R K Swamy BBDO India creates a series of in-shop posters for Camlin Creative Clay

Stories are a part of every child’s growing up process. We have all grown up listening to them from our mother, father or our grandparents. When children listen to their favourite stories, the emotions they feel are real and the characters become their friends or enemies. They don’t just listen to them, they live them and recreate their own version. Whether it is by being a friend of Little Krishna, sister of Ganesha or companion of Sita Devi. These stories stay with them and become a part of their everyday life.

Based on this insight, R K Swamy BBDO India created “My Own Stories” – a series of in-shop posters for Camlin Creative Clay. In the posters, a child is narrating a story. The only difference is that the child is living his or her part in the story as one of the characters.

R K Swamy BBDO India picked up three popular stories from Indian mythology – Little Krishna lifting the Govardhan Mountain, the race between Little Ganesha and his brother Kartikeya and King Raavana abducting Sita Devi when Lord Rama was away. Every visual in the poster, the foreground, the background and the characters, is created only with Camlin Creative Clay. In that way, we are telling the children that if you have a story to tell, you can say it creatively with Camlin Creative Clay.

Credits – National Creative Director: Sangeetha N. Senior Creative Directors: Jyothi Prasad Nair, Tapas Pal: Art Director: Tapas Pal. Copywriter: Jyothi Prasad Nair. Photographer: Suhas Malekar. Retouchers: Rahul Joshi: Jitendra Rai. Clay Artists: Mahendra Shewde, Tapas Pal.

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