Represent your country in Chuck’s Cup

Celebrity and cult figure of Chupa Chups fame – the unflappable puppet Chuck – has launched his own ‘Cup’ challenge, going live this week across the globe. The Chuck’s Cup 2010 website is conceived and created by BBH Asia Pacific –  Chuck creators and global Agency of Record for Chupa Chups.

This digital initiative is the latest instalment of the ‘Life Less Serious’ brand campaign, which has seen a series of television commercials run across Asia and Europe since 2008.

True to Chuck’s laissez-faire philosophy of a ‘Life Less Serious’ – participating in Chuck’s Cup is effortless. Upon entering the site, one can start scoring points for a country of choice by simply remaining logged on; with no further activity required.  The site also allows visitors to increase their country’s chances of winning by recruiting friends to join in via social media channels such as Twitter and Facebook.

“Chuck’s Cup 2010 will allow all Chuck fans across the world to rallybehind their countries in demonstration of their love for Chuck, andhis less serious attitude to life”, said Eugenie Yeo, Account Directorat BBH Asia Pacific.

Visitors to the site will be rewarded for reaching milestones in thegame – with prizes starting from fun downloadables to autographed Chuckposters and Chuck plush dolls, and finally the coveted ‘Cup’ itself. The site officially launches this week and will run throughout themonths of June and July. Winners of Chuck’s Cup 2010 will be announcedin August 2010.

Credits – Creative Director: Ashidiq Ghazali. Digital Creative Director: Shawn Loo. Art Director: Arh Chun Ngai. Copywriter: Keith Kwek. Digital Producer: Shaun Lee & Amy Wong. Digital Developer: Noel Chan. Account Management: Frances Great, Eugenie Yeo & Prema Techinamurthi.