Issei Matsui joins DDB Group Japan as president and chief executive officer replacing Cairo Marsh
DDB has appointed Issei Matsui as President and CEO of DDB Group Japan replacing Cairo Marsh who recently resigned to pursue his goal of launching his own marketing consultancy.
John Zeigler, Chairman and CEO, DDB Group Asia Pacific. Japan. India, said, “Cairo has been with the Omnicom network for over 11 years, first with RAPP and then with DDB Group Japan. We’ve been aware of his aspiration and subsequent decision for some time, so I am pleased to announce the appointment of a new President and CEO, Issei Matsui, ensuring a seamless leadership transition. I would like to personally thank Cairo for his enduring commitment and support in leading DDB Group Japan for the past three years.”
Matsui(pictured) joins DDB with over 25 years experience in communications having worked on more than 50 global projects in 10 countries. He has worked with global networks, including Always, WPP’s largest field marketing company, BBDO and Dentsu Group, as well as with Sony, P&G, Intel Security, Fiat Chrysler Automobiles and BMW. His category experience includes FMCG, sports marketing, automotive, information technology and consumer electronics.
Matsui said, “I am very excited to be working with a renowned creative agency like DDB. I know the knowledge, resources and talent of DDB will enable me to increase client business results by giving them access to the world’s most creative network.”
He added, “My aspiration is to make DDB Japan a remarkable creative business solutions agency by putting a noteworthy distance between DDB and the sometimes oversized, less nimble competitors in Japan. Our job remains to sell our clients’ products in a compelling way.”
“Matsui-san brings with him a wealth of global and local experience that is truly valuable in Japan. With his wisdom, we are looking forward to raising DDB’s presence in Japan building a creative, growth-focused business for our clients, grounded in local values,” added Zeigler.