90s screengrab1.jpgSaatchi & Saatchi New Zealand has unveiled the latest Toyota Hilux campaign featuring a cast of passionate, poetic animals, as they are transported on an all-new Hilux.

The spot will premiere on Toyota's social media channels today and will launch officially with a full page ad in the Sunday Star Times, directing people to watch the full 90" film at 7.30pm this Sunday on TVNZ.

DDB_HallOfFame.jpgDDB Group Singapore was again the star of the night at the Singapore Advertising Hall of Fame Awards 2015.

In an amazing performance DDB won the coveted Creative Agency of the Year for a record seventh consecutive year. The agency's client StarHub also emerged a big winner, clinching the Brand of the Year title and five additional awards in recognition of its work. The gala dinner and awards ceremony which took place last night (Thursday November 26th), saw DDB Group take the top spot in key people and company categories, securing a total of 13 awards.
Chandra Barathi_Ogilvy.jpgOgilvy & Mather Singapore has hired Chandra Barathi as Head of Technology and Vice President Technology for OgilvyOne Asia Pacific, effective immediately.

Based in Singapore, Barathi (left) reports to Chris Riley, Group Chairman, Ogilvy & Mather Singapore, and Jerry Smith, President, OgilvyOne Asia Pacific. In the newly created role, Barathi will strengthen O&M's marketing technology consulting and capabilities helping to deliver high-quality digital technology projects to clients. He will partner with both internal group companies and best of breed external specialists for clients such as Singtel, Unilever and IHG, amongst others.
Mirum-logo.jpgPT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency.

"Rexona aims to own the category in the digital space, which is an important part of our target market's daily life. And Mirum is the right partner to achieve this. They have passion, creativity and the digital expertise which is very relevant with our target consumer nowadays," said Diko Handono, Senior Brand Manager of Rexona.
ADFEST 2016 FABULOUS FOUR SCRIPT SUBMISSIONS (1).jpgAdFest is once again looking to unearth the region's top emerging directors as part of its 'Fabulous Four' program, which supports new and emerging directors by putting their work in front of the world's most influential production executives and agency producers. The deadline for script submissions is Friday 1st January 2016.

Directors and assistant directors based in Asia and the Pacific (including Australia, New Zealand and the Middle East) are now invited to submit five-minute film scripts inspired by the theme 'Creative Intelligence', which is also the theme of AdFest 2016.

For more information on eligibility and script submission, click here.
KFC So Good.jpgThe Call for Entries to The Work 2015 is out and it's FREE to enter.
The deadline is Monday 30 November, 2015

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Clever.buoy-thumb-400x300-172048.jpgFirstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs).

The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.

Entries to The Work count in the Campaign Brief Asia Creative Rankings.
CB-BLOG-GRAB.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.



Want to advertise on our Apps? A banner ad (320 x 50) on the Campaign Brief App and/or Best Ads App is restricted to only 3 advertisers. The fee is only $800 per month per App. To book contact Mollie: mollie@campaignbrief.com
Thierry Halbroth.jpgThierry Halbroth is to take up the ECD reigns at Publicis Worldwide Hong Kong, effective January.

