Constant Hong Kong partners with District15 to launch The Nate Studios – a lux living concept

Hong Kong property developer District15, together with creative agency Constant, have launched The Nate, a new lux living concept that incorporates premium rental studios with top of the line, shared communal spaces.

District15, whose property portfolio includes Kush Apartments, Warehouses on the West and Yat Fu Lane, developed The Nate with an eye to address Hong Kong’s demand for affordable living, without having to sacrifice on aesthetics and home comforts.

Constant were appointed by District15 to create a full visual identity that reflected the values of The Nate – welcoming, pioneering, flexible and immersive. This included name and logo development, campaign materials, key visuals and branded merchandise. Constant also designed and built The Nate’s website, the first of its kind for a residential property that allows the convenience of booking and paying directly online.

“There are a lot of people talking about co-living these days,” said Alexander Bent, District15 Co-Founder. “However, The Nate is so much more than what that term traditionally implies. Our goal was to depart from the herd and create a fun, comfortable and more lux co-living experience. It was integral to find the right creative partner to help us communicate this.”

Tim Ho, Creative Director and Partner of Constant, said, “This campaign was a true collaboration from the start, with a great deal of synergy throughout the process of developing the brand, and defining a unique positioning for The Nate that promotes a new way of urban living.”

The Nate is the second project between District15 and Constant, who also created the identity and visual campaign for Yat Fu Lane in Shek Tong Tsui, an up and coming area of the Western District in Hong Kong.

Credits:

Alison Chan – Account Manager

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