Childhope in The Philippines ensure Manila’s street children get to celebrate their birthdays

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CHILDHOPE_POSTER.jpgNo other country celebrates Christmas like the Philippines. But for the estimated 70,000 street children in Metro Manila, it is a time of continuing hardship. Unlike most children, their birthdays tend to go unnoticed.

This inspired Childhope, a non-profit organization dedicated to empowering street children, to help them celebrate their birthdays with their friends and family.

With the help of Museo Pambata (Children’s Museum) and the generous support of Red Ribbon, one of the biggest and fastest growing local bakeshops, Childhope provided each birthday celebrant in their care with a personalized cake in December.

500 more cakes will be given month-by-month throughout 2019. Agency: BBDO Guerrero Philippines.

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