Lorraine Capel to join Carat Malaysia as CEO

Carat Malaysia has appointed Lorraine Capel as CEO of Carat Malaysia, effective 1st October 2016.

Capel joins from Astro where she was the Head of Integration. Before Astro, she had spent 11 years in GroupM Malaysia where she held several senior roles, with her last within the group as the Managing Director of Maxus Malaysia. Prior to that, Capel led the Procter & Gamble business during her stint in Starcom Mediavest.

In her new role, Capel (pictured left) will oversee operations and drive strategic planning and management for Carat Malaysia, as well as further strengthen Dentsu Aegis Network’s media capabilities. Capel will report to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and will also be part of the executive committee of the market’s network group.

Commenting on the appointment, Lim said, “Armed with deep market insights from both media owner and agency side, Lorraine’s convergent skill set will be instrumental in future-proofing Carat. Combine that with her penchant for success, agility to challenge convention and innovate, as well as strong business acumen, we are confident she has the right values and calibre to lead Carat and take responsibility to create better business value for clients. Carat Malaysia will begin a new chapter on an upward trajectory under Lorraine’s leadership.”

Capel, a keen innovator who has led many initiatives that fuelled clients’ business growth, said, “I’m excited at the opportunities to pioneer and activate more collaboration across the network. I hope my drive and energy will be refreshing to the team, and I look forward to embarking on this journey to innovate the way brands are built for clients, helping clients generate real business results and raise the bar for Carat Malaysia.”

Sean O’Brien, Chief Executive Officer of Carat Asia Pacific added, “Lorraine will play an integral role in keeping the momentum of maintaining a leading position for Carat Malaysia, driven by our talented staff within the network and our commitment to redefine media to attain better business outcomes for our clients. We welcome Lorraine and the potential she holds that will power Carat forward.”