Cannes Lions withdraws two Lions from Brazil – scam Kia pedophile ads lead to one year ban
Following discussions between the Cannes Lions International Festival of Creativity and Moma Propaganda São Paulo, Brazil, the organisers of the Festival are withdrawing both the Silver Lion won in the Press category and the Bronze Lion won in Outdoor awarded for the Kia Motors air conditioning dual zone campaign ‘Teacher’ and ‘Princess’.
Commenting on the withdrawal, Philip Thomas, Festival CEO said, “The Cannes Lions rules state clearly that if requested, proof must be provided that campaigns ran and were legitimately created for a fee-paying client. Despite many conversations, Moma Propaganda have not provided the proof we require and therefore the Lions have been withdrawn.”
“In addition, as stated in our terms and conditions, we reserve the right to take further action against individuals listed on the credits who cannot prove the veracity of the entries to our satisfaction. On this occasion, a decision has been made to ban any work created by those credited on the entry for one year. Therefore entries will not be accepted from these individuals for the 2012 Cannes Lions Festival,” added Philip Thomas.
Over the past few days a controversy has brewed following Kia’s denial that it has anything to do with a pedophilia-themed campaign.
10 Comments
Fucking embarrassing for the scammers, but even more embarrassing for the judges.
Seriously, any judge who thinks that pedo work is actually worth awarding has his head jammed squarely up his own arse.
It’s appalling, and surely wouldn’t make anyone but the biggest sleaze feel anything less than revolted.
And trust me, I’m far from a prude. But a teacher, having sexual fantasies about fucking what looks like a 7 year old kid? To sell a Kia? That’s just fucked, and shouldn’t have made it through Round 1.
And this is a surprise to anyone?
Look at the rest of the press lions. 99% of them were created solely to win a lion with a nod and a wink from the client if the agency paid for them.
Press is and always will be the easy wicket to win a lion for creatives who can’t do TV or integrated. As a CD beautifully crafted press ads are a nice to have but the last thing I look at in a book.
So Philip, let me get this straight. You are banning the individuals for a year but Moma will be able to enter work?
Surely you should also ban the agency from entering if you are serious about stopping scam?
Shouldn’t this year’s chairman Tony Granger make a statement on this?
July 22, 2011 8:32 AM
Its actually a lovely InsIght. pedo I guess yes If you have a perverted mInd.
Tony’s statement: ‘It wasn’t me. I wasn’t even in Brazil at the time.’
The judges
http://www.canneslions.com/enter/juries.cfm?juryid=2
I found this comment on the same story, I don’t have anything more to add to it:
90% of the work that won in Cannes is SCAM. That’s a big problem. Why? Not because the work isn’t good, or inspiring. But because it’s simply not real. It’s made without any of the real-world constraints that the rest of us have to deal with every day. What’s worse, these jokers end up being hired based on their award pull. And they become bosses. In charge of real accounts at real agencies. Overseeing real work. Put in charge of real people, with real families. And you know what? These idiots don’t know how to do real work, for real clients. So they end up putting the accounts in jeopardy. They end up putting people’s lives in jeopardy. All for some fake circle-jerk wankfest that we, for some crazy reason, place in high regard. Which is beyond ironic, because if ANY industry should be able to see through this blatant bullshit, it’s ours.
About time, Cannes. Keep digging you lazy buggers and you’ll turn you beloved award book into a waffer-thin pamphlet.
Okay, here’s tip for you. Call the paint shop that won radio metal for Singapore. The English speaking ad ran on a Chinese radio station. Strange but true. I rang ‘the client’ and asked if the ad was effective. They said, “Very good. Like the ad very much, lah.” I asked what they liked about it. They replied, “It’s free, lah.”
So much for paying clients, eh?
Problem. Finger on, 10:52. The new crop of ECDs have made themselves famous without making any brands famous. They know f.a. about adding value to a brand, other then their own personal one.
The entire award industry is so tainted now it should be put down.