Meet a satisfied and happy prisoner in Leo Burnett Malaysia's spot for Yayasan Chow Kit

Yayasan Chow Kit.jpgLeo Burnett Malaysia's story is about a man who is oddly happy in prison. And even when confronted with awful food, a broken tooth, intimate showers and a seemingly unbearable life in prison, he seems to be over the moon. But things take a turn for the worst when he is released from prison. A happy prisoner no more. Just a sad lonely free-roaming citizen. The audience soon have their questions to his oddity answered. He's a stateless man who is denied access to basic rights like healthcare, education and jobs in the outside world. These are basic rights that even prisoners are entitled to.


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