Zenith launches global culture initiative Zenith Monday to support charities around the world
Zenith has launched a global culture initiative to support local communities and charities on the saddest day of the year – the third Monday in January (21st), typically known as Blue Monday.
In Asia, Zenith’s officesworked with Tencent Charity in China, Food Angel in Hong Kong, a NGO Koshish Special School in India, Free Tree Society in Malaysia and service men and women in the Philippines.
China raised money for Tencent Charity, which will be donated to families in need to help give them a warm-hearted Chinese New Year.
Hong Kong employees spent time with Food Angel, rescuing food from waste and preparing it into hot meals to be distributed to people in need.
India partnered with a NGO Koshish Special School dedicated to the educational enhancement of children through activities including teaching, painting and playing games.
Malaysia teamed up with Free Tree Society, an environmental organization changing the
way people interact with the planet.
Philippines employees wanted to thank service men and women in under-appreciated jobs by delivering coffee and snacks to police officers, traffic enforcers and security guards.
The idea to transform Blue Monday into “Zenith Monday” stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary this past October, a global contest ‘If I were CEO for a day’ asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday, which sees more than 6,000 employees in the agency’s global network encouraged to participate in team building activities that promote good causes and benefit their community.
Images of Zenith Monday activities will be shared on Zenith’s global social media accounts over the course of the week.
Says Matt James, global brand president, Zenith: “At Zenith, we believe in giving back to the communities that support us. By transforming a day of sadness, our brilliant specialists are creating one small way to send positive thinking and acting around our global network.”