Lux creates world’s first liquid soap painting
September 9 2012, 2:06 pm | | 4 Comments
Lux is now made with fine fragrances. Fragrances evoke feelings and emotions.
JWT Singapore believed art is the most powerful way to express feelings so commissioned famous Spanish artist, Gabriel Moreno to create the world’s first liquid soap painting at the global launch event in front of a live audience.
In this co-creation titled ‘BEWITCH’ he makes the magical mood of Lux come alive on a giant canvas. A select crowd of international celebrities, the worldwide press and Unilever marketing directors get to experience this inspired multi sensorial piece of Lux art.
4 Comments
Powerful, moving, seminal… a searing inward look at an artist’s tortured soul searching for meaning in life…beyond award shows.
a very cool idea! never seen or smelt anything like it.
I’ll roger you on that Steve….great idea. Some have told me its impossible to paint like that using just soap liquid, you need to add about 9 cans of paint to one can of soap….but in the awards scheme of things that’s like a tiny hair on a elephants ass.
Well at least it got a shortlist at Spikes. Amazing that it took a crappy lux ecd to create something attention worthy…while the rest of the department snoozes. They might as well outsource all the work to India.