Razorfish Hong Kong wins Global Smartie Award for Nike Locker Room in mobile website category

Razorfish Hong Kong has won a 2014 Mobile Marketing Association Global Smartie Award for Nike Locker Room in the category of Mobile Website. The winner was announced at the Global Smarties Gala in New York City on 1st October 2014.

Celebrating the nomination, Joanna Kalenska, Managing Director Razorfish Hong Kong remarks, “Congratulations to the team on another accolade for the fantastic work we do for our Nike client. Recognition of the Nike Locker Room project is certainly well deserved, this piece of work transformed Nike’s retail business here in Hong Kong at a time when sneaker speculation was gaining momentum on social media and threatening to damage Nike’s relationship with fans. Razorfish proudly stands side-by-side with Nike Hong Kong and celebrates our achievement.”

Daniel Bonner, Razorfish Global Chief Creative Officer, accepted the award in New York City on behalf of the team and said, ‘Razorfish Hong Kong deliver world-class creative solutions for some of the world’s biggest brands. Nike Locker Room was an ingenious, creative solution to a unique business problem, sneaker speculators, which transformed the Nike retail business and gave power back to Nike brand fans. I was very proud to accept this accolade on behalf of the Hong Kong team, well done.”

Razorfish Hong Kong was the only APAC agency to be nominated in the Global Smarties Mobile Website category. According to The Smarties’ organisers, the Global Smarties shortlist represents those who are blazing new trails exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.