JWT Bangalore pushes Nike Parallel Journeys
JWT Bangalore has launched the “Parallel Journeys” campaign for Nike celebrating the millions of young cricket athletes in India who relentlessly pursue perfection in the sport, no matter where they are or on what field they play. “Parallel Journeys” features a roster of the sport’s best athletes, parallels the journey of hard work, training and dedication young cricketers take to achieve success, just as India’s elite athletes do. The ad is a part of Nike’s Bleed Blue campaign, a multi-media initiative that brings to life the pursuit of greatness in the many parallel worlds of India’s cricket crazy bloodline that Bleed Blue!
As the action unfolds; viewers experience the journey of young cricket athletes who exhibit intense passion as they undergo demanding rituals of training and preparation to compete with the dream of one day donning the Team India jersey. Nike’s ‘Parallel Journeys’ truly exemplifies the inspiration, passion and pride that India’s cricket athletes carry on their sleeves to Bleed Blue for a billion hearts.
Nike’s “Parallel Journeys” travels the length and breadth of the country capturing the determination, passion and aspiration through the eyes of every young cricket athlete while also depicting a similar journey that Team India’s elite athletes including Virat Kohli, Zaheer Khan, Ajinkya Rahane, R. Ashwin, M.S Dhoni, Yuvraj Singh take to uphold their dream to represent their country at the highest level of the sport.
Avinash Pant, Marketing Director, Nike India said “Nike’s ‘Parallel Journeys’ captures the journey to perfection in the sport clearly demonstrating the passion and hunger of a new breed that will stop at nothing. In the true spirit of ‘Just Do it’, a new generation of millions of young athletes can believe that one day they will be the voice of an entire nation.”
Nike’s “Parallel Journeys” also features a dynamic soundtrack inspired by the sounds that surround the street game in India by simply using nothing but voices. This original Nike vocal percussion sound track’s music director is Dhruv Ganekar and the vocal percussionist is Taufiq Qureshi.
Credits – Chief Creative Officer: Bobby PawarNational. Creative Director: Senthil Kumar. Planner: Navonil Chatterjee. Director: Abhinay Deo. Production House: RDP Films.