Your body is 50% made up of water which is something BBH Shanghai don’t want you to forget.
VIEW THE IDEA
You’re not you when you’re hungry.
done. http://www.youtube.com/watch?v=argTFXAw8bQ
Similar elements but arguably more logic to the ice dew one. Topicality and relevance too. Could probably work on English VO a bit more as it’s just a translation anyway.
Yes, you’re right, same idea. Don’t think it was intentional though. I’m sure if they had seen the work from India, they would have started over.
Probably more coincidence than rip-off. That’s what happens when you use incredibly literal first thoughts as your idea.
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5 Comments
You’re not you when you’re hungry.
done.
http://www.youtube.com/watch?v=argTFXAw8bQ
Similar elements but arguably more logic to the ice dew one. Topicality and relevance too. Could probably work on English VO a bit more as it’s just a translation anyway.
Yes, you’re right, same idea. Don’t think it was intentional though. I’m sure if they had seen the work from India, they would have started over.
Probably more coincidence than rip-off. That’s what happens when you use incredibly literal first thoughts as your idea.