Fear no Susan Glenn
July 18 2012, 7:19 am | | 5 Comments
The latest BBH New York spot for Axe features Keifer Sutherland reminiscing about his schooldays’ crush Susan Glenn. Says Kieffer in the spot: “If I could do it again, I’d do it differently”.
The spot is top choice of the Top 6 on Bestads this week and a sure-fire award winner this year and next year.
5 Comments
I got her. she’s now 300lb and addicted to jeremy Kyle
That all makes her the perfect woman. Right : )
This is good stuff from BBH, very “un-Axe” in tone & manner ‘coz the male now becomes slightly less “sure-win macho” and a bit more human and vulnerable.
But it’s a real, human insight and could be the basis of a really interesting & involving campaign across many media. Well done, it’s nice work.
Yes indeed. Wonderful insight and the creative expression is great! This is very nice work, no doubt about it!
This is one of those ads that I wish I had done. Good insight, good creative expression.
While the insight is terrific and the endline great, I found myself getting lost in the long swathes of voiceover most of which I did not quite understand as it was too flowery, and lacked a certain immediacy . The writing left a lot to be desired.