Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign
In this holy season, Tokopedia as one of the biggest e-commerce platform in Indonesia, want to remind people to take a chance, give the best gift to their loved ones, with all the assortments that can be found within the Tokopedia platform, ranging from buying meaningful things to data and phone credits to make calls.
The film itself is a story about a sacrifices from mother to her beloved son. Living in a fishermen life doesn’t always make it easy to the seafood, especially for their less fortunate life. But as a mother, she always gives the life that his boy should live. That includes giving him everything and sparing nothing for herself, ensuring her child is having a wonderful life despite all the challenge’s they both need to face.
“When we collaborated together, Rajay always pushed us to the edge, but in a good way. This was always done to make the work stand out and be even more memorable. In the end we are very happy and proud of the outcome”.
“As with the previous campaign, it was a great joy to work with Tokopedia and Flock”, adds Jay.
Credits –
CEO/Creative Chairman: Ivan Hadywibowo
CCO: Leonard Wiguna
Creative Team Leader: Arsyad
Copywriter: Febrian Adiputra
Art Directors: Michael Fabian & Adetya Afrian
Producer: Arati Naradhyani
Business Director: Reza Fitriano
Account Manager: Carine Hilman
Senior Account Executive: Priscila Rheta’s
Production Company: Directors Think Tank
Director: Rajay Singh
Assistant Director: Indra Loebis
2nd Unit Director: Zaim Rosli
Executive Producer: Era Rahman
Producer: Nunung Setiawati
Line Producer: Shelia Suud
DOP: Siu Dee
Post Production: VHQ (Jakarta)
Music: Fuse (adventures in audio)
Client: T okopedia
CEO: William Tanuwijava
Managing Director: Melissa Siska Juminto
Head of Brand: Monita Moerdani
Head of Creative: Andy Victor
Senior Brand Specialist: Siluh Made Sugardini