Over-worked Japanese businessmen have more surf time wearing Quiksilver's revolutionary true wetsuits developed by TBWA\Hakuhodo

NAVY.jpgQuiksilver Japan and TBWA\Hakuhodo have launched a revolutionary new product that enables Japan's over-working businessmen to regain their work/surf balance.

Japanese businessmen, known as 'salary-men', are notoriously over-working. As students with flexible schedules, they were able to enjoy surf time, but once their careers took off, they no longer had the time to hit the waves.

'True Wetsuits' are authentic, high quality wetsuits made by Quiksilver, one of the world's leading outdoor sports lifestyle companies, which can also be worn as suits on business occasions. The jacket and pants are made from 2mm super high-stretch jersey neoprene, and the shirt is made with 'Dryflight', a fabric developed by Quiksilver and 3M for superior water repellency.

KeyVisual.jpgWith this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom.

The concept, developed by TBWA\Hakuhodo, launched today with the dedicated Quiksilver 'True Wetsuits' website and an online film that shows fans how they can fit surf time back into their busy lives.

On the website, Japanese surfers can select their size and order the perfect 'True Wetsuits', including a jacket, pants, shirt and tie. The made-to-order suits cost 300,000 yen and take approximately two months from order placement to delivery.

Credits -
Creative Director: Kazoo Sato
Copywriter: Takahiro Hosoda
Interactive Planner: Tetsu Suzuki
Art Director: Keisuke Shimizu
PR Planner: Hideyuki Kobayashi, Wataru Seki (Material)
Brand Director: Shin Kimitsuka (QUIKSILVER JAPAN)
Merchandiser: Eiji Kobayashi (QUIKSILVER JAPAN)
Apparel: Kim Hyoksu (QUIKSILVER JAPAN)
Factory Manager: Satoshi Terai (C.WORLD)
Movie Producer: Teppei Ohno (TAIYO KIKAKU)
Production Manager: Shinya Shimizu, Mari Matsumoto (TAIYO KIKAKU)
Director: Takumi Shiga (CAVIAR)
Director of Photography: Makoto Okuguchi
Surfing Photographer: Hisayuki Tsuchiya
Aerial Shoot: Hiroshi Yamaguchi, Kinya Hirose (Warner Gray)
Visual Effects: Taito Ohyama (PROGRESSIVE)
Gaffer: Akiyoshi Iris
Stylist: Shinichi Mita (KIKI), Takashi Usui
Pattern Maker: Tadashi Kiuchi (TRIBE)
Hair Make: Shinji Konishi (band), Aya Takahashi
Prop: Etsuo Fujii (ONEUP), Naomi Hayashi (VOLVOX)
Location: Amami Island
Location Coordinators: Yoshito Midori (Green Hill), Naoki Komamiya (KLF), Ryohei Hamasaki (Amami TV)
Colorist: Yasutaka Ishihara (SONY PCL)
Offline Editor: Taichi Okada (STUD)
Online Editor: Kenji Yamamoto (DIGITAL GARDEN)
Mixer: Hiroki Okumura (DIGITAL GARDEN)
Cast: Masashi Miura (INDIGO), Sally Mizuno (model agency friday)
Making Director: Tomohiro Suzuki (TAIYO KIKAKU)
Making DOP: Masataka Kato, Toshihiko Kubo
Making Editor: Nobuo Mita (DIGITAL GARDEN)
Interactive Producer: Yusuke Yamanaka (AID-DCC)
Assistant Producer: Kazuki Shirahata (AID-DCC)
Interactive Designer: Yuri Morimoto (AID-DCC)
Technical Director: Takanubu Noso, Masashi Ohashi (AID-DCC)
Developer: Kiki Hasegawa (AID-DCC)
Motion Designer: Takayuki Kitai (AID-DCC)
System: Masaharu Kinoshita, Jun Takashima (AID-DCC)
Device Producer: Kenjiro Matsuo (Invisible Designs Lab.)
Device Engineer: Shunichi Yamamoto (tkrworks)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.