Halbroth (left) is formerly executive creative director of Commonwealth/McCann's Bangkok cluster, McCann Worldgroup's dedicated agency for General Motors' Chevrolet. He left Commonwealth in July this year after 10 years with the McCann Group. He oversaw all creative and marketing output for major markets including Japan, Thailand, Vietnam and Indonesia. He was a member of McCann's Chevrolet global executive leadership team where he participated in building global creative platforms for the automaker.
Prior to his Chevrolet role Halbroth was global executive creative director of McCann's Cathay Pacific Central Team, based in Hong Kong. He led the dedicated group's output for all Cathay Pacific's communications for Hong Kong and 27 countries worldwide.
Rohit Chatterjee - Vice President, BBDO India.jpgBBDO India has appointed Rohit Chatterjee as Vice President, Mumbai. Chatterjee (pictured left) recently moved from Lowe India and has joined the leadership team that is growing and shaping BBDO India's creative reputation across the world. In his role, Chatterjee will be looking to grow the business out of Mumbai and also supporting Rajesh Sikroria, BBDO India's newly appointed President.
On appointing Chatterjee as the Vice President - Mumbai, Sikroria said, "I am delighted to have Rohit with us at this moment. There couldn't have been a better time. I am very sure his experience and energy will help us in our endeavour to beat our own benchmarks in the coming years."
"I look forward to Rohit joining our Mumbai leadership team of Rajat Mendhi, Hemant Shringy and Sandeep Sawant and partnering with them to continue BBDO Mumbai's amazing streak of winning big creative awards for big brands based on big social movements" said Ajai Jhala, Chief Executive Officer, BBDO India.
Christina(left) and Henry(Right).jpgIsobar China Group has appointed Henry Ho as Managing Director of Isobar Beijing and Christina Lu as Client Partner of Isobar China Group.
As Managing Director of Isobar Beijing, Ho (pictured right) will steer the integrated digital services of the agency and support the agency's business development, client relationship and operational teams.
With years of agency experience, Ho has served clients including KFC, Haier, Nestle, 361, Lenovo, UPS, Benz and Bank of China. Prior to joining Isobar Ho was Vice President of Ogilvy & Mather Shanghai, leading its KFC team to provide full services from integrated brand consulting to creative communications.
Aircel.jpgDDB Mudra North has created a campaign to promote Aircel's latest offering - Free Basic Internet.

With Free Basic Internet, Aircel intends to share more internet accessibility with users, enabling them to access their favourite applications such as WhatsApp and Facebook besides other daily use applications.

Jitirat Digital Director sml.jpgmInteraction a digital arm of GroupM Thailand has appointed Jitirath Supornjirapat as Digital Director.

Supornjirapat (pictured) will be responsible for providing solutions in digital communications to clients under Mindshare namely Yum! Restaurant, AP, Amway, PTTEP, UIP and more.

Supornjirapat has over 10 years of digital communication and planning experiences. Highlights of her career include the setup of a digital unit as well as e-commerce marketing business at Agoda and OmnicomMediaGroup in Thailand.

Commenting to her appointment, Supornjirapat said, "Moving to mInteraction is very challenging. The group has very dynamic clients, and it is always challenging to bring each brand up to speed in terms of digital in Thailand."
2016-OSCR-EXT.jpgThere's still time to enter One Screen, the film festival that combines the best of film and advertising from around the world, with the deadline extended to Tuesday, December 1.

Enter its new Emerging disciplines for a chance to go on set with cutting-edge production company Radical Media -- a tremendous learning experience for an up-and-coming filmmaker. Visit onescreen.org for more information.

Winners will be screened in February at Sunshine Cinemas in NYC.

CitraPariwara_Party 2.jpgCitraPariwara_Party 11.jpgThe Campaign Brief Asia Citra Pariwara Awards judges' drinks were held in Jakarta last night at Oche & Bella Restaurant. The evening was sponsored by our good friends Stephen Douglas at Oriental Post, John Ferreira at Genuine Music and Rodney Vincent at Seven Sunday Films. 

The Citra Pariwara Awards are the leading creative awards show in Indonesia and each year an international panel of judges is invited to judge. This year's international panel included JoJi Jacob (DDB Singapore), Elvis Chau (Anomaly Shanghai), Damisa Ongsirlwattana (O&M Thailand), Carlos Camacho (Lowe Vietnam), Fumitaka Takano (ADK Japan), Chow Kok Keong (Dentsu Utama Malaysia) and Hiroshi Hori (Hakuhodo Japan) amongst others...

Our thanks again to Oriental Post, Seven Sunday Films and Genuine Music.
Aik Beng Chia.jpgBBH Asia Pacific has brought on board designer and top Singapore photographer Aik Beng Chia.

