Cheil Worldwide South Korea picks up 1 Silver + 2 Bronze in the Cannes Lions Mobile category

Look at me_logo3_using the app.jpgYeomyung School.jpgOut of the 57 Mobile Cannes Lions winners, Asia has been awarded five Lions. Three Lions went to Cheil Worldwide South Korea, one to Ogilvy & Mather Hong Kong and one to Party Japan.

Cheil Worldwide South Korea has a Silver and a Bronze Lion for their "Look at Me" campaign for Samsung Electronics. The app helps autistic children communicate better.

Cheil Worldwide South Korea/Pengtai also picked up a Bronze Lion for "South Korean North Korean Translator" for Dream Touch for All an Educational Non for Profit Organisation.

Ogilvy & Mather Group Hong Kong won a Bronze Lion for "Smart Sentry" for Mobile Network Maxis Berhad.

Party Tokyo also collected a Bronze Lion for "Haruhi Hunting" for Sankyo Planning Game.

57 Lions were narrowed-down from 1,246 entries, with Google Mountain View taking home the Grand Prix for Google "Cardboard" - an idea that almost rendered the technology invisible in order to allow the experience to seem natural. Jury President Joanna Monteiro, VP Creative Director, FCB Brazil said that it had made virtual reality far more accessible. "The jury believed that this is a game-changer since it democratizes VR. Cardboard costs about $20 and will allow brands to engage many more consumers, offering them a different level of experience."



What is mobile? said:

2015 will of down as the worst year at Cannes where juries did not even seem to know what category they were judging…all along we have been given to understand that the mobile category is for ideas that utilise and optimise technology on mobile devices like smartphones and tablets because consumers spend most of their day playing with them.

Yet the Grand Prix is given to an idea that is clearly a contender for Product Design???!! What is this tomfoolery?

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