Reprise Malaysia and TNB's ONG-est Hours CNY film reminds us to spend time with family

Ongest.jpgReprise Digital Malaysia has released a quirky yet heart-warming film for Tenaga Nasional Berhad (TNB) to usher in the Chinese New Year (CNY). Titled "The ONG-est Hours", the film highlights a different perspective of the celebration, showing the hours after the reunion dinner.
 
The festive film starts where other stories usually end, with a family enjoying a delicious pre-CNY reunion dinner, followed by the common sight of the younger generation wanting to leave the house. As the cousins make their way out, the situation escalates with a series of clever tactics and extravagant displays by the elders to stall their departure.

Stanley Clement, Managing Director of Reprise said, "The team was working on the insight that the younger generation spends less time at the family home during CNY. Traditionally, the eve of CNY is a time where families stay up past midnight to usher in the blessings of the new year together and ensure good luck and longevity for all. This is a territory that is rarely explored in CNY advertisements, thus it presented the brand with a strategic opportunity to stand out."
 
Ongest2.jpgOngest3.jpgThe film sees the cousins eventually deciding to stay and continue the festivities as they realise the importance of being with family at this auspicious time. The film further explores the tradition of 'ya sui qian', a special ang pau that remains unopened for the year to keep children safe from harm.
 
TNB chief corporate officer Datuk Wira Roslan Ab Rahman said, "This film serves as a reminder for our youth to reflect on the importance of family foundations amidst our pursuit of success in life. Prosperity is more than just wealth and success. True prosperity is about having family by your side, and appreciating every second you have to bond."
 
A microsite has been launched to allow participants to revel in CNY related fun activities and tasks, encouraging them to spend time with family members. The well-loved character Jero also makes an appearance, with 20 high scorers having an opportunity to win themselves a limited edition Jero figurine.
 
Stanley adds, "The team was looking at ways in which they could deliver the message of family togetherness for this festive period. The microsite perfectly complements the film to highlight the message of the auspicious "Ong" hours, and drives the message that fortune smiles on those who make time for family. Jero has also been a beloved character in a number of our films, and we wanted to present that continuity to fans."
 
The film was produced by Passion Pictures and directed by Darrel Hyon-Le.
 
The full-length video launched on 27 January, and currently has almost 3 million views. The ad aired on television from 2 February.
 
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