Kyoorius launches new initiative - The Shortlist

Kevin Swanepoel.jpgThe Shortlist
It's no secret that the advertising, media, digital agency businesses are challenged with pressure on margins, forced by increased competition.

In this environment, agency management is searching for areas in which costs can be cut without compromising on the quality of their output. It's this simple understanding of what the agency is going through which has provoked us at Kyoorius to launch a new property - one that will help agencies manage costs in the area of awards entries.

Kevin Swanepoel, CEO, The One Club for Creativity said, (pictured above), "The Shortlist is a highly useful new resource that will greatly assist creative directors as they determine their awards show entries. The decision to enter a piece of work to an award show must be well thought-through, and The One Club has worked closely with Kyoorius to develop this platform to help agencies make that determination.  The Shortlist utilizes a robust evaluation process, designed specifically to provide an actionable audit. At the end of the process, creative directors will have greater confidence in then submitting their 'shortlisted' work to The One Show global awards."

LOGO - The Shortlist - 02.jpgPresenting: The Shortlist
The background:
There are three major cost components to awards entries.
a) The cost to enter an award
b) The cost of creating the case study/presentation
c) The cost of attending the award ceremony

The Shortlist will help agencies make informed investment decisions that maximize your award efforts.

What is The Shortlist?
It is an expert, third party audit of your entries - an audit that tells you if an entry is likely to win at the major awards shows around the world

What The Shortlist is NOT?
The Shortlist is NOT an award

How does it work?
a) Agencies send entries to be evaluated
b) A world-class jury judges the entries
c) The entries are graded in the following classes
No chance of winning awards or being shortlisted
Reasonable chance of being shortlisted or being awarded
High chance of being shortlisted or being awarded

The jury composition
As always, Kyoorius will create a world-class jury comprising international and Indian judges to evaluate the entries, as has been the case with the Kyoorius Creative Awards, the Kyoorius Design Awards, the Times of India Power of Print Awards, the STAR Re- Imagine Awards, etc.

Are The Shortlist opinions made public?
NO. Agencies that submit entries to The Shortlist will receive CONFIDENTIAL grading. There is no press release or public comment on which agencies have participated, on the
performance of particular entries, etc. Therefore, there is no agency/client ranking, there is no certificate or award, there is no public event or ceremony.

How does The Shortlist benefit you?
The Shortlist will help agencies and their senior management, notably their creative directors, decide on which of their entries they should invest the maximum efforts in.

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