Otherwise known as ABC, Aik Beng (pictured) began his career as a graphic artist and illustrator and then turned his attention to street photography, capturing images of the everyday to the bizarre of Singapore life.

He has since been hailed as one of Singapore's  foremost street photographers and most popular instagrammers - with a robust following of over 20,000.

Aik Beng is the author of the live 'Singkarpor' series - thousands of photos carefully curated and updated regularly on his website.
Netball Singapore - Mission Foods Nation Cup 2015.jpgNetball Singapore, The Next Big Thing and Clear Channel collaborated and brought together a customised out-of-home campaign to create awareness for the Mission Foods Nations Cup 2015 and garner support for Team Singapore.

Mission Foods Nations Cup is an international netball competition that will be happening at the OCBC Arena, Singapore Sports Hub. The world ranking teams from different continents will play against each other in the final.

Through Clear Channel's FitBuff network, Netball Singapore will be able to reach out to its target audience of sports enthusiasts. The NFC chip and QR code on the Connect platform will also be activated to direct users to the ticketing page when they tap or scan with a smartphone.

The ad visual featured Charmaine Soh "in action" together with 2D creative comprises a larger than life netball pole complete with a net. This campaign is further supported by a customised canopy at Parkway Parade which will be live for until 16th December 2015 and 100 faces of 6-sheet printed posters for 2 weeks.
Sihabutr Xoomsai (1).jpgAdFest has announced Sihabutr Xoomsai, Thailand's award-winning director who is better known in the industry as 'Tenn', as next year's jury president for Film Craft Lotus and New Director Lotus.

Tenn is a director at Triton Film, a Thai production company that was originally founded by renowned Thai photographer / director Sihasak Xoomsai. As jury president for Film Craft Lotus and New Director Lotus at AdFest 2016, Tenn will help to identify the region's best-executed films and top emerging directors.
dentsu.jpgDentsu Inc Tokyo will be merging two of its subsidiaries, Dentsu Young & Rubicam Inc and Wunderman Dentsu Inc with effect from January 1, 2016. The new company is expected to be rebranded Dentsu Young & Rubicam/Wunderman Inc, but this has not yet been finalized.

DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.
Govind_Pandey.jpgTBWA\Group India has appointed Govind Pandey as chief executive officer, effective January 1, 2016. Pandey (pictured), an advertising veteran with over 25 years in the industry, will lead the agency's advertising business and operations across Mumbai and Delhi. Pandey will report to Philip Brett, TBWA President of Asia.

Vineet Bajpai, who has led the TBWA\India Group as chief executive officer since March 2014, will now be moving to the role of Chairman of Magnon Group. In addition to Bajpai's responsibilities with Magnon, he will pursue an independent business interest, Talentrack, in the m-commerce field.

HOAX.jpgSince Indonesia's 2014 presidential elections, social media has been flooded with hoaxes. Post the election, the hoaxes have become even more common; undermining the public's confidence in politicians and lowering the level of political debate.

The Alliance of Independent Journalist (AJI), an independent association whose mission focuses on media literacy, teamed up with Bates CHI & Partners to solve this problem.

Samsung.jpgCheil India recently released a campaign for the newly launched Samsung Galaxy J series. The campaign establishes the J series as the smartphones that can give you an exceptional 4G experience.
The key features of the product strengths were kept at the core of the messaging developed for this campaign; the J series being the ultimate devise for the 4G network and hence telling the audience that "J hai asli 4G phone".

James Informal 2 Edit (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is James Daniels, executive creative director, Jack Morton Worldwide, based in Sydney.

Best: Loteria - Night Shift. I am such a sucker for feel good films. This film was beautifully crafted, with a great character as the lead. The animation was beautiful, and the story line was enchanting. What a nice contrast to all the other Lotto commercials where we see what they do with their winnings.
And as much as I like Mog, this spot took top honours. READ MORE...
20x40 slide (800x400).jpgWhen J. Walter Thompson won the creative mandate for Atletico de Kolkata (ATK), the Indian Super League (ISL) team from Kolkata after a multi-agency pitch in June this year, the brief to the agency was to make ATK a true leader - on the pitch and in the minds of its fans.

