Shum moves up to MD role at Saatchi Shanghai

Irene Shum has been elevated to the managing director position at Saatchi & Saatchi Shanghai. Shum (pictured) took up an account leadership role within Saatchi & Saatchi Shanghai in 2012.

Due to her outstanding performance, Saatchi & Saatchi Shanghai was named 2013 Campaign Asia’s China Creative Agency of the Year (silver) and Shum herself was awarded 2013 Campaign Asia’s Greater China Account Person of the Year. The aim of these awards is to reward the top agencies and performers in the China, Hong Kong, Taiwan and Macau markets.

Campaign magazine said of Shum at the time: “Highly regarded by all clients, Irene is someone who walks the talk and leads with her actions. Her depth and breadth of knowledge and experience in a diverse range of categories have made her an invaluable asset for generating business results for both clients and the agency.”

“We are so lucky to have Irene. She makes my job so simple: just keep her happy working here at Saatchi & Saatchi,” said Michael Lee, CEO of Saatchi & Saatchi Greater China.

During her 20 years in marketing & advertising in both 4A agencies (Saatchi & Saatchi, BBDO and Ogilvy) as well as a multinational (McDonalds), she had worked in a spectrum of categories, including beverages, food & dairy, baby products, petroleum, alcohol, telecommunications, skincare, and automotive. Brands she had worked on in China include Sprite, Fanta, Minute Maid, Kraft Foods, Haagen-Dazs, Bright Dairy, Dumex infant milk powder, Chivas Regal, Hongkong Disneyland, Citroen DS, Buick and other youth & fashion brands such as Reebok, M-Zone, Lee Jeans and The North Face.