Nike makes every yard count featuring 1,440 young cricketers in new JWT India campaign
April 1 2014, 3:03 pm | | No Comments
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count.
Nike features 1440 such young cricketers with 225,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count. Agency: JWT India.