15th Adman Awards & Symposium 2018 – GreyNJ United Thailand’s “Friendshit” wins the only Best of Year award handed out at the award show
The 15th Adman Awards & Symposium 2018 organized by the Advertising Association of Thailand (AAT) just finished up its ‘Creativity Day’, the new addition of a content-rich which opened to the public to participate and fuel their creative inspiration in Bangkok, Thailand.
This is an extension from the theme, “Creativity for Sharing,” which included Creativity Talk, Exhibition Zones, and Awards Presentation. Campaign Brief Asia has already covered the Agency of the Year announcement and the Gold Award winners but here is a summary of the Symposium.
Adman Creativity Talk
The Adman Creativity Talk objective is not only to share the ideas and inspiration to the advertising industry people but anyone who interested in creativity.
The speakers who sharing their experience and insights on the podiums include agencies, clients, production houses and outside advertising industry people.
Exhibition Zone
The Exhibition zone features 4 interesting zones including Adman Gallery presents the photos and stories of many advertising industry people including not only Creative people, Account Executive, Planner but anyone who related in this industry such as the messenger, housekeeper, costumer, hairdresser and etc. that proud of their works. This is to show that everyone plays a part in the success of the work. Idea Store exhibit the previous winner works that create problem solving solutions for social. Brief Market is open for Foundations and Social Organizations to share their brief for creative and Adman Winners 2018.
Adman Awards Winner 2018
At the awards presentation, Adman unveiled this year’s Best, Gold, Silver and Bronze winners, which were chosen from 934 entries across 14 categories and Special Awards including new added “Creativity for Sharing” Awards, which were given to individual or group of Thai people who used own their creativity to create something better change and problem solving solutions for Thai society.
This year only 1 Best was awarded to ‘Friendshit‘ in the Film category. The film was created by GREYNJ UNITED for Kasikornbank’s KPlus app.
There are 13 Gold awards including:
· 1 Gold for Honda Scoopy i entitled, ‘i Stories: LGBT’ by iSM Bangkok Co. Ltd in the Branded Content & Entertainment category.
· 2 Gold for Health Promotion for Vulnerable Populations Section entitled, ‘Bennetty’ by Choojai and Friends in the Branded Content & Entertainment category.
· 1 Gold awards was given out to Thai Health Promotion Foundation ‘Scoop to Kill’ by The Leo Burnett Group Thailand in the Design category
· 1 Gold was given to GREYNJ UNITED for K PLUS ‘FRIENDSHIT’ in the Digital category
· 1 Gold was given to Genesis12 Co., LTD. for CTP Insurance ‘Paranoid’ in the Film category
· 1 Gold was given to The Leo Burnett Group Thailand for Thai Health Promotion Foundation entitled, ‘How are you?’ in the Film category.
· 2 Gold were awarded to mana for Khaotrachat ‘Eternity Love’ and Cellox Purify ‘Gone Girl’ in the Film category.
· 1 Gold was awarded to Spa-Hakuhodo for Double A Paper ‘Obsession for smoothness’ in the Film category.
· 2 Gold were given to The Leo Burnett Group Thailand for UNIQLO ROADSIDE STORE entitled ‘The Local Ambassador’ in the Media and Public Relations categories.
· 1 Gold for Mercedes-Benz Vans, ThaiHealth ‘The Universal Language of Pain’ by BBDO BANGKOK LTD in the Out of Home category.
Special Awards
The Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of Awards won after the judging.
The Leo Burnett Group Thailand dominated the Thai advertising fraternity annual award night, picking up the top award as “Advertising Agency of the Year” and “Digital Agency of the Year”
PHENOMENA was named Production House of The Year.
Advertiser of the Year was presented to Tourism Authority of Thailand.
The Hall of Fame award was given a person who is considered the highest of industry honors and devoted herself to Thai Advertising Industry. This year, Sunandha Tulayadhan has been named as Hall of Fame at Adman Awards 2018. She is the first female Managing Director ever appointed in the Ogilvy & Mather worldwide network (from 1980 to 2000), appointed to be Chairman of Ogilvy & Mather Thailand from 2000 to 2002 and WPP Country Chairman from 2002 to 2011.
