MediaCom and Coca Cola pick up eight trophies at the recent Smarties Vietnam Awards

MediaCom Vietnam collects 8 trophies at the annual awards organised by the Mobile Marketing Association (MMA).

Held at the InterContinental Asiana Saigon in Ho Chi Minh City recently, MediaCom Vietnam, and Coca Cola collected eight awards including those of gold, silver and bronze trophies. Taking home top honours for its ‘Share A Coke – Say it with Emoticans’ campaign across various categories. The campaign was also awarded the prestigious title of Best In Show (Credited to Coca Cola, MediaCom and Adtima).

Honouring, innovation, creativity and success, the MMA Smarties Awards is the world’s only global mobile marketing awards program. The awards are designed to highlight the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.

MediaCom wins at The Smarties Vietnam Awards this year are:

1.     Gold/ Brand Awareness/ Coca-Cola / MediaCom Vietnam & Adtima/ Share A Coke – Say it with Emoticans

2.     Gold/ Cross Media / Cross Mobile Integration/ Coca-Cola / MediaCom Vietnam & Adtima/ Share A Coke – Say it with Emoticans

3.     Gold/ Most Engaging Mobile Creative/ Coca-Cola / MediaCom Vietnam & Adtima/ Share A Coke – Say it with Emoticans

4.     Silver/ Product / Services Launch/ Coca-Cola/ Fanta & CircusDigital/ Fanta Selfie Battle (MediaCom credited)

5.     Bronze/ Marketing within a Mobile Gaming Environment/ MediaCom Vietnam & Adtima/ Share A Coke – Say it with Emoticans

6.     Bronze/ Innovation/ MediaCom Vietnam & Adtima/ Share A Coke – Say it with Emoticans

7.     Bronze/ Best Brand Experience in Mobile Rich Media/ MediaCom Vietnam & Adtima/ Share A Coke – Say it with Emoticans

8.     Best In Show/ Industry Awards/ Share A Coke – Say it with Emoticans

Pham Nha Uyen, Regional Marketing Manager of Coca-Cola South East Asia said, “We are thrilled to have won so many accolades for the Share A Coke, Say it with Emoticans campaign as these awards are very prestigious. The campaign has great insight, has been well amplified in different touch points and proved to be a smart use of mobile to connect with teens in Vietnam. It is a huge testament to the work that has been produced collaboratively by the Coca Cola team, MediaCom and Adtima who are committed to creating award winning work each and every day”.

Lam Le, Managing Director, MediaCom Vietnam said, “This is a fantastic performance from our teams here at MediaCom Vietnam. I am absolutely thrilled that we have received such recognition for our work this year and that it has also been recognised locally. We are increasingly living in a connected world, and creativity and innovation helps to inspire us to continue to deliver a high calibre of work for all our clients. I am thrilled for our people as our success is down to the hard work they do each and everyday.”

Mark Heap, CEO MediaCom APAC added, “I am very proud of MediaCom Vietnam’s wins at the Smarties Awards this year. Congratulations and thanks to all who have worked and contributed to the winning campaigns. It is fantastic news”.