Cheil Worldwide South Korea and Samsung's "Look at Me" app helps autistic children communicate better and connect with others

Look at me_logo2_mom_son.jpgCheil Worldwide South Korea and Samsung have launched a new application "Look at Me" which is designed to help autistic children to communicate with others.

Children with autism usually do not make and sustain eye contact with others, but they like to interact with smart devices. Based on this finding, Cheil Worldwide collaborated with researchers and doctors from Seoul National University and Yonsei University, both based in South Korea, to develop the app. Using the smart devices' camera features, children can learn to read a person's mood, remember faces and take photos while displaying a range of emotions. After 8 weeks of testing, it turned out that 60% of the tested children showed improvement in making eye contact and identifying emotional expressions.

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Look at me_logo3_using the app.jpg"The Look at Me app is not really to promote products but to translate Samsung's brand ideal into reality. Our focus was to put technology to use to make the world a better place", said the director of Brand Strategy Group at Samsung Electronics. "Samsung's culture of innovation is reaching beyond products to help people everywhere realize their potential by letting them know how technology can make a difference in their lives and the lives of others. We are glad that Cheil Worldwide, our long term marketing partner, has successfully translated Samsung's brand philosophy into consumer reality."

Look at me_logo4_eye contact.jpgWain Choi, Vice President & Global Executive Director of Cheil Worldwide, said, "It's been a while since we've tried to deliver a message beyond product features. And this one, in particular, was more about human truth and less about products. The "Look at Me" application is truly a technology that touches our lives in a meaningful way. Imagine an innovation that brings loved ones together. Samsung's DNA has always been "innovation for all" regardless of who you are, where you live and what you do. As a leader in the industry, this shows how a brand can make a difference when it touches the heart, moves the viewers and truly changes lives."

Credits - 
ECD: Wain Choi
CD: Kevin Pereira
ACD: Jax Jung
Art Directors: Joohee Lee, Seeun Kim
Copywriters: Songha Lee, Adrian Sim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Film Credits -
Director: Sean Yoo
Assistant Director: Wooyoung Nam
Executive Producer: Kyungsic Park
Produceur: Hyukjun Lee
Director of Photography: Hanvit Kang
1st DOP: Chihyoung Lim, Jaesung Kim
Gaffer: Woohyuk Choi
1st Gaffer: Jinkwon Kim
Production Company: Breakfast Film
Edit/2d Company: Wideeast
Editor: Kwangho Choi
2d: Eunmi Lee, Juneseok Son, Giwoong Choi
Music company: Limlight
Music: Hojun Ryu, Hyeong-geun Lee
NTC: Seoulvision, Ockjin Jeon, Junhyong Jo, Wonwoo Choi, Soyeon Kim
App Credits -
App Production Company : Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo
Model Agencies: Ready Agency (Korea)/Muse (Hong Kong)
Stylists: Songkyung Han (Korea)/Emma (Hong Kong)
Producer: Myungmoon Ko (Hong Kong)
Clinical Test Crdits -
1.     Yonsei University, Dept. of Psychology:
Prof. KyongMee Chung
Prof. Sangchul Chung
Prof. Jaewon Yang
2.     Seoul National University Bundang Hospital:
Dept. of Pediatric Psychology
Heejung Yoo M.D.

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