Cannes Contenders: The Brand Agency, Perth
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
The Brand Agency, Perth
Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.
The Brand Agency, Perth
Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.
The Brand Agency, Perth
Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.