Host Singapore appoints Ross Fowler and Greg Rawson as new creative leadership team
Ross Fowler and Greg Rawson have joined Host Singapore as creative directors.
Fowler (right) and Rawson (left) have been in Singapore for over eight years, much of which was spent at Ogilvy producing award-winning work across a diverse range of brands from the Health Promotion Board and CIMB Bank to The Economist and Durex.
“Ross & Greg are the perfect fit for Host. They are just fantastic Idea Generators, and instinctively channel-neutral. We can’t wait to get them rolling on our clients’ businesses”, said Dan Gibson, Group Managing Director.
“It’s great to be bringing in guys of such dynamism, with a depth of great work across both Singaporean and Regional clients. Ross and Greg can really help us deliver our challenger ambitions in this market”, commented Host Founder & Group CEO, Anthony Freedman.
Host Singapore officially opened its doors in January 2013, and already boasts a client roster that includes regional management of Coca-Cola’s Stills portfolio, global work for Unilever’s Lux brand, Google, Topshop, Citibank & SMRT.
Host was founded in Sydney in 2000 and rapidly built a reputation as a very different type of agency. Its unique collaborative model embraced the notion of going beyond the conventional creative department, partnering with external creative groups based on their suitability to a brand or brief.
Host was also early to embrace ‘social by design’ campaigns, boasting a long list of high profile work, which has received recognition including a Titanium Lion, Grand Prix and Gold at Cannes. Their ‘Kiwi Sceptics’ campaign for Air New Zealand was also recently awarded the Grand Prix for Branded Content as Spikes Asia.
6 Comments
Great news …now we can talk them out of the insanity that is climbing the Eiger and back to the safety of some banner ads.
LOL
“idea generators” = thinkers?
“Instinctively channel neutral” = work across all media
“challenger ambitions” = no idea what this translates too
Ahh, the language of a “different type of agency”
I call it gobble ha ha. Some might call it a load of crap. Not me though.
SO what do they do again? This language is so wanky I honestly need some serious translation. “Howmanycatchphrasescanwecramintoonepressrelease?” Thot Host closed. Good these guys got some work. They’ve been out at Bates for awhile now.
Congrats mate!
These guys are chill. Great they found a place that appreciates .
LOL…theyre a couple of nice harmless and talented guys…leave them alone to get on with it.
The whole PR release to announce new hires is taken to ridiculous extremes by advertising agencies…no other industry does it as much.
Like anyone cares.