McCann Worldgroup Mumbai creates a humourous print campaign reducing noise

McCann Worldgroup Mumbai has created a series of print ads for Harman Kardon noise reduction headphones, which show daily sounds getting muted out, to demonstrate the effectiveness of the noise-cancellation feature.

The ads use the imagination of situations facing these sounds, and what they would wish for to drown the noise out, making the situations funny and relevant. The design works simply and humorously to depict noise-cancellation. The art direction has been kept simple to sharply and effectively communicate the idea. The photography has been used to lend a real feel to the daily situations where one faces noise.

Credits – Chief Creative Officer: Prasoon Joshi. Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles. Creative Director: Anshumani Khanna. Copywriter: Anshumani Khanna. Art Directors: Raylin Valles, Soumen Nath. Photographer: Amol Jadhav. Retouchers: Nitin Sawant, Sandeep Poyekar.