Scarecrow Communications and DBS Bank India’s campaign takes action against cyber crime
DBS Bank India, a part of Asia’s foremost financial services group, and Scarecrow Communications have launched ‘Action against Cyber Theft – (ACT)’, a consumer led education initiative. With this series, the bank aims to promote steps that the consumer can take to avoid being a victim of cyber thefts and practice responsible banking.
As a force for good, DBS Bank aims to positively impact communities in which they operate and play the role of a catalyst in solving Asia’s social challenges. In India, cyber thefts continue to remain a challenge for the consumers. Through this endeavor, the educative series will reach out to consumers at multiple touch points – television, print, radio, outdoor, theatres, on-ground activities and digital channels – to inform about cyber thefts. This initiative aims to provide useful resources and information at one click www.dbs.com/act.
Speaking on the occasion of the launch, Ms.Sheran Mehra, Head – Group Strategic Marketing & Communication, DBS Bank India said: “With the growing internet penetration and associated technology, consumers are constantly under risk of the evolving nature of cyber crime; in this scenario it is imperative that the consumers are educated and aware. ACT will be a sustained, broad-based initiative to spread the awareness among the consumers and help minimize the risk of cyber theft.”
Credits –
Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Sarvesh Raikar, Nikhil Kerkar, Lalit Sakurkar, Yogesh Rijhwani, Kunal Parkar.
Account Management Team: Arunava Sengupta, Mangesh Mulajkar, Seema Kamath, Gargi Agarwal.
DBS Team: Ms. Sheran Mehra, Mr. Krishna Kota, Ms Zarestin Unnwala.
Production House: Chrome Pictures Private Limited.
Director: Aleya SenSharma
Producers: Prafull Sharma, Daniel Amanna
Cinematographers: Sethu (Naming ceremony), Sanu (Landlord)
Art Director Sunil Babu
Chief AD: Raza Surti
Director Assistant: Dane Ross
Costume: Urmi Hemal
Production Manager: Navin Mishra
Offline Editor: Rachit Mehta
Colorist: Prashant Sharma
Online Artiste: Ajinkya Jadhav
Music Director: Ketan
Sound Engineer: Neville Dubash
Post Producer: Mithun R Shaw
Asst. Post Supervisor: Nihal Vaidya
Accountant: Vikas Tambe
Sr. Accountant: Kalpesh Darji
Sound Studio: Plug-in
Post Production House: Pixion