One Show hands 17 Pencils to China: Lowe China and Baidu Online Network win 2 Gold each
The China ad industry has put up a good showing at the One Show Awards, announced tonight in New York. In total China scored 4 Gold Pencils, along with 6 Silver and 7 Bronze.
It was a strong performance, especially from Lowe Shanghai and Baidu Online Network Technology Beijing, who both scored 2 Gold Pencils each.
Ogilvy China Group also did very well with 2 Silver Pencils and 3 Bronzes. Publicist China was also a strong performer with 3 Silver Pencils on the night.
All China’s Pencil winners are listed below:
AKQA / LONDON + AKQA / SHANGHAI
Bronze
Design – Experiences:
Brand Installations
Nike
House of Mamba
Silver
Interactive – Interactive
Advertising: Experiential
Nike
House of Mamba
BAIDU ONLINE NETWORK TECHNOLOGY / BEIJING
Bronze
Mobile – Use of Technology:
Product & Mobile Integration
Baidu Online Network Technology
Baidu Kuaisou
Gold
Intellectual Property –
Integrated Digital & Physical Products
Baidu Online Network Technology
Baidu Kuaisou
Gold
Intellectual Property –
Experimental/R&D
Baidu Online Network Technology
Baidu Kuaisou
CHEIL CHINA/ BEIJING
Bronze
Intellectual Property –
Experimental / R&D
Friends of Nature
Rebirth After Reading
LOWE CHINA / SHANGHAI
Gold
Print & Outdoor – Public Service:
Newspaper / Magazine – Campaign
Shanghai General Motors
Human Traffic Sign
Gold
Print & Outdoor – Public Service:
Outdoor – Campaign
Shanghai General Motors
Human Traffic Sign
OGILVY / BEIJING
Bronze
Design – Experiences:
Outdoor Spaces
China Foundation for Poverty Alleviation
Making Clothing Donation Instantly Rewarding
OGILVYONE / BEIJING
Silver
Direct – Digital Direct Marketing:
Mobile
Volkswagen
Eyes on the Road
Bronze
Film – Cinema: Short Form – :90 & Under
Volkswagen
Eyes on the Road
Bronze
Film – Public Service: Cinema
Volkswagen
Eyes on the Road
Silver
Film – Innovation: Video
Volkswagen
Eyes on the Road
PUBLICIS CHINA / GUANGZHOU + PUBLICIS CHINA / SHANGHAI
Silver
Mobile
Social Networks
Tencent The Voice Donor
PUBLICIS CHINA / SHANGHAI
Silver
Design
Product Design
HAIER
Light After School
Silver
Design
Design for the Greater Good: For-Profit Initiated
HAIER
Light After School
XIAO MAGE CHENG ZI / BEIJING
Bronze
Design
Public Service: Publication Design
Today Art Museum
Liu Xiaodong’s Hotan Project & Xinjiang Research
See the complete list of winners here: 2015-OneShow-Pencils.pdf
Read the One Show results overview here.