In order to achieve this objective, the campaign had to forge an emotional bond between those with a Kolkata connect and ATK. The 360 degree campaign planned by J. Walter Thompson Kolkata is doing just that-- galvanize fans and unify them in their support of ATK.
Fuji Xerox (Hong Kong) logo.jpgFuji Xerox Hong Kong Limited has appointed The Hoffman Agency as its public relations agency in Hong Kong. As Fuji Xerox Hong Kong continues to build on its success and create a hassle-free environment for businesses to enhance their operation, The Hoffman Agency will be offering strategic counsel on its communications, spearheading media outreach, and driving stakeholder engagement with the aim to consolidate the brand's leading position in the local market.
Leow Yanling.jpgiris Worldwide looks to strengthen its planning division with the addition of Leow Yanling, who joins from Wunderman Tokyo.

As a Singaporean Planner who has worked in Japan for over two years, Yanling will be a vital part of the iris team to help inspire and bring extraordinary work with her blend of experience and compelling ability to unearth local human insights. At Wunderman, she has worked on brands such as Procter & Gamble as well as United Airlines. In her new role, Yanling will be tasked with developing pioneering innovative and effective strategies for some of the company's key strategic accounts such as Philips and SK‐II, so as to further influence and  connect with the brands' target audiences.

In addition to Yanling, iris Worldwide has also appointed James Honda‐Pinder as Senior Planner last month as the company continues to build a strong planning team comprising of the best global, regional and local talent.
Katherine Khor.jpgGOVT Singapore has hired Katherine Khor as Creative Group Head to bolster its creative department's firepower.

Prior to joining the independent Singaporean creative agency, Khor was Senior Art Director at Young & Rubicam Singapore for 3 years, working on key regional and local accounts for the agency such as Land Rover, M1, Caltex, Republic of Singapore Navy and Cerebos. She has also held stints in Leo Burnett Singapore and McCann Erickson Singapore, where she worked on the likes of UOB, SKII, Gillette, MasterCard, Nescafé, Ferrero and L'Oreal's Maybelline New York. At McCann Erickson, she was part of the team that produced the "Raffles Place Ghost" campaign for GMP, which won multiple awards, of which one of the most notable was the first ever Grand Prix Effie.

Throughout her career, Khor has been awarded at multiple international and local award shows such as Cannes, Spikes, AdFest, LIA and CCA.
Michael Canning_72andSunny (1).jpgAustralia - Multi-awarded Aussie expat Michael Canning has departed Los Angeles - where he has been since July 2014 as ECD of LA hotshop 72andSunny - to return to Australia to take the executive creative director role at M&C Saatchi, Sydney.

A native of Sydney, Canning joins M&C Saatchi Australia after five years in the USA, most recently in Los Angeles as part of the creative leadership at 72andSunny, which Fast Company named in its top 50 most innovative companies of 2015. Prior to 72andSunny, Canning worked with Leo Burnett in New York, focusing on the growth of key business for both Leo Burnett North America and Leo Burnett Worldwide. At Leo Burnett Canning was one of the global network's youngest executive creative directors and member of the Global Product Board.
Titan.jpgTitan has always looked at cultural and social trends with an alternative lens. For this latest communication, Titan relooks at The Man and brings us a man unlike other men. This man knows time. The Titan watch on his wrist being the inspiration. He knows every hour, every minute, every second. He knows what happens in it, what happens around it. In short, he knows. And that makes him...The Titan Man.

BBDO Proximity.jpgGiving back has always been an important part of both BBDO and Proximity's culture and values. Every year they commit time, energy and resources to various organizations, supporting them through pro-bono campaigns, re-branding and hands-on community service.

