DDB Group Shanghai bolsters creative leadership with three new executive creative directors
DDB Group Shanghai has kicked off the New Year by strengthening its local creative leadership force. Zheng Li (pictured left) has stepped up to the Executive Creative Director role, taking a pivotal responsibility to lead a number of key clients. As the requirements for creative talents increase due to business growth, DDB has also snatched two highly sought after creative talents, Adams Fan (centre) and Don Huang (right) to join as Executive Creative Directors.
“Local creative talents have been a remarkable force in the industry and these three talents are among the best in China. Their in-depth experience and strategic thinking enable them to nurture our young talents to world-class level, ” said Tim Cheng, Chief Creative Officer of DDB Group Shanghai, “Following DDB’s unwavering commitment of making a difference to society, we will continue to invest in growing China’s creative talents and these focus has also won trust from clients.”
In the past 2014, Li’s work on Fonterra and TsingTao Beer won great recognition from both clients and industry peers. This multi-faceted creative veteran has a strong belief in creativity that’s based on human truth, enabling him to grow a team of highly provocative talents in DDB.
Fan is an award-winning creative talent. As early as 2008, he was ranked top 10 creatives by Campaign Brief Asia as one of the best in China; he has also been on the jury panel at China Advertising Festival for a number of years. His work has gained recognition at Cannes Lions, Clio and the One Show.
Huang is one of the youngest local senior creatives among all the accredited agencies in China. He joined the industry in 2000 and has diversified work experience that enables him a deep understanding of consumers and culture differences between Northern China and Southern China. His versatility includes a great knowledge in integrated offering, helping clients deliver strong creative campaigns that drive results.