pm and 1am on Thursday and Friday night.

See the attached invitations for all the details. Please circulate it to any friends or work mates who are also attending AdFest. Everyone is invited!

DOWNLOAD THE INVITATION: ADFEST_Revolving Bars.pdf

AdFest Drinks 2017 Invite.jpgCampaign Brief is getting into the spirit of AdFest's 20th Anniversary with a several parties this year

Join Campaign Brief at AdFest this week for Sunset Drinks overlooking the magnificent views at the Royal Cliff Hotel in Pattaya, Thailand. We are again joining with The Sweet Shop, Fin Design + Effects and The Gunnery to though put on a sunset drinks party late afternoon on Friday March 24th just before the first AdFest awards presentation.

Join about 200 other AdFest delegates for 2 hours of great company, drinks and perfect views.

Details:
4:30-6:30pm
Friday, March 24th
At the Infini Bar, poolside at the Royal Cliff Hotel
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Special thanks to our fantastic and generous sponsors - The Sweet Shop, Fin Design + Effects and The Gunnery.

Download the invitation: AdFest Drinks 2017 Invite.pdf
Kazuaki_Kuribayashi.jpgAdvertising Age has included TBWA\Hakuhodo's Kazuaki Kuribayashi (pictured) on its prestigious global list, 40 under 40, which recognises the high achievements of individuals working across the industry. Kuribayashi is just 29.

He is well-known within the Japanese industry as the 'Buzz Machine', a title earned for his innate ability to identify cultural trends and insights around the internet, then translating this knowledge into breakthrough ideas for clients, creating both impact and buzz.

Kuribayashi's most recognisable work includes Nissan's 'Intelligent Parking Chair' - an office chair that automatically resets to its original position, at the clap of a hand. The idea enabled Nissan's complex car parking technology to be easily understood by the millions on social media.

He also developed 'Knock Knock Cat' a CSR-focused project for Nissan after following conversations on social media about cats dying when seeking shelter from the cold by curling up near car engines. The campaign was so successful it even engaged Nissan's competitors.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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