The Creativity for Sharing Awards were given to individual or group of Thai people who used their own creativity to create something better change and problem solving solutions for Thai society. This year, there were 14 Creativity for Sharing Awards.
· ‘Bananas Bumper‘ in the Out of Home category by Jumrat Sae-Ue, a Rubber planter from Nakhon Si Thammarat province who devote himself planting banana trees along the roadside to reduce the damage and the loss of life.
· ‘The Face Men Body system‘ in the Print category by Nattawat Pakpleenok, a Science Teacher Training, Lampang Rajabhat University student who draw the body system in the hot Face Men Thailand contestant photo to make it easy for learning.
· ‘Make the government work‘ in the Public Relation category by Aticha Kusontrakunphatchara, a Karen from Tak province who take a baht in the pothole to get attention from the government to repair a road.
· ‘Lucky Funeral Flower‘ in the Public Relation category by Prakru Jantaserakorn, the abbot of Wat Huai Moo (Temple in Ratchaburi province) who asked for the donation of non-winning lottery tickets for the special needs children who turn the tickets to the Funeral Flower for sell. All incomes are donated to the Special Needs Child Development Foundation at Wat Huai Moo.
· ‘Unboxing with Grandma‘ in the Branded Content & Entertainment category by Grandma Pranee, who
review the product for elder in her Facebook Page: unboxing with grandma.
· ‘Creative Bus Map‘ in the Design category by Mayday, a small group of young people who want to solve the problem for Bangkok residents who rely on public transportation. They redesigned bus signs to make it more understandable and practical for users.
· ‘Seperate Bag‘ in the Design category by Thannisorn Khamsai, the owner of Risotto Restaurant in Bangkok, who designed the new way of noodle packaging for customer. He use only one bag and one plastic band separating between noodle and soup. This can cut down the use of plastic bag.
· ‘The Mask Papsmear‘ in the Brand Experience & Activation category by Pornthip Pongsak, the Director of Tambon Nong Klod Hospital. She introduced masks for women who undergo the Pap-smear tests so that the medical staff could not see their faces and, hence, they would feel more confident. This practice resulted in more women taking more Pap-smear tests.
· ‘Fast Track Application‘ in the Digital & Interactive Media category by Assoc Prof Dr Somsak Tiamkao of the Department of Medicine at Khon Kaen University who introduced the smart phone application to help stroke patients called “Stroke Fast Track” which enables them to reach aid quickly to prevent paralysis. When users detect the onset of a stroke, the application can locate the right people as well as recommend the closest hospitals and contact numbers to seek immediate help.
· ‘The Chosen One‘ in the Direct Marketing category by Chinnagorn Pimpila, a teacher from Banna Srinuan School, Sakon Nakhon Province, who gave every student in his class the first rank. He believes that every student is unique in his or her strengths and it is the job of the teacher to foster highly individualized learning in response to the student.
· ‘Organ Tattoo‘ in the Media Category by Suwan Naksoy, who cover his back with the black tattoos message stated that he would like to donate his body after the death.
· ‘The Puncture Speed bumps‘ in the Innovative Idea category by Sri Muang Thong Market in Khon Kaen Province where the special speed bumps was introduced to stop the car in the market not to drive into the wrong lane. If the car is driven into the wrong lane, the tire will be punctured by this speed bumps.
· ‘Fake Tourist’ in the Film Category by DOMteamwork youtuber in Bangkok. They dressed up like a tourism and took a taxi in Bangkok to see the different charge between Thai and tourism. The Fake Tourist VDO Clip reveal that the tourism is overcharged by the taxi driver.
· ‘Kao Kon La Kao Project‘ in Integrated Marketing Communication Category by Thai rockstar Athiwara Khongmalai, popularly known as “Toon Bodyslam”. He and his team completed 2,215 km marathon in 55 days and raised more than US 33 million for 11 needy hospitals. His mission completely wowed Thai citizens who could not stop watching, clicking, sharing, supporting, and donating. He had few injuries along the way, but he never let them stop him.
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