Previously, they have supported organizations like Habitat for Humanity, but this year, as they celebrated Singapore's Golden Jubilee, they decided to shift the focus back to the community that matters most for both agencies, their home-town, Singapore.
Hibino.jpgDentsu Aegis Network has appointed Takaki Hibino as CEO Dentsu Brand Agency and Dentsu media Asia Pacific (ex Japan), effective January 2016. Hibino's remit will be to drive growth in both creative and media agencies, and will re-locate to Singapore to take on the leadership role.

Hibino (piciitured) joined Dentsu Inc. in 1983 and spent his 32 year career in account management looking after global brands such as Coca-Cola, McDonalds and Shiseido. He was appointed Executive Officer of Dentsu Inc. in 2014 - in charge of marketing, PR and strategic planning, as well as global business, continuing his strong international client relationships.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, "I'm delighted that Hibino-san will join us next year to take Dentsu's great strength in creativity and technology to the next level and drive Dentsu media's growth in content and sports capabilities. He brings with him a wealth of international knowledge and experience and I'm confident he will be able to develop the two agency businesses further across the region."
Rahul Nangia, NCD - L&K Saatchi & Saatchi.jpgL&K Saatchi & Saatchi India has widened its creative leadership and elevated Rahul Nangia to the position of Joint National Creative Director, alongside Charles Victor.

Nangia has been credited with the creation of the iconic 'Hum Mein Hain Hero 'for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda.

He has been in the forefront of driving highly effective and memorable campaigns for L&K Saatchi & Saatchi which has now sharpened it's focus on establishing creative leadership and to live up to its global iconic reputation.

Nangia joined Law & Kenneth 7 years ago and has played a pivotal role in some of its highly acclaimed work especially Jockey, Thomas Cook, VIP Skybags and of late, the creation of pepperfry.com.
Brenda Wei - Proximity Taiwan.jpgProximity Taiwan has appointed Brenda Wei as Digital Director, reporting to Eddy Fu, CEO BBDO and Proximity Taiwan.

Wei has over 10 years experience in digital marketing, having previously worked for companies including Yahoo!, eSobi, eBay, cacaFly and Asus Digital International. She holds an MBA from the University of Leeds and is a prominent digital marketing leader in Taiwan.

Highlights in her career include the recent successful launch of ZenFone's ADI- ASUS STORE e-commerce platform.
Fu commented on her appointment, "Brenda has an impressive track record and brings a new dimension to Proximity Taiwan. We are delighted that she's joining our team".

Wei (pictured) added "I can't wait to start working with Proximity Taiwan. The network has an excellent reputation and I am excited to see the fusion of great creative ideas with the latest cutting-edge technology. Digital is at the heart of everything for consumers. It's an exciting world for digital marketers right now."
Delicia Tan.jpgEdelman, a leading global communications marketing firm, today announced that Delicia Tan has been appointed senior director and lead client strategist for major client engagements in Singapore. A communications veteran with specialist skills in Corporate Reputation Management and Crisis, Tan (pictured) has spent a decade with Edelman and returns to Singapore following a two-year stint at Edelman China. Tan's remit will include enhancing Edelman's crisis, media and executive coaching trainings.
"As a senior client strategist for key regional and global clients based in Singapore, Delicia will partner with the practice and sector leadership teams to help bring to life Edelman's communications marketing vision," said Amanda Goh, CEO of Edelman Singapore. "With a focus on integration across marketing disciplines and new technology, she will take the lead on full activation of key client work - including experiential marketing - and embed the firm's specialty offerings - including Edelman's intellectual property - across our sectors and practices."
Drouin & Wang.jpgSaatchi & Saatchi Greater China has announced an infusion of digital and e-commerce talent on an unprecedented scale in China, bringing a team of 48 top digital and e-commerce experts headed by Cyril Drouin and Christine Wang.

