Asia scores 9 Pencils at 2017 D&AD New Blood Awards: Singapore wins 2 Yellow Pencils
D&AD has revealed the winners of the 2017 New Blood Awards, of which nine are from Asia.
Singapore has five Pencils including 2 Yellow, 2 Graphite and 1 Wood. Malaysia has 2 Pencils, 1 Graphite and 1 Wood. Hong Kong and the Republic of Korea have 1 each, a Wood and Graphite respectively.
Yellow Pencils were awarded to “Help a Celeb” for Nanyang Academy of Fine Arts Singapore and “Perspectives” for Nanyang Polytechnic Singapore.
Graphite Pencils were awarded to “Fleshed Out” for LASALLE College of the Arts Singapore, “Museum of Mood” for Jonathan Lee Singapore and “Squarespace – Ain’t No Time Theme” for Sookmyung Women’s University in the Republic of Korea and “Stardust – A Squarespace Template” for Taylor’s College Malaysia.
Wood Pencils were awarded to “Pearson FastForward” for Nanyang Academy of Fine Arts Singapore, “Light Hockey” for Hong Kong Design Institute and “Hungry to Learn” for Taylor’s University Malaysia.
Whittled down from thousands of entries with entrants fromover 40 countries, this year’s awards once again reflect the best in youngglobal creative talent.
173 Pencils have been awarded in total, with one Black Pencil, three White and 32 Yellow among the coveted accolades. Winning entries spanned colourful works of art, hi-tech solutions, fought for important causes and exhibited pure craft.
The only Black Pencil this year was awarded to “Mm-hmm” in response to The National Autistic Society brief. Student creatives Hannah McNally and Martha Halliday from Kingston University drew on personal experience to create their winning film.
Says D&AD president Bruce Duckworth: “The word on everybody’s lips when it came to the Black Pencil winner was ‘beautiful’. An emotive and intelligent campaign, Mm-hmm united the judges almost unanimously when it came to choosing this as the winner. It was not only a great showcase of raw talent, it was produced brilliantly and with passion. You really feel like the students put everything into it.”
The full Pencil statistics are as follows:
● 1 Black
● 3 White
● 32 Yellow
● 40 Graphite
● 97 Wood
The New Blood Awards are a platform for students and other new creatives to showcase their talents on real briefs, set by real clients. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. Brand representatives and industry experts decide what work wins a coveted New Blood Pencil, and the bar every year is extremely high.
Entry to the awards is open to anyone in full or part-time education, recent graduates who finished their course within the past two years and anyone 23 or under.
All Pencil winners were eligible to apply for the WPP New Blood Academy, where 50 graduates attend a two-week creative bootcamp. The Academy provides an opportunity to learn from the best in the business, with attendees working alongside WPP agencies on a live brief in order to secure a foot-in-the-door with a series of paid placements up for grabs. This year students will be working alongside creative luminaries as well as working on a live brief in their final week.
Meet the Classof 2017 here.
The Black Pencil Winner
National Autistic Society – “Mm-hmm”
Winners: Hannah McNally and Martha Halliday
College: Kingston University
“A compassionateand emotional piece of storytelling that uses a beautiful animation style togive the viewer a real life insight.”
– Tom Purser, Head of Campaigns and PublicEngagement, the National Autistic Society
The White Pencil Winners
Monotype – Fabric of the Nation
Winner: Sian MacFarlane
College: Duncan of Jordanstone College of Art & Design
Monotype – Radical Good
Winner: Jingwei Liang
College: School of the Art Institute of Chicago
Respect for Animals – Snap Together for Animals
Winners: Violette Van den Berg and Aron Meier
College: AMFI – Amsterdam Fashion Institute
A Selection of Yellow Pencil Winners
Adobe – That’s Not My Name
Winner:Jeppe Vidstrup
College: DMJX:Kreativ Kommunikation
Amazon – Local Just Got Closer
Winner: MattHolmes
College: Universityof Lincoln
Arjowiggins – Colorgram
Winners: Jack Welles and Danae Gosset
College: School of Visual Arts
Crowne Plaza – Down to Business. Upto No Good.
Winners:Lina Lindberg, Annabel Cook and Samson Ossedryver
College:University of Technology Sydney
Hasbro – Entangled Party Game
Winners: LorenaRomero, Manuel Francisco Marticó Bello, Andrea Loureiro and Rita Sánchez Villar
College:EASD Pablo Picasso
To see all thewinners please click here or go to inside.dandad.org
1 Comment
Yellow Pencil “Help a Celeb” is not from singapore brother.. its from Indonesia