Euro RSCG Singapore wins the Cresta Press Grand Prix for Nikon ‘Faces’ campaign

Euro RSCG, Singapore has won the Grand Prix in the 2009 Cresta Awards Press competition for their client, Nikon. The winning entry cowas their campaign titled “Faces”.

The Cresta Awards, launched in 1993 by Creative Standards International, counted the participation of 51 countries in this year’s competition.  A total of 195 ads, campaigns and interactive entries (approx. 5% of all entries) were chosen by 100 top creatives for finalist honors.  The juries for TV/Cinema/Digital; Integrated Campaigns; Press; Poster, Radio, Direct Marketing and Ambient Media were held in 8 cities – Bologna, Budapest, Caracas, Helsinki, Moscow, Mumbai, New York and Tel Aviv.  In addition, a separate pre-selection Jury (17 members from 9 countries) was conducted for Interactive entries.

All winners were then chosen by Cresta’s International Grand Jury of 62leading creative directors, film specialists, graphic designers andinteractive professionals from 40 countries.  Of those, 19 countriesmade the final cut with a total of 64 winning ads – 20TV/Cinema/Digital commercials; 13 Press;11 Poster; 3 IntegratedCampaigns; 7 Ambient Media; 2 Direct Marketing; 2 Radio and 6Interactive entries.

Out of the eight Cresta competitions,entries in five competitions scored high enough to be awarded the GrandPrix. Starting this list of Grand Prix winners is Publicis Conseil,Paris  who won their Grand Prix in the Television/Cinema/DigitalCompetition for Orange, titled, “Rewind City”.  In addition, the agencypicked up another Cresta for their Orange client in the Postercompetition, titled, “Music Max”.  To round off their tally of three,Stihl Gardening Tools, titled, “Hedges” won an award in the Presscompetition.  

Leo Burnett, Lisbon won the Grand Prix in theAmbient Media Competition for Pampero Rum, titled, “World’s FirstEphemeral Museum”.  Also winning in the Ambient Media competition wastheir work for the Portuguese Red Cross, titled, “Hope Store”.  Toround off their tally, a TV/Cinema/Digital Cresta was awarded for anAmnesty International TV spot, titled, “Everybody Against Everybody”.

HEIMAT,Berlin won the Grand Prix in the Integrated Campaign Competition fortheir client, Hornbach DIY/Home Improvement Stores, titled, “The Houseof Imagination”.  The agency picked up two more Cresta’s for Hornbach,both in the TV/Cinema/Digital competition, a single TV entry, titled,”Imagination” and a campaign of three Cinema spots, titled, “SoundsCampaign”.

Farfar, Stockholm won the Grand Prix in theInteractive Competition for their client Nokia Eseries internet site,titled, “The Uploader”.  In addition, their screensaver entry for BjörnBorg Fashions also won a Cresta.  Farfar has won the Interactive GrandPrix for the last three years.