Karen Cole appointed CD for 1HQ-Singapore

As 1HQ Brand Agency expands into South East Asia, Karen Cole has been appointed Creative Director for 1HQ Singapore.

The new office is the fourth key hub for the agency, alongside 1HQ Amsterdam, London and New York, and with the support of satellite offices in over 12 countries, will work to service some of the world’s best-known brands, as well as nurturing future stars.

Cole (pictured) previously worked at 1HQ between 2005 – 2010, before moving to Singapore to work with the likes of Holmes & Marchant, Glassick Brands and most recently JKR. Her previous clients include Heineken, Unilever and Kraft Heinz where Cole maximised a global reach across China, Thailand, India, Vietnam and Indonesia.

Cole commented, “I’m looking forward to sharing my experience of South East Asia, not only to elevate the brands that 1HQ have already established here, but to continue to grow our presence in this part of the world even further. There will be a strong focus on celebrating, nurturing and investing heavily in local talent, that will inevitably become the future of 1HQ Singapore as the business develops.”

Mark Artus, group CEO said, “With our office in Singapore now officially open, we can help our client’s ambitions in all key geographic regions supported by our satellite network, to build globally resonating brands grounded in local understanding and culture to ensure they retain a competitive advantage. Every new global office has a local leadership team with international branding and design experience, that understand the complexities of a brand’s core values and who have an entrepreneurial approach to adapt quickly to local preferences and nuances.”

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