Cannes Contenders: TBWA\Singapore
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
TBWA\Singapore
Airbnb is one of the world’s most dynamic start-up companies, with over 1,000,000 listings globally. But there’s a huge gap between knowing of Airbnb and knowing how to use it. One that’s even greater in their primary market, Asia. Therefore, TBWA\Singapore needed to introduce Airbnb in a compelling way while also educating the audience. Airbnb believe that the world feels smaller when you travel. And when you’re part of the Airbnb community, that feeling grows even stronger. So to tell their story, they created a small world of their own.
Singapore Airlines: Krisworld Audiobooks
TBWA\Singapore
Singapore Airlines’ inflight entertainment system, Krisworld, has a wide range of Audiobooks. However, awareness of this is low amongst fliers. Adding to the current selection, Singapore Airlines introduced new literary classics. To announce this, we created print ads in their inflight magazine, KrisWorld, using the two most frequently used audio devices in-flight – airline headphones and passengers’ personal headphones.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.
1 Comment
Beautifully and impeccably crafted pieces. Take a bow TBWA \ Singapore.