Toyota Dream Car Pic 2.jpgBack in May of this year, Toyota Motor Sales & Marketing Corporation (TMSM) and Saatchi & Saatchi Fallon (SSF) Tokyo launched "Dream Car of the Day", a first-of-its-kind innovative Vine campaign that brought an exciting new dimension to its 8th annual Toyota Dream Car Art Contest.

bodycon.jpgStylish gowns are made out of hair in this print campaign for hair product Lucido-L from Matari Advertising Jakarta.

Credits - Creative Director: Agung P. Suhanjaya. Art Director/Copywriter: Jeffry Katianda. Photographer: Nurulita.
girl.jpgThe pain lasts a lifetime as shown in this print campaign from Leo Burnett Bangkok as they spread the message - Help stop child abuse before it begins.

Credits - Chief Creative Officer: Sompat Trisadikun. Executive Creative Director: Sanpathit Tavijaroen. Copywriter: Sorasak Songnapawuttikul. Art Directors: Jutarat Kongton, Sanpathit Tavijaroen, Sompat Trisadikun. Creative Director/Copywriter: Chanwit Nimcharoen. Producer: Sarawut Lertkittipaporn. Photographer: Chub Nokkaew. Account Manager: Nattanan Arriyavat. Production: Chubcheevit Studio.
Screen Shot 2014-10-24 at 8.20.30 am.jpgTo celebrate the new range of Lynx Hair products hitting Australian shelves, Lynx has launched a new campaign which aims to help men get the look with Lynx 'Mantorials' via BBH London and Caviar production house.

Research by Unilever into the modern man's grooming regime shows that 87 per cent of guys stick to a single hairstyle they wear daily, as opposed to swapping it up[1]. Lynx has taken this revealing insight into guy's grooming routine and developed a 'look-based architecture' to the new Lynx styling range, giving guys the ease to create any look they want in seconds.

CATHAY PACIFIC.jpgEight Hong Kong has partnered with Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier's visual identity and extends to the design of its lounges, offices, products and digital interfaces.

"Working closely with senior leadership and across the organisation, we are helping to create a more unified brand experience - one that is beautiful, consistent and recognisably Cathay Pacific," says Chris Fjelddahl, Partner at Eight. "Cathay Pacific understands the benefits of making design an intrinsic part of the business, and this process goes well beyond cosmetic changes. Consistency and clear guidance drives efficiencies when it comes to creating, or refreshing any element of the brand."

eye.jpgAsian agencies have received 21 shortlists in the 2014 The Global Awards competition with Singapore leading the pack with 13 shortlists, with Grey Group Singapore awarded nine of those shortlists. Japan has received 5 shortlists, India two and China one.

This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

To celebrate this milestone, the competition launched the Young Globals student competition & internship program. Young Globals offers students the opportunity to earn a prestigious Global Award, and the chance to test drive their career in healthcare advertising. This hallmark anniversary reinforces the Global Award's mission of Creative Globalization honoring creative ideas in the field of healthcare & wellness advertising from all global regions without boundaries or restrictions. A graphic mural representing "Creative Globalization" will be unveiled at the 2014 Global Awards celebration in New York City.

Click here to view the full shortlist.
Box tv.jpgIn this fully 3D printed web commercial for, China's first online learning platform focused on the creative industries, every single thing you see in the video is something you can learn on the site: character design, CG animation, stop motion animation, illustration, film scoring, sound design and 3D printing. Even the cast used in the film features the actual teachers and team from the platform.

FRYPAN_0078_hero low res.jpgAustralia: Ogilvy Sydney senior copywriter Andrew Hankin has quite literally created the largest attraction at this year's Sculpture by the Sea exhibition on Australia's most famous beach, Bondi Beach.
His work entitled 'We're fryin' out here' is an enormous frying pan located right in the middle of the beach and reminds people to be careful about 'cooking' ourselves this summer.
Sandy Widyanata_Film Construction.jpgHollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama "Goodbye for Now."
"Goodbye for Now," based on Laurie Frankel's novel, centres on a computer genius who invents a way for people to e-mail loved ones who have passed on. When he unexpectedly loses the woman he loves, he must face his own creation to keep her close or lose her forever.

The script is in development at Temple Hill, the producers of the 'Twilight' movies, 'The Fault in Our Stars' and 'The Maze Runner'. The script has been adapted by Jessica Goldberg ('Parenthood') and is currently being rewritten by acclaimed novelist and screenwriter Jonathan Tropper ('This is Where I Leave You').
locked account.jpgLexus International and The Weinstein Company will premiere two short films exploring the theme "Life is Amazing" on October 27th. To promote this, Lexus International is partnering with Twitter in a campaign providing exclusive, early access to both short films for @LexusInt account followers.
The Saatchi & Saatchi Fallon Tokyo inspired idea of a VIP pre-release movie screening, the @LexusInt account will be locked for 24 hours on October 26th and the account followers will receive an early access private link to watch the movies in advance of the official release on October 27th. Lexus International began teasing the Silver Screen Access campaign with a tweet on October 17th.
Self-exam.jpgEvery year in India 1,00,000 women are detected with breast cancer. But in most cases delay in detection leads to either loss of a breast or life. Awareness about basic detection techniques like breast self-examination can help in early detection and improve the survival rate by up to 90%.