Drouin (pictured left) joins Saatchi & Saatchi as Chief E-Commerce Officer of Greater China, taking charge of developing e-commerce strategy; Wang (right) has been appointed General Manager of E-Commerce for Greater China, where she will manage e-commerce business operations. The rest of the incoming team have been assigned vital roles to further upgrade the agency's capabilities in digital, e-commerce, mobile marketing, and digital activation. Drouin and Wang, who report directly to Saatchi & Saatchi Greater China CEO Michael Lee, and the entire team are now based in the Saatchi & Saatchi Shanghai office.
Tata Sampann.jpgTata Sampann, part of Tata Chemicals Ltd, has launched an integrated campaign to promote its newly introduced spices amongst the Indian homemakers. With an aim to penetrate the Indian spices market, the company has partnered Leo Burnett India to create an integrated communication that will run across TV, print, digital and retail platforms. The campaign highlights the brand's promise of bringing the most pure and authentic masala to its consumers.

VIEW THE SPOT (in Hindi)
Screen Shot 2015-11-20 at 10.55.01 am.jpgToyota in New Zealand has released a series of outtakes via the 'actors' in their new, highly anticipated campaign for Hilux via Saatchi & Saatchi New Zealand.
People can meet the new characters on Toyota's Facebook page over the coming week here. More to come next Friday when the full campaign will be revealed.

Yum & Wong.jpgKitty-Lun-LOWE.jpgKitty Lun, current Chairman and CEO will be leaving Lowe China, and returning to Hong Kong to pursue other business endeavors. Lun (pictured bottom left) has been with Lowe for 9 years  is one of the most awarded and respected advertising professionals in Greater China and leaves behind a great legacy.

In January Lun will be taking up a plum role with Facebook in Asia.

The move leads to senior leadership changes within the Lowe China operation - including the promotion of Fanny Yum, currently MD, to the position of CEO, Lowe China, and the appointment of Eddie Wong as Chief Creative Officer, Lowe China.
In her new role, Yum (pictured top left) will relocate to Shanghai and be responsible for managing the Lowe operations across China - Shanghai, Beijing and Hong Kong. Yum has been with Lowe China for more than five years and this promotion recognises the strength and value of her contribution over this time, leading a string of important local and international accounts. Prior to joining Lowe, Yum gained extensive experience at DraftFCB Beijing, McCann Erickson Beijing, BBDO Shanghai and Bates Beijing, and has a successful track record serving many multinational blue chip clients including Motorola, Pepsi, FedEx, Nestle, China Mobile and Visa.
HERO.jpgTo launch Mercedes-Benz's new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a touching campaign redefining the 'hero' to demonstrate the GLC as an innovative and pioneering mid-size luxury SUV.

The campaign's core message is 'built for the hero in you', and targets the 'upgrader' - consumers who are driven by growing personal responsibility across different life situations.


BBDO India elevates Rajesh Sikroria to president

Rajesh Sikroria BBDO India.jpgBBDO India has promoted Rajesh Sikroria, formally EVP BBDO India, to President BBDO India, effective immediately.

One of the founding members of BBDO India, Sikroria (pictured) started his BBDO journey as the Indian Agency's first employee, with just one brand, Pepsico's 7UP. Today he manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata.

Working alongside Josy Paul, BBDO India Chairman and CCO, and Ajai Jhala, BBDO India CEO, Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.' This work has won some of the most prestigious international creative and effectiveness awards, including the inaugural Cannes Black Lion for Effectiveness (2011) and the inaugural Cannes Glass Lion (2015) for work promoting gender equality.
High School Girl.jpgIn the 2015 Epica Awards there were Grand Prix winners from Japan, the Netherlands, the United Kingdom and Austria. In the Film category Watts of Tokyo  picked up a Grand Prix for Shiseido's "High School Girl?".

The Film grand prix by Watts of Tokyo for Japanese cosmetics brand Shiseido proves that anyone can be pretty with the right make-up. It opens with a classroom full of pretty girls and then spools back in time to reveal that they are actually boys, magically transformed by the power of Shiseido products. The film's twist delivers a surprise the first time around, and repays repeated viewing with its layers of detail and superb direction.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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