Omnicom Media Group names Rochelle Chhaya as chief digital officer for the Asia Pacific region

Omnicom Media Group has appointed Rochelle Chhaya as Chief Digital Officer for Asia Pacific. Previously the Managing Partner, Investment at Omnicom Media Group Singapore, Chhaya will now leverage her extensive experience with the Group across both the digital and investment domains to create stronger outcome-based marketing capabilities for OMD and PHD agencies in APAC.

In this new capacity, Chhaya (pictured left) will report into the Group’s Chief Investment Officer, Paul Shepherd, ensuring that the Group’s digital capabilities are matched with strong investment strategies and relationships at scale. She will also oversee the development of specialist skillsets across each digital capability within markets, ensuring that the Group’s agencies remain at the forefront of developments in the digital space.

Tony Harradine, CEO of Omnicom Media Group Asia Pacific, said, “By appointing a Chief Digital Officer, we are building a truly regional expertise that can spread the best capabilities and practices across all of our markets. Given her background in building our digital capabilities in Singapore and Thailand, as well as her knowledge and experience in our Group’s investment strategies, Rochelle is in the best position to lead this. I look forward to working with her and our agencies on taking our digital capabilities to the next level in APAC.”

Chhaya added, “Given the incredible pace of digital disruption in our industry, an agency’s capacity to future-proof its clients’ businesses is only as strong as its capabilities. Digital sits at the core of everything I do – it guides my thinking process, having grown with the Group in this space over the past 10 years. I am excited to take on a larger role of ensuring the Group’s best practices and capabilities are leveraged across all markets, and remain at the cutting edge of innovation.”

While the appointment is effective immediately, Chhaya will be fully transitioned into her new role by December 2018, ensuring the smooth succession of the Singapore Investment function.

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