The challenge for Ogilvy Mumbai was to make self-breast examination an important part of a woman's schedule. So they reached out to the husbands to join in and spread the word to their wives. Husbands were asked to give up their couches for 10 minutes once a month and do one chore their wife does and instead ask her to follow breast self-examination! The film is a part of an integrated social awareness campaign. 
MRF Tyres.jpgJWT Chennai's new spot for MRF Tyres takes two friends on a breathtaking journey on their motorbikes, which takes them through one of the best highways in the world.

Sanjay Nair.jpgEdelman (DJE) China Group has appointed Sanjay Nair as managing director of Edelman Beijing, effective immediately. Nair (pictured) succeeds Kevin Wang, who was recently named managing director of Edelman China's Corporate practice. The appointment builds on Nair's current role as COO of DJE China Group. In addition to his operational role, which focuses on ensuring best insights and team members are centered on each client regardless of practice or geography, Nair will oversee all business at Edelman's largest office across Asia Pacific, Middle East & Africa (APACMEA).

"Sanjay is a strong leader with equal emphasis on the work we do for our clients and the development of talent," said Bob Grove, CEO of Edelman North Asia. "I am confident that he will successfully lead the office to enhance our evolving communications marketing offer for our clients and provide richer and deeper careers for our team members."
warc logo.jpgWarc, the marketing intelligence service, has launched the Warc Prize for Social Strategy 2015, a global competition to find the best examples of social ideas that drive business results.
The Prize, now in its second year, looks for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact. It is free to enter, and open to clients and agencies in any discipline.

Warc is offering a Prize fund of US$10,000. There will be a $5,000 Grand Prix for the world's best social strategy case study, plus five $1,000 Special Awards (see below). There will also be Gold, Silver and Bronze awards for the highest-scoring cases.
WUW.jpgBBDO and Proximity Singapore's 'World Under Water' campaign has been declared the FWA Cutting Edge Project of the Year beating two other contenders as reported by Campaign Brief Asia last week.

'World Under Water' is an unique interactive web experience that uses Web GL and Google Street View to demonstrate the catastrophic effects of climate change.
d1a79881-9a3d-4ddc-9ea1-440db1bcc4d4.jpgDwarves, orcs and elves take flight once again as Air New Zealand unveils The Most Epic Safety Video Ever Made via Weta Workshop, ahead of the December release of the final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
Starring in The Most Epic Safety Video Ever Made are members of the cast from all three films in the Trilogy - Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast). The video, which is directed by Kiwi filmmaker Taika Waititi (Boy, What We Do in the Shadows) also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a Wizard.

Moon_BW_RGB_crop low res.jpgSTW Australia's Moon Group has bolstered its senior ranks, this week announcing the appointment of former Singapore-based Euro RSCG ECD Rob Martin Murphy as group ECD. Also joining Noon is strategist Emily Taylor.
Joining as group ECD and head of strategy respectively, the two new hires will be responsible for the overall creative and strategic output of the Moon Group, forming an integral part of its management team working alongside CEO, Gavin Levinsohn.
Candycoat.jpgTeams from across Asia have picked up Silver, Bronze and Finalist spots in the first round of Young Glory 2014/15 - the international advertising awards competition which test teams across 8 months and 8 briefs set by 8 different judges.

Round 1 judge was 72andSunny Amsterdam ECD Carlo Cavallone, who tasked participants with using technology to address obesity issues. He handed out 7 awards to the Asia region.

"I was really happy with the work, in general," said Cavallone. A lot of people had similar ideas so I favoured those that had something more in terms of engagement, craft, and also those that could actually be made."
MEC.gifMedia agency MEC Hong Kong has been awarded the Regal Hotels International global search engine marketing business.

With a portfolio consisting of 9,400 rooms and around 100 restaurants and bars, Regal is one of the largest hotel operators in Hong Kong, with an expanding presence in mainland China. The agency will handle the search engine marketing activities for all Hong Kong and China properties. The business was awarded after a competitive pitch with other undisclosed agencies.
eos2015_header.jpgThe One Club has announced the call for entries for the prestigious 2015 One Show with the entry deadline set for Friday, January 30, 2015.

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
IKEA Sing_1.jpgIKEA Sing_2.jpgIKEA Singapore is paying homage to Stanley Kubrik's cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific.

