SB Design Square and Y&R Thailand bring sexy back into home decor with 50 Shades spoof
Leading Thailand interior design firm, SB Design Square, is turning heads with a sexy new ad with an unexpected comic twist.
Working together with Y&R Thailand, SB Design Square, launched its ‘make your living space possible’ campaign, demonstrating its forte for creating as-you-want-it bespoke interiors and furniture, with a comic parody based on popular erotic romance novel, 50 Shades of Grey.
Recreating Christian Grey’s sleek and stylish apartment made famous by the movie, the online video advertisement, sees 50 Shade’s female protagonist Anastasia Steele, or in this case, her lookalike, accidentally wander into the SB Design Square apartment on the hunt for her lover Christian Grey, which is followed by hilarious consequences.
Tanyaruck Chawaldit, Executive Vice President, SB Design Square, said, “This is a fun campaign and we enjoyed working with the Y&R Thailand team to create a memorable ad, which succeeds in highlighting the skill and expertise of the team here at SB Design Square for creating bespoke luxury interiors, while also giving audiences a laugh, based around the popular romantic novel and movie.”
Designed to target Generation Y in Thailand, the ad, which is part of a multichannel campaign, has caused quite a stir since its launch in May this year, generating more than 11 million views.
Dr Ketchayong Skowratananont, CEO, Y&R Thailand, said, “At Y&R we constantly strive to reinvent storytelling and the way that we connect and engage with audiences. SB Design Square are leaders in home interior design, and working closely with their team, we were able to create a memorable campaign which uses humour and stylish cinematography to turn heads while highlighting the client’s unique selling points.”