MullenLowe Singapore reverses roles for PETA
May 3 2017, 2:05 pm | | 2 Comments
If it was the other way around, they would never do it. A PETA (People for the Ethical Treatment of Animals) message via MullenLowe Singapore, that highlights if roles were reversed you would have a different reaction to it. Two examples are used to explain the message in the campaign – Cow’s Milk and Foie Gras.
2 Comments
I almost forgot it’s time for Cannes
I like this. Not going to win awards, but it’s a strong message that works very well for PETA. Nice work Lowe.