The film shows a small boy cycling his tricycle along eery corridors to equally eery music in a re-enactment of the infamous Overlook Hotel scene.

The Halloween campaign gives an opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers.

Samsung House Hero.jpgNew Zealand: For a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead.
Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design.

Nutty 1.jpgKrispy Kreme India knows that Diwali is all about sweets, dry fruits and sharing. So, they have given a 'desi' twist to the American doughnuts with a tinge of nuts. Diwali Doughnuts aka 'nutty circle' are a unique combination of chocolate or vanilla doughnuts with toppings of almonds, cashews, walnuts or pistachios. What's more, you might get a chance to win these nutty circles and share with your circle full of nuts!

Created by Frog Walks Out (a digital creative agency specializing in digital engagement, mobile apps and web development), the 'nutty circle' is a unique way of sharing joy with every circle of an individual. It might be a gossip circle, movie circle, kitty party circle or a family circle. To share special moments, people can use the creative circles to tag their friends and family. This will act as a gentle reminder of merry moments shared with the user's 'nutty circle'. Moreover, by tagging one's circle, one also has a chance to win a box of Diwali doughnuts.

Facebook Japan.jpgWieden + Kennedy Tokyo has unveiled the first part of a multi media facebook campaign with the film "You Are Someone's Friend". The campaign extends to online, out of home, train stations, and the worlds-°©‐first integrated 5-°©‐screen experience at Shibuya crossing, as well as of course content on Facebook.

Teachers.jpgTelecommunications company PLDT teamed up with Ace Saatchi & Saatchi Philippines to create a spot honoring teachers during October - National Teachers Month.

Launched on October 18th, the ad inspires gratitude towards teachers, cleverly demonstrating how important they are in helping students grow to become successful adults. Over 100 actual teachers were part of the cast.

Elders Day Newspaper.jpgIn most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, young people have increasingly started to forget their contributions. So, TBWA along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that they are still thought of.

A few simple insights led to The TBWA Sri Lanka's BIG idea. Firstly, the older you get, the weaker your eye sight and secondly, however hard it was, the older generation still assiduously read their daily newspaper as their prime source of news and information. So, on the International Day of Older Persons, the tribute appeared in Sri Lanka's widely distributed local language national newspaper 'Mawbima' and 'Ceylon Today' (English) national daily newspaper. It was an increase of their overall font size from the normal 10pt to 17pt. An increase by as much as 70%! It was literally the biggest tribute done by any publication or media for elders anywhere, which incidentally also brought tears of gratitude to their eyes.

Credits - Chief Creative Officer: Subhash Pinnapola. Art Director: Vijitha Wijewarnakula. Copywriters: Dileepa Jayakody, Shanuki De Alwis, Chaminda Maolligoda, Imaad Majeed.
RADIO.jpgBy default, humans doubt and therefore, reject the unfamiliar. Sri Lankans are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.

Thanachart-Insurance_02.jpgThailand has faced significant increase in road accidents this year so rather than just sell insurance Saatchi & Saatchi Thailand and Thanachart Insurance have recently launched a new idea designed to tackle the we drive.

The campaign is being rolled out through social content, live experiences, as well as improving road signage in key accident areas across the country in the month.

j21 Frame1.jpgJealous 21, a contemporary fashion brand, is a manifestation of the independent, unapologetic and confident stance of the young woman of today. This season, Jealous 21 presents a racier, trendier and sexier avatar, with the focus shifting from denim wear that fits well, to denim wear that flatters a woman's figure.

HIT TV.jpgLowe Lintas India has unveiled a sequel to HIT Anti Roach Gel that informs consumers to not kill cockroaches, but just count to 20.

HIT Anti Roach Gel, a revolutionary, innovative product was launched in the year 2012 with the 'Aayenge Khaayenge Aur Jadd Se Marr Jaayenge' campaign. Since HIT Anti Roach Gel is a one-of-a-kind product available in the market, there was a bouquet of unique features that needed to be presented to consumers.

VetriMayandi.jpgHavas Worldwide Siren Singapore has released its adoption of "Uncommon Sense" to equip both existing and potential clients with brand new strategies in breaking through the clutter of today's information.

The Uncommon Sense approach which is being adopted across the Havas Worldwide agencies in SE Asia will be integrated into Havas Siren's creative process, bolstering its specialist position as a content-led solutions agency within the group. The agency is taking a much bolder step in focusing on high-level communication strategies by questioning assumptions and collectively using consumer insights, business intelligence and cultural trends to achieve branding and
marketing objectives.
McLaren.jpgThe McLaren 650S GT3 is a beast of a machine. From 2015 it will compete at the highest end of the GT championships around the globe, and its imminent release has caused a huge amount of excitement in the GT racing world. Fully integrated creative agency VCCP and global production company The Sweet Shop have collaborated on a launch film deftly showcasing the powerful, imposing 650S GT3 and hinting at the almost primeval instinct to hunt that lies beneath the hood.

