The 40th AWARD Awards launches with 'Turn Hate Into Gold' CFE campaign via Host/Havas
The 40th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries.New
categories have been included this year to highlight and celebrate work
that betters the world by addressing issues of inequality as well as a
new Craft in Advertising category recognising craft in experiential
advertising.
Early bird discount of 10% ends 5pm Monday 29th October, with all entries closing on Friday 30th November.
Late entries will be accepted up until Monday 10th December, though a late fee will apply.
This year's creative campaign, 'Turn Hate Into Gold' was completed
by last year's AWARD Agency of the Year, Host/Havas with Visual State, The Editors and Song Zu. It focuses on how
all the frustrations, irritations and pains (big and small) that we face
on a daily basis can be used as inspirational fuel to create something
brilliant and, ultimately AWARD-winning.
Says
Mike Spirkovski, chair, AWARD: "Over the years creative departments
around the country (and the world) have had their ideas and themselves
battered to death by a daily onslaught of challenges. At times it seems
impossible to make great work, but somehow through all the agony,
frustrations and hate, brilliant ideas prevail. This year's Award Call
for Entries campaign developed by Host/Havas is a great reflection of a
day in the life of Adland and what it takes to win at AWARD."
AWARD will be celebrating its 40th anniversary with various celebrations to mark the occasion to be announced in 2019.Australia's
preeminent awards ceremony recognising the finest creative minds from
Australia, New Zealand and South East Asia AWARD will be accepting work
completed within the eligibility period of 1st January 2018 - 31st
December 2018.
https://awardonline.com/awards/call-for-entries-2814
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