Scarecrow bags Flourish milk and dairy portfolio

Scarecrow Communications India has been appointed to handle the Ahmedabad based milk and dairy brand Flourish.

Flourish PureFoods is setting up their own state of the art and modern cow farms designed as exquisite resort campuses with comfortable cattle housing infrastructure and milking technology. They will manufacture and market long life milk, unique milk products along with other innovative, high quality and healthy food products.

Entrepreneur Sushil Handa said he was seeking to partner with a young and positive agency and chose Scarecrow as he wanted an agency that had the desire to nurture an entrepreneurial dream and was willing to lead from the front, and share his belief and commitment in shaping the creation of a brave new world. 

In Handa’s words, “Scarecrow fits the bill. In fact, they almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur’s POV.”

Scarecrow Communications will be handling the Ahmedabad based brand Flourish from its Mumbai office. Ahmedabad based One Advertising will continue to be the communication arm for the brand in Gujarat.

“Every farm needs a Scarecrow so here we are for Handa’s dairy farm.” says Manish Bhatt (pictured), Founder Director, Scarecrow Communications. He said, “Milk is an interesting product category to work on and a refreshing opportunity for the agency’s creative juices to blend with.”

Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications feels working towards fulfilling Flourish Team’s dream will only strengthen the agency’s conviction in its brand building capabilities. “Milk is known to be healthy and I believe it’s so for our businesses as well.” says Joy.