Rice Code.jpgHakuhodo Tokyo's "Rice Code" campaign has won a Grand Prix at the 22nd annual Cresta International Advertising Awards in the Ambient Media category. Hakuhodo was the only Asian agency featuring in the awards list.

The 22nd annual Cresta International Advertising Awards, honor creative excellence in twelve major competitions: TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; PromotionsIncentives; Radio; Crafts;  Direct Marketing; Branded Entertainment and Ambient Media.

Australia has scored one Gold and two Silver Awards. Finch Sydney scored a Gold in Craft Television - Direction for NZTA's 'Mistakes' spot via Clemenger BBDO, Wellington. Duchenne Muscular Dystrophy's 'The Most Powerful Arm Ever Invented' Havas Worldwide Australia and Red Agency scored two Silver Awards in the Websites category.
WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...
Ross_B.jpgAustralia: M&C Saatchi Sydney has made yet another world class bolster to its burgeoning strategy stocks with the appointment of BBH London strategy director & partner Ross Berthinussen to group strategy director.
Reporting to chief strategy officer Justin Graham, Berthinussen will help shape and drive the M&C Saatchi Group's strategic offer in the newly created role.
2_Tim color.jpgFollowing yesterday's news that he had departed Leo Burnett Singapore, Anthony Gregorio, CEO Havas Worldwide Australia Group, has announced today the appointment of Tim Green as executive creative director of Havas Worldwide Australia, effective early December.

Green will fill the void left by the departure of Steve Coll who moved to Droga5 Sydney in late March of this year.
ADFEST-2015-BE-BAD.jpgAdFest has announced the dates and theme for next year's creative festival. The festival will take place on Thursday 19th through to Saturday 21st March with the theme, 'Be Bad'.

AdFest 2015 is a three-day festival made up of seminars, workshops, networking events, screenings, parties and the annual Lotus Awards. It will once again take place at the beachside Royal Cliff Hotels Group in Pattaya, Thailand.

'Be Bad' is a rallying cry to encourage the industry to create braver, more provocative work. In an era of enormous change, it is easy to get distracted by new technology and constant upheaval. Yet distraction is the enemy of great work. What's really needed is to 'Be Bad' more often.
Ronald Ng.jpgCampaign Brief Asia sat down with BBDO Proximity Singapore's Chief Creative Officer Ronald Ng at the recent Spikes Asia Festival in Singapore. With Ng about to enter an exciting new phase of his career, we wanted to find out more about both the highly awarded Guinness campaign that is taking awards shows by storm this year and Ng's career, that has spanned creative leadership roles at BBDO Proximity Malaysia, BBDO New York and BBDO and Proximity Singapore.

The "Guinness Draught in a Bottle" print campaign made its awards show debut at AdFest in March this year where it won Gold. Since then the campaign, created by BBDO Proximity Singapore, has proved itself at every other show that it has been entered into. Without doubt, the campaign will, by the end of the year, be one of the three most awarded print campaigns in the world, in The Gunn Report's 2014 rankings (along with Fiat "Letters" campaign from Leo Burnett Tailor Made Brasil and Y&R Beijing's Penguin Audio Books "Mic" campaign).

"Guinness Draught in a Bottle" already has 3 Yellow Pencil Nominations and 3 in-books at D&AD. At the Cannes Lions Festival, the campaign won a Gold Lion, 3 Silvers and 3 Bronzes in a strong performance. Together with a few other Lions, these Guinness wins helped make BBDO and Proximity Singapore the most awarded South East Asian agency at Cannes this year.
TimGreen.jpgLeo Burnett's global chief creative officer Mark Tutssel has commenced a global search for a replacement for current Singapore creative head, Tim Green (left), who is returning to Australia.

Tutssel told Campaign Brief Asia he is currently in the process of talking to various world class creative leaders about getting them to join the network in Singapore.

"Singapore is a very important market for us - it's the business capital of Asia Pacific," said Tutssel. "We are going to build a very strong business out of there."

In May this year Green was elevated from ECD to chief creative officer of the Singapore agency and global creative director on SKII. The move also saw Clarence Chiew join the agency from Iris Singapore as executive creative director. Green joined Leo Burnett Singapore from their Sydney office in April 2013. He replaced previous ECD Ted Lim, who had resigned to join Dentsu Asia as their chief creative officer for Asia.

Comedy director Harold Einstein joins Curious

Old Table 223.jpgCurious Film is now representing director Harold Einstein in Australia, New Zealand and Singapore through a deal with Dummy, the production company Einstein opened at the start of this year with his longtime executive producer, Eric Liney.

Says Peter Grasse, executive producer, Curious in Sydney: "Beyond the comic charm of Harold's work, I'm inspired by his process."




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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