“Sound of Honda/Aryton Senna” scoops 2 Gold and 2 Silver Lions in Cannes Cyber category

“Sound of Honda/Aryton Senna 1989” for Honda Internavi is predictably the star of the show for Asia at this year’s Cannes CyberLions. The Dentsu Tokyo concept is already a multi awarded Gold and Silver Lion winner at this Festival and now it’s added two more Gold Lions and two Silvers to it’s impressive tally.

‘Sound of Honda/Ayrton Senna 1989’ won both of Asia’s Gold Lions in Cyber. It also won 2 of Asia’s total of 3 Silver Lions.

JWT Mumbai’s 3 shortlists for Nike Cricket “Make Every Yard Count” all converted, winning the agency 1 Silver and 2 Bronze Lions.

Ogilvy Beijing’s Center for Psycological Research “Words Can Be Weapons” campaign picked up Bronze; BBDO Guerrero Philippines’ Pantene’s campaign called “Labels Against Women” was also a Bronze winner; as did Ogilvy Mumbai’s “Message Barter” for The Akanksha Foundation.

Grey Group Singapore has 2 Cyber Bronze Lions – both for British Council “Know your English” web banners.

In total Asia’s shortlist total of 21 entries converted into 12 Lions – 2 Gold, 3 Silver and 7 Bronze.

The jury awarded three Grand Prix awards:

Pharrell Williams “24 hours of Happy” via Iconoclast Paris.

Volvo Trucks “Live Test Series” from Forsman & Bodenfors Sweden.

and, “The Scarecrow” for Chipotle Mexican Grill by Creative Artists Agency, Los Angeles.

DOWNLOAD THE WINNERS: Cyber Winners – Cannes Lions 2014.xlsx