Grey Group hires chief digital creative officer

Canon Wu has joined as chief digital creative officer for Grey Group China’s operations covering Beijing, Shanghai and Guangzhou. She will be based in Shanghai

Wu (pictured) was most recently the Chief Creative at Can Create in McCann Erickson Worldwide, where she built a highly creative digital team to manage several of the world’s biggest brands such as Puma, L’Oreal Paris, Maybelline, Coca-Cola and General Motors. Her digital work for Puma was the fourth most recalled campaign across all categories that won a Gold award at ROI Festival in China, a Silver and a Bronze in the Asian Marketing Effectiveness Awards and AME Awards, New York, respectively. Under her stewardship, Can Create has won numerous awards: The Mobius Advertising Awards, Times International Chinese Advertising Awards, The Diamond Awards and China Effie Awards, to name a few.

The creative veteran also brings with her two decades of experience in traditional mediums. Her first notable success was as ECD of Oglivy Taiwan in 2001, when she set a Taiwanese record for “Most Gold Awards” for her work on Sony Ericsson. She held a stint as ECD at Bates Shanghai and Guangzhou managing Buick before moving on to Oglivy & Mather Shanghai, where she worked with distinction on clients such as Sprite, KFC and eBay China.

“We are delighted to have Canon on board Grey as she would be a great asset to the agency’s fast-growing business in China. Her appointment not only strengthens our local strategic involvement, but also underlines China’s significance as a key market for the Group,” said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific.

Said Wu, “I am excited to be part of Grey Group’s strong China team. I look forward to providing good leadership that would bring Grey to the forefront in digital creativity.”