BBDO India extends the Ariel Share the Load campaign with new film focusing on young men

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Ariel_Share the Load_Son.jpgBBDO India has released the latest instalment of their long running and awarded “Share the Load” campaign for Ariel.

The campaign details a telephone conversation between a mother and her daughter about the daughter’s decision to quit her job so she can stay at home and do the household chores. The mother is shocked this makes her think about her son and his lack of helping around the house.