SoBig Singapore captures the surprise expression of love in a video for Blancpain
Every year since 2007, Blancpain has been launching the Saint Valentine’s timepieces in celebration of love. Following the annual tradition running close to a decade, Blancpain decided to do something special to launch its 10th Saint Valentines watch.On Valentines Eve, a dinner was planned for 7 gentleman and their partners, totalling 7 couples. During the final course of the dinner, the men broke into an a cappella performance expressing their love. The surprise expression of love concluded on a sweet note with a showcase of the 10th Saint Valentines watch amongst a luxurious chocolate buffet spread.
Blancpain captured the best moments of the night, and shared the video on social media on Valentines’ Day the following day, garnering over 120K viewers with over 300 shares on Facebook. The marketing campaign created by SoBig Singapore received commendation on high-society and luxury lifestyle publication Singaporetatler.com as well as Iconsingsingapore.com.
Such a marketing stunt, unseen of in the high-end luxury watch market, made Blancpain the talking point of the industry for breaking out of the mould to reach out to a wider audience both online and offline, while rewarding their valued clients.
1 Comment
Theres corny …. and then theres GMO corny… take your pick