Fear no Susan Glenn

Screen shot 2012-07-18 at 9.38.45 AM.jpgThe latest BBH New York spot for Axe features Keifer Sutherland reminiscing about his schooldays' crush Susan Glenn. Says Kieffer in the spot: "If I could do it again, I'd do it differently".

The spot is top choice of the Top 6 on Bestads this week and a sure-fire award winner this year and next year.



Brian Glenn said:

I got her. she's now 300lb and addicted to jeremy Kyle

I'm really jealous, Brian said:

That all makes her the perfect woman. Right : )

This is good stuff from BBH, very "un-Axe" in tone & manner 'coz the male now becomes slightly less "sure-win macho" and a bit more human and vulnerable.

But it's a real, human insight and could be the basis of a really interesting & involving campaign across many media. Well done, it's nice work.

Al Fatihah said:

Yes indeed. Wonderful insight and the creative expression is great! This is very nice work, no doubt about it!

Jennifer's Body said:

This is one of those ads that I wish I had done. Good insight, good creative expression.

Toni Macaroni said:

While the insight is terrific and the endline great, I found myself getting lost in the long swathes of voiceover most of which I did not quite understand as it was too flowery, and lacked a certain immediacy . The writing left a lot to be desired.

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