OgilvyAction Taipei create augmented reality hairy mugs to spark interest in male grooming
June 6 2012, 4:58 pm | | 1 Comment
Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubble. In order to increase penetration of Philips grooming kits, OgilvyAction Taipei created “Low-tech Augmented Reality Mugs” to spark their interest and elevate any possible look they may have after grooming.
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1 Comment
Why would you even want to call it augmented reality?
Makes me dislike this idea even more.