21 shortlists for Asia in Cannes Cyber Lions: Japan leads with 8, India with 6, Singapore with 4

The shortlist for the Cannes Cyber Lions contains 21 finalists for Asia. This year, 3660 entries from 58 countries were submitted and 311 entries made the cut and remain in contention for Lions.

As expected Japan was the best performing country with 8 shortlists. Half of these are for Dentsu Tokyo and their already highly-awarded ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Company’s Internavi – already the winner of 2 Gold Lions and 2 Silver Lions at this Cannes Festival. Shiseido Tokyo for Shiseido’s “Life Colour Clock”, Frontage Tokyo for Shinano Mainichi Shimbun “A Family Story”, TBWA Hakuhodo Tokyo for Suntory Whisky “3D on the Rocks” and Party Tokyo for Universal Music “Gagadoll” each have 1 Shortlist.

India’s tally of 6 shortlists is made up of 3 for JWT Mumbai, 2 for Ogilvy & Mather Mumbai and 1 for 22Feet Tribal Worldwide Bangalore. JWT’s 3 shortlists are all for their Nike Cricket “Make Every Yard Count” and Ogilvy’s shortlists are for Google Search “Reunion” and The Akanksha Foundation’s “Message Barter”. 22Feet Tribal Worldwide is shortlisted for Tata Tea “Push the Pin”

Singapore has 4 Shortlists – 2 for Grey Group for British Council “Know your English” web banners. BBDO Proximity Singapore has a shortlist for Carbon Story “Water under Water” and JWT is shortlisted for Let Elephants be Elephants “Stop the Decline”.

China, The Philippines and Malaysia have 1 shortlist each. Ogilvy Beijing for “Words Can Be Weapons”; BBDO Guerrero Philippines for P&G’s Pantene “Labels Against Women”; Geometry Global Malaysia is shortlisted for “The True Fans” for the Lost Animal Souls Shelter Society.

The Cyber Lions honours excellence in branded online, digital and technological communications and gives key players in this industry an annual meeting point. For 2014, three new sub categories; Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category. Social will reward focused executions with social thinking at the core of the work. The jury considers levels of engagement, social reach and the creative use of social networks and activity to successful commercial effect. Branded Technology honours executions that utilise or harness technology in order to enhance or complement the brand, and Branded Games will recognise creative executions that have been specifically produced for a client in order to enhance overall brand experience.

The Cyber Lions trophies will be presented during the Cyber, Design, Product Design, Press and Radio Lions Awards Ceremony, which will take place on Wednesday evening 18 June in the Grand Auditorium, Palais des Festivals.

DOWNLOAD THE SHORTLIST: Cyber Lions 2014 Shortlist.xlsx