BBDO/Proximity Malaysia stars at One Show

It was a big night for BBDO Proximity Malaysia at The One Show awards today in New York when their Jeep campaign for Chrysler Korea picked up five Pencils. The agency’s haul included two Golds, one Silver and two Bronze Pencils. The two Golds were in the Newspaper Campaign and POP & In-Store Campaign sections.

Only five other Asian agencies scored Pencils: Lowe Bangkok picked up a Silver for Unilever ‘Torture Test’ and single Bronzes were awarded to Leo Burnett Bangkok (Italasia “Fish”), Creative Juice Bangkok (Thai Yellow Pages “Roundabout”), Saatchi & Saatchi Singapore (Wonderbra “Boardroom”) and DDB Mudra Mumbai (Islamic Research Foundation “Bush).

Only 14 Gold Pencils were awarded this year.

The Tourism Queensland ‘Best Job in the World’ campaign via CumminsNitro, Brisbane has tool out the coveted Best of Show at The One Show, currently being presented in New York.

The same work also scored a Gold Pencil in the Integrated Branding – Campaign category.

Clemenger BBDO Sydney are also celebrating after winning a Gold Pencil (Integrated Branding – Campaign) for their Sega ‘Offset the evil’ campaign.

Droga5 New York won a Gold Pencil (Non-Broadcast – Single) for their Jewish Council for Education & Research ‘The Great Schlep’ web film and a Bronze Pencil (Innovative Media – Single) for the New York Department of Education ‘Million’.

Saatchi New York won two Golds for their Crest Toothpaste campaign.

TBWA\Chiat\Day New York picked up Gold for Skittles “Pinata”. As did 72andSunny LA for Nike “Next Level”.

BBH New York won Gold for their innovative media promotion to launch  the new Oasis Dig out your Soul album.

See all the results here:

OS-winners.pdf