Manulife Singapore taps into 3D emojis for ComfortDelGro taxi ads with Moove Media

People love emojis*. A lot

So much so that Manulife is using them to communicate its latest Out-of-Home advertisements on ComfortDelGro taxis. These emojis – a mortarboard for graduation, a ring for marriage, milk bottle for parenthood and a coconut tree for retirement – symbolise the four important stages of life, and the different insurance plans that Manulife has to offer.

Cheryl Lim, VP Head of Brand, Communications & Sponsorship, Manulife Singapore said, “We wanted Singaporeans to be aware of who we are and be contextually relevant in our messaging. Hence a combination of context-based copy with familiar emojis, which everyone can relate to, was being used. We will continue to proactively reach out and engage our customers and potential customers alike with our brand personality.”

Jayne Kwek, CEO of Moove Media, said, “It is important to stay relevant and emojis are what people can relate to even without words.”

These taxis with the emojis will ply the streets until 7 October 2018.

* According to research from eMarketer, there are 2 billion smartphone users worldwide. On those devices, some 41.5 billion messages and 6 billion emoticons or stickers are sent around the world every day on mobile messaging apps, according to branded digital startup Swyft

Media. [Taken fromhttps://digiday.com/marketing/digiday-guide-things-emoji/]